The 6th and 7th November previewed our upcoming SS14 collection to the biggest names in fashion press.
The most established fashion writers, journalists and bloggers in the UK and international press joined us over the two days in our showroom above our flagship Regent Street store.
Our SS14 collection promises the ultimate wardrobe for city chic, summery beachwear and festival fun. Women’s denim has an even larger palette of printed effects and accessories brighten up with neon and metallic satchels. Menswear gets a refresh for SS14 emphasising tailoring, premium materials and dramatic detailing. Accessories include neoprene rucksacks and our new season classic flip-flops.
Once again, we didn’t disappoint as our interactive social media mirror put smiles on the faces of people including the girls from Company Magazine, Go City girl, Fashion Beans, Teen Now, and Yahoo to name a few as they tweeted, Facebooked and emailed their photos in real-time. Guests were even treated to complimentary manicures featuring nail art reflecting the new collection.
On Thursday evening we invited guests back to join us for some tasty cocktails from the talented team at Check On following the incredible food they had provided throughout the day. The cocktails came in small bottles and glasses with branded tags and pastel coloured straws to reflect key products from our latest collection.
Head over to Twitter and follow the hashtag to see what guests thought of the collection and check out the pics from the event on Instagram.
The next 2 weeks will be full of suspense as Superdry Belgium will be announcing the finalists of the “Create Your Superdry Look” between today and the 8th of November,
We are happy to announce that Louise Slabbinck is one of the 5 girls who had the most votes!
Stay tuned to find out who the next 4 girls are.
Recently we headed up to Manchester to join the fashion elite for Vogue Fashion’s Night Out.
Our in store style advisors were inviting guests into the Superdry store in Mancher Arndale shopping centre to view our recently launched AW13 collection as well as the much loved Superdry and Timothy Everest Sebiro Collection.
With the chance to win a women’s Timothy Everest jacket, guests were treated to complimentary make overs and manicures and could get themselves a free beauty gift!
Want to see what we got up to? Check out the pics on Instagram and follow the #VFNO hashtag on Twitter.
It was only a couple of weeks ago we spotted Celebrity Juice team captain, Fearne Cotton spotted in one of our Timothy Everest Town Coat’s on her way to the BBC Radio 1 studios.
Fearne was seen in London this week in the Super Desert Parka in dark army green. She paired her jacket with a striped tee, glitter skirt and a pair of boots.
Check out the Super Desert Parka from our AW13 collection online!
Thursday saw us host the final of the Men’s Health reader events in our ‘flagship of the north’ store in Trinity Leeds.
Joining us in store was Men’s Health’s commissioning editor, Jamie Millar. Jamie talked guests through our AW13 collection, the latest trends and why paying attention to detail is important when it comes to fashion.
With DJ Loz’s music beating through the store, attendees were given the chance to win one of our key looks of the season as well as the chance to win a Superdry watch if they were following our stream on Twitter.
Complimentary goody bags were also up for grabs and Superdry headphones were given to the first 50 people through the door! You can recap on all of our Men’s Health reader events on the Superdry blog as well as checking out the pics over on Instagram.