Spring is on its way, this week we’re introducing dip dye hoods, lightweight jackets and for the first time mens jogg-jeans.
It may be spring, but that doesn’t mean you won’t need a jacket, introducing our service trench coat for men, the lightweight coat has neon trim and is ideal for layering.
Our orange label hoods are updated with an ombre effect in fun colours, orange, green and blue with pink arriving soon.
Finally two of our signature styles denim and joggers meet, introducing the Wilson jersey jean our first ever jogg-jean. The soft jogger inner is disguised by denim effect outer making laid-back sofa Sundays seriously stylish.
Find out each week what’s new in here on the blog.
Are you looking for the ultimate Valentine’s day gift this year? Check out our collection gifts for him and for her.
Our womens gifts span from beauty sets and sequin infused tees
To fun watches with swarovski crystals adorned faces as well as socks and fresh fragrances
While our mens collection includes our iconic hoodies, new urban watches and shirts
Plus wallets, belts and socks for a classic valentine’s day gift
Check out our gift guides for more inspiration
did you spot ‘the jump: On the Piste’ presenter Cherry Healey sporting our #SuperdrySnow jackets on the slopes as she covers all the behind the scenes action of The Jump 2015.
Seen here wearing our ultimate snow jacket as she builds a mini snowman. The full-tech jacket complete with taped seams, inner snow skirt and vents is easily up to this challenge.
Then on the show last week she was spotted in one of our après ski jackets the Fuji Snow Edition in ice cool white.
joey essex won the last challenge of the jump in the finale last night.
(images courtesy of @cherryhealey on twitter)
last week we launched the first of this month’s playlists, with some chilled out tunes to ease you into february. the playlist kicks off with Sydney based, hayden james’ ‘something about you’, this is his second track and he’s already being picked up across the uk, australia and the us; not surprising since he has been signed by one of the biggest labels in australia, future classic. next we’ve got e.doza’s silky edit of london based vocalists lauren k. faith’s track ‘without you’ a captivating and enticing remix.
this month’s playlist is a blend of modern synthetic tunes with old school classic guitar, piano and drum beats. like our next track ‘the night’ from brits andy and james, better known as honne, who are definitely one to watch in 2015. have a listen and you’ll see why.
then it’s over to the two talented young americans with ‘trophy v6’. 14-year-old willow smith schools us in mellow beats, overlaid by vocals from big brother jayden smith, damn the smith household are talented! to finish up mr carmack’s new beat ‘fluxxed out’ while the last song on our playlist is a soulful track ‘coming home’ from texas based leon bridges.
each month we’ll be releasing two new playlists with all the music we are listening to as well as some of the tracks that are played in store… subscribe to our soundcloud channel, superdry sounds, for the latest playlists.
This week’s newness showcases the beginning of summer, with nautical inspired tops while cali-surf vibes are seen bursting through our accessories range.
Last spring/summer we introduced a vast range of nautical inspired tops, jumpers and jackets, and this season is no different. We’ve updated our classic three-quarter length sports jersey with anchor and rope detailing to create our Nautical Football top.
Each season we dig into our collection looking for ways to develop, improve and update our much-loved pieces. This season we’re injecting carefree Californian spirit into our iconic tarp backpacks. The tri-colour logo in sunset orange and blissed out blues are set against ice-cool white, classic navy and royal blue to create our Cali Tarp backpack.
This week there are loads of incredible new additions to our website, from print tees, beauty bags and knitted accessories. We’ve picked our favourites from the new in section, which include our Crochet Sweat Crew. Designed to update our womens jersey soft casuals with a panel of crochet flowers, nodding to femininity and sport luxe.
That’s not the only thing we have re-worked this season, we’ve also upped the ante with our bag offering. Recreating our iconic alumni bag in the form of the Utah Bag, with a standout graphic, a bold blue base colour that’s complemented by a trim of our signature orange.
Menswear has really stepped it up with the highwayman bridge coat. It is all about the details here, with felt under collar, diamond shaped logo & inner piping adding to an effortlessly stylish look.
This season we’re launching #SuperdryRugby, a collection of casuals designed with rugby supporters and players in mind. We have three distinct styles including this, the Herculean, as seen on Gloucester Rugby and England Rugby winger Jonny May. This style comes in three block colours, each are complemented by rich details that pay homage to vintage rugby shirts; from embroidered flag wool under-collars, applique numbers & a chest badge to quilted labelling as well as hot-stamped Superdry leather patches and branded buttons.
The Training Ground strip takes old school rugby to a whole new level, shown here on talented Gloucester Rugby fly half, James Hook it is available in six different colours; the stripe detail, jersey fabric and shield chest badges inspire an authentic vintage rugby feel.
Then we come onto Valiant a range of five shirts designed with the 1970’s and 80’s national rugby kits in mind, each shirt has an incredibly dry hand-feel while the back boasts oversized printed numbering. Every shirt comes with a printed flag under-collar (England, Ireland, Scotland, Wales & Italy) complementing the colour of the strip.
The whole collection has a new more relaxed fit and will be available from mid February. If you want to register your interest, click here.
2015 is a year of rugby, and on January 8th we revealed our latest collection #SuperdryRugby, designed with the player in mind. To make sure it was up to scratch off the pitch we asked winger Jonny May (Gloucester Rugby and England Rugby) plus fly half James Hook (Gloucester Rugby) to don some of the new shirts.
With a calendar filled with Rugby dates we realised it’s not just the players that need a kit fit for purpose, every supporter needs something that will stand up to the test. Inspired by old school rugby strips the collection is a looser fit, with vintage badge patches and statement collars.
The collection will be launched at the beginning of February, just in time for round 2 of the Six Nations consisting of three styles; herculean, training ground and valiant, to be the first to know when it’s available click here to register your interest.
More details on each style to come…
This week we have new and exciting additions to our mens and womens watch collections, introducing Urban watches a range of brightly coloured styles with a super-soft silicone strap. Adding to the ever-growing selection of timepieces, now spanning from investment steel bracelet watches to chunky leather styles.
As well as these new introductions we have updates to some of our timeless styles, check out our womens SD-3 parka now available in black; the fleece-lined inner is accented by purple quilting, while an oversized faux fur trimmed hood delivers winter style.
Last week we kicked off London Collections: men with an alpine lodge inspired set, filled with 18 models sporting our autumn / winter 2015 collection. check out all the action behind the scenes as we build, paint and dress the set as well put our models through hair and make-up for the final, seemingly effortless, presentation!
Autumn / winter 2015 will be available in stores later this year