When it comes to shopping in the Netherlands, Maastricht is one of the ‘it’ citys for fashion. Its busy streets, romantic alleyways and beautiful boutiques offer both visitors and locals alike a great shopping experience. This, along with high demand from the locals is why we’ve opened our newest store in this beautiful city.

The store, with glass jam-jar lights, and edgy interior opened its doors to the public on September 13th. If you are in the area, come and visit us. You won’t be dissapointed as we’re showcasing our AW12 collection to the people of this bustling city.

To keep up to date with the store, and Superdry Netherlands, ‘Like’ our page on Facebook and follow us on twitter. The store can be found at St. Amorsplein, 16-6211 GT Maastricht

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There’s something about the Netherlands that seems to suit the Superdry style down to the ground. The laid back way of life, the great music and the amazingly friendly people are just a few reasons we’ve decided to open a new store in the bustling suburb of Hillegersberg!

The opening of the Netherlands’ newest store falls during the city’s jazz festival, so it will be a lively event all-round. Superdry staff will be roaming around the city offering exclusive discounts to both new and old fans of the brand, so keep your eyes open for the orange bag-clad crew and grab yourself a 10% discount voucher while you can!

If that’s not incentive enough, our AW12 range of hoods and sweats, tees and denim is slowly making its way in store, so make sure you head to Bergse Dorpsstraat 38B – 3054 GE Rotterdam on the 24th August 2012 – See you there!

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A massive congratulations goes out to the superb Hurley MB1 hockey team in The Netherlands who’ve been quietly but confidently winning game after game.

Last weekend, the team competed at the indoor championships held at the De Meent in Alkmaar.  A target of 100 goals was set during the duration of the competition and it was tantalisingly near as the last two matches that took place on Sunday kicked off with 80 goals already under their belts.

The first match of the day saw the team play against the Alkmaar team, with an easy win of 10-2 to the Hurley girls. Qualifying at the last match against Pinoké, it was a sure win, with no goals from Pinoké and a penalty corner in the last seconds of the game that scored Hurley MB1 their one-hundredth goal – a massive achievement for the team!

After such a great win, Hurley will be ready to take on the field again as they train for the outdoor championships. We wish them luck and look forward to supporting them on the pitch!

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There have been some exciting new developments here at Superdry over the past few weeks, one of which is the official sponsorship of the top goal scoringfield hockey defender, Justin Reid-Ross!

The 23-year old currently plays for Dutch club, AMHC Pinoké, who are currently fighting for the top spot of the highest division, The Hoofdklasse! But his talent doesn’t stop there; Justin also plays for the South African National Team who are hoping to be make an appearance at the London 2012 Olympic Games!

We’ll be catching up with Justin again soon, so keep checking back on the blog for more as-it-happens info!

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Den Bosch is an old city full of character as it is a town with a protected townscape. The charm and history makes Den Bosch in the south of the Netherlands the next place for us to open up a Superdry store! As well as visiting us, the rather impressive Saint-Johns Catherdral (Sint Jans) is worth a visit, with the opportunity to climb the towers and see the incredible views of the city! Juxtaposed with old brick buildings, you will find the Superdry store in Achter het Stadhuis 20a – 5211 HN ‘s Hertogenbosch, NL, doors are now opened and we look forward to you visiting!

Nederland

In de bruisende stad ’s-Hertogenbosch – ‘Den Bosch’ voor de vrienden – vind je lekker veel restaurants en gezellige terrasjes. En sinds kort ook een Superdry Store! Die werd met open armen ontvangen door de stad van de Sint-Janskathedraal en de Binnendieze. Da’s niet zo verwonderlijk, want deze historische cultuurstad is uitgeroepen tot meest gastvrije stad van Nederland, én heeft bovendien net zoveel persoonlijkheid als je favoriete kledingmerk!
Kom dus snel langs ‘Achter het Stadhuis’ en ontdek zelf hoe goed Superdry past bij het levendige Den Bosch! We verwachten je!


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Earlier in the month the stylish Café Cox in Amsterdam played host to an exclusive Superdry party. Invitees had to be creative as they received a tee with their invitations with the request to customise and wear the tee in a new and inventive way! Our guests did not disappoint with some wearing framed tees around their necks or taking key parts of the tee and making a pair of earrings with the logos – impressive stuff!

With so many fantastic people attending from stylists, bloggers and fashion lovers, there was an explosion of tweets from guests, which caught the attention of their followers who flocked over to see what it was all about!

In charge of the music were the duo DJ Claire and Sheila Hill, Mr Wix and the multi talented, Johnny De Mol! Johnny ended the night by playing an extended set much to everyone’s delight!

Check out the pictures below to see the fantastic ways our tees were customized and the overall buzz of the night! For all our guests who attended, click here to download all the images! Photographs are credited to RVDA – great shots!

Nederland

Eerder deze maand werd er in Café Cox een exclusieve Superdry party gehouden. De genodigden werden gevraagd creatief te zijn met de invite; een Superdry T-shirt. De opdracht: customize je tee en draag deze op een innovatieve manier als entreebewijs. De Superdry crowd stelde niet teleur en kwamen in en met diverse creaties zoals ingelijste T-shirts en gecustomizede oorbellen inclusief Superdry logo. Wij waren very impressed door de stijlvolle creaties!

Tijdens de party, met een fantastische Superdry crowd waaronder stylisten, bloggers en modeliefhebbers, lag ook het internet niet stil en werd er volop getweet met als gevolg een flink aantal followers die het internet afspeurden om te kijken wat er gaande was.

Met achter de draaitafels DJ duo Claire&Sheila Hill, Mr. Wix en de multi getalenteerde Johnny de Mol werd het voetjes van de vloer.  Johnny de Mol eindigde de nacht met een uitgebreide set waardoor het nog lang onrustig bleef in Amsterdam.

Bekijk de foto’s hieronder van de gecustomizde t-shirts en voor een impressie van deze never-to-forget party! Fotos

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Our latest Superdry Store is located near the buzzing shopping district of the Coolsingel in Rotterdam, the Netherlands’ second largest city. Rotterdam’s as well known for its cutting-edge architecture as it is for its huge port- Europe’s largest in fact. Put the two together, and the vast and lively multicultural experience that the city has to offer comes as no surprise. Residents and visitors will now be able to enjoy the Superdry brand too – renowned for its iconic Americana and Japanese-fused style. Our store’s striking black and glass fascia is prominent amongst all the trendy cafés and bars. Come check out our latest Spring Summer 11 collection at:

oude binnenweg 113 – 3012 JB Rotterdam.

Nederland

Onze nieuwste Superdry Store is gelegen nabij het bruisende winkelhart van de Coolsingel in Rotterdam, de tweede grootste stad van Nederland ‘. Rotterdam zo bekend om haar toonaangevende architectuur als voor de grote haven-Europa’s grootste in feite. Doe de twee, en de uitgestrekte en levendige multiculturele ervaring dat de stad te bieden heeft komt niet als een verrassing. Bewoners en bezoekers kunnen nu aan de Superdry merk te genieten – bekend om zijn iconische Americana en Japanse gefuseerd stijl. Onze winkel is opvallend zwart en glas fascia prominent aanwezig is tussen alle trendy cafes en bars.

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A few months on and the girls Hurley Hockey team from the Netherlands are still at the top of their game, ranking first in the inter district competition. As a treat for all their hard efforts on the pitch, the young talented group of players went on a team weekend to Slot Assemburg at Heemskerk, where they took part in various activities including; Quad biking, Football and some old-school hide and seek!

With the team’s coaches, Charlotte and Timo creating a new tournament named the “7 Olympic Games” the girls were ‘official’ participants of the sporting competition. After such a great weekend, fingers crossed they are now fully recharged to win and to keep up their winning streak on the pitch!

Superdry wish them best of luck in the upcoming tournament!

nederlands

Superdry maakte een fantastische keuze door de Hurley meisjes B1 te sponsoren. Ons favoriete team staat helemaal bovenaan de rangschikking in de IDC – wat een fantastische prestatie! Na al die inspanning is een beetje ontspanning natuurlijk bijzonder welkom. Op 5 en 6 maart gingen de meisjes dan ook op teamweekend naar Slot Assemburg in Heemskerk. En ’t ging er actief aan toe in het noorden van Nederland: spelletjes, voetbal, worstelen, quadrijden en zelfs oldskool verstoppertje! Superdry was trouwens even officiële sponsor van de Olympische Spelen – of toch in elk geval van de “7 Olympische Spelen” die coaches Charlotte en Timo hadden bedacht. Hopelijk zijn de batterijen weer helemaal opgeladen en slagen de meisjes erin om de titel te veroveren. Wij duimen alleszins voor hen!

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Claire and Sheila are top Dutch DJ’s who’s talent catapulted them into the DJ world of festivals, exclusive clubs in Amsterdam and they also playing at the official MTV EMA 2010 after part in Madrid! Their first gig together was at Jimmy Woo where the crowd really took notice of their house music and nobody can ignore the sheer passion the pair have! So with this, we were delighted when Claire and Sheila stopped by the Superdry store in Amsterdam to kit themselves out in our clothes! They enjoyed trying on the latest we have to offer and left happy with their purchases!

If you are in the Dutch capital, you can see the duo at Club Air on 30th January!

Nederland

twee jonge vrouwen achter de draaitafel !
Claire en Sheila, allebei fans van muziek en uitgaan, leerden elkaar een paar jaar geleden kennen in het nachtleven. Toen ze hun twee passies combineerden, was de chemie super ! Hun eerste optreden bij jimmy woo in amsterdam was een success ! Twee meisjes achter de draaitafel die bovendien muziek kunnen mixen! nu, spelen onze twee djettes op festivals en feesten in de grootste clubs van amsterdam en dit jaar, hebben ze op de officiële after-party van mtv-ema in madrid gespeeld.

op 30 januari kan je ze bij club air in amsterdam vinden !

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With the Amsterdam and Breda Superdry stores already receiving a huge following, last friday saw the opening of our third new superdry store in the Netherlands – haarlem. The front of the store boasts from having a complete glass front, allowing passersby to view all of our latest garments. The Superdry store is situated in the heart of the Haarlem city which is historically known for the growing of brightly coloured tulips and flowers. We seriously recommend you stop by and pick up some fresh brightly coloured garments!

Superdry Store Haarlem, Barteljorisstraat 14, 2011 RB Haarlem, Nederland

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