With the hype around the opening of the new Florence store, it was only right to celebrate its official opening with a ‘store-warming’ party! Attendees on the night were entered into a draw, and much to their delight one lucky male and one female walked away with a hoodie of their choice.

With drinks flowing and a live DJ in-store, Superdry was introduced to new customers in the city who all had a very warm welcome at the new opening!

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Florence, Italy, is one of the most spectacular cities in Europe with its historic center being one of the World Heritage sites. The city’s artistic and architectural heritage means it’s voted as one of the most beautiful cities in the world as well as being ranked within the top 50 fashion capitals of the world! We couldn’t be anymore thrilled to be part of the stunning city where we opened last weekend, making it our fourth opening in Italy.

Come by and take time to have a look around our store at Via Dei Ginori 22/r, we look forward to meeting you!

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To our lucky blog followers, here’s the first peek of our new store in Florence, Italy! Located at the Via Dei Ginori 22 Rosso, we’re working flat-out in time to open our doors on 3 December. Keep up-to-date on its progress on our Superdry Italy Facebook page where we will be counting down to the big day!

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