The stylish and snow covered ski resort of Megève is known as being one of the most famous ski resorts in the world.

This, along with its unique history and location (nestled amongst the peaks near the Mont-Blanc) are just some of the reasons why we couldn’t resist opening a store right in the heart of Megève

But it’s not just the ski season that draws the Megève loving crowd.

During the off-season months Megève is often home to a few famous faces who are looking for a bit of tranquility in an idyllic setting!

So, whether you’re skiing, snowboarding or sledging, make sure you pull out your best snow-plough and come to a stop right in front of in our new store.

With fairisle prints, winter knits and all the apres-ski essentials you could ask for, there’s no better reason to call in and say “hello!”


Sacha Theocharis, Estelle Lambelet and Gauthier de Tessières seem to be more at home on the piste and powder than on dry land, and their talent, passion for the crazy and their never-say-never attitude caught the eye of the team here at Superdry.

No strangers to the podium, all are experts in their chosen field. Sacha has been hitting the mogul run for nearly 10 years, while Gauthier specialises in the giant slalom.

Last but by no means least is Estelle who goes that little bit crazier, taking to both snow and sky in the insane sport of snowkiting!

This coming season all riders set themself the challenge to be the best of the best and we wish them the best of luck!


Cannes is usually known for its uber cool parties, exclusive events and legendary film festivals, but this summer Cannes is the setting for a different type of party. The ultra cool hotel 3.14, surrounded by a beautiful blue lagoon, golden beaches and brightly coloured umbrellas is the perfect setting for the collaboration between the hotel and Superdry during the festival that’s linked the two for the past couple of years.

The hotel staff we’re all kitted out in Superdry’s key pieces that included our polo’s, tees and washbasket shirts, and will be on hand to offer guests cool cocktails and refreshments throughout the summer.

If you’re heading to Cannes this summer you can visit the hotel 3.14 at Rue Francois Einesy 5, 06400 Cannes and the Superdry store a stones throw from the sea at Rue des Frères Casanova 6, 06400 Cannes.


Great news for those of you in the Bay of Arcachon; the new Superdry store has officially opened it’s doors!

Our new store in the seaside resort of Arcachon features the Superdry products we all know and love. So whether you want to relax on the beach, get geared up for a day of culture, or stroll along Dune du Plya, make Superdry your first stop as we’re sure you’ll find something from our SS12 range that you can’t resist!

Speaking of SS12, our entire range is now in store and you can find us at 2A Voie Nouvelle 3 Arcachon 33120 France.

Don’t forget you can keep up to date with all the latest activity by liking the Superdry France Facebook page, too!


Two lucky listeners of French radio station, Radio Espace, won a private VIP shopping spree at the Superdry store in Lyon recently, with the addition of a surprise celebrity stylist we had arranged to meet them!

With 800 Euros to spend in store, the lucky winners were greeted by none other than Nouvelle Star winner, Christophe Willem, who was on hand to provide the style and soundtrack for the day. For those who are unfamiliar with Nouvelle Star, it is the French equivalent to The X-Factor and is one of the most popular shows on French TV!

Christophe helped our winners select a neo-vintage look that included our polo shirts, denims, tees and dresses and was happy to sign autographs for everyone. We were in for an extra special treat as Christophe surprised everyone with an impromptu performance of some songs from his latest album, Prismophonic!

The perfect end to a perfect day!


On connaissait l’auteur, compositeur et chanteur Christophe Willem. Deux auditeurs de Radio Espace, à Lyon, ont eu l’honneur de faire connaissance avec les talents de relookeur de notre ancien gagnant de la Nouvelle Star. A l’occasion de la sortie de son nouvel album « Prismophonic », un grand concours a été organisé sur les ondes de Radio Espace. Deux auditeurs, ont ainsi remporté une séance de shopping privée dans le Superdry Store de Lyon en compagnie de Christophe Willem.
Avec 800 euros de budget en poche, ils ont tous les deux pu dévaliser les rayons de la boutique pour se relooker sous l’œil avisé et averti de Christophe Willem. Entre les jeans, les t-shirts, les robes ou encore les polos proposés par la marque, le choix fut vaste pour se refaire un look néo-vintage aux couleurs de la marque pour le printemps.

Résultat, après deux heures passées dans le Superdry Store de Lyon, deux auditeurs ravis de leurs emplettes et de leur nouveau look et un Christophe Willem au top pour la séance de dédicace et le showcase privé qui ont suivi !

« Aucune larme n’est tombée » cette fois en tout cas…

Superdry helped the 500,000 residents of Saint-Etienne start 2012 in style, as we officially celebrated the opening of our brand new store with a warming party! Behind the newly opened doors of our Rue Léon Nautin n°10 store, guests enjoyed a DJ set to accompany the treats and nibbles at the exclusive event.

All the classic Superdry pieces were on display, but for those of you plan on taking a trip across Saint-Etienne’s famous skyline that make up the ‘Seven Hills’, our Blackbear zip hoods, Lumberjack hoods and Supercable beanies will be sure to keep you super warm against the elements!

We hope to see you all in Superdry Saint-Etienne soon! In the meantime, why not head over to the Superdry France Facebook page and “Like” us.


Dominated by the Mont-Blanc, the valley of Chamonix is home to some of the most beautiful sights in the world. But Chamonix is more than just mountains. Lining the snow-covered streets are stores and fashion boutiques that entertain the skiers and snowboarders ‘après ski’!

With our range of chunky knitwear, including our Sunscorched Ski hood, Big Zip Buffalo Knit and Premium Knit Ski Puffer, Superdry has opened a Pop-up store to help you complete the perfect outfit for the slopes, injecting some of that cool Superdry style!

So after a few runs down the mountainside, why not take some time out and visit the Superdry store and pick up your winter essentials?


What better way to kick off the holiday season than to celebrate the opening of a new Superdry Store in Rennes, France?!

Open since October this year, excited Superdry fans descended onto the streets of Rue Ferdinand Buisson to be part of the celebrations.

Everyone loved trying on our hoodies and jackets but it seemed the favourite items amongst the locals were our Sunscorched Ski Hood and Buffalo knits now temperatures are dropping.

As the evening got underway, it was time to announce the winners of our competition, where five guests were lucky enough to win a Superdry item of their choice! Everyone was in great spirits and partied long into the night thanks to our resident DJ, DJ Papinos. And, as the photos show, the party was a huge success!

We want to thank everyone who helped make this an amazing night. Make sure you check out the images of the night on our Facebook page. You could even tag yourself and share them with your friends, too!


November 18th was definitely a date to remember for the local residents of Albi, France, as 700 guests were invited to the grand opening of our new Superdry store! With ultra-fashionable residents such as Jean-Paul Gaultier, it’s no surprise that the narrow street of Rue Saint Julien, beneath the magnificent Cathedral Sainte-Cecile and the Berbie Palace, was chosen to be our store’s new home.

We arranged an exciting evening for all our guests, which included none other than the Mayor of the City, Mr Bonnecarrère! Enjoying the elaborate snacks, everyone was entertained with great music courtesy of DJ DOMIDEEP.

At the end of the evening it was time for us to unveil the winners of our exclusive prize draw, where five lucky guests were chosen at random to come and choose a Superdry hoody!

We’d like to say a huge thank you to everyone who attended and made this store opening a success!

You can find all the images of the evening on the Superdry France Facebook page!