May 5th saw the preview of the Festival International des Sports Extrêmes (FISE) at the Odysseum Montpellier, France. All the best PRO riders across inline, bmx and skateboarding got together to show everyone exactly why what they do is called extreme sport!

As with any big event, Superdry were there to kit out the the best of the best, which included BMX’er Daniel Wedemeijer, inline skater, Romain Godenaire and freestyle rider Jérôme Vormbrock.

Each athlete pulled out their best tricks and had the crowd pumped while Djette Elise had them up on their feet all day long. Once the dust had settled all riders, skaters and spectators were invited into the Superdry store to see the latest items to drop from our Spring Summer 2012 range.

If this was just a preview, we can’t wait to see what’s in store when the FISE finals kick off on the 16th May!


Superdry helped the 500,000 residents of Saint-Etienne start 2012 in style, as we officially celebrated the opening of our brand new store with a warming party! Behind the newly opened doors of our Rue Léon Nautin n°10 store, guests enjoyed a DJ set to accompany the treats and nibbles at the exclusive event.

All the classic Superdry pieces were on display, but for those of you plan on taking a trip across Saint-Etienne’s famous skyline that make up the ‘Seven Hills’, our Blackbear zip hoods, Lumberjack hoods and Supercable beanies will be sure to keep you super warm against the elements!

We hope to see you all in Superdry Saint-Etienne soon! In the meantime, why not head over to the Superdry France Facebook page and “Like” us.


What better way to kick off the holiday season than to celebrate the opening of a new Superdry Store in Rennes, France?!

Open since October this year, excited Superdry fans descended onto the streets of Rue Ferdinand Buisson to be part of the celebrations.

Everyone loved trying on our hoodies and jackets but it seemed the favourite items amongst the locals were our Sunscorched Ski Hood and Buffalo knits now temperatures are dropping.

As the evening got underway, it was time to announce the winners of our competition, where five guests were lucky enough to win a Superdry item of their choice! Everyone was in great spirits and partied long into the night thanks to our resident DJ, DJ Papinos. And, as the photos show, the party was a huge success!

We want to thank everyone who helped make this an amazing night. Make sure you check out the images of the night on our Facebook page. You could even tag yourself and share them with your friends, too!