The stylish and snow covered ski resort of Megève is known as being one of the most famous ski resorts in the world.

This, along with its unique history and location (nestled amongst the peaks near the Mont-Blanc) are just some of the reasons why we couldn’t resist opening a store right in the heart of Megève

But it’s not just the ski season that draws the Megève loving crowd.

During the off-season months Megève is often home to a few famous faces who are looking for a bit of tranquility in an idyllic setting!

So, whether you’re skiing, snowboarding or sledging, make sure you pull out your best snow-plough and come to a stop right in front of in our new store.

With fairisle prints, winter knits and all the apres-ski essentials you could ask for, there’s no better reason to call in and say “hello!”


Sacha Theocharis, Estelle Lambelet and Gauthier de Tessières seem to be more at home on the piste and powder than on dry land, and their talent, passion for the crazy and their never-say-never attitude caught the eye of the team here at Superdry.

No strangers to the podium, all are experts in their chosen field. Sacha has been hitting the mogul run for nearly 10 years, while Gauthier specialises in the giant slalom.

Last but by no means least is Estelle who goes that little bit crazier, taking to both snow and sky in the insane sport of snowkiting!

This coming season all riders set themself the challenge to be the best of the best and we wish them the best of luck!


Dominated by the Mont-Blanc, the valley of Chamonix is home to some of the most beautiful sights in the world. But Chamonix is more than just mountains. Lining the snow-covered streets are stores and fashion boutiques that entertain the skiers and snowboarders ‘après ski’!

With our range of chunky knitwear, including our Sunscorched Ski hood, Big Zip Buffalo Knit and Premium Knit Ski Puffer, Superdry has opened a Pop-up store to help you complete the perfect outfit for the slopes, injecting some of that cool Superdry style!

So after a few runs down the mountainside, why not take some time out and visit the Superdry store and pick up your winter essentials?