It felt like such a long time coming, but Thursday October 11th was here and that meant only one thing – P.A.R.T.Y !

The Superdry Store in Lyon played host to an amazing event where all attending Superdry fans got the chance to meet Capucine, star of reality TV show : Secret Story 6!

The atmosphere of the evening was in full swing thanks to the complimentary bar and dining area, and the great music that was playing all night long, but what really turned things up to 11 was our competition where one lucky winner got the chance to go on a shopping spree with Capucine!

The winner will be announced soon, so make sure you head back to our Lyon store and see if you’re the lucky one.

We’ve uploaded our pics to the Superdry France facebook page, so head on over and, if you see yourself, make sure you share and tag yourself!


L’événement attendu par tous les lyonnais fans de Superdry et Capucine !
C’était la fête au Superdry Store de Lyon le jeudi 11 octobre. Tout le monde a répondu présent, et a pu profiter de la présence de Capucine (Secret Story 6) pour la rencontrer et recevoir une dédicace. De la musique, un bar où manger et se restaurer, des stars, et les fidèles fans de la marque : tout était réuni pour vivre une soirée où l’ambiance battait son plein ! Superdry vous remercie toutes et tous d’avoir contribué à la réussite de cet événement et vous donne rendez-vous le 31 octobre pour connaître l’heureux gagnant du concours offrant un shopping avec Capucine en personne ! En attendant taggez vous et vos amis, et partagez l’info. Les bulletins de participation au jeu sont disponibles dans le Superdry Store de Lyon.

Cannes is usually known for its uber cool parties, exclusive events and legendary film festivals, but this summer Cannes is the setting for a different type of party. The ultra cool hotel 3.14, surrounded by a beautiful blue lagoon, golden beaches and brightly coloured umbrellas is the perfect setting for the collaboration between the hotel and Superdry during the festival that’s linked the two for the past couple of years.

The hotel staff we’re all kitted out in Superdry’s key pieces that included our polo’s, tees and washbasket shirts, and will be on hand to offer guests cool cocktails and refreshments throughout the summer.

If you’re heading to Cannes this summer you can visit the hotel 3.14 at Rue Francois Einesy 5, 06400 Cannes and the Superdry store a stones throw from the sea at Rue des Frères Casanova 6, 06400 Cannes.


Superdry helped the 500,000 residents of Saint-Etienne start 2012 in style, as we officially celebrated the opening of our brand new store with a warming party! Behind the newly opened doors of our Rue Léon Nautin n°10 store, guests enjoyed a DJ set to accompany the treats and nibbles at the exclusive event.

All the classic Superdry pieces were on display, but for those of you plan on taking a trip across Saint-Etienne’s famous skyline that make up the ‘Seven Hills’, our Blackbear zip hoods, Lumberjack hoods and Supercable beanies will be sure to keep you super warm against the elements!

We hope to see you all in Superdry Saint-Etienne soon! In the meantime, why not head over to the Superdry France Facebook page and “Like” us.


With a name as beautiful as the story surrounding it, ‘Val en Cygnes’ (Valley of the Swan), or Valenciennes as it’s more commonly known, has both a history and reputation of manufacturing some of the world’s finest fabrics and garments in northern France. With this in mind, we’ve brought a touch of Japanese style and vintage Americana to the city by opening the doors to our brand-new Superdry store! Situated in the heart of Valenciennes, the store offers all the Superdry classics as well as the ‘must haves’.

If you’re looking for that perfect Christmas gift, or just want to treat yourself to something new this winter, you’ll find that the new Superdry store in Rue de Famars, 35-59300 is the ideal place to begin your search!


What better way to kick off the holiday season than to celebrate the opening of a new Superdry Store in Rennes, France?!

Open since October this year, excited Superdry fans descended onto the streets of Rue Ferdinand Buisson to be part of the celebrations.

Everyone loved trying on our hoodies and jackets but it seemed the favourite items amongst the locals were our Sunscorched Ski Hood and Buffalo knits now temperatures are dropping.

As the evening got underway, it was time to announce the winners of our competition, where five guests were lucky enough to win a Superdry item of their choice! Everyone was in great spirits and partied long into the night thanks to our resident DJ, DJ Papinos. And, as the photos show, the party was a huge success!

We want to thank everyone who helped make this an amazing night. Make sure you check out the images of the night on our Facebook page. You could even tag yourself and share them with your friends, too!


November 18th was definitely a date to remember for the local residents of Albi, France, as 700 guests were invited to the grand opening of our new Superdry store! With ultra-fashionable residents such as Jean-Paul Gaultier, it’s no surprise that the narrow street of Rue Saint Julien, beneath the magnificent Cathedral Sainte-Cecile and the Berbie Palace, was chosen to be our store’s new home.

We arranged an exciting evening for all our guests, which included none other than the Mayor of the City, Mr Bonnecarrère! Enjoying the elaborate snacks, everyone was entertained with great music courtesy of DJ DOMIDEEP.

At the end of the evening it was time for us to unveil the winners of our exclusive prize draw, where five lucky guests were chosen at random to come and choose a Superdry hoody!

We’d like to say a huge thank you to everyone who attended and made this store opening a success!

You can find all the images of the evening on the Superdry France Facebook page!


On Tuesday 8th November, Superdry Clermont Ferrand celebrated its first birthday and marked this momentous occasion by inviting our customers to come party with us!

Everybody loved the after-hours browsing opportunity where they looked through our exciting range of Superdry collections we have in the birthday store, and enjoyed the drinks, nibbles and great music we put on. But a party’s not a party without a surprise; and in true Superdry style we had prepared a little something extra for our lucky guests!

Making an appearance were some of France’s rugby legends from the ASM, who are also big Superdry fans! Jason White, Nathan Hines, Brent Russell, Broke James, Kevin Senio, Benjamin Kayser, Fred Garrigou, Gerhard Vosloom, Neil McIlroy are some who joined us. Donning their favourite items of Superdry, the players were in great spirits.

Crowds were queuing to meet the players and have their picture taken with their sporting idols.

We’d like to thank all our customers and our celebrity guests for making this such a fantastic birthday and we hope to see you all again next year!


The absolutely stunning town of Annecy in the Rhône-Alpes of France is the next destination for a new Superdry store. Lying on the northern tip on Lake Annecy, the town hosts one of the biggest European firework displays which lights up the surrounding mountains and the lakes!

The new addition to the town will slot in well with all the festivity of Annecy and a refreshing location with such stunning scenery which is more a reason to visit!

Come find us at Rue De L’Annexion, 18 – 74000 Annecy, now opened!


Chaque année, Annecy accueille un des plus grands spectacles européens de feux d’artifice. Le ciel explose de couleurs donnant des teintes féeriques au lac et aux montagnes avoisinantes. C’est dans cet esprit de fête et de joie de vivre que Superdry vient apporter sa touche à la ville. Dans un grand espace de 110m2, le Superdry Store d’Annecy a installé, en ce mois d’avril, les couleurs à l’infini, les matières qui s’entrecroisent et les styles bien trempés de sa nouvelle collection printemps/été 2011. De quoi donner à ce petit coin de paradis de montagnes de nouvelles bouffées d’oxygène et un look toujours plus remarquable.


The quaint town of Le Touquet in northern France is now home to a Superdry store! Small but certainly not lacking in activity, the beaches provide the most exciting playground for beach sports!
As a seaside location, there are markets galore of the finest fresh fish and seafood!
Residents will be able to get their hands on our exciting summer range, which includes board shorts ready for the beach!


Tantôt branché tantôt cool, tantôt huppé tantôt relax, tantôt bruyant tantôt reposant, tantôt cocktail tantôt cup of tea, Le Touquet a tous les charmes. Ville au look et à l’ambiance incomparable, branchée parisienne mais sur quelques kilomètres carrés seulement, elle accueille un Superdry Store dès ce mois d’avril. Le look vitaminé de la collection Printemps/été 2011 Superdry devrait faire des ravages sur les interminables kilomètres de plage que compte la station. Nous vous donnons rendez-vous dans l’incontournable rue Saint-Jean où s’installent les 47 M2 de bonheur signé Superdry.

Superdry Store,13 Rue Saint-Jean, 62520 Le Touquet

Our brand-new Superdry Store, which opened on the 1st April, can be found in the French city of Strasbourg located in the Alsace Province that borders with Germany. Strasbourg is a vibrant city famous for its culture, history and beautiful architecture…as well as being the birthplace of Arsenal Manager Arsene Wenger!

It is a popular destination for those wishing to enjoy some sightseeing (its Cathedral is the highest Medieval building in Europe) or a day of shopping in the many shops and boutiques that line its streets, making this an ideal location for the new Superdry store. View all the latest Spring Summer collection in our buzzing new Superdry store. Hope to see you there!

Place Gutemberg 16 – 67000 Strasbourg


Notre Superdry Store dernier-né a ouvert ses portes le 1er avril, et se trouve à Strasbourg dans la province de l’Alsace à la frontier de l’Allemagne. Strasbourg est une ville animée et célèbre pour sa culture, son histoire et sa magnifique architecture…Sans oublier qu’Arsène Wenger, l’entraîneur du club de l’ « Arsenal », y est né !

C’est aussi une destination prisée par tous ceux qui souhaitent assouvir leur soif de culture (sa Cathédrale est le plus haut bâtiment d’Europe datant de l’époque médiévale), ou qui rêvent d’une journée de shopping dans toutes les boutiques qui bordent ses rues. En bref ; l’endroit idéal pour notre tout nouveau Superdry Store ! Venez y découvrir la toute dernière collection Printemps Eté. En espérant vous y voir !