During October, we had a party to celebrate the opening of the new Superdry store in Lyon, France!

An astonishing evening livened up by musical duo and talent show stars, Amber and the Dude and DJ Mademoiselle Elize along with who played a fantastic set. Also in attendance to our new launch was Luce (pictured above), the winner of talent show – “La Nouvelle Star 2010”, who was our Guest Star of the evening! More picture below of the entertainment packed evening!


This lucky duo were hired by Superdry in Citadium, Paris, back in 2009 to perform and promote the launch of the concession. La Nouvelle Star judge, Lio, spotted the pair whilst walking past Superdry in Citadium and asked them to audition for the show! Here are some pictures of Amber and the Dude filming a clip for the show launch at the place where they were first spotted. The clip explained that it was at Superdry where they were discovered by Lio and the beginning of their stint on a huge television show! A video of them performing can be found below!

Amber and the Dude at Citadium, Paris, video