It felt like such a long time coming, but Thursday October 11th was here and that meant only one thing – P.A.R.T.Y !

The Superdry Store in Lyon played host to an amazing event where all attending Superdry fans got the chance to meet Capucine, star of reality TV show : Secret Story 6!

The atmosphere of the evening was in full swing thanks to the complimentary bar and dining area, and the great music that was playing all night long, but what really turned things up to 11 was our competition where one lucky winner got the chance to go on a shopping spree with Capucine!

The winner will be announced soon, so make sure you head back to our Lyon store and see if you’re the lucky one.

We’ve uploaded our pics to the Superdry France facebook page, so head on over and, if you see yourself, make sure you share and tag yourself!


L’événement attendu par tous les lyonnais fans de Superdry et Capucine !
C’était la fête au Superdry Store de Lyon le jeudi 11 octobre. Tout le monde a répondu présent, et a pu profiter de la présence de Capucine (Secret Story 6) pour la rencontrer et recevoir une dédicace. De la musique, un bar où manger et se restaurer, des stars, et les fidèles fans de la marque : tout était réuni pour vivre une soirée où l’ambiance battait son plein ! Superdry vous remercie toutes et tous d’avoir contribué à la réussite de cet événement et vous donne rendez-vous le 31 octobre pour connaître l’heureux gagnant du concours offrant un shopping avec Capucine en personne ! En attendant taggez vous et vos amis, et partagez l’info. Les bulletins de participation au jeu sont disponibles dans le Superdry Store de Lyon.

On Tuesday 8th November, Superdry Clermont Ferrand celebrated its first birthday and marked this momentous occasion by inviting our customers to come party with us!

Everybody loved the after-hours browsing opportunity where they looked through our exciting range of Superdry collections we have in the birthday store, and enjoyed the drinks, nibbles and great music we put on. But a party’s not a party without a surprise; and in true Superdry style we had prepared a little something extra for our lucky guests!

Making an appearance were some of France’s rugby legends from the ASM, who are also big Superdry fans! Jason White, Nathan Hines, Brent Russell, Broke James, Kevin Senio, Benjamin Kayser, Fred Garrigou, Gerhard Vosloom, Neil McIlroy are some who joined us. Donning their favourite items of Superdry, the players were in great spirits.

Crowds were queuing to meet the players and have their picture taken with their sporting idols.

We’d like to thank all our customers and our celebrity guests for making this such a fantastic birthday and we hope to see you all again next year!