As the festival season approaches, we’re getting ready to pack our bags for the crazy weekends that lie ahead.

On the top of our list this year is the Superdry cargo shorts. With 6 pockets – 4 that button up, button fly, waistband logo patch and distressed detailing, they are perfect to put away your phone, cash and cards while you’re rocking out at the main stage. Perfect to wear with a pair of muddy wellies!

Available to buy in-store and online

Last weekend, the Superdry HQ crew took a trip down to London to take part in the Westfield shopping centre Spring into Summer event.

Joined by Rebecca, Kim and Jercole from our Westfield and Regent Street stores we were giving demos of the complete beauty and fragrance collection with full makeovers for those lucky enough to get themselves a place in the ever growing queue!

Whilst people were waiting we invited all to take a look at the first edition of the Superdry paper and the first edition of Miss Vogue which features 4 summer ready Superdry outfits.

To see more snaps and to join in with the conversation, head over to our Twitter feed.

Photo courtesy of Westfield London

Spring seems to be a running a bit late this year. Maybe it forgot to put it’s clocks forward an hour back in March!

But when spring and summer does eventually arrive, it’ll no doubt be accompanied by the odd rain storm or two.

So here’s our tip for the summer: be ready with Superdry.

One of our staples for the warmer (wet!) season is the zip through cagoule. Perfect as a layer in the questionable British weather, and perfect for festival season.

Available in store and online in both men’s and women’s fit, there’s no excuse to not be British summer ready

Today marks the official launch of Miss Vogue – a UK version of Teen Vogue.

Featured in the very first issue are four of our key spring/summer ’13 pieces: the Hepburn Broderie Dress, the Beach dress, the Stitch Playsuit and the Dipdye dress.

All available online and in selected stores now.

Here’s what Miss Vogue have to say:

“When it comes to achieving insoucant warm-weather flair, Superdry has got it covered for Spring/Summer 2013.

Now in it’s 10th year the high street stalwart has been stadily building a reputation for its style savvy womenswear line, its fusion for a preppy saville row inspired sensibility and retro american aesthetic making it the go-to brand for easy off-duty dressing.

From 60s shifts with scalloped broderie anglaise hemlines to touch-me-soft neon knitwear each new-season piece will ensure you exude fun, femininity and that oh-so elivive of attributes: uncomplicated cool.

Timeless design, long-lasting quality and an attractive price point – what’s not to love? Roll on Summer we say.”

Ideal for adding a neon colour-pop to your outfit, rockstar combines festival-perfect retro shaping with 6 great matte-finish colourways, including 4 brighter than bright neons.

Which colour are you? Let us know over on Facebook or Twitter.

On Saturday 27th April we well and truly brought the noise to Trinity Leeds Shopping centre as Jacob Banks, Bashy, Amplify Dot, Kay-C and the Dilation DJ’s, took to the stage in our first ever #LiveSeries event.

Getting the crowd hyped pre-event was resident beatboxer, Contrix; and our breakdancer/bodypopper combo of Kieran Lai (of All Stars movie fame) and Issie, who were off the chain!

First to take the mic was Kay-C and what a way to kick things off!

Next up was South London’s finest, Amplify Dot, who dropped her trademark flow and witty lyrics. When she dropped her brand new track, Kurt Cobain, the crowd went wild.

Just as well really as the next act well and truly blew the roof off! His friends know him as ashley thomas, you may know him as the Mixtape Legend, but we know him as the award-winning BASHY!

Spittin’ bars left right and centre, the crowd were up on their feet, in your face, and getting down.

Taking things down a level (which was much needed after Bashy’s high-octane set) was an intimate performance from midlands-born Jacob Banks, who was the headline act of the first ever #LiveSeries

Were you at #TheLiveSeries? Check out our facebook page to see some images of the event.

Here’s to #TheLiveSeries part 2!

Among her 10 days of sea, sand and sun, Rebecca found the time to visit the Botanic Gardens via the Sydney Opera House, checked out Sea Life Sydney and the Wild Life Sydney at Darling Harbour and took in the epic views on a ferry ride from Sydney harbour to Manly.

“We had the most amazing time and are hopefully planning to go back to Australia.”

There’s still a couple of days left for you to enter our competition to win a trip to Miami for you and five friends!

See live performances from the latest underground UK talent at our latest store - Trinity Leeds on Saturday 27th April from 2pm.

Headlined by Jacob Banks, winner of the MOBOs unsung competition soulful vibe, who recently supported Emeli Sande and featuring live performances from some of the freshest UK underground talent – from singers to DJs and MCs, Street Dancers and a Beat Boxers, this unmissable event marks the open of our latest store at Trinity Leeds!

Other featured acts include Bashy, Amplify Dot, and Kay-C, while Wayward, Frenzy D, Mr Norman and Philip Sauvage complete the line-up for the biggest in-store event Trinity Leeds has seen.

BUT THAT’S NOT ALL

There will be body poppers keeping you entertained throughout the event so why not have a go yourself?

Find us on the lower ground floor, music kicks off at 2pm

#TheLiveSeries

Featured artists:

Jacob Banks - A 21 year old from Birmingham who only picked up a guitar and wrote his first song 12 months ago, this emerging talent is now supporting Brit Awards winner Emeli Sande on her UK tour.

Bashy, the North-West London Rapper/MC known for his witty and comical yet realistic lyrics recently collaborated with Wretch 32 on the hit track ‘Male Pride’ will be joining the line-up.

Amplify Dot, born and raised in south London, first made herself known as a 13 year old rapper at a Missy Elliot gig in Brixton Academy. Taking to the stage when asked if anyone in the crowd could rap, an impressed Missy Elliot predicted good things for the youngster. Fast forward a few years, she’s recently been signed to EMI and released catchy track ‘Kurt Cobain’

Kay-C, a UK rapper/songwriter who has performed alongside Wretch 32, Devlin and Griminal amongst others.

Since then, we’ve had lots of questions about where it is and how you can use it. So, we wanted to tell our fans how they can get involved!

The Mirror is currently in our Regent Street flagship store on the ground floor. Using the touch screen, you can take photos of yourself and upload them instantly to your Facebook or Twitter account or e-mail them to a friend.

Not sure about that leather jacket? Upload it and get an instant reply from your friends!

Trying to convince your other half that those denims are the perfect fit? Tweet him and get his feedback there and then!

You can take a look at the people that have already uploaded theirs on twitter by searching for the hashtag #SDREGENTST. Or have a go yourself -it’s still around, but it won’t be around for long!

Thursday 11th April 2013 was a big day in the Superdry calendar. not only were we previewing our AW13 collection to the most established Fashion writers, journalists and bloggers in the uk, but we were also getting to launch something big…

And by big we mean The Superdry + Timothy Everest womens sebiro collection!

The biggest names in fashion spent the day in the showroom of  our flagship store on London’s famous Regent Street,  checking out the collection that will be released later in the year.

Our AW13 collection features well-loved and classic Superdry pieces as well as a new grown-up collection of female tailoring that oozes modern, feminine glamour.

Womens denim has had a major overhaul with new wash techniques for jeans, complete with a vibrant palette of animal prints, dip dyes and unique shades of raspberry and winter green, whilst our menswear takes inspiration from the past with a heavy dose of the new. Think retro fairisle knits in crew and roll neck styles, updated with pops of neon yarn and navajo details.

Our standout attraction, and something that put a smile on the faces of the writers from of Vogue, Grazia, Company Magazine, Elle & GQ to name a few, was our Exclusive Social Media Mirror!

Our guests were given the chance to take their photo on the huge interactive, touch screen mirror and share in real time to their social media pages!

Following the successful launch of the tailored collection for men, the evening saw the unveiling of the new Superdry + Timothy Everest Womens Sebiro Collection to a very packed audience. At 6pm sharp the curtains opened to the new pieces from the exclusive collection. The Town Coat, The Country Rebel, The Rock Rebel and The Muse, designed specifically for the modern women. From ‘Rock Chic’ to ‘Country Rebel, it is a trans-seasonal collection of core tailored staples, which echo unequalled atention to detail, super cuts and the finest quality cloths around.

Take a look at what was said over on Twitter with our event hashtag #SDAW13.

Image courtesy of Laura Palmer.