It’s that time of year again where we pull out all the stops as Superdry takes part at Barcelona’s massive tradeshow, The Brandery! To the delight of visitors, they were greeted with our funfair inspired stand
‘Superdry Races 2012’, provided entertainment in the form of camel races (based on our traditional arcade horse race game) with fantastic prizes on offer to lucky winners. Guests, Dani Moreno and Jose AM from Maxima FM were our resident stand-commentators who’s mischievous competitive streak livened up the games!
For the full funfair experience, visitors could grab some popcorn from our cart along with candyfloss!
Later in the day, the alternative Superdry catwalk took place with the superb hip-hop dance company, DBlock. Modeling Superdry’s newest offerings, the dancers put on an energetic show, with Elena Carrasco who’s powerful voice introduced the acts on stage and beat boxer Toni, performing throughout. Our friend Josef Ajram even made an appearance and tried his hand at hip-hop dancing!
A live competition was held after the show and goody bags were presented to the winners on stage! We’re missing the bright lights and funfair atmosphere already; we had a great time and look forward to the next edition of The Brandery!