Earlier this month we took over the spanish town of Serrano in  true Superdry-style as we unveiled our AW12 collection for the press and public to see. Amongst all the classic Superdry items that you already know and love, we also had an exclusive preview of our Spring and Summer 2013 collection on display, giving our fans an early preview of where we’re heading when the weather warms up!

The launch party was attended by friend-of-the-brand and Moto GP2 champion, Marc Marquez, who came to se what we had to offer and have a look around the new store. While he was in-store, Marc was even interviewed by the press about his recent Moto GP 2 win and his love of Superdry!

Much to Marc’s surprise we even presented him with his own personalized cake! Marc’s loyal fans traveled to see him while in Serrano and even queued outside to get a glimpse of the Superdry-sponsored rider. After his interviews, the fans poured into the store to have a look at the clothing and have their photos taken with their hero.

The evening is when the party really started as the mojitos and food were on tap!  A red carpet (we definitely think this should have been orange!) marked the paths of the street and the lights were focused on our branded photowall. Other Spanish celebs who know and love the brand were also seen around and about the store, including Caminero, Oscar Higares, Carmen Jordá, Llorenç Gonzalez, Marco Rocha, Marta Torné, Paula Prendes and Robert Ramírez.

The pop-rock group Atacados were in-store playing a fantasic set they had prepaired especially for us.

Wow! What a night!

Read the rest of this entry »

Share this on

  • Facebook
  • LinkedIn
  • MySpace
  • RSS
  • StumbleUpon
  • Twitter

As you know, here in Valencia we never miss an opportunity to celebrate. So last week, in true Superdry style, we thew a huge party in one of the most well-known night spots in the city: Ani+ Puerto!

Situated smack bang on the seafront, it’s no wonder why this venue attracted more than 5000 Superdry fans that were all up for one thing….. an awesome night!

The Superdry Photowall went down a treat with our guests, and it seemed everyone was drying to get their hands on our tee-in-a-tin tins in our competition!

The party went on into the small hours and everyone had a great night – we can’t wait for the next one!

Read the rest of this entry »

Share this on

  • Facebook
  • LinkedIn
  • MySpace
  • RSS
  • StumbleUpon
  • Twitter

Our autumn/winter 2012 collection had barely landed in stores before it attracted the attention of the gorgeous Alba Carrillo, who recently visited our Superdry Store with her personal stylist, Ana Antich.

Both enjoyed browsing through the latest items and selected different outfits for a presentation at Fosco, which included the JPN Flock Crop Crew tee, the Washbasket vintage dress, the Team Japan hoody and our amazing AW12 skinny denims.

We think they look perfect!

Read the rest of this entry »

Share this on

  • Facebook
  • LinkedIn
  • MySpace
  • RSS
  • StumbleUpon
  • Twitter

The young Singer, Xuso Jones joined us on the 27th June with a live accoustic set at the Superdry store in Valencia.

The event, which started at 7pm, had high expectations from Xuso’s fans, who arrived as early as 2pm to see the Singer. Some fans even traveling from as far as 400km to see their idol.

The gig was atended by over 200 people and the Young star started with Price Tag by Jessie J followed by Glad you came – The Wanted, Grenade – Bruno Mars, Hold my Hand -Michael Jackson, and I’m Yours by Jason Mraz. He then wowed fans with his own song buy the dj a round and surprised everyone with one of Nicki Minaj’s raps and closed with the classic Stand by Me. Of course, he didn’t miss out the hit that made him famous ¡McAuto song! Like a true star, Xuso played the songs his fans had requested throughout the gig.

When Xuso finished his set, he gave fans the chance to take a photo with him and have a signed picture. It was a great afternoon in Valencia with a star who has fast become a phenomenon with over 10 million hits on Youtube and over 40,000 followers on Twitter!

Read the rest of this entry »

Share this on

  • Facebook
  • LinkedIn
  • MySpace
  • RSS
  • StumbleUpon
  • Twitter

This week, Superdry Spain got involved with Barcelona’s famous Brandery Fashion Fair to celebrate all things style and Superdry.

Attracting a mix of coolhunters, buyers, bloggers, creatives, journalists and industry professionals, 18 models put on a great show give barcelona its first glimpse of our AW12 collection, set to land in stores very soon.

And in celebration of Superdry-sponsored moto 2 rider Marc Marquez, the race was on! We had a replica of Marc’s motobike and 4 MOTO GP simulators for our fans to enjoy! Winners of the races were able to celebrate their glory with a pic on the podium in front of our branded photo wall.

It’s not hard to see why our stand was loved by all who attended. We even had a few famous faces drop by, including actor Santi Millán.

Check out some of the pictures of the event on the Superdry Spain Facebook page. Why not tag and share if you see yourself, too!

Share this on

  • Facebook
  • LinkedIn
  • MySpace
  • RSS
  • StumbleUpon
  • Twitter

There was yet another podium finish for Superdry-sponsored moto 2 rider, Marc Marquez last week, despite a crash between himself and fellow racer, Pol Espargaró!

Marc finished 3rd at the Catalunya Grand Prix in a race that was as competitive as it was fast. And with just twelve races left, Marc is a mere two points behind the no.1 racer, Thomas Lüthi!

The next race takes place on the UK’s famous Silverstone racetrack and, as always, Superdry will be there to bring you all the updates.

In the meantime, why not head to the Superdry Facebook page and enter the Superdry & Marc Marquez competition, where you can win some money-can’t-buy prizes that include a moto 2 helmet signed by Marc himself or a Superdry race bag worth up to £500!

Read the rest of this entry »

Share this on

  • Facebook
  • LinkedIn
  • MySpace
  • RSS
  • StumbleUpon
  • Twitter

A Superdry store opening in spain wouldn’t be the same without an exclusive party, which is exactly the reason why we celebrated the opening of our new Superdry Zaragoza store with a party in one of the most desirable clubs in the city: Sala Fox Zaragoza!

More than 200 fans joined us at the club to celebrate the April 12th opening, partying until the early hours! We had the Superdry garage photocall where we were taking photos of all our guest and even had a giveaway of some of the latest Superdry SS12 pieces!

If you were at the event, make sure you head over to the Superdry Spain Facebook page and tag yourself in the images!

We’re already looking forward to the next party – see you there!

Read the rest of this entry »

Share this on

  • Facebook
  • LinkedIn
  • MySpace
  • RSS
  • StumbleUpon
  • Twitter

Rain at Spain’s Jerez circuit brought this leg of the Moto2 Grand Prix to a premature end, but that didn’t stop superdry-sponsored rider Marc Márquez from getting onto the podium!

Márquez continues to lead the overall standings, with one win and one second place to his name! Keep up the good work, Marc!

Share this on

  • Facebook
  • LinkedIn
  • MySpace
  • RSS
  • StumbleUpon
  • Twitter

If you’re an avid reader of the Superdry blog, you may have spotted Moto GP superstar and friend of Superdry, Marc Marquez’s name pop up a few times. It’s been almost 5 months since we last caught up with him, so we thought now’s a good a time as ever to bring you the updates!

It’s great news all round – Marc recently won the Qatar Moto GP Grand Prix for his class and, as a result, has been added to Superdry Europe’s roster of officially sponsored sports personalities!

Marc is now flying the Superdry flag on every corner of every racetrack and we’ll be bringing you more updates in the coming weeks. Make sure you keep an eye out on our Facebook pages for a special something, too!

Keep checking the blog as we’ll be bringing you some more updates soon!

Share this on

  • Facebook
  • LinkedIn
  • MySpace
  • RSS
  • StumbleUpon
  • Twitter

We can’t believe it’s already been six months since we held our very first pádel tournament, but we’ve been back out on the courts again at Fibra’s Club, Cabrera de Mar in Barcelona for our second Pádel tournament!

This time, more than 80 couples have been going head to head, fighting for their place on Saturday’s final! Superdry fan and FC Barcelona defender Sergi Barjuan tried his hand at the fast-paced sport of pádel, playing in the first category with his on-court partner!

Saturday came and the professionals took to the court; Ruben Rivera, Carlos Obradors, David Esteban and Pedro Alonso showed off their amazing skills and had the crowd cheering whilst DJ David Josa provided the music – a blend of funky house and dance music.

As the dust settled on the pádel courts, everyone headed over to the award ceremony held at Barcelona’s Ambient Mataró where all players and fans had time to relax and enjoy the drinks and nibbles we had provided. Taking to the podium, the winners received their trophies and Superdry vouchers!

We can’t wait until the next tournament!

Read the rest of this entry »

Share this on

  • Facebook
  • LinkedIn
  • MySpace
  • RSS
  • StumbleUpon
  • Twitter