Superdry. Trinity Leeds. The Live Series.

On Saturday 27th April we well and truly brought the noise to Trinity Leeds Shopping centre as Jacob Banks, Bashy, Amplify Dot, Kay-C and the Dilation DJ’s, took to the stage in our first ever #LiveSeries event.

Getting the crowd hyped pre-event was resident beatboxer, Contrix; and our breakdancer/bodypopper combo of Kieran Lai (of All Stars movie fame) and Issie, who were off the chain!

First to take the mic was Kay-C and what a way to kick things off!

Next up was South London’s finest, Amplify Dot, who dropped her trademark flow and witty lyrics. When she dropped her brand new track, Kurt Cobain, the crowd went wild.

Just as well really as the next act well and truly blew the roof off! His friends know him as ashley thomas, you may know him as the Mixtape Legend, but we know him as the award-winning BASHY!

Spittin’ bars left right and centre, the crowd were up on their feet, in your face, and getting down.

Taking things down a level (which was much needed after Bashy’s high-octane set) was an intimate performance from midlands-born Jacob Banks, who was the headline act of the first ever #LiveSeries

Were you at #TheLiveSeries? Check out our facebook page to see some images of the event.

Here’s to #TheLiveSeries part 2!

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Designed exclusively for Superdry by contemporary British Tailor Timothy Everest, the Sebiro capsule-collectionn is a trans-season collection of core wardrobe staples, which marry the very best in British innovation with the highest levels of design and creativity.

The launch range has been devised with four key characters in mind: the Super Spy, The Bank Robber, The San Franciscan and The Country Rebel and will be previewed exclusively at Superdry International; our world flagship store on London’s Regent Street, on June 15th.

The event, part of the British Fashion Council’s London Collections, will take place between 6 – 8pm to a VIP audience including many of the UK’s leading fashion editors, bloggers, photographers and fashionistas.

We’ll be live tweeting throughout the presentation, so join in with the conversation! Head to the Superdry Twitter page or follow or reply to us using the Superdry #SDTE and #LondonCollections hashtags. See you there!

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Always thinking ahead, Superdry’s Spring/Summer ’12 collection is the most diverse to date and working with top fashion photographer, Jacob Sutton, the SS12 campaign images are preparing for their release next year.

Graphic fine thread tees are re-defined with progressive blocks and art-house decorations that push the Superdry language. Tailored swim launches as a full concept which includes vintage board shorts and silk touch rive-inspired bikinis.

We’ve got a treat for our readers to be the first to see the behind-the-scenes video, showing you the workings of a Superdry shoot and the first glimpses of our SS12 collection, due for release in the spring! Produced by Pulse, they’ve captured the relaxed atmosphere of the shoot, getting us all excited for the new season ahead! Enjoy!

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Fun, flirty and ultra feminine defines our Vintage Thrift collection and if you haven’t sampled the range yet, nothing captures it’s essence more than our exclusive behind the scenes video! Back in April we shared some snaps and can’t wait to show you the working fairground set; with the bright lights and traditional fair rides. Be transported into the world of a Superdry shoot – seeing the team fully in action making sure everything is top notch! Don’t they make it look easy!

Come and see our online Vintage Thrift section and let us know what you think!

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Lotte-Dress-Vintage-Thrift

Superdry is gearing up for the wedding of the year! With there being no promise of it being another scorcher, choosing an outfit will be a bit of a dilemma! Never fear, we have a look that will be fit for royalty and wonderfully versatile for the girls! Our new Vintage Thrift Lotte dress is a subtle lavender frost colour with impeccable attention to detail. With feminine ruffled straps and a soft layered skirt the quilted front panel with elasticated back will flatter your shape beautifully. We teamed the Lotte dress with a Superdry blazer to add a tailored look and to keep warm if the typical British weather fails us this weekend! Here’s to a big wedding party to remember!

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Since out flagship Superdry store opened in Seoul, Korea, it has been a popular place for Korean shoppers and the press! Superdry and it’s launch night was covered by GTV Korea on the Trend Magazine programme! You can watch the video of the opening and of the fashion show below!

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On Saturday, British boy band ‘The Wanted’ made a surprise visit to our flagship Superdry store in Covent Garden, London! The boys had a great time checking out the latest Superdry collections. They kindly stopped for pictures with lucky customers who were in store and were generally a mischievous lot! The Wanted’s single, All Time Low has been watched by over 5 million viewers on youtube, what a talented bunch!

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With our store in the Beverly Center, Los Angeles, almost in completion, we joined in on the festivities of the ‘Fashion’s Night Out’ event held on Friday 10th September. It was a packed event with a crowd drawing DJ set and a catwalk show. Black Eyed Peas singer, Will.I.am joined on stage with other stars and guests in support of the night. Superdry showed off new designs by placing live models in the store window with the latest AW10 clothing and a special backdrop designed and installed especially for the night! Check back here for news on the official opening!

We were also covered on Fox News which you can watch here

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After celebrating their win against Holland, Spanish football player and (winning goal scorer) Andres Iniesta was seen in an Osaka 6 tee. Here is a video of him being mobbed by proud fans!

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Gorgeous girl band, The Saturdays are very stylish ladies and they have been spotted wearing one of our Lumberjack Twill shirts in their newest video ‘Missing You’. The lovely Mollie King wears the shirt in Rodeo Blue and rocks it with a pair of cut off denim shorts!

You can see the video here!

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