Always thinking ahead, Superdry’s Spring/Summer ’12 collection is the most diverse to date and working with top fashion photographer, Jacob Sutton, the SS12 campaign images are preparing for their release next year.
Graphic fine thread tees are re-defined with progressive blocks and art-house decorations that push the Superdry language. Tailored swim launches as a full concept which includes vintage board shorts and silk touch rive-inspired bikinis.
We’ve got a treat for our readers to be the first to see the behind-the-scenes video, showing you the workings of a Superdry shoot and the first glimpses of our SS12 collection, due for release in the spring! Produced by Pulse, they’ve captured the relaxed atmosphere of the shoot, getting us all excited for the new season ahead! Enjoy!
Fun, flirty and ultra feminine defines our Vintage Thrift collection and if you haven’t sampled the range yet, nothing captures it’s essence more than our exclusive behind the scenes video! Back in April we shared some snaps and can’t wait to show you the working fairground set; with the bright lights and traditional fair rides. Be transported into the world of a Superdry shoot – seeing the team fully in action making sure everything is top notch! Don’t they make it look easy!
Come and see our online Vintage Thrift section and let us know what you think!
Superdry is gearing up for the wedding of the year! With there being no promise of it being another scorcher, choosing an outfit will be a bit of a dilemma! Never fear, we have a look that will be fit for royalty and wonderfully versatile for the girls! Our new Vintage Thrift Lotte dress is a subtle lavender frost colour with impeccable attention to detail. With feminine ruffled straps and a soft layered skirt the quilted front panel with elasticated back will flatter your shape beautifully. We teamed the Lotte dress with a Superdry blazer to add a tailored look and to keep warm if the typical British weather fails us this weekend! Here’s to a big wedding party to remember!
Since out flagship Superdry store opened in Seoul, Korea, it has been a popular place for Korean shoppers and the press! Superdry and it’s launch night was covered by GTV Korea on the Trend Magazine programme! You can watch the video of the opening and of the fashion show below!
On Saturday, British boy band ‘The Wanted’ made a surprise visit to our flagship Superdry store in Covent Garden, London! The boys had a great time checking out the latest Superdry collections. They kindly stopped for pictures with lucky customers who were in store and were generally a mischievous lot! The Wanted’s single, All Time Low has been watched by over 5 million viewers on youtube, what a talented bunch!
With our store in the Beverly Center, Los Angeles, almost in completion, we joined in on the festivities of the ‘Fashion’s Night Out’ event held on Friday 10th September. It was a packed event with a crowd drawing DJ set and a catwalk show. Black Eyed Peas singer, Will.I.am joined on stage with other stars and guests in support of the night. Superdry showed off new designs by placing live models in the store window with the latest AW10 clothing and a special backdrop designed and installed especially for the night! Check back here for news on the official opening!
We were also covered on Fox News which you can watch here
After celebrating their win against Holland, Spanish football player and (winning goal scorer) Andres Iniesta was seen in an Osaka 6 tee. Here is a video of him being mobbed by proud fans!
Gorgeous girl band, The Saturdays are very stylish ladies and they have been spotted wearing one of our Lumberjack Twill shirts in their newest video ‘Missing You’. The lovely Mollie King wears the shirt in Rodeo Blue and rocks it with a pair of cut off denim shorts!
This lucky duo were hired by Superdry in Citadium, Paris, back in 2009 to perform and promote the launch of the concession. La Nouvelle Star judge, Lio, spotted the pair whilst walking past Superdry in Citadium and asked them to audition for the show! Here are some pictures of Amber and the Dude filming a clip for the show launch at the place where they were first spotted. The clip explained that it was at Superdry where they were discovered by Lio and the beginning of their stint on a huge television show! A video of them performing can be found below!
