This week there are loads of incredible new additions to our website, from print tees, beauty bags and knitted accessories. We’ve picked our favourites from the new in section, which include our Crochet Sweat Crew. Designed to update our womens jersey soft casuals with a panel of crochet flowers, nodding to femininity and sport luxe.

That’s not the only thing we have re-worked this season, we’ve also upped the ante with our bag offering. Recreating our iconic alumni bag in the form of the Utah Bag, with a standout graphic, a bold blue base colour that’s complemented by a trim in our signature orange.

Menswear has really stepped it up with the highwayman bridge coat. It is all about the details here, with felt under collar, diamond shaped logo & inner piping add to an effortlessly stylish look.

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There are always new lines being added to our ever-growing mens and womens collections, each week we’re going to round-up the picks of the week so you know the latest from us.

This week we have new additions to our mens accessories, from knitted track and field beanies & misty gloves to our incredibly popular Montana collection of rucksacks (now including, stars, double denim and contrast colours). Designed for winter our knitted beanies and gloves will keep you warm.

For women knitwear is taking the lead this season, last week we introduced the heart crew, this week it is the star crew. Embroidered star details create a statement out of a winter staple, shown here worn over a pair of our embellished standard rise denims.

Check out next weeks update for the what’s new in!

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Mens style site, TheChicGeek.co.uk, founded in 2009 has rapidly become one of the biggest and most respected in the UK, last night Marcus Jaye, the man behind the blog, joined us as we kicked off London Collections: Men with The British Fashion Council. Find out what he thought of our Autumn Winter 2015 collection and Alpine Lodge inspired presentation in our Regent Street flagship store…

“On the eve of London Collections: Men, a.k.a. London men’s fashion week, Superdry, in association with the British Fashion Council, unveiled their latest Autumn/Winter 15 collection in an exclusive event above their flagship store on Regent Street.

Transforming the space into a cosy timbered Alpine lodge with the obligatory moose head above the fireplace and antler chandelier, an imaginary crisp mountain air gave London a refreshing blast of Superdry ski and après-ski style.

Sitting on fur throws, the 18 models, dressed in the latest must-have pieces from Superdry, offered everything you’d need in terms of cold weather style.

New additions to the ‘Superdry Snow’ capsule range were previewed, pushing Superdry’s mountain-sports offering to new heights with many items designed to work on and off the piste.

From duffle coats with technical toggles and quilted linings to army-green flight jackets with faux-fur hoods, the new A/W15 collection didn’t disappoint on its technical and aesthetic details.

Inspired by such iconic menswear themes as the ‘Gentleman Explorer’, ‘Classic Military’ and ‘Gym-Class Hero’, the new collection cleverly combined youth and sport with a refined style and finish.

Accessories included thick-knit marled beanies and matching gloves, Nordic printed scarves, ski goggles and canvas rucksacks. The Union Jack ran throughout, reflecting Superdry’s British roots, and other details, such as enameled buttons and monogrammed denim, showed the subtle attention paid to each piece.

The appreciative audience, which included England Rugby Captain, Chris Robshaw, model, Oliver Cheshire, and presenters Lilah Parsons and Pips Taylor, left coveting the Superdry chalet chic look long before the first snowflakes start to fall next winter.”

Thanks for joining us to kick off London Collections: Men last night

#SuperdryLCM

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For a second time we are kicking off London Collections: Men, this time we asked you, our fans, to tell us what you wanted on our soundtrack. After a huge response, the final cut is ready, have a listen here.

Mayhem by Imelda May was chosen by blogger Memoirs of Another Day. Marius Rye picked Lazer Hawk, King of the Streets and Only Love by Anthony Green was suggested by Dale Gardiner.

Subscribe to our SoundCloud page for the latest tracks we’re listening to.

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What a year! 2014 has been incredible!

We kicked off the year as we meant to go on. A star-studded show at the Old Sorting Office for London Collections: Men, where we showcased our winter 2014 collection set the year on a roll. This was shortly followed by the opening of our Premium lounge in our Regent Street store, introducing personal shopping for the first time!

Things didn’t slow down. In March we announced that we would be heading to the Austrian alps for Snowbombing, to host the notorious arctic disco. Partying with Rudimental, Carl Cox, Skream and many more, it was the perfect place to launch our new winter 2014 collection #SuperdrySnow.

Our festival fever hit a high when we jetted off to Coachella to celebrate Poppy Delevingne’s hen do, with sister Cara and friends including Sienna Miller joining us for a weekend of music and Superdry.

In the midst of all that globetrotting we announced that we would be kicking off London Collections: Men for a second time with the British Fashion Council. Launching our summer 2015 collection to the press and to our fans, the night didn’t end at the catwalk. Infamous DJ Mark Ronson took to the decks to finish the night with a bang.

September saw us celebrate fashion with Vogue’s Fashion Night Out, offering personalisation on our leather jackets, a style talk from Lilah Parsons and an evening filled with music from the Fireflies. And the global domination continued with stores opening in Dubai, Malaysia and our first flagship store in Munich, Germany!

October was dubbed outerwear month as we introduced our biggest and most diverse collection to date, for men and women. November was huge – as the long awaited #SuperdrySnow collection, our first technical ski range for men and women, went into stores and online. So well-loved, it was already appearing in shoots with Vogue, GQ, Shortlist and many more! But it didn’t end there, we also extended our collaboration with Saville Row alumni Timothy Everest, with sequin infused styles for women and tie-lined jackets for men.

It has been a year of celebrity with stars such as Idris Elba, Naomi Watts, Nicole Scherzinger, David Tennant, Mark Ronson and many more all sporting their favourite Superdry pieces!

2015 is set to be just as big. In January, for the third time, we are holding the official launch of London Collections: Men, opening stores from Singapore to Hawaii and of course introducing new collections, all to be announced shortly!

Thanks for a great 2014, here’s to 2015!

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Started your Christmas shopping? To help we’ve pulled together some gift inspiration for him and for her.

For women who love to see out winter in soft, slouchy style, the Sunscorched knit Hoodie and statement fairisle Pant are must-haves. Echo chilled out après ski style with the colour-popping Peak Flouro Fairisle Crew and lurex-infused Shimmer Croyde Crew. Looking for a statement? Take a look at the Scuba Rocks watch with its Swarovski crystal dial.

Our enviable accessories double up as great stocking fillers as well as essential winter warmers. Soft, fleece-lined headbands, fairisle beanies and metallic-infused, soft-yarned mittens make an effortless statement. The Super Satchel or Montana Daisy Backpack make ideal gifts while Neon Everyday Socks is a surefire stocking filler. Or opt for something from our beauty collection, from the Prep & Paint trio of nail necessities to the Baby Bento Beauty Box.

When it comes to great gifts for men, tough but stylish outerwear is always a winner; take the Everest Coat and Polar Sports Puffer for the adventurous man or go classic with the double breasted military inspired Bridge Coat.

Mens accessories create statement stocking fillers this season, from the Chamonix Beanie, Windhiker Beanie and retro Redford Logo Beanie to the Athletic Core Boxers and Winter Slub Dry Boot Sock transforming everyday essentials into most-wanted items.

Watches, wallets and bags are go-to gifts for the guy who has everything ­– we recommend the Bi Fold Montana Wallet or – to inject some classic Superdry orange – the Urban Watch and Pop Tarp Backpack.

For both men and women our hand-drawn graphic tees are always an essential, alongside our super soft joggers that are ideal for him or for her – whether you’re pounding the streets on a frosty-morning run or simply chilling in front of a log fire.

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This season we are launching a new collection of mens fragrances, each with a distinct scent showcasing a different character and side to our brand. Sitting alongside our gift sets, and our existing range orange and blue, each bottle reflects the attention to detail that is synonymous with our brand. Lets look at each scent, so you can see which one is for you.

Sport

Energetic and dynamic – this citrus aromatic Sport scent encapsulates the powerful, active side of the Superdry identity. Key notes of Verbena and Brazilian mint are accentuated with dry woods for immediate impact and effect. A confident cologne, the electric blue bottle suggests a man for whom winning is the only option. Youthful and energetic the man who wears this scent is not afraid to break boundaries.

Night

Captivating and seductive; Night belongs to the warm, aromatic family with notes of vetiver, suede and mandarin. Complex in composition, this fragrance is about leaving a lasting impression. Paired well with a more stylish guise, this scent lends itself to a streamlined look – the black bottle speaks for itself and complements the tailoring and masculine silhouettes synonymous with the Superdry collections.

Hero

Bold, fresh and magnetic. Hero possesses crisp notes of green apple and black pepper, softened with vanilla. Superdry Hero creates a dominant first impression. Bottled in the brands signature vivid orange colour, this fragrance epitomises everything core to the Superdry philosophy – contemporary classic with a modern edge.

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Want to push yourself to the limit on the mountain this winter? Let us introduce #SuperdrySnow, our first ever technical collection of ski and snowboard wear for men and women. We’ve fused our signature style with max-performance apparel for a glacier-cool, powder-ready collection.

When the elements are against you, our Full Tech snow wear won’t let you down. Highly breathable, waterproof fabrics, fully taped seams plus detachable skirts and cuffs mean you can go hard when the terrain gets tough. The men’s Ultimate Snow Service Jacket and Snow Pants in camo allow freeriders to stand out from the pack.

The women’s Wind Bomber Jacket and Pants are denim inspired, bringing a tough take on stylish to the slopes. Pops of colour, contrast zips and Superdry branding guarantee you’ll get noticed even in the deepest of white outs.

In the Light Tech capsule, high-performing gear meets great British design. The Polar Elements Ski Edition Jacket for men and women mixes sharp cuts and quality fabrics with slope-ready twists.

While the Polar Ski Puffer Jacket brings a retro sports edge to technical outerwear with tri-colourways for both men and women. Detachable hoods, vents, lift pass pockets, powder skirts and water-resistant zips all push you further at high altitude.

The entire collection is defined by tough and technical outerwear combined with intricate detailing, slim silhouettes and eye-catching branding. The Full Tech Glacier Ski suit completes the picture. Women choose from Alpine Pink or Snowstorm Marl Whiteout to take on the mountain while the Black Run is the guys’ option.

Finish off your slope-ready outfit with our Snow Goggles for men and women which have anti-fog UV 400 lenses, double-layered foam and branded adjustable strap for ultimate comfort, protection and visibility. Mixing performance with style, the colour-soaked, filtered lenses ensure full visibility when it really matters.

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Winter is well and truly on its way and as the days get darker and the nights get colder it’s time to hunt for the perfect coat or jacket. Each year we up our offering of outerwear, and this year the collection is stronger than ever.

Whether you want a casual lightweight jacket like the iconic Windcheater or the more refined tailoring that defines our pea-coats, we have every style covered, overlayed with the attention to detail we are renowned for

Mens outerwear

Military inspiration is found in the fully-lined Aviator Bomber, paying a nod to its heritage with a metal logo badge on the sleeve, flag logo tab on the arm pocket and a Superdry Flight Edition logo patch under the front pocket flap. Signature Superdry orange jersey cuffs and hem complete the look – this could be your essential layer this winter.

In the Bleecker Street pea coat, Superdry future-proofs a naval classic via twisted sleeve seams, zipped front pockets, branded buttons and an under-the-collar Superdry logo strap. The contrast-colour collar lining and logo patches raise the game when the temperature drops.

Bleeker Street

We take high-performance gear to the street with a new addition to the Wind family in the form of the Windtrekker. Embroidered logos, branded zip toggles and headphone loops mix flair with practicality; bungee-cord drawstrings on the hood and hem plus a contrast-colour fleece lining make it a sure bet for winter.

Windtrekker

Womens outerwear

A go-to coat on chilly days, our SD – 3 Parka has everything you demand from a parka: removable faux-fur trim on the hood for cosyness, zip and toggle fastenings, ribbed cuffs for comfort and a drawstring waist. But look closer and you’ll also love the seven pockets, embroidered logo on the shoulder and a Flight Edition logo badge on the arm.

SD-3 Parka

While our women’s Riding Jacket is hard to resist. Reversible shoulder epaulettes and branded buttons transform this sharply cut piece into a wardrobe staple. It doesn’t end there: the turn-up collar reveals a denim panel with stitching detail and subtle Superdry logo tab.

Riding Jacket

An outerwear heavyweight the Everest Duffle Coat will keep you warm until spring, it has a hood with detachable faux fur trim as well as zip, popper and toggle fastenings to keep the cold out.

This winter it’s the details that elevate Superdry jackets to greatness and set them apart in the face of polar blasts. Make your choice and confront winter in style.

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On Tuesday night we took part in Vogue Fashion’s Night Out at Superdry International, Regent St treating guests to a night of music and fashion in true Superdry style.

Held in the Premium Lounge, we showcased our AW14 womenswear collection, which is full of butter soft leather jackets, embellishment and sequins. We also provided a preview of our Superdry Snow collection, which hits stores in November.

Vogue Fashion's Night Out in the Premium Lounge

Guest’s filled their goodie bags with sweet treats and enjoyed Chi coconut water in a variety of flavours; including espresso, tropical and chocolate.

During the event, customers were offered complimentary varsity style personalised lettering on a selection of leather jackets purchased on the evening. Impressed by the selection of sequin-embellished dresses and glitter skirts, they couldn’t wait to get into the changing room.

MTV’s Lilah Parsons was our exclusive guest of the evening, who picked out her favourite Superdry pieces and gave her fans an exclusive chance to meet and greet the presenter. She wore the Calamity Print Shirt and the Vogue favourite; Tassel Biker Leather jacket as seen on Poppy Delevignge, which had her initials emblazoned on the back.

Lilah Parsons personalised jacket

Lilah’s top picks from our AW range included dresses and skirts from the new Disco Luxe collection, the Dovecot Bead Dress, Shimmer Star Dress and the 50’s Prom Jewel-dress. With embellishment running through the collection this season , the Orange Sewn-Treasure Tee and the Glitter Ball Cami Top also caught her eye.  These were topped off with her favourite jackets, which included the faux-fur collared Bubble Biker and the Super Fuji Coat.

Lilah Collection Talk

Guests then took to the rails, whilst live music from The Fireflies provided the perfect soundtrack for their Superdry experience. As the store was full of shoppers, the up and coming band performed songs from their atmospheric acoustic album.

Fireflies at VFNO

With VFNO a stand out success for Superdry, we can’t wait for our next event! If you were there we’d love to hear from you, so tweet, Facebook or Instagram us your pictures and experiences. here are a few images from the night for those that couldn’t make it.

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