SuperDry

Do you want to win a luxury trip to Dubai for you and a friend?

That’s right, we’re giving you the chance to spend 4 nights at the 5* atlantis the palm resort in Dubai with $1000 to spend at the Superdry store in Dubai Mall, a 4×4 desert safari with BBQ dinner and camel trek, the chance to swim with dolphins at the Atlantis Palm Resort, private kite surfing lesson, sand boarding experience, dinner at the 6* Burj Al Alab Al Mahara Restaurant, a shark safari and much much more!

To be in with a chance of winning, first pick your jaws up off the floor and head over to our Facebook page, fill in the form and hey presto!

Good luck!

Last weekend, the Superdry HQ crew took a trip down to London to take part in the Westfield shopping centre Spring into Summer event.

Joined by Rebecca, Kim and Jercole from our Westfield and Regent Street stores we were giving demos of the complete beauty and fragrance collection with full makeovers for those lucky enough to get themselves a place in the ever growing queue!

Whilst people were waiting we invited all to take a look at the first edition of the Superdry paper and the first edition of Miss Vogue which features 4 summer ready Superdry outfits.

To see more snaps and to join in with the conversation, head over to our Twitter feed.

Photo courtesy of Westfield London

Congratulations to our competition winner Rebecca Edwards, who won the holiday of a lifetime – a 10 day trip to Australia with £500 to spend in the Westfield Superdry store.

Among her 10 days of sea, sand and sun, Rebecca found the time to visit the Botanic Gardens via the Sydney Opera House, checked out Sea Life Sydney and the Wild Life Sydney at Darling Harbour and took in the epic views on a ferry ride from Sydney harbour to Manly.

“We had the most amazing time and are hopefully planning to go back to Australia.”

There’s still a couple of days left for you to enter our competition to win a trip to Miami for you and five friends!

Summer. So near yet so far.

The clocks have changed, the weather’s (hopefully) going to get warmer and that devil has appeared on your shoulder again that screams “go on, crack out the shorts, flip flops and a pair of sunnies. It’s warm enough; honest!”

This season, we really have pulled out all the stops with our latest (and greatest) range of Superdry sunglasses.

From retro-inspired designs to vivid fluro and soft pastels, there is something for everyone.

So don’t wait for our only day of summer to come and go; complete your summer wardrobe with Superdry.

With the ‘great’ british weather going the way it is, we’re not feeling too hopeful that the sun will make a proper appearance anytime soon…

So, with that in mind, we’re showing some love for  the new coats and jackets that have recently dropped both in store and online at Superdry.com.

From our much-loved hero piece, the Superdry windcheater,  to the bold new, nautical-inspired  boat jacket, we’ve got you well and truly covered come rain or shine. (let’s face it, it’s most probably rain!)

Top of our list this spring (yes, it really is officially Spring) is the cropped hooded raincoat. Available in two colourways - we prefer the white, but it’s only for the brave – and features a double breast with removable hood, double layer collar, embroidered shoulder logo and 2 front pockets.

Wear it dressed up or throw it on over your jeans and a tee. It really is that versatile.

Let us know what you think of it over on Facebook or Twitter.

It was an early (but exciting) rise for us on Sunday morning as we got the first train to Bristol to set up our beauty showcase at Cabot Circus’ 48 Hour Fashion Fix.

We didn’t know what to expect, but were thrilled to be greeted by a gigantic red double-decker bus parked right in the heart of Quaker’s Friars! We hopped onboard and set up our eye-catching collection of Superdry Beauty products, with the help of Sarah and Rachael from both Cabot Circus and Cheltenham Superdry stores.

Not long after the doors officially opened, we were joined by many a happy (but cold!) shopper, all of which were eager to discover the collection and read the brand new Superdry newspaper!

Whilst on the bus, we spoke to shoppers to see what they thought of our new beauty range, and this season’s trends. We received some great feedback on our pink and black kabuki brushes, beauty bags, mascara, and blushes to name a few!

Back to the hustle and bustle of Cabot Circus, our Shore sweater crew in lime green, and our monochrome summer dress and lofter shirt were on display at the “wheel of fashion!”

Shoppers from all over were treated to a preview of this summer’s trends whilst they waited to spin the wheel to win prizes.

Fast-forward to 3pm and we found ourselves outside our glass-fronted Superdry store to watch a group of dancers do their thing whilst kitted out in the new-in collection. They put on such a great show and popped in the store after they had finished for a look at what else we had to offer.

Check out some of the pictures on our Facebook page and see what we had to say on Twitter throughout the event.

Aww, mums. We love ‘em.

And because we love ‘em, we don’t want you to be stuck for ideas when it comes to getting yours the perfect mother’s day gift.

With perfumes, watches, beauty ideas, dresses and shoes, you’ll have your mum looking like she belongs on the fashion pages of a glossy magazine in no time.

Our top picks for this mother’s day include our  wide range of beauty, NEON fragrances, Infantry steel watch in Rose Gold, hepburn dress, Icarus knit and burnout tee.

So make sure you treat your mum this weekend. After all, she deserves it!