Superdry Summer Destinations Berlin

So, word on the street is that Berlin is fast becoming the most visited city by tourists in Europe. It’s third behind London and Paris and is still climbing! Here are our top 7 things not to miss on your trip to Berlin…

Try your hand at Ping-Pong

One bar, one sound system, one table tennis table. Dr Pong is one of the most original and fun bars in Berlin, no matter what your age or skill. It’s fast-paced fun with a fantastic atmosphere, and the kind of place you wouldn’t find anywhere else but in Berlin. The music is good, the beer is cold, and everyone’s friendly – regulars who have been coming here every week for years.

Brandenburg Gate

A trip to Berlin wouldn’t be complete without some historic culture. Built in the late 1700s, the Brandenburg Gate is the only surviving city gate of Berlin. Used as one of the Berlin Wall crossings, the gate became a site of protest during the division of Germany and a place of celebration when the wall fell in 1989. Today it is fully restored and is the symbol of not only the turbulent history of the region but also the reunification of East and West Berlin.

Find more than you bargained for…

If you want to know where the residents of Berlin go every Sunday, it’s Mauerpark. You can find pretty much anything there – furniture, clothes, accessories, instruments, art and the food is really something too. Keep your blood sugar up with Gefüllte Ecke (a ‘filled corner’, a square of spinach and cheese-filled pastry goodness). Once the crowds start piling in, pop over to the much quieter Arkonaplatz market or lunch at Kauf Dich Glücklich (the best waffles you’ll find in Berlin), or Hüftengold (the best toasties).

Superdry Summer Destinations Berlin

Relax on the beach

You may already know that many of the lakes around the city have adequate beaches. However, Berlin also has many ‘Strandbars’ or ‘beach bars’ on offer during the summer next to its rivers. Refreshments, deck chairs, loungers, volleyball, it’s all there. One of the best is Yaam, one of the biggest beach bars just off from the East Side Gallery, with ample room for beach games. Guys, this outfit makes for the perfect beachside look.

Breakfast on top of the Reichstag

I’m sure you’d plan to visit the Reichstag and climb its impressive glass dome walkway when you visit the German capital. The only problem is that you now have to register in advance online, and on the few occasions they allow visitors in without doing so the queues are horrendous. But if you book breakfast on top of the building, you skip the queues and can enjoy beautiful views over a hearty brekkie. If you fancy a new outfit for the occasion, head to one of our four Superdry stores around Berlin.

Superdry Summer Destinations Berlin

The Bathing Ship

A floating pool, sauna and bar on the River Spree in Treptow is a massive hit in both the summer and winter months. Enclosed in a cosy membrane out on the water you’ll find two saunas (95 °C & 70 °C), swimming pool, rest area, massage rooms, lounge with a bar, and a great view of the skyline of Berlin. Visit at night for the ultimate way to recharge your batteries. Ladies, on top of your Superdry bikini, this crochet top and denim shorts are the perfect ensembles.

East Side Gallery

Often described as a memorial to freedom, the East Side Gallery is the longest stretch of the Berlin Wall still in existence, showcasing paintings of artists from around the world. The artwork, which began appearing in 1990, documents the changing time after the fall of the Berlin Wall as well as expressing hope for the future.

For more information on Berlin, check out the Lonely Planet guide.

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The latest Superdry Sounds playlist is exploding with the freshest tracks from the artists who are dominating our summer soundtracks this month!

Kicking off this months playlist is London based producer Alex Kotz, also know as Elderbrook, whose track ‘be there soon’ is the perfect backing track to your tranquil summer. This track features some great feels and textures and the video is made to match. Elderbrook is signed to the awesome Black Butter Records and his forthcoming EP ‘Travel Slow’ is being release later this week on the 21st, do not miss this! If there is ever one to watch, Elderbrook is top of that list.

Next up is from one of our regulars, Darius. It’s rare that we don’t post a Darius track and this playlist is no different! The idea of remixing one of Jungles’ classic tracks ‘Time‘ must have been a daunting prospect, however Parisian producer Darius has really pulled it out the bag once again with this incredible remix. He’s cleverly captured Jungles party ready vibe while adding an addictive bounce to the track! We salute you Darius for another summer banger!

Last week saw quite a few anticipated album drops – from Mac Demarco to HNNY and of course Julio Bashmore’s debut ‘Knockin Boots’ – a good week for us indeed! We just couldn’t resist however a repost from our May Playlist, the killer track ‘Holding On’ from Julio Bashmore defiantly deserves a second mention! Julio brings out banger after banger and unless you’ve been living under a rock, it would have been hard to have escaped his previous releases such a  ‘Battle for Middle You’ & ‘Au Seve, simply classics from the legendary DJ. Want to know more? Be sure to catch this great documentary courtesy of Red Bull Music. It’s a truly uplifting album from start to finish.

Last month, the awesome Boiler Room uploaded a wicked set from the talented Dixon for a Dekmantel Festival warm up party. Featured on that set was a ‘mystery track’ that was certainly picking up some heat. After a few weeks, we finally got some info, the incredible track was the forthcoming Robag Wruhme remix of ‘Lora’ by Coma. Since we found out, we’ve had the remix on repeat, it has an epic intro and vocals that will make your hair stand on end. The original was uploaded from German based label Kompakt a couple days ago and since we havnt been able to get enough. Thankfully Kompakt will be releasing a compilation album later this week, so keep your ears peeled! We certainly will be!

Rounding off our playlist we have none other than our favourite Canadian, Mac Demarco. Last week saw his fourth album release ‘Another One’ on Captured Tracks. In Macs own words he calls it “a concept album about love” but don’t let this put you off – it’s a lovely soft & easy, dreamy album with some great synth chords throughout. The album has brilliant reviews across the board and is well worth a few listens.For a little insight into why he’s our favourite give this 30 minute documentary a go – if not a little strange at times, he is one funny guy and doesn’t take himself seriously – we love his optimism and approach. This brilliantly shot documentary puts his music into context – keep it coming please!

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It’s Friday, and the sun is beaming at Superdry HQ. We’ve thrown ourselves into new and exciting ventures, including the launch of Women’s Sport and the soon to launch World Legends Rugby Shirts by Superdry. So, before we end a very busy week with an ice-cold beer, here’s the lowdown…

If you didn’t catch it on our Social Media pages, this time last week we were taking the net by storm with live coverage from Elite Model Look Search 2015. We were lucky enough to hold the final event at our Regent Street Flagship Store. It was an epic night; cocktails were flowing, and the beats were bouncing. Among our panel of judges was fashion ambassador and Made in Chelsea star Oliver Proudlock, and the talented Sarah from Framboise Fashion was on hand to help our in-house stylist Anna bring together some final looks for the catwalk. Keep a look out for her blog of the Elite event coming very soon!

All of the final models worked incredibly hard throughout the competition, and all deserved a contract at the end. However, as always, winners had to be chosen. The calibre of the finalists was so high that instead of picking two winners, four were chosen. The winners chosen by Elite were an incredible match, the wonderful Chris Tydings, 16, and the gorgeous Charlotte Corn, 17.

Now, we couldn’t just sit back and let Elite have all the fun! Our Superdry judges also selected two models to come and join us for an exclusive Superdry shoot. Congratulations to the stunning Kofi Morris Heather, 18, and Ellie Jordan, 15. Well done to everyone who took part, we’re looking forward to seeing what the future brings for you all!

After an exciting few days at Elite, we dived straight into the launch of our brand new Women’s Sports range, teaming up with fitness guru Kim Hartwell from Tone What You Own. Kim’s wealth of knowledge in healthy living made her the perfect match for our latest campaign. Each week, we’re going to be bringing you #WorkoutWednesdays with Kim, which will involve easy but affective workout videos and healthy recipes to help banish your midweek blues. Don’t worry, we aren’t getting off that lightly – we’ll be taking part every Wednesday here at HQ. Keep an eye on our Social Media channels for #WorkoutWednesdays.

Don’t worry fella’s, we haven’t forgotten about you! As England prepares to host the most anticipated games of the rugby calendar, we’ve been busy styling away getting into the sporting spirit with our new soon to launch World Legends Shirt Collection. Inspired by vintage sports apparel and the classic varsity style of the 60s and 70s, the collection consists of 16 shirts for 11 chosen countries. The shirts combine statement cotton collars and retro styling with Superdry’s trademark cracked print lending itself to a rugged vintage feel. As sizes range from S to XXXL, this is a look you can carry off across the generations. The soon to launch World Legends collection is available to buy in store and at superdry.com from 14 August. Once you have your shirt sorted, all that’s left to do is brush up on your rugby knowledge and memorise the words to Swing Low in time for kick off. Make sure you join in with the conversation on our Social Media channels using #SuperdryRugby

If Sport and Rugby aren’t your thing, then maybe a weekend of great music is more up your street. This weekend is the incredible Wilderness Festival held in the stunning Cornbury Park, Oxfordshire. To help you lovely people out, we’ve pulled together the ultimate style guide to set you up in Superdry Style for a weekend of raving. Check out our Wilderness Style Guide here!

If you haven’t got tickets for Wilderness Festival, no worries! We’ve teamed up with the awesome South West Four Festival to offer one lucky Superdry fan the chance to win two tickets for the bank holiday festivities! South West Four kicks off 29-30th August at the awesome location of Clapham Common. Fancy getting your hands on tickets to Sunday’s line up? Simply get involved on Twitter and share the act you would most like to see at South West Four using the hashtag #SuperFan and tagging Superdry’s Twitter account, @superdry. The winner will be chosen on the 12th August, so get your entries in now!

Haven’t entered our long standing #MySuperdry competition yet? Then you need to get your entries in now! August is the last month #MySuperdry will be running, get snapping in your Superdry style and send them in on Instagram, Twitter or Facebook using #MySuperdry. The winner will be awarded £500 to spend in-store or online.

A huge congratulations to our winner for July – @ArtistaM – who submitted this dreamy picture on Instagram, making us all very jealous here at HQ. Thank you for sending your image in, we hope you enjoyed your £500!

Want to see all the entries we had in for July? Check out our Pinterest page

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We’ve all felt the slum of midweek laziness, which can be hard to shift. That’s why we’ve teamed up with Kim Hartwell from Tone What You Own to bring you weekly editions of #WorkoutWednesdays including workouts for your whole body, what to eat to make the most of it and, of course, what to wear!

Kim’s incredible blog is all about toning it & owning, “Tone what you own was created out of a passion to make every single body feel sensational.” Kim’s fitness background is not just a hobby, for her it’s a lifestyle.

We’ve felt there was no one better to team up with and together we play to  bring you incredible workouts, fitness tips n tricks, and healthy recipes to keep your motivation up and your midweek laziness at bay.

Kim is working out in our latest collection, Superdry Sport. This collection lands with the year’s hottest looks just for your fitness regime. Get fashion fit with our performance led activewear, online now.

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This summers festival season has been packed with memories that will last a lifetime. From epic styles and a stream of selfies to Florence and the Machine owning Glastonbury and finding out from Best Kept Secret that you can hold a festival in a safari park. Now we want to know what makes a festival for you.
We’re creating a festival guide to end all festival guides, and that’s where you come in. Whether you’re new to the festival scene or a veteran let us know what pushes a festival from ok to incredible! No matter how far fetched, we want to know. Is it the paint party at Secret Garden Party of the rides at Lolapallooza? Is it entering all the obstacle course competitions or simply beers and mates?
This week we’ll be asking for your suggestions so get involved for your chance to be included in our blog post.

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Last week we released another one of our playlists to get you through the first day of the week, it had everything from smooth jazz to the best from the electronica scene, want to know more about the artists? Here’s a few of our highlights.

We doubt Gregory Porter even needs an introduction. But here’s a quick run down, raised in California, the jazz vocalist won a Grammy for ‘Best Jazz Vocal Album’ back in 2014. Since back in 2011 he’s been on our radar, great for some Monday motivation. His fresh sounds keep us going, to put spin on things, we’ve featured the Opolopo remix from 2012. An official, lovely jazz-house remix of an already incredible track that was featured on the vinyl release limited to 500 copies. It is an intense track that’s worth a listen.

Next up is Daphni’s (aka Caribou) latest installment. It’s a mash-up of Usha Uthup’s ‘Main Gul Badan’ and Alex Israel’s ‘Colugo’ – with Daphni adding on twitter “I’m not claiming authorial input”.  We were lucky to be at Farr Festival a couple weekends ago and heard this played out a good three times over the weekend – a true party starter. Back in January, Caribou put together a 1,000 strong playlist for the Spotify world to listen to – be sure to check out what he describes as the “the musical history of my life” – featuring an incredibly broad array of tracks from all decades.

A little further down we’ve featured the Scottish two-piece Apache Sun’s ‘Club Noir’. It goes without saying but it’s Tarrantino ready and definitely a band we’re keeping a close eye on. Last year we featured their track ‘The Rain That Never Came’, if you haven’t already go check it out – it’s more than good.

Skipping ahead a few tracks is JMSN with ‘Bout It’ who, if you’re anything like us, you won’t be able to stop listening to. We recommend taking in the track on its own first then give the video a go. We welcome back the VHS production with open arms and those killer dance moves; it’s 90’s R’n’B revival at its best. If only JMSN would collaborate with Spooky Black, we can only hope it’s in the pipeline. If you want a lesson from the guy himself be sure to check this out.

‘What’s A Girl To Do’ is a slow-burning dream of a track that was originally released on Irish record label D1 back in 2004. It has since been a bit of a cult track, played out in the underground scene until it was released again as a digital freebie back in 2012. The original 2004 vinyl release saw its market value break £100, but wait, Dutch label Dekmantel have just re-pressed it and hold up, pre-order sold out already. We’ll have to stick the free digital download for now.

That wraps up our five tracks that have made this playlist immense, didn’t hear it when we first released it? Have a listen here.

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Now Latitude has been and gone, we can’t wait for next big festival which is Tomorrowland!

Based fittingly in the town called Boom, just outside Antwerp, Belgium, the festival that kicks off this weekend is set to impress. And if you were lucky enough to get tickets (they went damn fast!) then we bet your dying to see the incredible line-up.

As always electric music is a must with the likes of Aviici, David Guetta, Alesso and Steve Aoki taking to the main stage. And a new year brings a new theme, this year it’s the Secret Kingdom of Melodia, we’ve been teased for weeks now with videos appearing and can’t wait to see it realised.

Not sure which stage to go to? Well there are 16 of them, if you love a throwback, there’s the ‘I love the 90’s’ stage on Friday or perhaps you want to take it easy, have a beer and while you throw some shapes then it’s over to the ‘Desperados Club’. All we know is that on Saturday you’re not going to want to miss the action on the main stage with Martin Garrix, Armin van Buuren, Dimitri Vegas & Like Mike and Axwell ˄ Ingrosso hitting it hard!

So now the important bit, what should you wear?

Brights are a must; it’s an electronic festival after all. It’s bound to be hot so denim shorts, playsuits and loose tank tops are essentials for women, while guys it’s all about classic Superdry graphic tees & dark denim shorts for an effortless festival look.

Discover our full mens and womens festival style edits now on the website.

We’d love to see your #FestivalStyle, share your snaps from Tomorrowland with us on Twitter @Superdry or on Instagram @SuperdryGlobal and we’ll reshare our favourite snaps.

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Another busy week is done and dusted at Superdry HQ, and we’ve got that Friday feeling!

This weekend is set to be a mammoth festival bender with Latitude in Suffolk and Lovebox in London attracting the masses. As huge acts set to storm the stage, good company and a rucksack of essentials is all you need for a belter of a weekend. *Check out our Latitude Pinterest board below for your #FestivalStyle essentials!

To get the lowdown on all the upcoming festivals this year, make sure you check out our #FestivalStyle survival guides. Our handy hints and tips will ensure nothing puts a dampener on your Festival plans – we can’t control the weather of course!

Follow Superdry.’s board #FestivalStyle – Latitude on Pinterest.

Aside from getting prepped for some serious weekend raving, we’ve also been busy shooting the latest looks for our AW15 campaign. The Superdry studio has been bustling with make-up artists, models, stylists and photographers – but you’ll have to #WatchThisSpace for more info on the collection. We’ve also been busy shooting some time-lapse videos for our #SuperdryEquipped campaign

Do you think you have what it takes to work at Superdry? Then make sure you follow our new Careers Twitter for all our latest vacancies and career updates. If you’re on LinkedIn, give Superdry a Follow. Our LinkedIn page is updated daily with all the latest news from the business and all the latest goss from HQ. We’re a big family here at Superdry, if you want to be a part of it, then we want to hear from you.

If you’re heading to London this weekend, make sure to stop by our Flagship Store on Regent Street. We’re celebrating Summer Streets on Sunday and inviting you to join us for our very own street party. Live DJs and Beatboxers, including Killa Kela and Ami Carmine, will be busting the beats – so make sure you pop by! Or, keep up with event over our Twitter Channel @Superdry

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Today we attended the opening of the the new Gloucester Rugby shop in the heart of the Gloucester Quays. Within the shop was an array of Gloucester Rugby merchandise from the latest kits to branded mugs and even car mats!

The opening of the shop also brings the first glimpse of the anticipated Gloucester Rugby by Superdry collection of jerseys. The thick cotton texture and classic Superdry branding made the jerseys a main selection for fan’s who attended. Many mentioned how thrilled they were to have the authentic Cherry and White feel brought back with a Superdry twist for their hometown team.

There was also a surprise in store for all the dedicated fans who rushed down to the opening this morning. Many were met at the till by some familiar faces of the team; Billy Meakes, Mark Atkinson, and Rob Cook were at the launch of the store to meet customers and help out on the tills plus a few selfies and signatures!

If you didn’t get chance to attend, catch up on the day with our live coverage here

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Are you heading down to T in the Park this weekend? Are you struggling for the perfect festival outfit to wear? Well, struggle no more as we’ve got you covered.

Whether you’re aiming on having a rave to Prodigy or kicking back to listen to the power vocals of Jesse Ware, we have the perfect outfit for you.

You can’t beat the Leather look. Our leather jackets teamed with our classic denim shorts make the perfect festival outfit. Add a pair of our hightop trainers with a hidden heal to get those extra inches of height in the crowed. Stylish, comfortable, and practical! What more could you want?
For the guys we have the classic shorts & shirt combo which is perfect for anytime of day. No festival outfit is complete without a pair of classic dark shades and comfortable espadrilles to dance the night away in.
To get you in the mood we’ve pulled a playlist of our favourite songs from acts performing this weekend at T in the Park, kick start your #FridayFestivalFeeling

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