It’s been a busy few weeks here at Superdry HQ; we’ve certainly earned that Friday Feeling! As the sun tries it’s best to breaks through those rain clouds, we’re counting down the hours until the weekend! With the focus on SuperdrySport last week, this week is all about the world cup and Superdry Rugby – exciting to say the least!
Last week we took part in the annual Vogue Loves Regent Street Fashion Night Out. To support the campaign, we turned our Superdry Premium Lounge into our very own Superdry Sports Gym. The wonderful Kim Hartwell was on hand with a few beauties to show off the versatility of the collection while carrying out short fitness sessions. Throughout the night we invited customers, press and bloggers to come down and see the collection with a tasty ice pop to rehydrate from the brilliant guys at POPS. The night was a brilliant success; you can catch up on all the highlights here.
We also geared up for some sport ourselves! Last week we got all the staff here at HQ to head down to our local park for BBQ and a good old fashion game of rounders! It was a brilliant day of competitive fun, all departments split off to create their own Rounders’ team. While every one performed amazingly, there had to be one winner selected. Well done to the Orange Socks Marketing Team who knocked it out the park!
This week we have moved our focus onto our Rugby By Superdry collection, just in time for the anticipated games kicking off this evening. We have been working all week to bring you a daily addition of our rugby collection. Yesterday we released our ultimate guide to Rugby this season. Check it out here
Today if you were to pop in to our Superdry HQ you would see a wash of Denim. We are supporting the fantastic Jeans for Genes charity today by getting on our Denim pieces and making a donation to the fantastic cause. We will be updating our LinkedIn channel with pictures from the day and all the departments showing off their double, triple or even quadruple denim – so watch this space