Winter is well and truly on its way and as the days get darker and the nights get colder it’s time to hunt for the perfect coat or jacket. Each year we up our offering of outerwear, and this year the collection is stronger than ever.

Whether you want a casual lightweight jacket like the iconic Windcheater or the more refined tailoring that defines our pea-coats, we have every style covered, overlayed with the attention to detail we are renowned for

Mens outerwear

Military inspiration is found in the fully-lined Aviator Bomber, paying a nod to its heritage with a metal logo badge on the sleeve, flag logo tab on the arm pocket and a Superdry Flight Edition logo patch under the front pocket flap. Signature Superdry orange jersey cuffs and hem complete the look – this could be your essential layer this winter.

In the Bleecker Street pea coat, Superdry future-proofs a naval classic via twisted sleeve seams, zipped front pockets, branded buttons and an under-the-collar Superdry logo strap. The contrast-colour collar lining and logo patches raise the game when the temperature drops.

Bleeker Street

We take high-performance gear to the street with a new addition to the Wind family in the form of the Windtrekker. Embroidered logos, branded zip toggles and headphone loops mix flair with practicality; bungee-cord drawstrings on the hood and hem plus a contrast-colour fleece lining make it a sure bet for winter.

Windtrekker

Womens outerwear

A go-to coat on chilly days, our SD – 3 Parka has everything you demand from a parka: removable faux-fur trim on the hood for cosyness, zip and toggle fastenings, ribbed cuffs for comfort and a drawstring waist. But look closer and you’ll also love the seven pockets, embroidered logo on the shoulder and a Flight Edition logo badge on the arm.

SD-3 Parka

While our women’s Riding Jacket is hard to resist. Reversible shoulder epaulettes and branded buttons transform this sharply cut piece into a wardrobe staple. It doesn’t end there: the turn-up collar reveals a denim panel with stitching detail and subtle Superdry logo tab.

Riding Jacket

An outerwear heavyweight the Everest Duffle Coat will keep you warm until spring, it has a hood with detachable faux fur trim as well as zip, popper and toggle fastenings to keep the cold out.

This winter it’s the details that elevate Superdry jackets to greatness and set them apart in the face of polar blasts. Make your choice and confront winter in style.

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On Tuesday night we took part in Vogue Fashion’s Night Out at Superdry International, Regent St treating guests to a night of music and fashion in true Superdry style.

Held in the Premium Lounge, we showcased our AW14 womenswear collection, which is full of butter soft leather jackets, embellishment and sequins. We also provided a preview of our Superdry Snow collection, which hits stores in November.

Vogue Fashion's Night Out in the Premium Lounge

Guest’s filled their goodie bags with sweet treats and enjoyed Chi coconut water in a variety of flavours; including espresso, tropical and chocolate.

During the event, customers were offered complimentary varsity style personalised lettering on a selection of leather jackets purchased on the evening. Impressed by the selection of sequin-embellished dresses and glitter skirts, they couldn’t wait to get into the changing room.

MTV’s Lilah Parsons was our exclusive guest of the evening, who picked out her favourite Superdry pieces and gave her fans an exclusive chance to meet and greet the presenter. She wore the Calamity Print Shirt and the Vogue favourite; Tassel Biker Leather jacket as seen on Poppy Delevignge, which had her initials emblazoned on the back.

Lilah Parsons personalised jacket

Lilah’s top picks from our AW range included dresses and skirts from the new Disco Luxe collection, the Dovecot Bead Dress, Shimmer Star Dress and the 50’s Prom Jewel-dress. With embellishment running through the collection this season , the Orange Sewn-Treasure Tee and the Glitter Ball Cami Top also caught her eye.  These were topped off with her favourite jackets, which included the faux-fur collared Bubble Biker and the Super Fuji Coat.

Lilah Collection Talk

Guests then took to the rails, whilst live music from The Fireflies provided the perfect soundtrack for their Superdry experience. As the store was full of shoppers, the up and coming band performed songs from their atmospheric acoustic album.

Fireflies at VFNO

With VFNO a stand out success for Superdry, we can’t wait for our next event! If you were there we’d love to hear from you, so tweet, Facebook or Instagram us your pictures and experiences. here are a few images from the night for those that couldn’t make it.

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Join us on Tuesday 23rd September from 5:30-8pm at Superdry International, 103-113 Regent St for Vogue Fashion’s Night Out, the ultimate shopping event of the season, in association with Vogue magazine. We’ve been working closely with the world-renowned women’s title to provide our customers with an exclusive evening of Superdry style advice and live music.

Held in the Regent Street Premium Lounge, our first personal shopping location in the uk, guests are invited to join MTV presenter and model, Lilah Parsons. She will be sharing her style secrets and taking you through her hand picked AW14 Superdry favourites, including the iconic luxe leather Tassel biker, as seen on Poppy Delevingne earlier this year.

Our Premium Lounge personal shoppers will also be on hand to talk guests through the recently launched Premium and Autumn/ Winter collections, featuring the season’s latest looks including our new sequin embellished super-soft tees and glitter hoodies, all available in store and online.

On top of all of that we offering a complimentary personalisation service on leather jackets* purchased on the night. Customisation has never been cooler and this is your chance to make a real statement for AW14, with your initials on the back of your new jacket.

Guests will also be treated to live music from The Fireflies, with refreshments from Chi coconut water and delicious pick n mix. Follow the latest news via our social channels using the official hash tag,  #FNO. We look forward to seeing you there.

*terms and conditions apply, please ask in store on the night

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Kelly has been studying BSc Fashion Buying & Merchandising at Manchester Metropolitan University & joined Merchandising a couple of months ago. We grabbed a few minutes with her during her induction…

Why do you love Superdry?

Superdry is so vibrant & exciting with a really fast pace & amazing growth. It creates great unique products, unlike others on the high street & the styles are constantly being tweaked to reflect the growth of the brand. What’s not to love?

What is your favourite item of Superdry clothing?

The Sherpa victory biker jacket, it’s Gorgeous! The fleece lining & detail on the collar make it super warm & stylish, not to mention practical! The cropped design gives the biker jacket a modern twist so it will go with any outfit day or night. I love mine…

What is your inspiration in life?

I’m inspired by experiences & opportunities that happen in my life & believe in making the most of everything & turning any negative into a positive…

What do you do outside of work?

I enjoy traveling whether in the UK or abroad & am really interested in other cultures. I also like to socialise & keep up with the latest trends either through magazines, online or through blogs

Most looking forward to when working with us…

I can’t wait to be a part of the Superdry team & meeting new people. I aim to develop my skills & learn from every day I’m there. I aim to make an impact on both the brand & the department I have joined. I know it will be an amazing experience & have been looking forward to being here for so long….this is the place I want to be

if you would like to become a superdry intern, send your cv and a cover letter to us at superdryinterns@supergroup.co.uk telling us why you’d love to work with us.
please be aware that our intern scheme application process will not reopen until january 2015

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The latest issue of Miss Vogue features some great pieces from our SS14 collection. The article highlights the best looks for this summer’s biggest parties.

Miss Vogue picks up on the cool and carefree vibe of the collection, which clashes lace and leather, skinny denim, classic Breton stripes and boho tie-dye. Festival favourites to get a Miss Vogue shout out include the tie dye escape crew; commodity chino shorts; cheerleader tee; surf skirt; ticket stripe crop tee and the raw edge hotpant. Fusing feminine cool and rock chic, the mini victory-biker and the hyper lace t-shirt could well be the headline acts of the summer.

For bright pops of colour see our distressed neon-perf belt, the scuba watch and the zip thru cagoule with metallic flashes, which all ensure your friends won’t lose you in the crowds.

You’ve bought your tickets, you’ve practiced putting up your tent… all you need to do now is to plan your wardrobe. We’ll leave the final piece of advice to Miss Vogue: ‘Let Superdry help you get into the summer spirit.’

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We’re proud of our denim & for SS14 we’ve pushed the boundaries to bring you our best collection yet.

Our Copper Label Selvedge range comes in two great cuts & six washes. Made on heritage looms, this is the real deal. Find our epic attention to detail in the artisan touches: the aged metal rivets, thick leather patch on the waistband & hand-stamped letterpress label.

Other cool new cuts in the denim collection include the Cigarette Slim for girls. This straight cut is great for grown-up glamour with a heel but gives sneakers sophistication too. Boys should check out Corporal Slim as an alternative to the skinny jean.

If you’re overwhelmed by the great choice on offer, ask a staff member for advice. Whether you’re looking for denim to team with a hoodie or rocking jeans with some tailoring, we’ve done the legwork so you can look great!

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Yes that’s right, we’ve just launched the third edition of the Superdry Paper over on our Facebook page.

You can read all about what’s hot for Spring/Summer 14, our brand new SD Gym Equipment range  &  find a handy guide to buying your best jeans yet

So what are you waiting for? Head over and read all about it..

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Founded in 2009, TheChicGeek.co.uk is one of the biggest and most respected men’s style sites in the UK. The man behind the blog, Marcus Jaye, joined us at last night’s Premium Lounge launch event. Find out what he thought of our revamped art deco space, the collections and the service on offer…

“Opened with much cocktail swilling and canapé quaffing last night, Superdry’s new Premium Lounge is one of London’s best-kept retail secrets. Descend the main staircase to the basement of Superdry’s huge Regent Street flagship store and sitting elegantly at the bottom is a perfectly preserved art deco barbers’ shop, hot towel warmer and all.

Now proudly the Superdry Premium Lounge, a world first, the original 1929 interior has been sympathetically dressed with Superdry’s premium offering of men’s and women’s tailoring, separates and accessories. This intimate space draws together Superdry’s collaborations with homegrown designers and limited-edition lines that celebrate heritage & design, including the hugely successful Superdry + Timothy Everest Sebiro tailoring range, the Northampton shoe-maker Cheaney and the very special Copper Label Selvedge Denim; many items you won’t find anywhere else.

TheChicGeek’s menswear highlights include the pinstripe double-breasted blazers in grey or black, the colourful cashmere-mix knitwear and the Timothy Everest Donegal tweed jackets with the signature Superdry pop of colour under the collar.

The new Premium Lounge is very much that, a place to relax and take your time. Behind sparkling chrome art deco doors there are private changing rooms big enough to hold you and your shopping entourage! A wall of mirrors and a raffia-carpeted floor is the perfect place to enjoy the whole shopping experience and atmosphere of the Premium Lounge. Here, items can be pinned for alteration and returned to you within no time.

There is also an exclusive monogramming service where you can place your initials on the bottom of the hem for a personalised finish.

The Superdry Premium Lounge offers personal shopping for the first time, which you can book easily online, and a gift-wrapping service, perfect for any last minute Valentine’s gifts. All of this comes with complimentary refreshments and knowledgeable and friendly staff to advise and offer assistance.

So, if you want something for a special occasion or simply an excuse to splurge, make a beeline for the new Premium Lounge at Superdry Regent Street.”

For bookings & further info visit http://www.superdry.com/premium

#SuperdryPremium

Thanks for joining us Marcus, we hope to see you in the Superdry Premium lounge again soon.

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That’s right, we’ve just announced something pretty exciting – we’re the official apparel partner for this year’s fresh air, snow filled festival,  Snowbombing (April 7-12) in Mayrhofen, Austria!

We’ll be hosting the exclusive Arctic Disco, set in a bespoke mountain igloo, with DJs like Nina Kraviz, Carl Cox, DJ Yoda and Dusky taking to the decks.  Snowbombers lucky enough to snap up tickets can join us for a sky-high Superdry style party close to the stars, dancing the night away in two areas, soaking up the sounds in our chill out area and enjoying three bars.

Alongside this, we’ll also be creating an in-resort pop-up shop, full of Superdry classics we all know and love, as well as new and exciting products for you to see before they hit the catwalk!

This is the 15th Snowbombing, regarded by many as ‘The Greatest Show on Snow’. Days are spent skiing/boarding, or enjoying music on mountain-top stages. Nights deliver cutting edge performances from world-class acts in unique venues.

Join us for our ice cool, week-long whirlwind. Tickets to the Arctic Disco are £44 per person. Check out the full line up and find all the information on the Snowbombing website.

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the fashion pack were out in force on tuesday night as we previewed our AW14 collection at London Collections: Men.

LC:M features the best of british fashion talent, with a mixture of both emerging stars and heavy weight heritage brands and we were thrilled to be part of such a huge event for the second time.

Our AW14 collection featured an eclectic mix of signature superdry styles for both men and women, with a focus on embellished designs, leather, bold prints and a modern day take on military classics. as usual, attention to detail and sharp tailoring was a theme throughout all the range.

over 600 guests joined us at the old sorting office in central London for the event, enjoying a pre event cocktail reception complete with lychee and blackberry martinis, crab sushi rolls and delicious slider burgers, before heading through to the catwalk space ready to enjoy the show.

The stars were out in force too, with a frow to be proud of including nick grimshaw, Samuel L Jackson, Rankin, Luke Evans, George Craig, Oliver Cheshire, Oliver Proudlock, Hugo Taylor and Lilah Parsons.

Once the show had ended, everyone hit the bar and gave us a chance to show what we do (second) best- put on a really really good party! Hosted by DJ and british fashion council menswear ambassador nick grimshaw, our very special guests danced well into the night and helped us celebrate the end of a very successful showcase the Superdry way!

Check out our video on YouTube and read what everyone thought of the night over on Twitter by following the hashtag.

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