It’s time for one of our incredible summer holiday giveaways. Last year we sent two of our fans to Jamaica. This year we’ve got an all-inclusive holiday to St Lucia up for grabs.

We’ll be flying the winner and their friend out for seven nights in the incredible island nation in the Caribbean, the lucky duo will be treated to a Snuba Sea Trek with turtles, exploring the underwater like never before. Hunting for adventure? We’re taking to the water to give you the chance to give Flyboarding a go. Strapping a board to your feet you will be able to propel yourself into the sky for holiday to never forget.

As well as all of the above the winner will be taken on an ATV Jungle Adventure where you’ll be able to get close to some of the incredible wildlife that the island is renowned for! Plus incredible food at the resort to complete the holiday package!

To be in with the chance of winning this all inclusive adventure holiday click here, fill out your details and we’ll be in touch to let you know if you’ve won. The competition closes at midnight on July 31st!

Terms & conditions apply.

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Coming into June there’s only one thing that’s on any music fanatics mind and that’s festivals.

With festival season good vibes, great music and amazing memories are sure to follow and if there is any festival that is guaranteed to make a few weak at the knees, it’s Glastonbury. The sheer size of this festival is the envy of most; you can simply walk aimlessly from stage to stage and have some of the most memorable moments of your life. It could be discovering a new act or simply stopping to chat to a stranger dressed as a horse.

Lets start with the line up for this weekend – it’s off the scale. The amount of choice and variety is unbelievable, prepare yourself for a whole lot of negotiating with your mates on which DJ is a must see, there’s going to be a serious amount of lineup clashes this year!

Glastonbury has picked an incredibly diverse range of live performances for their three day extravaganza! Kicking of the Jungle vibes is the English born DJ Shy FX who will be making everyone shake their body. Then moving over to the power vocals that is Florence and the Machine who’ll be taking to the Pyramid stage on Friday night. If Florence isn’t your thing, you can move over for a crazy night with Enter Shikari who will be screaming down the John Peel stage this year. Then it’s all about Saturday night with Idris Elba taking to the decks on the Sonar Stage and, if you hadn’t heard already, we’ve been graced by the presence of the one and only Kanye West who is headlining the Pyramid Stage!

So with a line up like that there is only one thing to think about, what to wear? Well, don’t panic, we’ve got it covered.

You need to wear something that’ll stand up to the test of all that mud and the changing weather that Glastonbury is renowned for. Team one of our classic parka’s with a pair of our new sneakers, a concealed wedge will give you the much needed height as the crowds draw in.

While for men opt for a tie dye tee over a pair of distressed jeans for the ultimate summer look. And make sure you never miss a set with one of our pop coloured watches.

This weekend we want to see how you’re styling Superdry at Glastonbury, share your look using #FestivalStyle and tag us using @Superdry on Twitter or @SuperdryGlobal on Instagram, we’ll share the best!

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This week, our #SuperdrySounds mega mix brings you those big summer tunes everyone is talking about. With an eclectic playlist featuring tracks from the hottest artists right now, we’re here to help you soundtrack those glorious days in the sun with our ultimate round up of summer anthems.

First up, the French duo L’Entourloop has nailed the summer time vibes with an easy listening tracklist. Sip a cocktail in the garden and relax to some seriously uplifting beats that perfectly mix hip-hop and reggae; some of the tracks feature our favorite samples too.

Boasting an amazing back catalogue of tracks, Ukraine-based producer The Cancel uses amazing samples in his production to round off some really modest hip-hop beats. We randomly stumbled upon his music and have had it playing on repeat ever since. These beats are ideal for BBQ banter.

This next track has got one hell of a presence! We only have a short preview of U.N.I included in this playlist, but boy it’s good! Released on the ULTRAMAJIC label founded by Jimmy Edgar, the vocals behind the track are slick and soulful, but what else could we expect from Jamie Lidell who is behind it all. Jamie’s guest vocals as of late have been absolutely spot on; we recently featured Machinedrum’s remix of JETS ‘Midas Touch’, a wicked re-vamp of the 1986 funk classic from Midnight Star.

We’ve been following our next musician for a couple of years now so we are super excited for the release of his debut album this August (14th). Signed to PMR Records, the smooth sounds of London-based Dornik will be a summer staple – especially as he is performing at Lovebox Festival in London this July (17th). We first heard about Dornik when our friends at Crack Magazine were working on his artwork for ‘Something About You’ back in 2013 and we’ve been following ever since.

As massive fans of Flume, we’ve featured him time and time again, so this week is no exception. The accomplished Australian producer is really pushing his unique sound to another level with his latest release, ‘Some Minds’. Out on Mom+Pop records (under exclusive license from Future Classic), the video for this track sees an epic collaboration between Flume and the Sydney Opera House, with Clemens Habicht directing, offering up an unmissable visual spectacle.

Finally, we’re champions for emerging talent, so Flo Morrissey is definitely on our radar. Signed up to record label, Glass Animals, the 21-year-old singer/songwriter from London has a really delicate, organic feel, so if you love a bit of Lana Del Rey, this one will be right up your street. She actually has a bunch of upcoming tour dates in the UK, France and Luxembourg – you can catch her on The Park stage at Glastonbury this week.

Listen to the full playlist here and make sure you subscribe to our SoundCloud channel for all the latest tunes!

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Festival season is here and with it comes immense music, incredible style and the best parties of the summer.

Park Life in Manchester’s Heaton Park kicks off June’s festivals. And with a line-up that will be hard to beat, big names include, Disclosure, Rudimental and Wu Tang Clan, to name just a few. With a weekend that just can’t make its mind up style is a challenge. Channel the vibes of the festival with neon shorts, or mix it up with some serious all over print.

Want to play it safe? Tie-dye with denim shorts is a festival winner.

Then in less than two weeks we’ll be taking on Sonar Festival in beautiful Barcelona. For once your cagoule and wellies can stay at home. This is a festival for sun seekers and will need some incredible sandals to match the truly awe-inspiring line-up.

The end of the month takes us to one of the most iconic festivals in the UK, Glastonbury. For those of you lucky enough to get tickets festival style just got serious as you tackle muddy fields while looking effortlessly immaculate. So we will be rocking out to Florence in a perfect combo of dungarees and parka.

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Closing this month we have a playlist that’s an eclectic mix of all the sounds we can’t get enough of.

Nao helps kicks it off with ‘Apple Cherry’. We first spotted her when she appeared on A.K. Paul’s track ‘So Good’, she has also featured on Mura Masa’s ‘Firefly’ that we included on our playlist last month. On Friday she released her new EP ‘February 15’ which is well worth a listen.

Track 6, Maribou State’s ‘Raincoats’, is one we’ve been really excited to share. The track builds slowly for an essential blissed out summer sound. And makes the wait for their album release on June 1st even harder. If you’re anything like us you’ll be itching to see them in action and with tour dates booked throughout Europe this summer they’re bound to be playing near you.

Skipping to the next track we have the incredible Nick Monaco’s ‘Umi Says’. Picking up the pace of the playlist the track features the vocals from Mos Def’s 1999 original. It really works it’s the perfect blend of old and new.

Once again Mura Masa deep in the game – non-stop these guys! This time they’re accompanied by the seriously smooth vocals from 19-year-old London based Billie Black. Speaking of Black, she has just released her new track ‘Going Under’ that can be found on her SoundCloud channel with the EP out on 25th May.

Next up are London based duo Oh Wonder who are taking the web by storm. With their SoundCloud channel stating that they’re “releasing one song a month for a year” each track that they release is getting serious hits (in 20 days this track has had 600k plays). Like what they’re doing? You can catch them live with their tour kicking off in September.

That’s all for this week, but next week we’ll be back on our SoundCloud channel with a mega mix from one of our favorite DJ’s, in the meantime have a listen to the sounds that made the May Vol 2 playlist below.

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It’s time to bring out the shorts! We’ve got every style you could want for men & women: joggers, chinos, cargo, boardshorts, denim shorts and more. Create relaxed, off-duty style outfits perfect for the beach, city style or just whenever the sun is out. If you’re more likely to be found on the beach during summer, then check out these boardshorts. Perfect for lounging or surfing, they’re printed with our iconic logo on the leg. Make an impression on the sand this season. Denim shorts, a true and extremely versatile classic, are also available in our shorts collection. They’re available in a variety of colours and washes and are perfect for completing your festival look.

We’re launching our #shortstories competition, which gives you the chance to win a pair of Superdry shorts. Just tell us one of your best stories about you and your favourite pair of shorts using #ShortStories and tag us in your post. Get involved over our Twitter and Instagram channels. Terms and conditions apply, click here to find out more.

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On Monday, we headed down to the incredible Rush Skate Park to watch the amazing Rebel School Jam Finals.

Rush Skate Park is a unique venue, the biggest indoor skate area in the cotswolds, the awesome atmosphere is matched by the equally jaw dropping design and style. Not only is the skate area enormous it’s also massively diverse. Loaded with grind pipes, bowl ramps, half pipes and even a foam pit to practise those difficult to perfect tricks.

Ross Domanski from Marling School

Best Trick - Ross Domanski from Marling School

There couldn’t be a better venue for an event like Rebel School Jam. Schools from around Gloucestershire (the home of Superdry HQ) have been competing for months with the winner of each heat making it through to the finals. Skateboarders, Inline Skaters, Scooter Freestylists, and BMX Riders from all over the county congregated at the amazing venue to showcase their skills. There were 6 awards for the evening, one for each category, as well as one for Best Tick and a final award for Best Photo.

The talent shown through out the evening was nothing other than incredible; from skateboarding dogs to Alfie Mann the 5 year old scooter freestylist who was showing up some of the older professionals.

Congratulations to all contestants and winners for the evening. The results of the finals were:

Inline Skaters:

1st Place: Cameron Burr from Thomas Keble School

2nd Place: Zac Ellis from Marling School

Skateboarders:

1st Place – Harry Boner from Deer Park School

2nd Place – Sam Lucas from Marling School

Scooter Freestylists:

1st Place:- Spencer Comley from Thomas Keble School

2nd Place: – Josh Humphries from Chipping Camden School

3rd Place: – Alex Trim from Maidenhill School

BMX Riders:

1st Place: Ross Domanski from Marling School

2nd Place – Joe Warner from Thomas Keble School

3rd Place – Harry Brown from Deer Park School

Best Trick:

1st Place: Ross Domanski from Marling School

Best Photo – TBC

Photo’s from the evening:

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This week’s newness showcases the beginning of summer, with nautical inspired tops while cali-surf vibes are seen bursting through our accessories range.

Last spring/summer we introduced a vast range of nautical inspired tops, jumpers and jackets, and this season is no different. We’ve updated our classic three-quarter length sports jersey with anchor and rope detailing to create our Nautical Football top.

Each season we dig into our collection looking for ways to develop, improve and update our much-loved pieces. This season we’re injecting carefree Californian spirit into our iconic tarp backpacks. The tri-colour logo in sunset orange and blissed out blues are set against ice-cool white, classic navy and royal blue to create our Cali Tarp backpack.

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This week there are loads of incredible new additions to our website, from print tees, beauty bags and knitted accessories. We’ve picked our favourites from the new in section, which include our Crochet Sweat Crew. Designed to update our womens jersey soft casuals with a panel of crochet flowers, nodding to femininity and sport luxe.

That’s not the only thing we have re-worked this season, we’ve also upped the ante with our bag offering. Recreating our iconic alumni bag in the form of the Utah Bag, with a standout graphic, a bold blue base colour that’s complemented by a trim of our signature orange.

Menswear has really stepped it up with the highwayman bridge coat. It is all about the details here, with felt under collar, diamond shaped logo & inner piping adding to an effortlessly stylish look.

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There are always new lines being added to our ever-growing mens and womens collections, each week we’re going to round-up the picks of the week so you know the latest from us.

This week we have new additions to our mens accessories, from knitted track and field beanies & misty gloves to our incredibly popular Montana collection of rucksacks (now including, stars, double denim and contrast colours). Designed for winter our knitted beanies and gloves will keep you warm.

For women knitwear is taking the lead this season, last week we introduced the heart crew, this week it is the star crew. Embroidered star details create a statement out of a winter staple, shown here worn over a pair of our embellished standard rise denims.

Check out next weeks update for the what’s new in!

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