This summers festival season has been packed with memories that will last a lifetime. From epic styles and a stream of selfies to Florence and the Machine owning Glastonbury and finding out from Best Kept Secret that you can hold a festival in a safari park. Now we want to know what makes a festival for you.
We’re creating a festival guide to end all festival guides, and that’s where you come in. Whether you’re new to the festival scene or a veteran let us know what pushes a festival from ok to incredible! No matter how far fetched, we want to know. Is it the paint party at Secret Garden Party of the rides at Lolapallooza? Is it entering all the obstacle course competitions or simply beers and mates?
This week we’ll be asking for your suggestions so get involved for your chance to be included in our blog post.

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Last week we released another one of our playlists to get you through the first day of the week, it had everything from smooth jazz to the best from the electronica scene, want to know more about the artists? Here’s a few of our highlights.

We doubt Gregory Porter even needs an introduction. But here’s a quick run down, raised in California, the jazz vocalist won a Grammy for ‘Best Jazz Vocal Album’ back in 2014. Since back in 2011 he’s been on our radar, great for some Monday motivation. His fresh sounds keep us going, to put spin on things, we’ve featured the Opolopo remix from 2012. An official, lovely jazz-house remix of an already incredible track that was featured on the vinyl release limited to 500 copies. It is an intense track that’s worth a listen.

Next up is Daphni’s (aka Caribou) latest installment. It’s a mash-up of Usha Uthup’s ‘Main Gul Badan’ and Alex Israel’s ‘Colugo’ – with Daphni adding on twitter “I’m not claiming authorial input”.  We were lucky to be at Farr Festival a couple weekends ago and heard this played out a good three times over the weekend – a true party starter. Back in January, Caribou put together a 1,000 strong playlist for the Spotify world to listen to – be sure to check out what he describes as the “the musical history of my life” – featuring an incredibly broad array of tracks from all decades.

A little further down we’ve featured the Scottish two-piece Apache Sun’s ‘Club Noir’. It goes without saying but it’s Tarrantino ready and definitely a band we’re keeping a close eye on. Last year we featured their track ‘The Rain That Never Came’, if you haven’t already go check it out – it’s more than good.

Skipping ahead a few tracks is JMSN with ‘Bout It’ who, if you’re anything like us, you won’t be able to stop listening to. We recommend taking in the track on its own first then give the video a go. We welcome back the VHS production with open arms and those killer dance moves; it’s 90’s R’n’B revival at its best. If only JMSN would collaborate with Spooky Black, we can only hope it’s in the pipeline. If you want a lesson from the guy himself be sure to check this out.

‘What’s A Girl To Do’ is a slow-burning dream of a track that was originally released on Irish record label D1 back in 2004. It has since been a bit of a cult track, played out in the underground scene until it was released again as a digital freebie back in 2012. The original 2004 vinyl release saw its market value break £100, but wait, Dutch label Dekmantel have just re-pressed it and hold up, pre-order sold out already. We’ll have to stick the free digital download for now.

That wraps up our five tracks that have made this playlist immense, didn’t hear it when we first released it? Have a listen here.

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Now Latitude has been and gone, we can’t wait for next big festival which is Tomorrowland!

Based fittingly in the town called Boom, just outside Antwerp, Belgium, the festival that kicks off this weekend is set to impress. And if you were lucky enough to get tickets (they went damn fast!) then we bet your dying to see the incredible line-up.

As always electric music is a must with the likes of Aviici, David Guetta, Alesso and Steve Aoki taking to the main stage. And a new year brings a new theme, this year it’s the Secret Kingdom of Melodia, we’ve been teased for weeks now with videos appearing and can’t wait to see it realised.

Not sure which stage to go to? Well there are 16 of them, if you love a throwback, there’s the ‘I love the 90’s’ stage on Friday or perhaps you want to take it easy, have a beer and while you throw some shapes then it’s over to the ‘Desperados Club’. All we know is that on Saturday you’re not going to want to miss the action on the main stage with Martin Garrix, Armin van Buuren, Dimitri Vegas & Like Mike and Axwell ˄ Ingrosso hitting it hard!

So now the important bit, what should you wear?

Brights are a must; it’s an electronic festival after all. It’s bound to be hot so denim shorts, playsuits and loose tank tops are essentials for women, while guys it’s all about classic Superdry graphic tees & dark denim shorts for an effortless festival look.

Discover our full mens and womens festival style edits now on the website.

We’d love to see your #FestivalStyle, share your snaps from Tomorrowland with us on Twitter @Superdry or on Instagram @SuperdryGlobal and we’ll reshare our favourite snaps.

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Another busy week is done and dusted at Superdry HQ, and we’ve got that Friday feeling!

This weekend is set to be a mammoth festival bender with Latitude in Suffolk and Lovebox in London attracting the masses. As huge acts set to storm the stage, good company and a rucksack of essentials is all you need for a belter of a weekend. *Check out our Latitude Pinterest board below for your #FestivalStyle essentials!

To get the lowdown on all the upcoming festivals this year, make sure you check out our #FestivalStyle survival guides. Our handy hints and tips will ensure nothing puts a dampener on your Festival plans – we can’t control the weather of course!

Follow Superdry.’s board #FestivalStyle – Latitude on Pinterest.

Aside from getting prepped for some serious weekend raving, we’ve also been busy shooting the latest looks for our AW15 campaign. The Superdry studio has been bustling with make-up artists, models, stylists and photographers – but you’ll have to #WatchThisSpace for more info on the collection. We’ve also been busy shooting some time-lapse videos for our #SuperdryEquipped campaign

Do you think you have what it takes to work at Superdry? Then make sure you follow our new Careers Twitter for all our latest vacancies and career updates. If you’re on LinkedIn, give Superdry a Follow. Our LinkedIn page is updated daily with all the latest news from the business and all the latest goss from HQ. We’re a big family here at Superdry, if you want to be a part of it, then we want to hear from you.

If you’re heading to London this weekend, make sure to stop by our Flagship Store on Regent Street. We’re celebrating Summer Streets on Sunday and inviting you to join us for our very own street party. Live DJs and Beatboxers, including Killa Kela and Ami Carmine, will be busting the beats – so make sure you pop by! Or, keep up with event over our Twitter Channel @Superdry

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Today we attended the opening of the the new Gloucester Rugby shop in the heart of the Gloucester Quays. Within the shop was an array of Gloucester Rugby merchandise from the latest kits to branded mugs and even car mats!

The opening of the shop also brings the first glimpse of the anticipated Gloucester Rugby by Superdry collection of jerseys. The thick cotton texture and classic Superdry branding made the jerseys a main selection for fan’s who attended. Many mentioned how thrilled they were to have the authentic Cherry and White feel brought back with a Superdry twist for their hometown team.

There was also a surprise in store for all the dedicated fans who rushed down to the opening this morning. Many were met at the till by some familiar faces of the team; Billy Meakes, Mark Atkinson, and Rob Cook were at the launch of the store to meet customers and help out on the tills plus a few selfies and signatures!

If you didn’t get chance to attend, catch up on the day with our live coverage here

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Are you heading down to T in the Park this weekend? Are you struggling for the perfect festival outfit to wear? Well, struggle no more as we’ve got you covered.

Whether you’re aiming on having a rave to Prodigy or kicking back to listen to the power vocals of Jesse Ware, we have the perfect outfit for you.

You can’t beat the Leather look. Our leather jackets teamed with our classic denim shorts make the perfect festival outfit. Add a pair of our hightop trainers with a hidden heal to get those extra inches of height in the crowed. Stylish, comfortable, and practical! What more could you want?
For the guys we have the classic shorts & shirt combo which is perfect for anytime of day. No festival outfit is complete without a pair of classic dark shades and comfortable espadrilles to dance the night away in.
To get you in the mood we’ve pulled a playlist of our favourite songs from acts performing this weekend at T in the Park, kick start your #FridayFestivalFeeling

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After a challenging sixteen hours overnight travelling across Europe from London to Hilvarenbeek, you could say our bodies and our spirits were a little weary. However, after collecting our passes and trudging through the gates we were welcomed by a path weaving it’s way through the most beautiful woodland dotted with fairy lights that led to our idyllic campsite. It was at the initial point, I knew we had stumbled upon a festival that would not be forgetting anytime soon.

Best Kept Secret Festival really is what it says; the festival community’s best kept secret. At only 3 years old BKS is situated in the middle of a secluded, heavily forested safari park with huge lake based in the centre lined with sandy beaches; it could just be the perfect venue for any music festival. With thousands upon thousands of music festivals every year, it’s easy to miss some of the smaller, newer kids on the block like BKS. I only chanced across it after seeing this year’s line- up which for a young festival is pretty darn impressive. Whilst The Libertines, Noel Gallagher’s High Flying Birds and alt-J ruled the headline slots, acts such as Ride, The Jesus & Mary Chain, Future Islands & A$AP Rocky took the stage in the earlier evening.

Best Kept Secret is host to five different stages including the main stage which is set along one of it’s beaches, so you can have a little dance on the sand. Also, you’re free to take a dip in the water if the weather let’s you! Thankfully for us, the weather was pretty great staying sunny most of the times with an occasional shower. Luckily, I decided to take along my khaki parka from Superdry, which is a classic festival staple and saved me from the surprise downpours.

If you’re after a small festival with a huge spirit and beautiful setting then Best Kept Secret could be for you. I’m already planning my return for next year’s festival!

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It’s time for one of our incredible summer holiday giveaways. Last year we sent two of our fans to Jamaica. This year we’ve got an all-inclusive holiday to St Lucia up for grabs.

We’ll be flying the winner and their friend out for seven nights in the incredible island nation in the Caribbean, the lucky duo will be treated to a Snuba Sea Trek with turtles, exploring the underwater like never before. Hunting for adventure? We’re taking to the water to give you the chance to give Flyboarding a go. Strapping a board to your feet you will be able to propel yourself into the sky for holiday to never forget.

As well as all of the above the winner will be taken on an ATV Jungle Adventure where you’ll be able to get close to some of the incredible wildlife that the island is renowned for! Plus incredible food at the resort to complete the holiday package!

To be in with the chance of winning this all inclusive adventure holiday click here, fill out your details and we’ll be in touch to let you know if you’ve won. The competition closes at midnight on July 31st!

Terms & conditions apply.

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Coming into June there’s only one thing that’s on any music fanatics mind and that’s festivals.

With festival season good vibes, great music and amazing memories are sure to follow and if there is any festival that is guaranteed to make a few weak at the knees, it’s Glastonbury. The sheer size of this festival is the envy of most; you can simply walk aimlessly from stage to stage and have some of the most memorable moments of your life. It could be discovering a new act or simply stopping to chat to a stranger dressed as a horse.

Lets start with the line up for this weekend – it’s off the scale. The amount of choice and variety is unbelievable, prepare yourself for a whole lot of negotiating with your mates on which DJ is a must see, there’s going to be a serious amount of lineup clashes this year!

Glastonbury has picked an incredibly diverse range of live performances for their three day extravaganza! Kicking of the Jungle vibes is the English born DJ Shy FX who will be making everyone shake their body. Then moving over to the power vocals that is Florence and the Machine who’ll be taking to the Pyramid stage on Friday night. If Florence isn’t your thing, you can move over for a crazy night with Enter Shikari who will be screaming down the John Peel stage this year. Then it’s all about Saturday night with Idris Elba taking to the decks on the Sonar Stage and, if you hadn’t heard already, we’ve been graced by the presence of the one and only Kanye West who is headlining the Pyramid Stage!

So with a line up like that there is only one thing to think about, what to wear? Well, don’t panic, we’ve got it covered.

You need to wear something that’ll stand up to the test of all that mud and the changing weather that Glastonbury is renowned for. Team one of our classic parka’s with a pair of our new sneakers, a concealed wedge will give you the much needed height as the crowds draw in.

While for men opt for a tie dye tee over a pair of distressed jeans for the ultimate summer look. And make sure you never miss a set with one of our pop coloured watches.

This weekend we want to see how you’re styling Superdry at Glastonbury, share your look using #FestivalStyle and tag us using @Superdry on Twitter or @SuperdryGlobal on Instagram, we’ll share the best!

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This week, our #SuperdrySounds mega mix brings you those big summer tunes everyone is talking about. With an eclectic playlist featuring tracks from the hottest artists right now, we’re here to help you soundtrack those glorious days in the sun with our ultimate round up of summer anthems.

First up, the French duo L’Entourloop has nailed the summer time vibes with an easy listening tracklist. Sip a cocktail in the garden and relax to some seriously uplifting beats that perfectly mix hip-hop and reggae; some of the tracks feature our favorite samples too.

Boasting an amazing back catalogue of tracks, Ukraine-based producer The Cancel uses amazing samples in his production to round off some really modest hip-hop beats. We randomly stumbled upon his music and have had it playing on repeat ever since. These beats are ideal for BBQ banter.

This next track has got one hell of a presence! We only have a short preview of U.N.I included in this playlist, but boy it’s good! Released on the ULTRAMAJIC label founded by Jimmy Edgar, the vocals behind the track are slick and soulful, but what else could we expect from Jamie Lidell who is behind it all. Jamie’s guest vocals as of late have been absolutely spot on; we recently featured Machinedrum’s remix of JETS ‘Midas Touch’, a wicked re-vamp of the 1986 funk classic from Midnight Star.

We’ve been following our next musician for a couple of years now so we are super excited for the release of his debut album this August (14th). Signed to PMR Records, the smooth sounds of London-based Dornik will be a summer staple – especially as he is performing at Lovebox Festival in London this July (17th). We first heard about Dornik when our friends at Crack Magazine were working on his artwork for ‘Something About You’ back in 2013 and we’ve been following ever since.

As massive fans of Flume, we’ve featured him time and time again, so this week is no exception. The accomplished Australian producer is really pushing his unique sound to another level with his latest release, ‘Some Minds’. Out on Mom+Pop records (under exclusive license from Future Classic), the video for this track sees an epic collaboration between Flume and the Sydney Opera House, with Clemens Habicht directing, offering up an unmissable visual spectacle.

Finally, we’re champions for emerging talent, so Flo Morrissey is definitely on our radar. Signed up to record label, Glass Animals, the 21-year-old singer/songwriter from London has a really delicate, organic feel, so if you love a bit of Lana Del Rey, this one will be right up your street. She actually has a bunch of upcoming tour dates in the UK, France and Luxembourg – you can catch her on The Park stage at Glastonbury this week.

Listen to the full playlist here and make sure you subscribe to our SoundCloud channel for all the latest tunes!

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