Superdry Summer Destinations Barcelona

Barcelona is a captivating seaside city with boundless culture, fabled architecture, and not to mention a world-class drinking and dining scene! Our guest writer Emily Steer gives us the lowdown on the best places to visit while holidaying in the city…

So, you’ve booked your flights and you’re off to Barcelona! Firstly, it would just be criminal to visit the city and not explore its cultural hotspots stemming from the city’s 2000 years of history. It’s nearly impossible to miss Barcelona’s unique architecture, which is made up of a stunning combination of modernity and traditional Catalonian infrastructure. The best place to check out these striking man-made scenes would be Antoni Gaudi’s Park Guell, a stylish park composed of massive stone structures and mosaics inspired by the uneven natural landscapes of Barcelona. It has now been declared a World Heritage Site celebrating the works of some of the world’s most groundbreaking modern architects.

Just a few miles away from Park Guell is the slightly less visually intense, but still spectacular, town Horta Guinardo. This is Barcelona’s third largest district, which is slightly more rural. Unspoiled by swanky nightspots and expansive retail parks, it is an unpretentious hilltop neighbourhood allowing tourists to explore open green spaces and check out what it’s like to live in this stunning city.

From all the walking around town, you’ll probably start to get a bit tired and need a glass of sangria and some paella. There are hundreds of restaurants to choose from, offering an extensive range of tapas all to be enjoyed while looking over the Mediterranean seafront. Loosen your belt and get ready to gorge yourself on croquetas, patatas bravas, and tortillas and, of course, some delicious churros to finish off.

Superdry Summer Destinations Barcelona

If you’re not too stuffed after all that, there’s plenty more of Barcelona to enjoy. Get some practical shoes on, like a pair of Superdry Low Pros, and venture to Barcelona’s biggest festival, La Merce. The festival lasts four days in the middle of September and celebrates some of the city’s oldest and coolest traditions. There’ll be fire runs, parades, acrobatics, projection shows, music, street performers and, of course, a bit more traditional Spanish food! Lads – this super stylish summer look will keep you cool while soaking up the festival vibes, while ladies, these cute denim shorts and soft feel, loose fit blouse will take you from day to night.

Busy and bustling by day, Barcelona’s Gothic Quarter is heaving by night. There’s plenty more Catalonian culture to soak up if you head out to some nightclubs and bars. One of Barcelona’s oldest and most popular is Los Tarantos, famous for its nightly Flamenco performances and full-service bar where you can sit back with a glass of Vermouth and enjoy the show! Close by, cocktail bar The Milk Bar has infinite Spanish cocktails to choose from! But if you’re all full up of Spanish culture, Barcelona offers a traditional Irish pub experience, Paddy Flaherty’s bar, incredibly popular with tourists. Here you can watch any sport you want, drink any beer and enjoy games of beer pong all night long.

Superdry Summer Destinations Barcelona

Obviously, there are some slightly less hardcore nights going on elsewhere. El Born gives a more sophisticated slice of Barcelona’s nightlife. Here you can trawl the narrow backstreets and check out trendy cafes and quieter bars, such as Cat Bar adorned, with some interesting modern art. If you’re feeling peckish, this is one of Barcelona’s only bars to serve all vegan food to relieve your stomach from all the rich chorizo you’ll have been stuffing yourself with!

Now that you’re in the know of all the best places to go, all that’s left to do is have an amazing time!

Fancy a new outfit while in Barcelona? Then check our stores around the city.

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Did you know we do personal shopping in the Premium Lounge of our Regent Street flagship store?

On the lower ground floor of our incredible flagship store is our Premium Lounge. Originally a salon the space echoes art deco, it was designed and built in 1929 by Percy Westwood and Joseph Emberton and was then restored in 2012 when our flagship store opened its doors. Blending the original salon features with modern twists the space is one of Regent Street’s best kept secrets and now home to our incredible premium product as well as personal shopping.

Our experienced stylists will take all the fuss out of shopping, picking looks just for you and the occasions you’re styling for. You are hosted in one of our premium lounge styling rooms, complete with plush leather furniture, surrounded by ceiling to floor mirrors.

Click here to book an appointment with one of the team.

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Personalisation is back in our premium lounge!

In December for one week only we launched our personalisation station in our Regent Street Premium Lounge. Here you could have your name, favourite phrase emblazoned on your Superdry Hoodie.

In that week we were overwhelmed by orders from you and even Cat’s The Musical Star, Nicole Scherzinger, wanted in on the action. As soon as the last hoodie was personalised we knew we wanted to bring it back and we wanted it to stay. So now the premium lounge is host to our personalisation station as well as personal shopping and styling.

Our premium lounge is located on the lower ground floor of our Regent Street flagship store, open Monday-Saturday 10am-8pm & Sundays 11:30am-6pm.

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What a year! 2014 has been incredible!

We kicked off the year as we meant to go on. A star-studded show at the Old Sorting Office for London Collections: Men, where we showcased our winter 2014 collection set the year on a roll. This was shortly followed by the opening of our Premium lounge in our Regent Street store, introducing personal shopping for the first time!

Things didn’t slow down. In March we announced that we would be heading to the Austrian alps for Snowbombing, to host the notorious arctic disco. Partying with Rudimental, Carl Cox, Skream and many more, it was the perfect place to launch our new winter 2014 collection #SuperdrySnow.

Our festival fever hit a high when we jetted off to Coachella to celebrate Poppy Delevingne’s hen do, with sister Cara and friends including Sienna Miller joining us for a weekend of music and Superdry.

In the midst of all that globetrotting we announced that we would be kicking off London Collections: Men for a second time with the British Fashion Council. Launching our summer 2015 collection to the press and to our fans, the night didn’t end at the catwalk. Infamous DJ Mark Ronson took to the decks to finish the night with a bang.

September saw us celebrate fashion with Vogue’s Fashion Night Out, offering personalisation on our leather jackets, a style talk from Lilah Parsons and an evening filled with music from the Fireflies. And the global domination continued with stores opening in Dubai, Malaysia and our first flagship store in Munich, Germany!

October was dubbed outerwear month as we introduced our biggest and most diverse collection to date, for men and women. November was huge – as the long awaited #SuperdrySnow collection, our first technical ski range for men and women, went into stores and online. So well-loved, it was already appearing in shoots with Vogue, GQ, Shortlist and many more! But it didn’t end there, we also extended our collaboration with Saville Row alumni Timothy Everest, with sequin infused styles for women and tie-lined jackets for men.

It has been a year of celebrity with stars such as Idris Elba, Naomi Watts, Nicole Scherzinger, David Tennant, Mark Ronson and many more all sporting their favourite Superdry pieces!

2015 is set to be just as big. In January, for the third time, we are holding the official launch of London Collections: Men, opening stores from Singapore to Hawaii and of course introducing new collections, all to be announced shortly!

Thanks for a great 2014, here’s to 2015!

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Join us on Tuesday 23rd September from 5:30-8pm at Superdry International, 103-113 Regent St for Vogue Fashion’s Night Out, the ultimate shopping event of the season, in association with Vogue magazine. We’ve been working closely with the world-renowned women’s title to provide our customers with an exclusive evening of Superdry style advice and live music.

Held in the Regent Street Premium Lounge, our first personal shopping location in the uk, guests are invited to join MTV presenter and model, Lilah Parsons. She will be sharing her style secrets and taking you through her hand picked AW14 Superdry favourites, including the iconic luxe leather Tassel biker, as seen on Poppy Delevingne earlier this year.

Our Premium Lounge personal shoppers will also be on hand to talk guests through the recently launched Premium and Autumn/ Winter collections, featuring the season’s latest looks including our new sequin embellished super-soft tees and glitter hoodies, all available in store and online.

On top of all of that we offering a complimentary personalisation service on leather jackets* purchased on the night. Customisation has never been cooler and this is your chance to make a real statement for AW14, with your initials on the back of your new jacket.

Guests will also be treated to live music from The Fireflies, with refreshments from Chi coconut water and delicious pick n mix. Follow the latest news via our social channels using the official hash tag,  #FNO. We look forward to seeing you there.

*terms and conditions apply, please ask in store on the night

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359 Upper Street, Islington. A grade II listed building, formerly a tram shed & The Mall Antiques Arcade, held host to the opening of our brand new concept store launch event. Inside the store is laden with bespoke fixtures & antique furnishing which are a nod to the building’s history, including several features which were influenced by & are a tribute to Newgate prison.

To open the event held on July 3rd, up & coming band Big Deal played a stripped down acoustic set, whilst guests shopped the collection over the two floors, tucking into the pick ‘n’ mix sweet counter. Tailors Hawthrone & Heaney provided an exclusive live monogramming experience, which was offered free with any Superdry + Timothy Everest Tailoring purchase.

Guests sipped on cocktail coolers skillfully crafted by the mixologists & crowded around the DJ booth listening to The In Crowd on the decks. A DJ collective featuring Ricki Hall, Ami Carmine, Siggy Smalls & Them & Us.

Don’t forget you can now visit our brand new store at 359 Upper Street, Islington, London where you can shop our SS14 collection.

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Yulee Foster, winner of our ‘Win Your Height in Hoodies‘ competition recently joined us at our flagship Regent Street store to pick up her prizes.

At 5’7, 19 year old Yulee, who is a student at Kings College University won herself a whooping 22 hoodies – just in time for Christmas! To win the hoodies, Yulee took a photo of herself with our Superdry students logo and was picked as the winner

Well done Yulee and thank you to everyone that entered.

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The 6th and 7th November previewed our upcoming SS14 collection to the biggest names in fashion press.

The most established fashion writers, journalists and bloggers in the UK and international press joined us over the two days in our showroom above our flagship Regent Street store.

Our SS14 collection promises the ultimate wardrobe for city chic, summery beachwear and festival fun. Women’s denim has an even larger palette of printed effects and accessories brighten up with neon and metallic satchels. Menswear gets a refresh for SS14 emphasising tailoring, premium materials and dramatic detailing. Accessories include neoprene rucksacks and our new season classic flip-flops.

Once again, we didn’t disappoint as our interactive social media mirror put smiles on the faces of people including the girls from Company Magazine, Go City girl, Fashion Beans, Teen Now, and Yahoo to name a few as they tweeted, Facebooked and emailed their photos in real-time. Guests were even treated to complimentary manicures featuring nail art reflecting the new collection.

On Thursday evening we invited guests back to join us for some tasty cocktails from the talented team at Check On following the incredible food they had provided throughout the day. The cocktails came in small bottles and glasses with branded tags and pastel coloured straws to reflect key products from our latest collection.

Head over to Twitter and follow the hashtag to see what guests thought of the collection and check out the pics from the event on Instagram.

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It seems like just yesterday the Superdry brand ambassdors joined us at SDHQ.

Taking on the challenging task of organising the successful student events all over the UK, the brand ambassadors joined us at our HQ in Cheltenham for 8 weeks from their stores in Bicester and Leeds.

The Superdry brand ambassadors have been traveling up and down the county at the events and if you joined us at our flagship Regent Street store you may have even seen Nishat making some shapes to DJ Plastician in the atrium

Now the events are over and the hard work is done for another year, the guys are back in their stores, but here’s a huge THANK YOU from everyone at SDHQ for the countless cups of tea, morning meetings and great events!

..Here’s to next year!

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We’re celebrating Westfield London’s 5th Birthday this week with exclusive offers and in store shopping experiences

Fans have the chance to win a monogramed Superdry + Timothy Everest jacket, complimentary makeovers and more!

Between 31st October and 3rd November we’re giving you the chance to have a personal shopping experience in our Westfield London store. To book your appointment and get your hands on a free beauty gift, call the store on 0208 743 5201!

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