Yulee Foster, winner of our ‘Win Your Height in Hoodies‘ competition recently joined us at our flagship Regent Street store to pick up her prizes.

At 5’7, 19 year old Yulee, who is a student at Kings College University won herself a whooping 22 hoodies – just in time for Christmas! To win the hoodies, Yulee took a photo of herself with our Superdry students logo and was picked as the winner

Well done Yulee and thank you to everyone that entered.

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The 6th and 7th November previewed our upcoming SS14 collection to the biggest names in fashion press.

The most established fashion writers, journalists and bloggers in the UK and international press joined us over the two days in our showroom above our flagship Regent Street store.

Our SS14 collection promises the ultimate wardrobe for city chic, summery beachwear and festival fun. Women’s denim has an even larger palette of printed effects and accessories brighten up with neon and metallic satchels. Menswear gets a refresh for SS14 emphasising tailoring, premium materials and dramatic detailing. Accessories include neoprene rucksacks and our new season classic flip-flops.

Once again, we didn’t disappoint as our interactive social media mirror put smiles on the faces of people including the girls from Company Magazine, Go City girl, Fashion Beans, Teen Now, and Yahoo to name a few as they tweeted, Facebooked and emailed their photos in real-time. Guests were even treated to complimentary manicures featuring nail art reflecting the new collection.

On Thursday evening we invited guests back to join us for some tasty cocktails from the talented team at Check On following the incredible food they had provided throughout the day. The cocktails came in small bottles and glasses with branded tags and pastel coloured straws to reflect key products from our latest collection.

Head over to Twitter and follow the hashtag to see what guests thought of the collection and check out the pics from the event on Instagram.

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It seems like just yesterday the Superdry brand ambassdors joined us at SDHQ.

Taking on the challenging task of organising the successful student events all over the UK, the brand ambassadors joined us at our HQ in Cheltenham for 8 weeks from their stores in Bicester and Leeds.

The Superdry brand ambassadors have been traveling up and down the county at the events and if you joined us at our flagship Regent Street store you may have even seen Nishat making some shapes to DJ Plastician in the atrium

Now the events are over and the hard work is done for another year, the guys are back in their stores, but here’s a huge THANK YOU from everyone at SDHQ for the countless cups of tea, morning meetings and great events!

..Here’s to next year!

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We’re celebrating Westfield London’s 5th Birthday this week with exclusive offers and in store shopping experiences

Fans have the chance to win a monogramed Superdry + Timothy Everest jacket, complimentary makeovers and more!

Between 31st October and 3rd November we’re giving you the chance to have a personal shopping experience in our Westfield London store. To book your appointment and get your hands on a free beauty gift, call the store on 0208 743 5201!

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After a busy couple of months of student events up and down the country, last night we reached the end of the road with our Regent Street event where students were offered 20% off with a valid student ID.

Joined by DJ Shraii from Ministry Of Sound and Plastician to take on the decks, the Marketing team from Superdry HQ hot footed it down to London to proove exactly why it’s our flagship store!

Along with jam-packed goodybags, there was the chance to win your height in hoodies with our social media competition #SuperdryStudents

Thanks to everyone that came along to our student events, check our our tweets and snaps over on Instagram. Here’s to next year!

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Recently we headed up to Manchester to join the fashion elite for Vogue Fashion’s Night Out.

Our in store style advisors were inviting guests into the Superdry store in Mancher Arndale shopping centre to view our recently launched AW13 collection as well as the much loved Superdry and Timothy Everest Sebiro Collection.

With the chance to win a women’s Timothy Everest jacket, guests were treated to complimentary make overs and manicures and could get themselves a free beauty gift!

Want to see what we got up to? Check out the pics on Instagram and follow the #VFNO hashtag on Twitter.

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With our student events coming to an end, we recently headed down to the Superdry store in St Davids, Cardiff to get in on the action!

The goodybags were packed, the music was beating through the store and the doors opened to swarms of Superdry fans egar to get 20% off their favourite clothes and accessories.

we’ve not quite finished our student events yet! Join us on Thursday 24th October at our Flagship Regent Street store for 20% off everything as well as a live DJ and goodybags! See you there!

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Last night, we hosted the second of our reader events with Men’s Health magazine in our Birmingham Bullring store.

With Superdry-branded waiters, Asahi beer and the sounds of DJ Loz back for round two, Men’s Health’s commissioning editor Jamie Millar talked guests through the latest trends, how to avoid a double denim faux-pas and the all important Superdry AW13 collection! Focusing on the attention to detail, Jamie explained how to match his favourite Timothy Everest San Franciscan jacket with a pair of much loved denims, and a pair of brogues for a smart/casual look.

Guests were once again treated to complimentary goody bags filled with exciting Superdry products and a Men’s Health magazine. The first 50 guests even got themselves a free pair of Superdry headphones!

For more pictures from the event, check out our Instagram feed!

Did you miss out on our Birmingham and Regent Street event? We’ll be in Glasgow St Enoch Centre on Thursday 26th September and Trinity Leeds shopping centre on Thursday 3rd October!

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Last week, the much anticipated Superdry + Timothy Everest Sebiro collection launched in Hong Kong.

The event, attended by the most established fashion writers, journalists and bloggers previewed the Country Rebel, San Franciscan, Super Spy and Bank Robber suits as well as the much loved Town Coat.

Superdry’s very own James Holder and contemporary British tailor Timothy Everest joined the event alongside Superdry’s head of international retail operations, Brian Nebozuk, hosted at the Superdry flagship store in Hong Kong’s Tsim Sha Tsui.

It wasn’t just the public that loved the collection, celebrities including William So, Louis Koo and Edmond Leung turned up to the event wearing pieces from the Sebiro collection.

Want to know more about the Women’s Sebiro collection hitting Hong Kong? Stay tuned!

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We’ve teamed up Mens Health to offer their readers and Superdry fans the chance to attend an exclusive reader event in one of 4 Superdry stores across the UK.

Men’s Health editors will be talking you through the newly launched autumn/winter 2013 collection  while offering free personal shopping assistance, style advice – and beer!

Tickets are £10 but the cost is instantly redeemable on your first purchase on the night – making them effectively free and if that’s not enough, we have goody bags to give away worth £25 and the first 50 people who buy tickets for each event will get themselves a free pair of Superdry headphones worth £45!

Join us on September 19th at our Regent Street flagship store, September 24th at our Birmingham Bullring store, September 26th at our Glasgow store in St Enoch and October 3rd at our Trinity Leeds store!

To find out more and get your  tickets, head over to the Mens Health website.

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