This season we are launching a new collection of mens fragrances, each with a distinct scent showcasing a different character and side to our brand. Sitting alongside our gift sets, and our existing range orange and blue, each bottle reflects the attention to detail that is synonymous with our brand. Lets look at each scent, so you can see which one is for you.

Sport

Energetic and dynamic – this citrus aromatic Sport scent encapsulates the powerful, active side of the Superdry identity. Key notes of Verbena and Brazilian mint are accentuated with dry woods for immediate impact and effect. A confident cologne, the electric blue bottle suggests a man for whom winning is the only option. Youthful and energetic the man who wears this scent is not afraid to break boundaries.

Night

Captivating and seductive; Night belongs to the warm, aromatic family with notes of vetiver, suede and mandarin. Complex in composition, this fragrance is about leaving a lasting impression. Paired well with a more stylish guise, this scent lends itself to a streamlined look – the black bottle speaks for itself and complements the tailoring and masculine silhouettes synonymous with the Superdry collections.

Hero

Bold, fresh and magnetic. Hero possesses crisp notes of green apple and black pepper, softened with vanilla. Superdry Hero creates a dominant first impression. Bottled in the brands signature vivid orange colour, this fragrance epitomises everything core to the Superdry philosophy – contemporary classic with a modern edge.

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Kelly has been studying BSc Fashion Buying & Merchandising at Manchester Metropolitan University & joined Merchandising a couple of months ago. We grabbed a few minutes with her during her induction…

Why do you love Superdry?

Superdry is so vibrant & exciting with a really fast pace & amazing growth. It creates great unique products, unlike others on the high street & the styles are constantly being tweaked to reflect the growth of the brand. What’s not to love?

What is your favourite item of Superdry clothing?

The Sherpa victory biker jacket, it’s Gorgeous! The fleece lining & detail on the collar make it super warm & stylish, not to mention practical! The cropped design gives the biker jacket a modern twist so it will go with any outfit day or night. I love mine…

What is your inspiration in life?

I’m inspired by experiences & opportunities that happen in my life & believe in making the most of everything & turning any negative into a positive…

What do you do outside of work?

I enjoy traveling whether in the UK or abroad & am really interested in other cultures. I also like to socialise & keep up with the latest trends either through magazines, online or through blogs

Most looking forward to when working with us…

I can’t wait to be a part of the Superdry team & meeting new people. I aim to develop my skills & learn from every day I’m there. I aim to make an impact on both the brand & the department I have joined. I know it will be an amazing experience & have been looking forward to being here for so long….this is the place I want to be

if you would like to become a superdry intern, send your cv and a cover letter to us at superdryinterns@supergroup.co.uk telling us why you’d love to work with us.
please be aware that our intern scheme application process will not reopen until january 2015

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At Superdry we’ve gained a bit of a reputation for going that bit further, whether it’s our mind-blowing parties, design twists or awesome customer service. This summer is no different as we’re offering you the chance to win the trip of a lifetime to beautiful Jamaica.

Just imagine it: palm-tree fringed beaches, sun-drenched days, the legendary laid-back Caribbean vibe… We’re starting to regret giving this away now! One lucky Superdry fan plus a friend will be having their best holiday ever, lazing in the sunshine – all on us!

The prize includes a day trip to the iconic Dunns River Falls, a river board adventure, spa treatment, the chance to swim with sharks plus your flights & accommodation.

To enter, all you have to do is head over to superdry.com/Jamaica where you’ll find full terms and conditions.

In the meantime if you want to get into the holiday spirit, check out our summer collection. Our Premium Deck Shorts for men are a pool party essential; team them with a classic flip flop & our Chassis sunglasses & you’re good to go.

For women, a light summer dress is as easy as great style gets. The Wavebreaker pretty much ticks all the boxes: stylish, cool and great for the beach or a city break teamed with the simple Tarifa Sandal. Don’t forget the Jelly Whopper Shopper, it’s  the accessory of the season.

Great collections and a chance to win an awesome Caribbean holiday: the summer really is hotting up!

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It’s the biggest dilemma of the summer – how to look your best when you’re throwing yourself into the festival spirit. Spending your weekend trudging between the campsite & main stage doesn’t mean beauty has to take a back seat. This summer we’ve come to your rescue with the Festival Kit, the ultimate multi-tasker.

This hardworking little number is destined to become your festival best friend. Packaged neatly in a hot pink water bottle for hydration on the go, the kit contains everything you need to look great all day, until the final band of the night leaves the stage. The nifty expandable fresh tabs require a splash of water to work their magic to remove last nights make-up while refreshing cucumber & lemon face mist gives you a pick-me-up when you need it. The rescue balm comes in handy for all beauty dilemmas – it’s a real hero product. Use it from your face to your feet for soothing & rehydrating those dry areas after a day at the main stage. Hardworking black mascara & a no-mirror-required electric pink sheer lip crayon complete the picture. It’ll make everyone believe you’ve just stepped out of the VIP chill-out area even when you’re in the middle of the mosh pit.

For its size, our Festival Kit really punches above its weight. Seriously, when it comes to summer party survival, it’s at the top of our list.

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Holiday packing is always tricky but we’re here to help you make those precious kilos work harder. Welcome to the Superdry summer holiday edit…

Sunglasses have got to be the number one holiday item whether you’re heading to the beach, lazing by the pool or taking in the city sights. They’re a great way to vary your look: choose aviators for a classic men’s frame while girls go cute and preppy with Cotton. For a hot colour pop, check out our Shockwave style for women & Motor X for men.

If jetting off to another timezone isn’t an excuse for a new watch, we don’t know what is! The Scuba is a great way to add a colour injection to a summer look. Water resistant to 10m, it’s pool-friendly too. Flip flops are another warm-weather essential: our latest collection has even more great styles to choose from.

Hat-wise, do you go beanie or snapback? That’s the big question. Actually, even we can’t decide so we’re bringing both. The vest also comes into its own when the sun’s out. It’s an easy way to rock a Superdry logo on holiday and looks great layered up. Girls vests get a nautical boost with a seaside-inspired stripe – perfect whether you’re by the beach or not.

& don’t forget to take your Superdry style poolside this summer with our soft cotton logo beach towel. Of course, we’re not suggesting you use it to bag yourself a beach lounger. We’d never suggest that…!

So there you have it – the Superdry summer essentials. The only thing you have to do is remember your passport. It’s the one thing we can’t provide to guarantee your holiday is epic!

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359 Upper Street, Islington. A grade II listed building, formerly a tram shed & The Mall Antiques Arcade, held host to the opening of our brand new concept store launch event. Inside the store is laden with bespoke fixtures & antique furnishing which are a nod to the building’s history, including several features which were influenced by & are a tribute to Newgate prison.

To open the event held on July 3rd, up & coming band Big Deal played a stripped down acoustic set, whilst guests shopped the collection over the two floors, tucking into the pick ‘n’ mix sweet counter. Tailors Hawthrone & Heaney provided an exclusive live monogramming experience, which was offered free with any Superdry + Timothy Everest Tailoring purchase.

Guests sipped on cocktail coolers skillfully crafted by the mixologists & crowded around the DJ booth listening to The In Crowd on the decks. A DJ collective featuring Ricki Hall, Ami Carmine, Siggy Smalls & Them & Us.

Don’t forget you can now visit our brand new store at 359 Upper Street, Islington, London where you can shop our SS14 collection.

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Whether you’re partying hard or kicking back in the sunshine, the pool is the number one destination for summer & we’ve got your back when it comes to looking cool by the pool.

Our mens’ shorts ensure guys pull off poolside style all the way from the high dive to the bar. For a Hawaiian vibe check out the honululu, go for a classic nautical look with the beach hut or rock the colour block trend with the sun block swim short. Throw on a vest or a logo tee & that’s your summer look right there.

The pool party is where the humble flip flop really comes into its own so shop now for our latest collections for men & women. Girls styles in neon pops, dip dyesmetallics add colourful chic; guys choose from classic colour contrasts or smart leather styles. & remember, they don’t take up much room in your case so you can pack more than one pair!

Girls’ bikinis come in bandeaus, halters & classic triangles. Will you go striped, neon or classic this summer? Or check out the subtle storm cloud bikini – summer clouds never looked so good. Our Inka beach shawl is a great boho-inspired cover up or add a surf-edged tinge with the thigh-skimming beach hotpants.

When we say ‘don’t forget your waterproofs’ we talking about our water-resistant Scuba watch in men’s & women’s styles. Great for adding a pop of colour or timing laps in the pool…

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Saturday night saw us showcase our upcoming Spring/Summer 15 collection at London Collections: Men.

LC:M features the best of British fashion talent, with a mixture of both emerging stars & heavy weight heritage brands. We were thrilled to be part of such a huge event for the third time.

For men, our Spring/Summer 15 collection features beach-to-bar hand-drawn Hawaiian prints, preppy pastels & Italiana led style, with denim shorts & signature graphic print t-shirts forming the perfect capsule wardrobes.

Our womenswear features loose layering, with cropped t-shirts in eye catching tie-dye & floral prints to unleash your inner boho style, as well as sequin-adorned tees & exciting new denim styles with embellished pockets.

Over 500 special guests joined us at London’s Ewer Street Arches to preview the collection. Sipping on basil cooler cocktails from our bespoke bar & eating premium pizzas & lobster rolls from a vintage airstream caravan; guests were then invited through to the catwalk space ahead of the show.

Celebrity guests included DJ Mark Ronson, who later took to the decks to kick off the after party, Hollywood star Jesse Metcalfe, MTV presenter Lilah Parsons, Model & British Fashion Council Ambassador David Gandy & social media sensations, Tanya Burr & Jim Chapman, among others.

The show went down a storm, with guests agreeing SS15 is our most progressive collection to date. Afterwards it was time to show our guests what we do second best & the after-party began.

Mark Ronson hit the decks as we danced the night away. Not forgetting our British heritage, we showed the England vs Italy first found World Cup game to partygoers, while they enjoyed Asahi beer.

You can check out our video & read what everyone thought of #SuperdrySS15 over on Twitter. Don’t forget have a look at our pictures from the night over on Instagram too.

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With less than a week to go, we’re excited to announce that we’ll be showing our upcoming Spring/Summer ’15 collection at London Collections: Men. also known as LC:M, it’s the menswear fashion week that rocks the capital twice a year.

This is our third time at this showcase for the best menswear design talent in the land, from rising stars to heritage brands. LC:M is organised by the British Fashion Council and confirms Britain’s place at the epicentre of the fashion world.

Join us & Dylan Jones OBE, Chair of London Collections: Men, as well as Caroline Rush, Chief Executive of the British Fashion Council, as we kick off the three-day extravaganza. For our first appearance at LC:M in 2012 we debuted the inaugural Superdry + Timothy Everest Sebiro Collection for men; in January we showed our Autumn/Winter 14 collection in an epic catwalk event. This time we go bigger and bolder in a mind-blowing showcase of both mens & womenswear for the biggest names in the fashion press, vips & you, our fans.

Join us on Saturday 14 June 2014 via Instagram to check out all the action as it happens with real-time updates.

We’re going behind the scenes to show you what the models see, snap some celebs & bring you the best of the catwalk.

Look out for lace, leather & denim with a boho feel for women & prints, pastels & summer knits with a trend-led italiana style for men.

You can check out what everyone’s saying about the event & our Spring/Summer ’15 collection on the night by following #SuperdrySS15

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Last week, the Superdry team headed out to sunny Coachella festival (via Palm Springs) to host model Poppy Delevingne’s VIP pre-wedding bash. The first few days were spent prepping a beautiful estate & house with plenty of Superdry goodies including jelly whopper shoppers, denim hot pants, towels, flip flops & beach balls – all in fun, fresh colours to keep the party fun & girly!

Saturday was the big day, & the piece-de-resistance arrived- an oversized rustic Superdry sign, which was situated against an epic mountainous backdrop. It was in front of this sign that we set up arrangements of fresh flowers- including incredibly rare poppies for their namesake- & a beautiful bespoke brunch spread created by cool New York restaurant, the Wayfarer.

The guests enjoyed tunes spun to a palm tree backdrop by Poppy’s friend, DJ Jamo -who kept the tunes strictly old school! An iconic Union Jack flag, distressed in Superdry colours, shrouded the DJ booth & made sure everyone knew the Brits had arrived!

The pool area was a favourite hangout with a hint of fun added in the form of Superdry beach balls & towels in orange and hot pink; creating a perfect chill-out paradise.

During in the evenings, guests headed to the festival to enjoy the arts, music and fashion on offer…Superdry faves (recently seen at Snowbombing) including Rudimental & Nina Kraviz also made an appearance!

The Superdry team were representing en-masse wearing festival-ready items hot from the new Spring/Summer Collection; favourites included the escape tie dye crew, shockwave sunglasses & denim hot pants.

Superdry at Coachella-…the perfect kick-off to a summer of #superdryfestivalstyle

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