As the festival season approaches, we’re getting ready to pack our bags for the crazy weekends that lie ahead.
On the top of our list this year is the Superdry cargo shorts. With 6 pockets – 4 that button up, button fly, waistband logo patch and distressed detailing, they are perfect to put away your phone, cash and cards while you’re rocking out at the main stage. Perfect to wear with a pair of muddy wellies!
Available to buy in-store and online
Spring seems to be a running a bit late this year. Maybe it forgot to put it’s clocks forward an hour back in March!
But when spring and summer does eventually arrive, it’ll no doubt be accompanied by the odd rain storm or two.
So here’s our tip for the summer: be ready with Superdry.
One of our staples for the warmer (wet!) season is the zip through cagoule. Perfect as a layer in the questionable British weather, and perfect for festival season.
Available in store and online in both men’s and women’s fit, there’s no excuse to not be British summer ready
Today marks the official launch of Miss Vogue – a UK version of Teen Vogue.
Featured in the very first issue are four of our key spring/summer ’13 pieces: the Hepburn Broderie Dress, the Beach dress, the Stitch Playsuit and the Dipdye dress.
All available online and in selected stores now.
Here’s what Miss Vogue have to say:
“When it comes to achieving insoucant warm-weather flair, Superdry has got it covered for Spring/Summer 2013.
Now in it’s 10th year the high street stalwart has been stadily building a reputation for its style savvy womenswear line, its fusion for a preppy saville row inspired sensibility and retro american aesthetic making it the go-to brand for easy off-duty dressing.
From 60s shifts with scalloped broderie anglaise hemlines to touch-me-soft neon knitwear each new-season piece will ensure you exude fun, femininity and that oh-so elivive of attributes: uncomplicated cool.
Timeless design, long-lasting quality and an attractive price point – what’s not to love? Roll on Summer we say.”
The summer might be looking a bit hit and miss, but inject some brightness of your own with our awesome rockstar sunnies.
Ideal for adding a neon colour-pop to your outfit, rockstar combines festival-perfect retro shaping with 6 great matte-finish colourways, including 4 brighter than bright neons.
Which colour are you? Let us know over on Facebook or Twitter.
Earlier in the week, we told you about the Superdry magic mirror from our AW13 press day/ Superdry + Timothy Everest Womens Sebiro Collection launch.
Since then, we’ve had lots of questions about where it is and how you can use it. So, we wanted to tell our fans how they can get involved!
The Mirror is currently in our Regent Street flagship store on the ground floor. Using the touch screen, you can take photos of yourself and upload them instantly to your Facebook or Twitter account or e-mail them to a friend.
Not sure about that leather jacket? Upload it and get an instant reply from your friends!
Trying to convince your other half that those denims are the perfect fit? Tweet him and get his feedback there and then!
You can take a look at the people that have already uploaded theirs on twitter by searching for the hashtag #SDREGENTST. Or have a go yourself -it’s still around, but it won’t be around for long!
Thursday 11th April 2013 was a big day in the Superdry calendar. not only were we previewing our AW13 collection to the most established Fashion writers, journalists and bloggers in the uk, but we were also getting to launch something big…
And by big we mean The Superdry + Timothy Everest womens sebiro collection!
The biggest names in fashion spent the day in the showroom of our flagship store on London’s famous Regent Street, checking out the collection that will be released later in the year.
Our AW13 collection features well-loved and classic Superdry pieces as well as a new grown-up collection of female tailoring that oozes modern, feminine glamour.
Womens denim has had a major overhaul with new wash techniques for jeans, complete with a vibrant palette of animal prints, dip dyes and unique shades of raspberry and winter green, whilst our menswear takes inspiration from the past with a heavy dose of the new. Think retro fairisle knits in crew and roll neck styles, updated with pops of neon yarn and navajo details.
Our standout attraction, and something that put a smile on the faces of the writers from of Vogue, Grazia, Company Magazine, Elle & GQ to name a few, was our Exclusive Social Media Mirror!
Our guests were given the chance to take their photo on the huge interactive, touch screen mirror and share in real time to their social media pages!
Following the successful launch of the tailored collection for men, the evening saw the unveiling of the new Superdry + Timothy Everest Womens Sebiro Collection to a very packed audience. At 6pm sharp the curtains opened to the new pieces from the exclusive collection. The Town Coat, The Country Rebel, The Rock Rebel and The Muse, designed specifically for the modern women. From ‘Rock Chic’ to ‘Country Rebel, it is a trans-seasonal collection of core tailored staples, which echo unequalled atention to detail, super cuts and the finest quality cloths around.
Take a look at what was said over on Twitter with our event hashtag #SDAW13.
Image courtesy of Laura Palmer.
Whether it’s the Ramona or the Megan, our range of women’s leather jackets have always been a classic wardrobe staple.
So you can imagine how excited we were to hear there’s not one, but two new Superdy leather jackets joining the fold.
Please, ladies, give a warm welcome to The Blake Bomber and Skinny Biker.
*RAUCOUS APPLAUSE*
Available in 7 new and exciting colours, they feature a buttersoft finish with single collar, a move away from the oh, so familiar double collar we’ve been famous for in the past, a contrast lining, zip front fastening and two patch pockets.
But what’s the difference, you may ask?
Well, let us tell you!
The Skinny biker has zip cuffs and straight waist, where the Blake bomber has an elasticated hem and cuffs.
So the question is, what colour and style is for you? Let us know over on Facebook and Twitter.
If you’re an avid fan of our Social Media pages, you’ve probably seen that one of the most popular questions we’re asked on Facebook and Twitter is:
“what products are we loving from the current collection.”
Previously we’ve shouted about our graphic tees, waxed lyrical about our joggers, and make a whole lot of noise about our knitwear, but we’ve recently spotted something that has slipped through our net – the retro gilet.
In colourways that wouldn’t look out of place on the slopes in the 80s (the cool 80s, not the garish 80s!) the Retro Gilet is available for both men and women and is the perfect piece of outerwear to use when layering up.
But what do you think? Let us know which one you like the most over on Twitter and Facebook.
Yesterday marked the grand opening of our ‘Flagship Store of the North‘ right in the heart of the brand new shopping destination, Trinity Leeds.
Leaving in the dark at 5.30am, (until yesterday we didn’t know that time even existed!) we packed the photography equipment and hit the road to join the huge crowds of people waiting to enter the shopping centre at 10am, and we were almost swept off our feet in the excitement of happy shoppers!
The Superdry store, which can be found on the Lower ground floor via the Albion Street entrance, is a whopping 16,000 square feet and our biggest store outside of london. with those figures you can see how it’s been dubbed our flagship of the North!
It features our brand new SS13 collection, summer-ready accessories including hats, sunglasses and flip-flops and all the classic Superdry pieces that you all know and love.
Decked out in a similar aesthetic to Superdry International, our global flagship store on London’s famous Regent Street, you’ll find a huge TV screened video wall, sleeper-mounted railway carriages and custom built changing rooms.
Were you at the grand opening? Did you pick up an exclusive Superdry ‘Tee in a tin?”
Join in the Trinity Leeds convo over on our Facebook page!
From blazers to chinos, if you’re going green this Sunday, we have it covered.
Our key pieces include the classic pique polo, super skinny cords, low arm hole vest and the Timothy Everest tie if you’re looking for that subtle bit of emerald-isle inspired detail.
Available now in-store or online.