This season we’re launching #SuperdryRugby, a collection of casuals designed with rugby supporters and players in mind. We have three distinct styles including this, the Herculean, as seen on winger Jonny May, Gloucester and England Rugby. This style comes in three block colours, each are complemented by rich details that pay homage to vintage rugby shirts; from embroidered flag wool under-collars, applique numbers & chest badge to quilted label inner as well as leather labels and branded buttons.

The Training Ground strip takes old school rugby to a whole new level, shown here worn by talented Gloucester fly half, James Hook it is available in six different colours; the stripe detail, jersey fabric and shield chest badges inspire an authentic vintage rugby feel.

Then we come onto Valiant a range of six shirts designed with the 1970’s and 80’s six nations kits in mind, each shirt has an incredibly dry hand-feel while the back boasts oversized printed numbering. Every shirt comes with a printed flag under-collar (England, Ireland, Scotland, Wales, Italy & France) complementing the colour of the strip.

The whole collection has a new more relaxed fit and will be available from mid February. If you want to register your interest, click here.

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2015 is a year of rugby, and on January 8th we revealed our latest collection #SuperdryRugby, designed with the player in mind. To make sure it was up to scratch off the pitch we asked winger Jonny May (Gloucester and England) plus fly half James Hook (Gloucester) to don some of the new shirts.

With a calendar filled with Rugby dates we realised it’s not just the players that need a kit fit for purpose, every supporter needs something that will stand up to the test. Inspired by old school rugby strips the collection is a looser fit, with vintage badge patches and statement collars.

The collection will be launched at the beginning of February, just in time for round 2 of the Six Nations consisting of three styles; herculean, training ground and valiant, to be the first to know when it’s available click here to register your interest.

More details on each style to come…

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This week we have new and exciting additions to our mens and womens watch collections, introducing Urban watches a range of brightly coloured styles with a super-soft silicone strap. Adding to the ever-growing selection of timepieces, now spanning from investment steel bracelet watches to chunky leather styles.

As well as these new introductions we have updates to some of our timeless styles, check out our womens SD-3 parka now available in black; the fleece-lined inner is accented by purple quilting, while an oversized faux fur trimmed hood delivers winter style.

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What a year! 2014 has been incredible!

We kicked off the year as we meant to go on. A star-studded show at the Old Sorting Office for London Collections: Men, where we showcased our winter 2014 collection set the year on a roll. This was shortly followed by the opening of our Premium lounge in our Regent Street store, introducing personal shopping for the first time!

Things didn’t slow down. In March we announced that we would be heading to the Austrian alps for Snowbombing, to host the notorious arctic disco. Partying with Rudimental, Carl Cox, Skream and many more, it was the perfect place to launch our new winter 2014 collection #SuperdrySnow.

Our festival fever hit a high when we jetted off to Coachella to celebrate Poppy Delevingne’s hen do, with sister Cara and friends including Sienna Miller joining us for a weekend of music and Superdry.

In the midst of all that globetrotting we announced that we would be kicking off London Collections: Men for a second time with the British Fashion Council. Launching our summer 2015 collection to the press and to our fans, the night didn’t end at the catwalk. Infamous DJ Mark Ronson took to the decks to finish the night with a bang.

September saw us celebrate fashion with Vogue’s Fashion Night Out, offering personalisation on our leather jackets, a style talk from Lilah Parsons and an evening filled with music from the Fireflies. And the global domination continued with stores opening in Dubai, Malaysia and our first flagship store in Munich, Germany!

October was dubbed outerwear month as we introduced our biggest and most diverse collection to date, for men and women. November was huge – as the long awaited #SuperdrySnow collection, our first technical ski range for men and women, went into stores and online. So well-loved, it was already appearing in shoots with Vogue, GQ, Shortlist and many more! But it didn’t end there, we also extended our collaboration with Saville Row alumni Timothy Everest, with sequin infused styles for women and tie-lined jackets for men.

It has been a year of celebrity with stars such as Idris Elba, Naomi Watts, Nicole Scherzinger, David Tennant, Mark Ronson and many more all sporting their favourite Superdry pieces!

2015 is set to be just as big. In January, for the third time, we are holding the official launch of London Collections: Men, opening stores from Singapore to Hawaii and of course introducing new collections, all to be announced shortly!

Thanks for a great 2014, here’s to 2015!

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This season we are launching a new collection of mens fragrances, each with a distinct scent showcasing a different character and side to our brand. Sitting alongside our gift sets, and our existing range orange and blue, each bottle reflects the attention to detail that is synonymous with our brand. Lets look at each scent, so you can see which one is for you.

Sport

Energetic and dynamic – this citrus aromatic Sport scent encapsulates the powerful, active side of the Superdry identity. Key notes of Verbena and Brazilian mint are accentuated with dry woods for immediate impact and effect. A confident cologne, the electric blue bottle suggests a man for whom winning is the only option. Youthful and energetic the man who wears this scent is not afraid to break boundaries.

Night

Captivating and seductive; Night belongs to the warm, aromatic family with notes of vetiver, suede and mandarin. Complex in composition, this fragrance is about leaving a lasting impression. Paired well with a more stylish guise, this scent lends itself to a streamlined look – the black bottle speaks for itself and complements the tailoring and masculine silhouettes synonymous with the Superdry collections.

Hero

Bold, fresh and magnetic. Hero possesses crisp notes of green apple and black pepper, softened with vanilla. Superdry Hero creates a dominant first impression. Bottled in the brands signature vivid orange colour, this fragrance epitomises everything core to the Superdry philosophy – contemporary classic with a modern edge.

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Kelly has been studying BSc Fashion Buying & Merchandising at Manchester Metropolitan University & joined Merchandising a couple of months ago. We grabbed a few minutes with her during her induction…

Why do you love Superdry?

Superdry is so vibrant & exciting with a really fast pace & amazing growth. It creates great unique products, unlike others on the high street & the styles are constantly being tweaked to reflect the growth of the brand. What’s not to love?

What is your favourite item of Superdry clothing?

The Sherpa victory biker jacket, it’s Gorgeous! The fleece lining & detail on the collar make it super warm & stylish, not to mention practical! The cropped design gives the biker jacket a modern twist so it will go with any outfit day or night. I love mine…

What is your inspiration in life?

I’m inspired by experiences & opportunities that happen in my life & believe in making the most of everything & turning any negative into a positive…

What do you do outside of work?

I enjoy traveling whether in the UK or abroad & am really interested in other cultures. I also like to socialise & keep up with the latest trends either through magazines, online or through blogs

Most looking forward to when working with us…

I can’t wait to be a part of the Superdry team & meeting new people. I aim to develop my skills & learn from every day I’m there. I aim to make an impact on both the brand & the department I have joined. I know it will be an amazing experience & have been looking forward to being here for so long….this is the place I want to be

if you would like to become a superdry intern, send your cv and a cover letter to us at superdryinterns@supergroup.co.uk telling us why you’d love to work with us.
please be aware that our intern scheme application process will not reopen until january 2015

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At Superdry we’ve gained a bit of a reputation for going that bit further, whether it’s our mind-blowing parties, design twists or awesome customer service. This summer is no different as we’re offering you the chance to win the trip of a lifetime to beautiful Jamaica.

Just imagine it: palm-tree fringed beaches, sun-drenched days, the legendary laid-back Caribbean vibe… We’re starting to regret giving this away now! One lucky Superdry fan plus a friend will be having their best holiday ever, lazing in the sunshine – all on us!

The prize includes a day trip to the iconic Dunns River Falls, a river board adventure, spa treatment, the chance to swim with sharks plus your flights & accommodation.

To enter, all you have to do is head over to superdry.com/Jamaica where you’ll find full terms and conditions.

In the meantime if you want to get into the holiday spirit, check out our summer collection. Our Premium Deck Shorts for men are a pool party essential; team them with a classic flip flop & our Chassis sunglasses & you’re good to go.

For women, a light summer dress is as easy as great style gets. The Wavebreaker pretty much ticks all the boxes: stylish, cool and great for the beach or a city break teamed with the simple Tarifa Sandal. Don’t forget the Jelly Whopper Shopper, it’s  the accessory of the season.

Great collections and a chance to win an awesome Caribbean holiday: the summer really is hotting up!

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It’s the biggest dilemma of the summer – how to look your best when you’re throwing yourself into the festival spirit. Spending your weekend trudging between the campsite & main stage doesn’t mean beauty has to take a back seat. This summer we’ve come to your rescue with the Festival Kit, the ultimate multi-tasker.

This hardworking little number is destined to become your festival best friend. Packaged neatly in a hot pink water bottle for hydration on the go, the kit contains everything you need to look great all day, until the final band of the night leaves the stage. The nifty expandable fresh tabs require a splash of water to work their magic to remove last nights make-up while refreshing cucumber & lemon face mist gives you a pick-me-up when you need it. The rescue balm comes in handy for all beauty dilemmas – it’s a real hero product. Use it from your face to your feet for soothing & rehydrating those dry areas after a day at the main stage. Hardworking black mascara & a no-mirror-required electric pink sheer lip crayon complete the picture. It’ll make everyone believe you’ve just stepped out of the VIP chill-out area even when you’re in the middle of the mosh pit.

For its size, our Festival Kit really punches above its weight. Seriously, when it comes to summer party survival, it’s at the top of our list.

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Holiday packing is always tricky but we’re here to help you make those precious kilos work harder. Welcome to the Superdry summer holiday edit…

Sunglasses have got to be the number one holiday item whether you’re heading to the beach, lazing by the pool or taking in the city sights. They’re a great way to vary your look: choose aviators for a classic men’s frame while girls go cute and preppy with Cotton. For a hot colour pop, check out our Shockwave style for women & Motor X for men.

If jetting off to another timezone isn’t an excuse for a new watch, we don’t know what is! The Scuba is a great way to add a colour injection to a summer look. Water resistant to 10m, it’s pool-friendly too. Flip flops are another warm-weather essential: our latest collection has even more great styles to choose from.

Hat-wise, do you go beanie or snapback? That’s the big question. Actually, even we can’t decide so we’re bringing both. The vest also comes into its own when the sun’s out. It’s an easy way to rock a Superdry logo on holiday and looks great layered up. Girls vests get a nautical boost with a seaside-inspired stripe – perfect whether you’re by the beach or not.

& don’t forget to take your Superdry style poolside this summer with our soft cotton logo beach towel. Of course, we’re not suggesting you use it to bag yourself a beach lounger. We’d never suggest that…!

So there you have it – the Superdry summer essentials. The only thing you have to do is remember your passport. It’s the one thing we can’t provide to guarantee your holiday is epic!

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359 Upper Street, Islington. A grade II listed building, formerly a tram shed & The Mall Antiques Arcade, held host to the opening of our brand new concept store launch event. Inside the store is laden with bespoke fixtures & antique furnishing which are a nod to the building’s history, including several features which were influenced by & are a tribute to Newgate prison.

To open the event held on July 3rd, up & coming band Big Deal played a stripped down acoustic set, whilst guests shopped the collection over the two floors, tucking into the pick ‘n’ mix sweet counter. Tailors Hawthrone & Heaney provided an exclusive live monogramming experience, which was offered free with any Superdry + Timothy Everest Tailoring purchase.

Guests sipped on cocktail coolers skillfully crafted by the mixologists & crowded around the DJ booth listening to The In Crowd on the decks. A DJ collective featuring Ricki Hall, Ami Carmine, Siggy Smalls & Them & Us.

Don’t forget you can now visit our brand new store at 359 Upper Street, Islington, London where you can shop our SS14 collection.

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