This week we’re still celebrating our all over print, the hand-drawn tees, bags and shorts embody all that is summer, well to us at least.

The newest addition is the northshore tee with a hibiscus print and subtle branding just a simple stitched chest logo.

While for women cami’s that make spring layering and summer heat bearable are now dropping into store. Our ditsy cami is one of the first to arrive, with rope tie at the waist to give you effortless curves plus delicate crochet detailing completing a feminine look.

Each week we’ll be letting you know what’s new in.

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it’s official, we’re teaming up with internationally-recognised actor Idris Elba to create a brand new collection for autumn winter 2015.

The actor who has stared in tv series Luther, the critically-acclaimed Mandela as well as Marvel’s Thor is going to collaborate on a new collection with our co-founder James Holder.

More details about the collaboration to come!

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Last year we were gearing up for the biggest show on snow, Snowbombing to launch our first ever technical skiwear collection #SuperdrySnow. The collection launched in November with three pages in British Vogue! And last week we published our latest magazine, Superdry Edition Snow to bring you all the details about the collection.

There are three different levels to the range, full tech, for those whose ethos is ‘go hard or go home’, light tech for chilled out boarders or skiers, then après ski for when the lifts are closed. To help you pick the right jacket, we’ve pulled together our guide of what’s in each jacket.

Lets start with full tech

The spec:
> Ski Pass Holder
> Taped Seams
> Snow Seals
> Pit Zip Venting
> Fully waterproof
> Tech fabric
> Media pocket
> Multiple adjusters

In detail

Know your pit zip from your snow seals. Each of our full tech jackets are completely waterproof, made from tech fabric that is laminated and with taped seams to give extra protection from the elements. While inner snow skirts keep the snow out, and pit zips allow for much needed venting when on a serious run.

For laidback snowboarders, try light tech

The spec:

> Ski Pass Holder
> Weather tolerant
> Multiple adjusters
> Snow skirts
> Media pocket

In detail

With an easy-to-access lift pass holder, every angle of the jacket from the waist to cuffs are adjustable to keep the cold out. While the weather tolerant material can deal with moderate snow and rainfall, want to listen to some tunes on your way down the run? The media pocket means no messy cables.

Finally it’s on to the apres ski kit

The spec:

> Ski pass holder
> Multiple adjusters
> Light snow defence seals
> Light conditions tolerant
> H2o resistant

In detail

A range of chalet-ready jackets, but still with some serious tech built into them to make sure you can take them out on the slopes for some easy riding. There’s even a full fur jacket and gilet.

Still not sure which jacket to go for? Have a read of our new magazine to find out more and to shop direct from the pages, click here.

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Spring is on its way, this week we’re introducing dip dye hoods, lightweight jackets and for the first time mens jogg-jeans.

It may be spring, but that doesn’t mean you won’t need a jacket, introducing our service trench coat for men, the lightweight coat has neon trim and is ideal for layering.

Our orange label hoods are updated with an ombre effect in fun colours, orange, green and blue with pink arriving soon.

Finally two of our signature styles denim and joggers meet, introducing the Wilson jersey jean our first ever jogg-jean. The soft jogger inner is disguised by denim effect outer making laid-back sofa Sundays seriously stylish.

Find out each week what’s new in here on the blog.

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Are you looking for the ultimate Valentine’s day gift this year? Check out our collection gifts for him and for her.

Our womens gifts span from beauty sets and sequin infused tees

To fun watches with swarovski crystals adorned faces as well as socks and fresh fragrances

While our mens collection includes our iconic hoodies, new urban watches and shirts

Plus wallets, belts and socks for a classic valentine’s day gift

Check out our gift guides for more inspiration

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did you spot ‘the jump: On the Piste’ presenter Cherry Healey sporting our #SuperdrySnow jackets on the slopes as she covers all the behind the scenes action of The Jump 2015.

Seen here wearing our ultimate snow jacket as she builds a mini snowman. The full-tech jacket complete with taped seams, inner snow skirt and vents is easily up to this challenge.

Then on the show last week she was spotted in one of our après ski jackets the Fuji Snow Edition in ice cool white.

joey essex won the last challenge of the jump in the finale last night.

(images courtesy of @cherryhealey on twitter)

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This season we’re launching #SuperdryRugby, a collection of casuals designed with rugby supporters and players in mind. We have three distinct styles including this, the Herculean, as seen on Gloucester Rugby and England Rugby winger Jonny May. This style comes in three block colours, each are complemented by rich details that pay homage to vintage rugby shirts; from embroidered flag wool under-collars, applique numbers & a chest badge to quilted labelling as well as hot-stamped Superdry leather patches and branded buttons.

The Training Ground strip takes old school rugby to a whole new level, shown here on talented Gloucester Rugby fly half, James Hook it is available in six different colours; the stripe detail, jersey fabric and shield chest badges inspire an authentic vintage rugby feel.

Then we come onto Valiant a range of five shirts designed with the 1970’s and 80’s national rugby kits in mind, each shirt has an incredibly dry hand-feel while the back boasts oversized printed numbering. Every shirt comes with a printed flag under-collar (England, Ireland, Scotland, Wales & Italy) complementing the colour of the strip.

The whole collection has a new more relaxed fit and will be available from mid February. If you want to register your interest, click here.

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2015 is a year of rugby, and on January 8th we revealed our latest collection #SuperdryRugby, designed with the player in mind. To make sure it was up to scratch off the pitch we asked winger Jonny May (Gloucester Rugby and England Rugby) plus fly half James Hook (Gloucester Rugby) to don some of the new shirts.

With a calendar filled with Rugby dates we realised it’s not just the players that need a kit fit for purpose, every supporter needs something that will stand up to the test. Inspired by old school rugby strips the collection is a looser fit, with vintage badge patches and statement collars.

The collection will be launched at the beginning of February, just in time for round 2 of the Six Nations consisting of three styles; herculean, training ground and valiant, to be the first to know when it’s available click here to register your interest.

More details on each style to come…

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This week we have new and exciting additions to our mens and womens watch collections, introducing Urban watches a range of brightly coloured styles with a super-soft silicone strap. Adding to the ever-growing selection of timepieces, now spanning from investment steel bracelet watches to chunky leather styles.

As well as these new introductions we have updates to some of our timeless styles, check out our womens SD-3 parka now available in black; the fleece-lined inner is accented by purple quilting, while an oversized faux fur trimmed hood delivers winter style.

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What a year! 2014 has been incredible!

We kicked off the year as we meant to go on. A star-studded show at the Old Sorting Office for London Collections: Men, where we showcased our winter 2014 collection set the year on a roll. This was shortly followed by the opening of our Premium lounge in our Regent Street store, introducing personal shopping for the first time!

Things didn’t slow down. In March we announced that we would be heading to the Austrian alps for Snowbombing, to host the notorious arctic disco. Partying with Rudimental, Carl Cox, Skream and many more, it was the perfect place to launch our new winter 2014 collection #SuperdrySnow.

Our festival fever hit a high when we jetted off to Coachella to celebrate Poppy Delevingne’s hen do, with sister Cara and friends including Sienna Miller joining us for a weekend of music and Superdry.

In the midst of all that globetrotting we announced that we would be kicking off London Collections: Men for a second time with the British Fashion Council. Launching our summer 2015 collection to the press and to our fans, the night didn’t end at the catwalk. Infamous DJ Mark Ronson took to the decks to finish the night with a bang.

September saw us celebrate fashion with Vogue’s Fashion Night Out, offering personalisation on our leather jackets, a style talk from Lilah Parsons and an evening filled with music from the Fireflies. And the global domination continued with stores opening in Dubai, Malaysia and our first flagship store in Munich, Germany!

October was dubbed outerwear month as we introduced our biggest and most diverse collection to date, for men and women. November was huge – as the long awaited #SuperdrySnow collection, our first technical ski range for men and women, went into stores and online. So well-loved, it was already appearing in shoots with Vogue, GQ, Shortlist and many more! But it didn’t end there, we also extended our collaboration with Saville Row alumni Timothy Everest, with sequin infused styles for women and tie-lined jackets for men.

It has been a year of celebrity with stars such as Idris Elba, Naomi Watts, Nicole Scherzinger, David Tennant, Mark Ronson and many more all sporting their favourite Superdry pieces!

2015 is set to be just as big. In January, for the third time, we are holding the official launch of London Collections: Men, opening stores from Singapore to Hawaii and of course introducing new collections, all to be announced shortly!

Thanks for a great 2014, here’s to 2015!

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