The wait is almost over! The biggest date of the Rugby calendar is on the horizon and here at Superdry we can’t wait to watch the boys battle it out on the field! Got your shirt yet? From England, Wales and Scotland, to South Africa, New Zealand and France, our broad Rugby By Superdry Collection is the epitome of traditional rugby style and the ultimate sporting statement this season.

Rugby By Superdry launched in early 2015 and the collection has moved from strength to strength. Inspired by vintage sports apparel and the classic varsity style of the 60s and 70s, the range consists of three collections to date, Rugby By Superdry, Gloucester Rugby and, our latest release, Rugby Legends.

Our passion for intricate detailing is paramount throughout. Thick cotton twill collars, chunky double- layered twill tapes, rubber-embossed buttons, and rustic ink stamped branding are statement features. Premium, heavily washed combed cotton fabric reflects the iconic rugged look and feel of traditional retro shirts. Bold chalk-white numbers in our trademark cracked print give a vintage appeal while felt appliqué embroidery badges and stitched flag labels pay homage to country and team crests. The shirts have been designed with the rugby player in mind, offering a relaxed fit in sizes XS to XXXL.

via GIPHY

The first game kicks off this Friday with England v Fiji at Twickenham. Haven’t got a ticket? No worries! Stock the fridge with your favourite beer and catch it on ITV and ITV4… wearing your Superdry Rugby shirt, of course.

LET THE GAMES BEGIN!

To shop the full Rugby By Superdry Collection click here.

  • Facebook
  • Twitter
  • StumbleUpon
  • del.icio.us
  • Reddit
  • Digg
  • email

We meet again, settle down for a five minute Friday Skive. Things at Superdry HQ have been kicking up a gear with Superdry Sport, Snow and Vogue Fashion’s Night Out.

On Tuesday we welcomed in September, with that here’s some highlights you can expect to see. We’ll be heading to Vogue Fashion’s Night Out showcasing the capabilities of the range with the incredible Kim Hartwell from Tone What You Own (but more on that tomorrow). We’ll be waving goodbye to festival season in style taking you to Bestival and Lollapalooza with some of our immense bloggers who’ll be showing us how it’s done.  Looking for some style tips? We’ve got it covered, our style team will be showing you how to pull off autumn winter trends the Superdry way!

That’s the future covered, the past two weeks have been awesome. We’ve been sharing you our pics of the new Superdry Sport collection working with Kim Hartwell for the complete sport package but we’ve loved all your snaps of your workout gear in action! This week we spotted Hello Magazine online editor giving the range a go in a move we’re going to be working on!

Since we’ve said goodbye to summer our style and photography team have taken to the slopes in Chile with Matthias Giruird and Raquel Indrick who have been putting the collection through its paces just in time for the ski season to kick off.  Want to see what happens on location? Follow us on Snapchat for all the action!

Plus we’ve just closed two of our competitions! On Monday we’ll be letting you know who has won the final #MySuperdry competition. Plus we’ll be announcing our latest resident DJ! Watch this space for all the latest news and events!

  • Facebook
  • Twitter
  • StumbleUpon
  • del.icio.us
  • Reddit
  • Digg
  • email

This week we caught up with Scott Purcell from Man of Many. The Australian based blogger who teamed up with friend and co-founder Frank Arthur in December 2012 to create what is fast become one of the most well read corners of the Australian internet. Bringing their readers fresh stories daily spanning from cars, fashion, lifestyle, tech & home. Here’s what Scott has to say…

Superdry: Tell us about Man of Many

Scott Purcell: Man of Many is basically an avenue for Frank and me to share all the cool things we find online. As two guys, it’s inherently targeted towards men and is pretty much a giant wish list of all the gear a guy could possible want. We cover everything from gadget reviews, the latest fashion styles, men’s interest articles, cool videos, interviews with interesting people but we’re also starting to get into video.

Our ethos has always been to stick to the things we ourselves personally like and we love it when we can introduce our readers to fresh, exciting and unique brands or products they might not find elsewhere.

SD: How did it all begin?

SP: We used to follow a bunch of other blogs from the States and send articles to each other of the cool things we’d find. It was around 2012 and most of them were getting pretty successful, so we thought, why not start one ourselves? At the time there was a real shortage of Australian blogs for the sort of stuff we were into. Nearly three years later, little did we know how much work would be involved but we love running it. From humble beginnings it’s turned into a viable business and successful site which makes us really proud.

SD: What’s the best thing about being a blogger?

SP: I guess it’s the opportunities it has presented us in terms of the amazing people we get to meet, the events and experiences. When we started out the site we never thought we’d be interviewing the likes of Andrew Bogut or Tim Cahill. We also got to travel to Wellington, NZ this year as part of our site which was an unreal time. It’s really been a learning process for us as we’ve gone along (neither of us come from an advertising, writing or PR background) but we’ve made some great friends along the way. Some of the freebies are nice too.

SD: What advice would you give to aspiring bloggers?

SP: I actually stole this tip from Maria Popova after I heard her on the Tim Ferris Podcast but no words have rung truer in my head and it’s to write for yourself. Don’t write for other people. While this might sound strange, people love reading about topics that the author is genuinely passionate or interested about. As soon as you start to write for others, it becomes a little false and a little bit like you’re trying too hard. Make the articles and topics special for yourself and something you enjoy and the readers will follow.

SD: How would you describe your personal style? What sets you apart from other fashion bloggers?

SP: I’m actually a bit of a geek by nature and to be honest, I don’t think I have the best style personally. I think I’ve got a good eye for style and what looks good but sometimes struggle to pull it off for myself! Frank is definitely the more stylish one of us I’d say. In terms of my tastes, I like things that are approachable and not pretentious. I think a lot of other fashion bloggers can try very hard to create something that looks absolutely amazing in photos but often when I look at them I think “I’d probably never wear that or feel comfortable doing so”. In that sense we try to feature items we’d actually wear ourselves.

Other thing is that we try to keep the products the focus of the site rather than ourselves. It’s pretty rare you’ll see any photos of us on the site. It’s about the products not us!

SD: In terms of fashion, what do you think is going to be big this season?

SP: I think men in general are becoming a lot more educated around their fashion. Whether it’s doing proper research around their watches or the physical properties of things like active-wear, men are becoming much more informed consumers. I definitely see mechanical watches on the rise and navy & white as the new black.

SD: What is your favourite item in your closet?

SP: Definitely a tough one. This winter I’ve really been digging my jacket from Vanishing Elephant. Always a fan of a well fitted crisp white shirt when I go out. My sunnies from Pacifico Opitcal are also probably a favourite.

SD: Do you have any fashion rules when putting an outfit together?

SP: K.I.S.S. Keep it simple stupid. As I mentioned already I’m pretty crap at putting together an outfit for myself but I’d got a good sense of what might work on someone else!

A few general tips:

  • If you’re at work, always make sure you’re shoes are polished and shirt ironed.
  • Always wear a tie darker than your shirt.

SD: What do you do when you’re not blogging?

SP: I actually still work for a bank in Sydney as my full time job. So the blog is only a part time gig at the moment but we’re hoping we can take it full time soon! Otherwise outside of work and blogging I’m a big sports fan and really excited for the Rugby World Cup this year. I also love to ski.

SD: What’s currently on your bucket list? For example, if you had three things you’d love to achieve in the next 5 years, what would it be?

I have a few other sites I want to build and get off the ground. They’re mainly focused around discovering other great blogs. It’s a pretty tricky thing to do in Australia and a really fragmented market.

Just listing things off the top of my head as they come to me now… but I want to get back into my art and painting, exercise a bit more and get my six pack back!, Travel more, eat well, fall in love… all the normal things.

Finally, what’s on your Superdry wish list this month?

So I just checked out the site and was pretty impressed. Three items I really liked are:

There will be more blogger profiles coming soon!

  • Facebook
  • Twitter
  • StumbleUpon
  • del.icio.us
  • Reddit
  • Digg
  • email

Last night we invited you to join us for an exclusive preview of our Spring Summer 2016 collection, streamed live via our Periscope channel.

It’s a year away but we’ve been harbouring a secret, our Spring Summer 2016 range.  We’ve invigorated our line to encompass an incredible womens offering with fun playsuits, light cotton maxi dresses and an array of prints that will have you desperate for next year.

While our mens offering matured into a collection that defines British design, vintage polos meet washed denims with an incredible range of lightweight jackets to battle our infamous British weather.

In a catwalk event that will be hard to forget a spectrum of colours graced the stage, all over print again coming to the fore, while our immense collection of footwear and accessories was re-invented with hold-alls that demonstrate our dedication to detail and summer shoes that showcase our respect for design.

Our Spring Summer 2016 line will be available in stores from March next year.

  • Facebook
  • Twitter
  • StumbleUpon
  • del.icio.us
  • Reddit
  • Digg
  • email

Last week The Telegraph caught up with man of the moment, Idris Elba on everything from the rumours around 007, music and, of course, our collaboration with him.

Meeting up with Idris ahead of the launch of the collaboration last week at London Collections Men, The Telegraph probed about what kick started the collaboration and the scope for the 250-peice collection that lands in store in November 2015. Discover what Idris had to say here.

  • Facebook
  • Twitter
  • StumbleUpon
  • del.icio.us
  • Reddit
  • Digg
  • email

Festival season is here and with it comes immense music, incredible style and the best parties of the summer.

Park Life in Manchester’s Heaton Park kicks off June’s festivals. And with a line-up that will be hard to beat, big names include, Disclosure, Rudimental and Wu Tang Clan, to name just a few. With a weekend that just can’t make its mind up style is a challenge. Channel the vibes of the festival with neon shorts, or mix it up with some serious all over print.

Want to play it safe? Tie-dye with denim shorts is a festival winner.

Then in less than two weeks we’ll be taking on Sonar Festival in beautiful Barcelona. For once your cagoule and wellies can stay at home. This is a festival for sun seekers and will need some incredible sandals to match the truly awe-inspiring line-up.

The end of the month takes us to one of the most iconic festivals in the UK, Glastonbury. For those of you lucky enough to get tickets festival style just got serious as you tackle muddy fields while looking effortlessly immaculate. So we will be rocking out to Florence in a perfect combo of dungarees and parka.

  • Facebook
  • Twitter
  • StumbleUpon
  • del.icio.us
  • Reddit
  • Digg
  • email

Did you see this month’s issue of cosmopolitan? This month the edit pages are a celebration of colour featuring our Superdry Folk Tank in their “gorgeous green” edit. The lightweight top is a new addition this summer channelling boho style it’s ideal for a beach break or simply wear with a pair of cut off denim shorts for a classic summer look.

Discover all our womens tops here. Cosmopolitan is available to buy at good news agents now.

  • Facebook
  • Twitter
  • StumbleUpon
  • del.icio.us
  • Reddit
  • Digg
  • email

it’s official, we’re teaming up with internationally-recognised actor Idris Elba to create a brand new collection for autumn winter 2015.

The actor who has stared in tv series Luther, the critically-acclaimed Mandela as well as Marvel’s Thor is going to collaborate on a new collection with our co-founder James Holder.

More details about the collaboration to come!

  • Facebook
  • Twitter
  • StumbleUpon
  • del.icio.us
  • Reddit
  • Digg
  • email

What a year! 2014 has been incredible!

We kicked off the year as we meant to go on. A star-studded show at the Old Sorting Office for London Collections: Men, where we showcased our winter 2014 collection set the year on a roll. This was shortly followed by the opening of our Premium lounge in our Regent Street store, introducing personal shopping for the first time!

Things didn’t slow down. In March we announced that we would be heading to the Austrian alps for Snowbombing, to host the notorious arctic disco. Partying with Rudimental, Carl Cox, Skream and many more, it was the perfect place to launch our new winter 2014 collection #SuperdrySnow.

Our festival fever hit a high when we jetted off to Coachella to celebrate Poppy Delevingne’s hen do, with sister Cara and friends including Sienna Miller joining us for a weekend of music and Superdry.

In the midst of all that globetrotting we announced that we would be kicking off London Collections: Men for a second time with the British Fashion Council. Launching our summer 2015 collection to the press and to our fans, the night didn’t end at the catwalk. Infamous DJ Mark Ronson took to the decks to finish the night with a bang.

September saw us celebrate fashion with Vogue’s Fashion Night Out, offering personalisation on our leather jackets, a style talk from Lilah Parsons and an evening filled with music from the Fireflies. And the global domination continued with stores opening in Dubai, Malaysia and our first flagship store in Munich, Germany!

October was dubbed outerwear month as we introduced our biggest and most diverse collection to date, for men and women. November was huge – as the long awaited #SuperdrySnow collection, our first technical ski range for men and women, went into stores and online. So well-loved, it was already appearing in shoots with Vogue, GQ, Shortlist and many more! But it didn’t end there, we also extended our collaboration with Saville Row alumni Timothy Everest, with sequin infused styles for women and tie-lined jackets for men.

It has been a year of celebrity with stars such as Idris Elba, Naomi Watts, Nicole Scherzinger, David Tennant, Mark Ronson and many more all sporting their favourite Superdry pieces!

2015 is set to be just as big. In January, for the third time, we are holding the official launch of London Collections: Men, opening stores from Singapore to Hawaii and of course introducing new collections, all to be announced shortly!

Thanks for a great 2014, here’s to 2015!

  • Facebook
  • Twitter
  • StumbleUpon
  • del.icio.us
  • Reddit
  • Digg
  • email

This season we are launching a new collection of mens fragrances, each with a distinct scent showcasing a different character and side to our brand. Sitting alongside our gift sets, and our existing range orange and blue, each bottle reflects the attention to detail that is synonymous with our brand. Lets look at each scent, so you can see which one is for you.

Sport

Energetic and dynamic – this citrus aromatic Sport scent encapsulates the powerful, active side of the Superdry identity. Key notes of Verbena and Brazilian mint are accentuated with dry woods for immediate impact and effect. A confident cologne, the electric blue bottle suggests a man for whom winning is the only option. Youthful and energetic the man who wears this scent is not afraid to break boundaries.

Night

Captivating and seductive; Night belongs to the warm, aromatic family with notes of vetiver, suede and mandarin. Complex in composition, this fragrance is about leaving a lasting impression. Paired well with a more stylish guise, this scent lends itself to a streamlined look – the black bottle speaks for itself and complements the tailoring and masculine silhouettes synonymous with the Superdry collections.

Hero

Bold, fresh and magnetic. Hero possesses crisp notes of green apple and black pepper, softened with vanilla. Superdry Hero creates a dominant first impression. Bottled in the brands signature vivid orange colour, this fragrance epitomises everything core to the Superdry philosophy – contemporary classic with a modern edge.

  • Facebook
  • Twitter
  • StumbleUpon
  • del.icio.us
  • Reddit
  • Digg
  • email