Kelly has been studying BSc Fashion Buying & Merchandising at Manchester Metropolitan University & joined Merchandising a couple of months ago. We grabbed a few minutes with her during her induction…

Why do you love Superdry?

Superdry is so vibrant & exciting with a really fast pace & amazing growth. It creates great unique products, unlike others on the high street & the styles are constantly being tweaked to reflect the growth of the brand. What’s not to love?

What is your favourite item of Superdry clothing?

The Sherpa victory biker jacket, it’s Gorgeous! The fleece lining & detail on the collar make it super warm & stylish, not to mention practical! The cropped design gives the biker jacket a modern twist so it will go with any outfit day or night. I love mine…

What is your inspiration in life?

I’m inspired by experiences & opportunities that happen in my life & believe in making the most of everything & turning any negative into a positive…

What do you do outside of work?

I enjoy traveling whether in the UK or abroad & am really interested in other cultures. I also like to socialise & keep up with the latest trends either through magazines, online or through blogs

Most looking forward to when working with us…

I can’t wait to be a part of the Superdry team & meeting new people. I aim to develop my skills & learn from every day I’m there. I aim to make an impact on both the brand & the department I have joined. I know it will be an amazing experience & have been looking forward to being here for so long….this is the place I want to be

if you would like to become a superdry intern, send your cv and a cover letter to us at superdryinterns@supergroup.co.uk telling us why you’d love to work with us.
please be aware that our intern scheme application process will not reopen until january 2015

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Saturday night saw us showcase our upcoming Spring/Summer 15 collection at London Collections: Men.

LC:M features the best of British fashion talent, with a mixture of both emerging stars & heavy weight heritage brands. We were thrilled to be part of such a huge event for the third time.

For men, our Spring/Summer 15 collection features beach-to-bar hand-drawn Hawaiian prints, preppy pastels & Italiana led style, with denim shorts & signature graphic print t-shirts forming the perfect capsule wardrobes.

Our womenswear features loose layering, with cropped t-shirts in eye catching tie-dye & floral prints to unleash your inner boho style, as well as sequin-adorned tees & exciting new denim styles with embellished pockets.

Over 500 special guests joined us at London’s Ewer Street Arches to preview the collection. Sipping on basil cooler cocktails from our bespoke bar & eating premium pizzas & lobster rolls from a vintage airstream caravan; guests were then invited through to the catwalk space ahead of the show.

Celebrity guests included DJ Mark Ronson, who later took to the decks to kick off the after party, Hollywood star Jesse Metcalfe, MTV presenter Lilah Parsons, Model & British Fashion Council Ambassador David Gandy & social media sensations, Tanya Burr & Jim Chapman, among others.

The show went down a storm, with guests agreeing SS15 is our most progressive collection to date. Afterwards it was time to show our guests what we do second best & the after-party began.

Mark Ronson hit the decks as we danced the night away. Not forgetting our British heritage, we showed the England vs Italy first found World Cup game to partygoers, while they enjoyed Asahi beer.

You can check out our video & read what everyone thought of #SuperdrySS15 over on Twitter. Don’t forget have a look at our pictures from the night over on Instagram too.

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With less than a week to go, we’re excited to announce that we’ll be showing our upcoming Spring/Summer ’15 collection at London Collections: Men. also known as LC:M, it’s the menswear fashion week that rocks the capital twice a year.

This is our third time at this showcase for the best menswear design talent in the land, from rising stars to heritage brands. LC:M is organised by the British Fashion Council and confirms Britain’s place at the epicentre of the fashion world.

Join us & Dylan Jones OBE, Chair of London Collections: Men, as well as Caroline Rush, Chief Executive of the British Fashion Council, as we kick off the three-day extravaganza. For our first appearance at LC:M in 2012 we debuted the inaugural Superdry + Timothy Everest Sebiro Collection for men; in January we showed our Autumn/Winter 14 collection in an epic catwalk event. This time we go bigger and bolder in a mind-blowing showcase of both mens & womenswear for the biggest names in the fashion press, vips & you, our fans.

Join us on Saturday 14 June 2014 via Instagram to check out all the action as it happens with real-time updates.

We’re going behind the scenes to show you what the models see, snap some celebs & bring you the best of the catwalk.

Look out for lace, leather & denim with a boho feel for women & prints, pastels & summer knits with a trend-led italiana style for men.

You can check out what everyone’s saying about the event & our Spring/Summer ’15 collection on the night by following #SuperdrySS15

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Last week, the Superdry team headed out to sunny Coachella festival (via Palm Springs) to host model Poppy Delevingne’s VIP pre-wedding bash. The first few days were spent prepping a beautiful estate & house with plenty of Superdry goodies including jelly whopper shoppers, denim hot pants, towels, flip flops & beach balls – all in fun, fresh colours to keep the party fun & girly!

Saturday was the big day, & the piece-de-resistance arrived- an oversized rustic Superdry sign, which was situated against an epic mountainous backdrop. It was in front of this sign that we set up arrangements of fresh flowers- including incredibly rare poppies for their namesake- & a beautiful bespoke brunch spread created by cool New York restaurant, the Wayfarer.

The guests enjoyed tunes spun to a palm tree backdrop by Poppy’s friend, DJ Jamo -who kept the tunes strictly old school! An iconic Union Jack flag, distressed in Superdry colours, shrouded the DJ booth & made sure everyone knew the Brits had arrived!

The pool area was a favourite hangout with a hint of fun added in the form of Superdry beach balls & towels in orange and hot pink; creating a perfect chill-out paradise.

During in the evenings, guests headed to the festival to enjoy the arts, music and fashion on offer…Superdry faves (recently seen at Snowbombing) including Rudimental & Nina Kraviz also made an appearance!

The Superdry team were representing en-masse wearing festival-ready items hot from the new Spring/Summer Collection; favourites included the escape tie dye crew, shockwave sunglasses & denim hot pants.

Superdry at Coachella-…the perfect kick-off to a summer of #superdryfestivalstyle

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We know summer’s around the corner but we’re not ready to give up our winter wear just yet. That’s why we’re heading to the slopes of Mayrhofen in Austria for Snowbombing, the world’s best snow-filled music festival.

We will be hosting the awesome Arctic Disco, where masters of the turntable including Carl Cox, Rudimental and DJ Yoda will be taking over the decks, joined by the winner of our DJ competition. With an igloo for a venue, set 6,000 feet up a mountain, it’s guaranteed to be this year’s ultimate place to chill.

We’ve packed our heaviest gear to ensure it’s only the Arctic Disco’s ice-bar that’s frozen. When it comes to après-ski dressing, it’s all about the layers: heavy outerwear, cosy hoodies, chunky knits and cold-busting accessories.

Superdry girls will be channelling snow-chalet chic with fairisle knits, soft beanies and cable snoods. Boys will team denims with a chunky knit or a shawl collar cardigan. Boots, beanies and fairisle gloves and a scarf complete the look.

Didn’t manage to nab tickets to the coolest show on snow? No worries – we’ll be bringing you all the highlights from fresh air, snow filled festival, Snowbombing 2014 over at www.superdry.com/superdrysnow

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We’re packing our bags for one of the biggest parties of the year in the Californian desert. That’s right, we’re off to Coachella! Famous for its celebrity style, A-list hang-outs and the latest, greatest bands & DJs in the world, this is one festival you don’t want to miss.

If dressing for summer’s hottest parties leaves you cold, our SS14 collection is an access-all-areas pass to standout festival style. Denim is a festival staple, from hotpants to double denim combos; luckily the Superdry Denim collection is bigger and better than ever. Boys shorts get colourful or stay classic in our commodity chino shorts range, which look great teamed with a hoodie or our classic flag jacket. Party-loving girls should rock carefree boho style with our raw edge hotpants & easy summer dresses. Add some tailoring to redefine casual cool; check out our Timothy Everest collection for inspiration.

Use accessories to punch up your look: our alumni bag comes in a kaleidoscope of shades (perfect for carrying your Superdry beach towel, passport holder, hat & wallet!). Get a pop of colour with one of our great watches &, remember, late night parties and sun-soaked days mean sunglasses should be at the top of your packing list. Footwear gets practical: choose from trainers, chic sandals for girls and flip flops to team with every outfit.

When it comes to cool Coachella styling, we’ve got everything under the sun! Got a festival style dilemma? Drop us a question on Twitter using #SuperdryFestivalStyle

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There’s no need to wait until summer to hit the festivals. We’re heading to Snowbombing in April & one lucky winner plus a guest can join us at the Arctic Disco DJ booth!

This year, we will be hosting the ice-cool Arctic Disco at the winter music festival in Mayrhofen, Austria from 7-12th April & we’re giving you the chance to join us by taking on the decks for your own set. As if that’s not enough, we’re throwing in flights, accommodation, lift passes, an event wristband & a Superdry goody bag worth £300 RRP.

Can’t spin? Don’t worry! There’s  still the chance to win £500 RRP worth of Superdry apres ski wear. So what are you waiting for? Head over & enter now. Both competitions end this Sunday (23rd March)

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Read all about it! Summer brights and pastel lace from our SS14 collection are the stars of this month’s ELLE magazine – run out & get your copy today!

The colour-splashed fashion feature highlights some of our standout pieces from the women’s collection including the Hepburn Havana Dress, Tarifa Sandal, Victory Biker Jacket & Super Parka.

ELLE writes: ‘From soft leather biker jackets and lightweight parkas to beautiful slouchy woollens in this season’s freshest pastels, the Superdry collection is designed to take you from casual workwear to chic weekends with ease’. With standout items such as the Victory Biker, Silk Route Surplus Parka & Sedgewick Vee we have to agree!

Our womenswear collection has quickly built a reputation for classics with a twist that take you perfectly from casual to chic. Whether you’re shopping for a summer party or some easy, weekend style, we’ve got it covered!

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You spoke, we listened! We’re hunting for hot mixing talent to take to the decks at one of this year’s most epic festivals – Snowbombing in Mayrhofen, Austria (7-12 April).

We have a week-long, star-studded residency at the legendary Arctic Disco, with a line up including Brit Award winners Rudimental, Carl Cox, DJ Yoda, Nina Kraviz, Dusky, Skream & Grain. One lucky winner, chosen by master of the turntables DJ Yoda, will be joining them in the mountain-top igloo sculpted from ice.

The lucky winner of our #SuperdrySnow competition will win flights, transfers & five nights accommodation in Mayrhofen as well as ski/snowboard hire, lift passes, a Snowbombing event wristband & Superdry goody bag worth £300 (RRP) for them & a friend.

The Arctic Disco is one of the festival’s most hotly anticipated events. To be in with a chance to play at this awe-inspiring venue, all you need to do is enter your mini-mix lasting between 3 & 5 minutes & upload it as an MP3 file over on Facebook.

Those of you who prefer the chill-out zone to the DJ booth can still catch all the uploaded mixes & enter to win £500 (RRP) worth of Superdry après ski wear.

So what are you waiting for? Get mixing now & don’t miss your chance to taste the DJ high life on a mountain-top.

#SuperdrySnow

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From delicate pastels to summer brights, our Spring Summer ‘14 collection is filled with wardrobe staples for the season ahead.

Womenswear boasts a collection that promises the ultimate wardrobe for city chic. If summery beachwear and festival fun are more your thing, we have you covered with both new and updated styles of Superdry classics. If you’re looking for something special, look no further than the Hepburn Havana Dress and the Breton Star Crew, perfect to pull of the ultimate stylish look come day or night.

Menswear gets a refresh for SS14 with an emphasis on tailoring, premium fabrics and dramatic detailing. Our top picks include the slim-cut Benjamin Bomber in butter soft leather and our Washbasket Bermuda Shorts in an array of summer brights – perfect for a day by the pool!

Alongside these key pieces, we’ve also updated our denim collection for both men and women. A larger selection than ever of prints for you girls and the introduction of Copper Label for men. If you’re a serious jean junkie, we’ve got you covered!

Take a look online or in store and let us know what you think of our new collection over on Facebook and Twitter

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