Today marks the official launch of Miss Vogue – a UK version of Teen Vogue.

Featured in the very first issue are four of our key spring/summer ’13 pieces: the Hepburn Broderie Dress, the Beach dress, the Stitch Playsuit and the Dipdye dress.

All available online and in selected stores now.

Here’s what Miss Vogue have to say:

“When it comes to achieving insoucant warm-weather flair, Superdry has got it covered for Spring/Summer 2013.

Now in it’s 10th year the high street stalwart has been stadily building a reputation for its style savvy womenswear line, its fusion for a preppy saville row inspired sensibility and retro american aesthetic making it the go-to brand for easy off-duty dressing.

From 60s shifts with scalloped broderie anglaise hemlines to touch-me-soft neon knitwear each new-season piece will ensure you exude fun, femininity and that oh-so elivive of attributes: uncomplicated cool.

Timeless design, long-lasting quality and an attractive price point – what’s not to love? Roll on Summer we say.”

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Earlier in the week, we told you about the Superdry magic mirror from our AW13 press day/ Superdry + Timothy Everest Womens Sebiro Collection launch.

Since then, we’ve had lots of questions about where it is and how you can use it. So, we wanted to tell our fans how they can get involved!

The Mirror is currently in our Regent Street flagship store on the ground floor. Using the touch screen, you can take photos of yourself and upload them instantly to your Facebook or Twitter account or e-mail them to a friend.

Not sure about that leather jacket? Upload it and get an instant reply from your friends!

Trying to convince your other half that those denims are the perfect fit? Tweet him and get his feedback there and then!

You can take a look at the people that have already uploaded theirs on twitter by searching for the hashtag #SDREGENTST. Or have a go yourself -it’s still around, but it won’t be around for long!

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Thursday 11th April 2013 was a big day in the Superdry calendar. not only were we previewing our AW13 collection to the most established Fashion writers, journalists and bloggers in the uk, but we were also getting to launch something big…

And by big we mean The Superdry + Timothy Everest womens sebiro collection!

The biggest names in fashion spent the day in the showroom of  our flagship store on London’s famous Regent Street,  checking out the collection that will be released later in the year.

Our AW13 collection features well-loved and classic Superdry pieces as well as a new grown-up collection of female tailoring that oozes modern, feminine glamour.

Womens denim has had a major overhaul with new wash techniques for jeans, complete with a vibrant palette of animal prints, dip dyes and unique shades of raspberry and winter green, whilst our menswear takes inspiration from the past with a heavy dose of the new. Think retro fairisle knits in crew and roll neck styles, updated with pops of neon yarn and navajo details.

Our standout attraction, and something that put a smile on the faces of the writers from of Vogue, Grazia, Company Magazine, Elle & GQ to name a few, was our Exclusive Social Media Mirror!

Our guests were given the chance to take their photo on the huge interactive, touch screen mirror and share in real time to their social media pages!

Following the successful launch of the tailored collection for men, the evening saw the unveiling of the new Superdry + Timothy Everest Womens Sebiro Collection to a very packed audience. At 6pm sharp the curtains opened to the new pieces from the exclusive collection. The Town Coat, The Country Rebel, The Rock Rebel and The Muse, designed specifically for the modern women. From ‘Rock Chic’ to ‘Country Rebel, it is a trans-seasonal collection of core tailored staples, which echo unequalled atention to detail, super cuts and the finest quality cloths around.

Take a look at what was said over on Twitter with our event hashtag #SDAW13.

Image courtesy of Laura Palmer.

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Yesterday marked the grand opening of our ‘Flagship Store of the North‘ right in the heart of the brand new shopping destination, Trinity Leeds.

Leaving in the dark at 5.30am, (until yesterday we didn’t know that time even existed!) we packed the photography equipment and hit the road to join the huge crowds of people waiting to enter the shopping centre at 10am, and we were almost swept off our feet in the excitement of happy shoppers!

The Superdry store, which can be found on the Lower ground floor via the Albion Street entrance, is a whopping 16,000 square feet and our biggest store outside of london. with those figures you can see how it’s been dubbed our flagship of the North!

It features our brand new SS13 collection, summer-ready accessories including hats, sunglasses and flip-flops and all the classic Superdry pieces that you all know and love.

Decked out in a similar aesthetic to Superdry International, our global flagship store on London’s famous Regent Street, you’ll find a huge TV screened video wall, sleeper-mounted railway carriages and custom built changing rooms.

Were you at the grand opening? Did you pick up an exclusive Superdry ‘Tee in a tin?”

Join in the Trinity Leeds convo over on our Facebook page!

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From blazers to chinos, if you’re going green this Sunday, we have it covered.

Our key pieces include the classic pique polo, super skinny cords, low arm hole vest and the Timothy Everest tie if you’re looking for that subtle bit of emerald-isle inspired detail.

Available now in-store or online.

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If you haven’t already seen over on our Facebook page, we’ve been asking for your beauty questions to put forward to our in-house Make-up artist, Natasha.

We managed to grab 5 minutes with Natasha, and ask her your beauty woes…

here’s what she had to say!

“What key pieces would you recommend from the Superdry beauty collection?”

Natasha: Personally, I  love the highlighter and blushers. But the chunky eye marker is my favourite. It looks like a felt tip pen but goes on like a liquid liner –  fab!

“I’m looking for something perfect for a saturday night in town – what would you recommend?”

Natasha: The eyeshadow duo in blackboard/fog teamed with our kohl pencil and mascara look great together. These are perfect for creating a smoky eye look ideal for the weekend!

“I have blonde hair and pale skin, what lip glaze colour would best suit me?”

Natasha: The good thing about the lip glaze is they are transparent and give a lovely glossy finish. But try the Rose Pink for a subtle hint of colour in the daytime.

“What are your key Superdry Beauty pieces that you use when preparing a model for a photoshoot?”

Natasha: I use all of it! But my key item is the blusher in burnt coral. I also love to use the lip paint in Electric pink for a pop of colour!

“I’m looking for an everyday look. What would you use for that?”

Natasha: Try the highlighter on your cheekbones for a dewy finish. Pair with our rapture pink blusher, mascara and finish off with the sweet peach lip glaze!

“Would i use your lip fix like lip balm?”

Natasha: Yes, lipFix is great for sorting out chapped lips – it leaves the lips soft and moisturised.

“What are your top 3 tips of make-up?”

1. Apply a little lip fix when you start your make-up then go on to do everything else. When you come back to do your lipstick you’ll find your lips nice and soft!

2. Add a bit of the highlighter down the centre of your nose and forehead to add a dewy finish to your skin. If you pop a bit on your cupids bow it will make your lips appear fuller, too!

3. If you don’t feel like wearing a full on red lip, try dabbing on our rebel red lip paint for a subtle look!

“How do i make my small eyes look bigger?”

Natasha: Oooh, good question! Stay away from dark colours. Try our powder rose eyeshadow, or if you really want your eyes to pop go for secura blue eye shadow shade. It’s such a big shade this season!

“Do you style your make-up around what you wear? How do i do this?”

Natasha: Most days yes, but i tend to go with what mood i am in! If i am feeling bright and playful i love to wear electric pink lip paint. If i don’t feel like wearing much make-up i put on a little eyeliner with lipglaze. I say it’s always best to go with how you feel that day!

“What was the first thing you wanted to play with when you saw the Superdry Beauty?”

Natasha: The eye marker – it looks like a felt tip pen.

“What is your favourite brand of make-up?”

Natasha: Superdry of course!

Thanks Natasha! If you have any questions, let us know over on Facebook or Twitter!

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It’s been a while since we last caught up with Danish TV host Lisbeth Østergaard, so we were happy to see her rocking Superdry in her feature in the Danish magazine “Alt for damerne.”

it’s not the first time Lisbeth has been showing the love for her Superdry Checker flag tin-tab hood – she was seen wearing at the London 2012 Olympics last year!

I guess when you get a hoodie you love you never want to take it off!

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Exciting things were happening at our store in One New Change shopping centre last Friday – we invited two nail technicians to join us for an afternoon to treat and pamper some lucky Superdry fans!

Our nail bar was jam-packed throughout the day as we got to show off both our spectrum of nail paints and our new Superdry Beauty range.

Customers were also treated to a look at our new SS13 collection while they were being pampered!

…What a great way to spend an afternoon!

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The fashion elite have been on top form during London Fashion Week 2013, and never one to miss a fashion and beauty opportunity, we were there too.

Before heading to the capital, we caught up with our in-house stylist, Natalie, to find out what she thinks the capital’s fashionistas will be rocking.

She told us: “The sports luxe trend and neon are huge for spring/summer and so easy to create with some wardrobe staples.”

And as predicted, that’s what we saw!

Amongst all the bright neons and contrast prints we showed off our new Superdry Beauty collection to a host of of hand picked bloggers, including Bunnipunch, Dutchess Roz, Really Ree, Acid Brights and Glam and Glitter to name a few.

We particually loved the way Lois shone bright in her Shore sweater crew and how Monica from The Elgin Avenue styled her Icarus knit.

And if that wasn’t enough, Made in Chelsea stars Rosie Fortescue and Oliver Proudlock stopped by to have a look and took time out of their schedule to have a sneaky photo, too!

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The music industry’s finest gathered on the red carpet in London last night for the 2013 Brit Awards and what a stylish red carpet it was!

Fashion wise, we absolutely loved what we saw. (click the images if you want to get the look!)

Justin Timberlake was looking, and sounding, as sharp as ever during his preview of his new track, “mirrors” and the One Direction boys… well when do they ever fail to please in the style department!

Taylor Swift undoubtedly dropped many jaws in the O2 arena whilst Emeli Sandé went for a more subtle, but no less stylish look.

Images from digital spy

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