Being a festival first-timer can be daunting, this summer Sarah Barlow (Look Magazines Fashion Assitant) took her boyfriend to his first Glastonbury. Taking on the challenges she takes us through her festival essentials!

“Another summer, another Glastonbury. Whilst my boyfriend Christopher was – before last week – a Glasto-virgin, after 7 visits to Worthy Farm I think of myself as somewhat of a veteran. However it was I that learnt a few essential Glastonbury lessons this year:

1. If you’re going to plaster yourself in glittery temporary tattoos make sure you don’t leave them on for five days running or you will end up with a body full of bizarrely shaped sun tan lines come Monday.

2. No matter where you’ve camped, the walk back from Shangri-La at 5am will always seem like a million miles away. Take a pit-stop for a portion of churros en-route to make the trek that little more bearable.

3. Whether you rise at 7 or 11, there will always be a queue for the Breakfast club food van. So just take your time (and another hour or two in bed!)

4. Don’t forget to check social media to find out who the TBA/ secret guest appearances are: We discovered last minute through Twitter that The Libertines we’re taking Florence’s original scheduled spot, and they ended up being one of our favourite performances of the week.

5. Whatever the weather forecast always bring two different types of festival footwear. Thankfully, the sun made another appearance on Sunday afternoon so off came our wellies and on came our Superdry sneakers again. Phew!

6. Hula-hooping in the healing fields is and will always be the best hangover cure, ever!

Now all that’s left to learn is how to beat the post-Glastonbury blues; My body aches, my mind aches, but the biggest ache of all is the realisation it’s all over… until next year anyway!”

Sarah wears;


Fjord tassle cardigan, £94.99 and summer seeker dress, £44.99

Christopher wears;


Concert roll t-shirt £24.99, Trophy low top trainers £39.99 and True Montana rucksack, £34.99

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Last night we invited you to join us for an exclusive preview of our Spring Summer 2016 collection, streamed live via our Periscope channel.

It’s a year away but we’ve been harbouring a secret, our Spring Summer 2016 range.  We’ve invigorated our line to encompass an incredible womens offering with fun playsuits, light cotton maxi dresses and an array of prints that will have you desperate for next year.

While our mens offering matured into a collection that defines British design, vintage polos meet washed denims with an incredible range of lightweight jackets to battle our infamous British weather.

In a catwalk event that will be hard to forget a spectrum of colours graced the stage, all over print again coming to the fore, while our immense collection of footwear and accessories was re-invented with hold-alls that demonstrate our dedication to detail and summer shoes that showcase our respect for design.

Our Spring Summer 2016 line will be available in stores from March next year.

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Coming into June there’s only one thing that’s on any music fanatics mind and that’s festivals.

With festival season good vibes, great music and amazing memories are sure to follow and if there is any festival that is guaranteed to make a few weak at the knees, it’s Glastonbury. The sheer size of this festival is the envy of most; you can simply walk aimlessly from stage to stage and have some of the most memorable moments of your life. It could be discovering a new act or simply stopping to chat to a stranger dressed as a horse.

Lets start with the line up for this weekend – it’s off the scale. The amount of choice and variety is unbelievable, prepare yourself for a whole lot of negotiating with your mates on which DJ is a must see, there’s going to be a serious amount of lineup clashes this year!

Glastonbury has picked an incredibly diverse range of live performances for their three day extravaganza! Kicking of the Jungle vibes is the English born DJ Shy FX who will be making everyone shake their body. Then moving over to the power vocals that is Florence and the Machine who’ll be taking to the Pyramid stage on Friday night. If Florence isn’t your thing, you can move over for a crazy night with Enter Shikari who will be screaming down the John Peel stage this year. Then it’s all about Saturday night with Idris Elba taking to the decks on the Sonar Stage and, if you hadn’t heard already, we’ve been graced by the presence of the one and only Kanye West who is headlining the Pyramid Stage!

So with a line up like that there is only one thing to think about, what to wear? Well, don’t panic, we’ve got it covered.

You need to wear something that’ll stand up to the test of all that mud and the changing weather that Glastonbury is renowned for. Team one of our classic parka’s with a pair of our new sneakers, a concealed wedge will give you the much needed height as the crowds draw in.

While for men opt for a tie dye tee over a pair of distressed jeans for the ultimate summer look. And make sure you never miss a set with one of our pop coloured watches.

This weekend we want to see how you’re styling Superdry at Glastonbury, share your look using #FestivalStyle and tag us using @Superdry on Twitter or @SuperdryGlobal on Instagram, we’ll share the best!

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Fashion blogger, Josie Fear aka Fashion Mumblr, won herself a backstage pass and the chance to take over our social channels for our launch event of Idris Elba + Superdry, read about the event through her eyes!

“It’s not everyday that you find yourself behind the scenes in one of Regent Streets biggest stores, locked in a room with dozens of topless male models. OK, there may not have been dozens but after seeing a certain amount of six packs, one tends to loose count! This was me last night, after the team at Superdry gave me an Access All Areas pass for their Idris Elba + Superdry London Collections Men (LCM) presentation.

MORE importantly * ahem * I was there to get a first glimpse at the Idris Elba collection. Other than the man himself and the Superdry team, I was the first person ever to see the collection, how cool is that?! I could immediately spot the Idris Elba influence; the tailored wool pea coats that I can just picture him wearing, striding down the streets of London town (yep, got Luther in my head!), his signature Monogram jackets, and some premium detailing within triple stitched outerwear and some incredibly wearable denim pieces. Also part of the 250 piece collection were some luxurious sportswear pieces, but with a more refined and high fashion element compared to the usual bright and energetic Superdry range.

Well, if anyone knows how to throw a party, Superdry do! Heading back downstairs, their showroom had been transformed into a full on party, kicking off London Collections Men in Superdry style – there were ice sculptures, cocktails on tap, and even Idris Elba’s best pal in the DJ booth, DJ Boogie.

Idris introduced the collection dressed in a seriously cool IE emblazoned hoodie and dark washed jeans, and told us all why he chose Superdry as a brand that he wanted to collaborate with. The pieces are timeless, luxurious and iconic – mixing the modern gentleman with the Superdry stylish customer.

The crowd of fashion bloggers, press, and fashion VIPs leaned in for a closer look at the collection; the 20 strong army of male models showed us how to style this stylish range; with pops of colour peeking out from under the collars, exquisitely tailored coats over smart polos, and leather jackets toughening up a grey marl jumper.

The collection hits the stores in November and thanks to Idris, the men folk of London and beyond will be looking seriously dapper this Autumn Winter with this fabulous collaboration.

I had a super evening with the team at Superdry – thank you guys for having me and for such a great party!”

Check out the Fashion Mumblr Pinterest board of her evening with us below!

Follow Superdry.’s board Fashion Mumblr backstage with Superdry // Idris Elba + Superdry on Pinterest.

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Last night we kicked off London Collections Men in style with the launch of our biggest collaboration to date, Superdry + Idris Elba. Social media was buzzing from 7pm as press, celebrities and the British Fashion Council gathered to see a preview of the 250-piece collection. At 8pm the audience were hushed as the stage was cleared for the presentation to begin. An army of models marched onto the second floor of our Regent Street flagship store. Standing in formation the models looked frozen in time as Idris Elba, himself, introduced the audience to our collaboration.

If you missed the action on our Periscope channel last night, check out all the highlights here.

During the event we were joined by blogger Fashion Mumblr who won herself a backstage pass to the collection preview earlier this week and will be taking over our pinterest page and blog later today.

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Tonight we’re kicking off London Collections Men with the iconic Idris Elba as we launch our new collaboration with the mega star.

Throughout the evening we will be giving top press, celebrities and the British Fashion Council the first look at our collaboration. We will also be giving you a sneak peek through live updates on our Instagram and Twitter channels, then when it’s time for the big reveal we will be streaming live via our Periscope channel (follow us @Superdry)

Follow #IdrisElbaXSuperdry from 7pm this evening for all the latest from the event, throughout today we’ll also be giving you exclusive behind the scenes access of the set up and the models getting ready.

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Last week we kicked off London Collections: men with an alpine lodge inspired set, filled with 18 models sporting our autumn / winter 2015 collection. check out all the action behind the scenes as we build, paint and dress the set as well put our models through hair and make-up for the final, seemingly effortless, presentation!

Autumn / winter 2015 will be available in stores later this year

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On Thursday 8th January we kicked off London Collections: Men with The British Fashion Council, with an exclusive preview of our Autumn winter 2015 collection. Featuring new additions to our Superdry Snow collection as well as launching a brand new collection, Superdry Rugby (full details to come) All hosted in an alpine lodge inspired set with 18 models and guests including, British Fashion Council members, Caroline Rush, Dylan Jones as well as Oliver Cheshire, England Rugby captain, Chris Robshaw plus Lilah Parsons & Pips Taylor!

Check out all the highlights here…

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Mens style site, TheChicGeek.co.uk, founded in 2009 has rapidly become one of the biggest and most respected in the UK, last night Marcus Jaye, the man behind the blog, joined us as we kicked off London Collections: Men with The British Fashion Council. Find out what he thought of our Autumn Winter 2015 collection and Alpine Lodge inspired presentation in our Regent Street flagship store…

“On the eve of London Collections: Men, a.k.a. London men’s fashion week, Superdry, in association with the British Fashion Council, unveiled their latest Autumn/Winter 15 collection in an exclusive event above their flagship store on Regent Street.

Transforming the space into a cosy timbered Alpine lodge with the obligatory moose head above the fireplace and antler chandelier, an imaginary crisp mountain air gave London a refreshing blast of Superdry ski and après-ski style.

Sitting on fur throws, the 18 models, dressed in the latest must-have pieces from Superdry, offered everything you’d need in terms of cold weather style.

New additions to the ‘Superdry Snow’ capsule range were previewed, pushing Superdry’s mountain-sports offering to new heights with many items designed to work on and off the piste.

From duffle coats with technical toggles and quilted linings to army-green flight jackets with faux-fur hoods, the new A/W15 collection didn’t disappoint on its technical and aesthetic details.

Inspired by such iconic menswear themes as the ‘Gentleman Explorer’, ‘Classic Military’ and ‘Gym-Class Hero’, the new collection cleverly combined youth and sport with a refined style and finish.

Accessories included thick-knit marled beanies and matching gloves, Nordic printed scarves, ski goggles and canvas rucksacks. The Union Jack ran throughout, reflecting Superdry’s British roots, and other details, such as enameled buttons and monogrammed denim, showed the subtle attention paid to each piece.

The appreciative audience, which included England Rugby Captain, Chris Robshaw, model, Oliver Cheshire, and presenters Lilah Parsons and Pips Taylor, left coveting the Superdry chalet chic look long before the first snowflakes start to fall next winter.”

Thanks for joining us to kick off London Collections: Men last night

#SuperdryLCM

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On Tuesday night we took part in Vogue Fashion’s Night Out at Superdry International, Regent St treating guests to a night of music and fashion in true Superdry style.

Held in the Premium Lounge, we showcased our AW14 womenswear collection, which is full of butter soft leather jackets, embellishment and sequins. We also provided a preview of our Superdry Snow collection, which hits stores in November.

Vogue Fashion's Night Out in the Premium Lounge

Guest’s filled their goodie bags with sweet treats and enjoyed Chi coconut water in a variety of flavours; including espresso, tropical and chocolate.

During the event, customers were offered complimentary varsity style personalised lettering on a selection of leather jackets purchased on the evening. Impressed by the selection of sequin-embellished dresses and glitter skirts, they couldn’t wait to get into the changing room.

MTV’s Lilah Parsons was our exclusive guest of the evening, who picked out her favourite Superdry pieces and gave her fans an exclusive chance to meet and greet the presenter. She wore the Calamity Print Shirt and the Vogue favourite; Tassel Biker Leather jacket as seen on Poppy Delevignge, which had her initials emblazoned on the back.

Lilah Parsons personalised jacket

Lilah’s top picks from our AW range included dresses and skirts from the new Disco Luxe collection, the Dovecot Bead Dress, Shimmer Star Dress and the 50’s Prom Jewel-dress. With embellishment running through the collection this season , the Orange Sewn-Treasure Tee and the Glitter Ball Cami Top also caught her eye.  These were topped off with her favourite jackets, which included the faux-fur collared Bubble Biker and the Super Fuji Coat.

Lilah Collection Talk

Guests then took to the rails, whilst live music from The Fireflies provided the perfect soundtrack for their Superdry experience. As the store was full of shoppers, the up and coming band performed songs from their atmospheric acoustic album.

Fireflies at VFNO

With VFNO a stand out success for Superdry, we can’t wait for our next event! If you were there we’d love to hear from you, so tweet, Facebook or Instagram us your pictures and experiences. here are a few images from the night for those that couldn’t make it.

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