Now Latitude has been and gone, we can’t wait for next big festival which is Tomorrowland!

Based fittingly in the town called Boom, just outside Antwerp, Belgium, the festival that kicks off this weekend is set to impress. And if you were lucky enough to get tickets (they went damn fast!) then we bet your dying to see the incredible line-up.

As always electric music is a must with the likes of Aviici, David Guetta, Alesso and Steve Aoki taking to the main stage. And a new year brings a new theme, this year it’s the Secret Kingdom of Melodia, we’ve been teased for weeks now with videos appearing and can’t wait to see it realised.

Not sure which stage to go to? Well there are 16 of them, if you love a throwback, there’s the ‘I love the 90’s’ stage on Friday or perhaps you want to take it easy, have a beer and while you throw some shapes then it’s over to the ‘Desperados Club’. All we know is that on Saturday you’re not going to want to miss the action on the main stage with Martin Garrix, Armin van Buuren, Dimitri Vegas & Like Mike and Axwell ˄ Ingrosso hitting it hard!

So now the important bit, what should you wear?

Brights are a must; it’s an electronic festival after all. It’s bound to be hot so denim shorts, playsuits and loose tank tops are essentials for women, while guys it’s all about classic Superdry graphic tees & dark denim shorts for an effortless festival look.

Discover our full mens and womens festival style edits now on the website.

We’d love to see your #FestivalStyle, share your snaps from Tomorrowland with us on Twitter @Superdry or on Instagram @SuperdryGlobal and we’ll reshare our favourite snaps.

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As festival season continues we hooked up with some incredible bloggers to give us the low-down on all the happenings at one of London’s hottest summer festivals, Lovebox. Read what the group Fashion Sept got up to!

“Londoners have tons of things they love during summer but one thing they do adore is a good party!

Staged at Victoria Park in East London, Lovebox is the one festival where you get cool crowds, good times and popular music as a bonus. With a skating rink, mac & cheese, fairground rides and dressing up, it’s a great place for people watching and for a group of bloggers to have fun and catch some rays.

Collaborating with Superdry to enjoy some festival fun, Fashion Sept is made up of 7 established bloggers coming together to create cool projects and work with amazing brands.

Showcasing key SS15 pieces for Lovebox, each of the girls wore a Superdry outfit that best presented themselves. You would think finding something to suit all 7 of us would be hard but Superdry caters for lots of tastes and we found the clothing really adaptable to style and make our own.

Lovebox was really great this year. We all had an awesome time and it was a fab opportunity to try out some current trends and show off Superdry’s great cuts and colours for SS15.

Thanks Superdry! We had an awesome time!”

The Fashion Sept girls:

Amy from www.vintage-reflection.com

Leigh from www.foxandfeatherblog.com

Annie from www.epiphanniea.co.uk

Laura from www.thatssoyestreday.blogspot.co.uk

Beth from www.bethnorton.co.uk

Clare from www.rainbowsandfairydust.blogspot.co.uk

Lois from www.bunnipunch.co.uk

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After a challenging sixteen hours overnight travelling across Europe from London to Hilvarenbeek, you could say our bodies and our spirits were a little weary. However, after collecting our passes and trudging through the gates we were welcomed by a path weaving it’s way through the most beautiful woodland dotted with fairy lights that led to our idyllic campsite. It was at the initial point, I knew we had stumbled upon a festival that would not be forgetting anytime soon.

Best Kept Secret Festival really is what it says; the festival community’s best kept secret. At only 3 years old BKS is situated in the middle of a secluded, heavily forested safari park with huge lake based in the centre lined with sandy beaches; it could just be the perfect venue for any music festival. With thousands upon thousands of music festivals every year, it’s easy to miss some of the smaller, newer kids on the block like BKS. I only chanced across it after seeing this year’s line- up which for a young festival is pretty darn impressive. Whilst The Libertines, Noel Gallagher’s High Flying Birds and alt-J ruled the headline slots, acts such as Ride, The Jesus & Mary Chain, Future Islands & A$AP Rocky took the stage in the earlier evening.

Best Kept Secret is host to five different stages including the main stage which is set along one of it’s beaches, so you can have a little dance on the sand. Also, you’re free to take a dip in the water if the weather let’s you! Thankfully for us, the weather was pretty great staying sunny most of the times with an occasional shower. Luckily, I decided to take along my khaki parka from Superdry, which is a classic festival staple and saved me from the surprise downpours.

If you’re after a small festival with a huge spirit and beautiful setting then Best Kept Secret could be for you. I’m already planning my return for next year’s festival!

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Being a festival first-timer can be daunting, this summer Sarah Barlow (Look Magazines Fashion Assitant) took her boyfriend to his first Glastonbury. Taking on the challenges she takes us through her festival essentials!

“Another summer, another Glastonbury. Whilst my boyfriend Christopher was – before last week – a Glasto-virgin, after 7 visits to Worthy Farm I think of myself as somewhat of a veteran. However it was I that learnt a few essential Glastonbury lessons this year:

1. If you’re going to plaster yourself in glittery temporary tattoos make sure you don’t leave them on for five days running or you will end up with a body full of bizarrely shaped sun tan lines come Monday.

2. No matter where you’ve camped, the walk back from Shangri-La at 5am will always seem like a million miles away. Take a pit-stop for a portion of churros en-route to make the trek that little more bearable.

3. Whether you rise at 7 or 11, there will always be a queue for the Breakfast club food van. So just take your time (and another hour or two in bed!)

4. Don’t forget to check social media to find out who the TBA/ secret guest appearances are: We discovered last minute through Twitter that The Libertines we’re taking Florence’s original scheduled spot, and they ended up being one of our favourite performances of the week.

5. Whatever the weather forecast always bring two different types of festival footwear. Thankfully, the sun made another appearance on Sunday afternoon so off came our wellies and on came our Superdry sneakers again. Phew!

6. Hula-hooping in the healing fields is and will always be the best hangover cure, ever!

Now all that’s left to learn is how to beat the post-Glastonbury blues; My body aches, my mind aches, but the biggest ache of all is the realisation it’s all over… until next year anyway!”

Sarah wears;


Fjord tassle cardigan, £94.99 and summer seeker dress, £44.99

Christopher wears;


Concert roll t-shirt £24.99, Trophy low top trainers £39.99 and True Montana rucksack, £34.99

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Last night we invited you to join us for an exclusive preview of our Spring Summer 2016 collection, streamed live via our Periscope channel.

It’s a year away but we’ve been harbouring a secret, our Spring Summer 2016 range.  We’ve invigorated our line to encompass an incredible womens offering with fun playsuits, light cotton maxi dresses and an array of prints that will have you desperate for next year.

While our mens offering matured into a collection that defines British design, vintage polos meet washed denims with an incredible range of lightweight jackets to battle our infamous British weather.

In a catwalk event that will be hard to forget a spectrum of colours graced the stage, all over print again coming to the fore, while our immense collection of footwear and accessories was re-invented with hold-alls that demonstrate our dedication to detail and summer shoes that showcase our respect for design.

Our Spring Summer 2016 line will be available in stores from March next year.

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Coming into June there’s only one thing that’s on any music fanatics mind and that’s festivals.

With festival season good vibes, great music and amazing memories are sure to follow and if there is any festival that is guaranteed to make a few weak at the knees, it’s Glastonbury. The sheer size of this festival is the envy of most; you can simply walk aimlessly from stage to stage and have some of the most memorable moments of your life. It could be discovering a new act or simply stopping to chat to a stranger dressed as a horse.

Lets start with the line up for this weekend – it’s off the scale. The amount of choice and variety is unbelievable, prepare yourself for a whole lot of negotiating with your mates on which DJ is a must see, there’s going to be a serious amount of lineup clashes this year!

Glastonbury has picked an incredibly diverse range of live performances for their three day extravaganza! Kicking of the Jungle vibes is the English born DJ Shy FX who will be making everyone shake their body. Then moving over to the power vocals that is Florence and the Machine who’ll be taking to the Pyramid stage on Friday night. If Florence isn’t your thing, you can move over for a crazy night with Enter Shikari who will be screaming down the John Peel stage this year. Then it’s all about Saturday night with Idris Elba taking to the decks on the Sonar Stage and, if you hadn’t heard already, we’ve been graced by the presence of the one and only Kanye West who is headlining the Pyramid Stage!

So with a line up like that there is only one thing to think about, what to wear? Well, don’t panic, we’ve got it covered.

You need to wear something that’ll stand up to the test of all that mud and the changing weather that Glastonbury is renowned for. Team one of our classic parka’s with a pair of our new sneakers, a concealed wedge will give you the much needed height as the crowds draw in.

While for men opt for a tie dye tee over a pair of distressed jeans for the ultimate summer look. And make sure you never miss a set with one of our pop coloured watches.

This weekend we want to see how you’re styling Superdry at Glastonbury, share your look using #FestivalStyle and tag us using @Superdry on Twitter or @SuperdryGlobal on Instagram, we’ll share the best!

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Last week The Telegraph caught up with man of the moment, Idris Elba on everything from the rumours around 007, music and, of course, our collaboration with him.

Meeting up with Idris ahead of the launch of the collaboration last week at London Collections Men, The Telegraph probed about what kick started the collaboration and the scope for the 250-peice collection that lands in store in November 2015. Discover what Idris had to say here.

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Fashion blogger, Josie Fear aka Fashion Mumblr, won herself a backstage pass and the chance to take over our social channels for our launch event of Idris Elba + Superdry, read about the event through her eyes!

“It’s not everyday that you find yourself behind the scenes in one of Regent Streets biggest stores, locked in a room with dozens of topless male models. OK, there may not have been dozens but after seeing a certain amount of six packs, one tends to loose count! This was me last night, after the team at Superdry gave me an Access All Areas pass for their Idris Elba + Superdry London Collections Men (LCM) presentation.

MORE importantly * ahem * I was there to get a first glimpse at the Idris Elba collection. Other than the man himself and the Superdry team, I was the first person ever to see the collection, how cool is that?! I could immediately spot the Idris Elba influence; the tailored wool pea coats that I can just picture him wearing, striding down the streets of London town (yep, got Luther in my head!), his signature Monogram jackets, and some premium detailing within triple stitched outerwear and some incredibly wearable denim pieces. Also part of the 250 piece collection were some luxurious sportswear pieces, but with a more refined and high fashion element compared to the usual bright and energetic Superdry range.

Well, if anyone knows how to throw a party, Superdry do! Heading back downstairs, their showroom had been transformed into a full on party, kicking off London Collections Men in Superdry style – there were ice sculptures, cocktails on tap, and even Idris Elba’s best pal in the DJ booth, DJ Boogie.

Idris introduced the collection dressed in a seriously cool IE emblazoned hoodie and dark washed jeans, and told us all why he chose Superdry as a brand that he wanted to collaborate with. The pieces are timeless, luxurious and iconic – mixing the modern gentleman with the Superdry stylish customer.

The crowd of fashion bloggers, press, and fashion VIPs leaned in for a closer look at the collection; the 20 strong army of male models showed us how to style this stylish range; with pops of colour peeking out from under the collars, exquisitely tailored coats over smart polos, and leather jackets toughening up a grey marl jumper.

The collection hits the stores in November and thanks to Idris, the men folk of London and beyond will be looking seriously dapper this Autumn Winter with this fabulous collaboration.

I had a super evening with the team at Superdry – thank you guys for having me and for such a great party!”

Check out the Fashion Mumblr Pinterest board of her evening with us below!

Follow Superdry.’s board Fashion Mumblr backstage with Superdry // Idris Elba + Superdry on Pinterest.

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Last night we kicked off London Collections Men in style with the launch of our biggest collaboration to date, Superdry + Idris Elba. Social media was buzzing from 7pm as press, celebrities and the British Fashion Council gathered to see a preview of the 250-piece collection. At 8pm the audience were hushed as the stage was cleared for the presentation to begin. An army of models marched onto the second floor of our Regent Street flagship store. Standing in formation the models looked frozen in time as Idris Elba, himself, introduced the audience to our collaboration.

If you missed the action on our Periscope channel last night, check out all the highlights here.

During the event we were joined by blogger Fashion Mumblr who won herself a backstage pass to the collection preview earlier this week and will be taking over our pinterest page and blog later today.

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Tonight we’re kicking off London Collections Men with the iconic Idris Elba as we launch our new collaboration with the mega star.

Throughout the evening we will be giving top press, celebrities and the British Fashion Council the first look at our collaboration. We will also be giving you a sneak peek through live updates on our Instagram and Twitter channels, then when it’s time for the big reveal we will be streaming live via our Periscope channel (follow us @Superdry)

Follow #IdrisElbaXSuperdry from 7pm this evening for all the latest from the event, throughout today we’ll also be giving you exclusive behind the scenes access of the set up and the models getting ready.

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