This week we caught up with Scott Purcell from Man of Many. The Australian based blogger who teamed up with friend and co-founder Frank Arthur in December 2012 to create what is fast become one of the most well read corners of the Australian internet. Bringing their readers fresh stories daily spanning from cars, fashion, lifestyle, tech & home. Here’s what Scott has to say…
Superdry: Tell us about Man of Many
Scott Purcell: Man of Many is basically an avenue for Frank and me to share all the cool things we find online. As two guys, it’s inherently targeted towards men and is pretty much a giant wish list of all the gear a guy could possible want. We cover everything from gadget reviews, the latest fashion styles, men’s interest articles, cool videos, interviews with interesting people but we’re also starting to get into video.
Our ethos has always been to stick to the things we ourselves personally like and we love it when we can introduce our readers to fresh, exciting and unique brands or products they might not find elsewhere.
SD: How did it all begin?
SP: We used to follow a bunch of other blogs from the States and send articles to each other of the cool things we’d find. It was around 2012 and most of them were getting pretty successful, so we thought, why not start one ourselves? At the time there was a real shortage of Australian blogs for the sort of stuff we were into. Nearly three years later, little did we know how much work would be involved but we love running it. From humble beginnings it’s turned into a viable business and successful site which makes us really proud.
SD: What’s the best thing about being a blogger?
SP: I guess it’s the opportunities it has presented us in terms of the amazing people we get to meet, the events and experiences. When we started out the site we never thought we’d be interviewing the likes of Andrew Bogut or Tim Cahill. We also got to travel to Wellington, NZ this year as part of our site which was an unreal time. It’s really been a learning process for us as we’ve gone along (neither of us come from an advertising, writing or PR background) but we’ve made some great friends along the way. Some of the freebies are nice too.
SD: What advice would you give to aspiring bloggers?
SP: I actually stole this tip from Maria Popova after I heard her on the Tim Ferris Podcast but no words have rung truer in my head and it’s to write for yourself. Don’t write for other people. While this might sound strange, people love reading about topics that the author is genuinely passionate or interested about. As soon as you start to write for others, it becomes a little false and a little bit like you’re trying too hard. Make the articles and topics special for yourself and something you enjoy and the readers will follow.
SD: How would you describe your personal style? What sets you apart from other fashion bloggers?
SP: I’m actually a bit of a geek by nature and to be honest, I don’t think I have the best style personally. I think I’ve got a good eye for style and what looks good but sometimes struggle to pull it off for myself! Frank is definitely the more stylish one of us I’d say. In terms of my tastes, I like things that are approachable and not pretentious. I think a lot of other fashion bloggers can try very hard to create something that looks absolutely amazing in photos but often when I look at them I think “I’d probably never wear that or feel comfortable doing so”. In that sense we try to feature items we’d actually wear ourselves.
Other thing is that we try to keep the products the focus of the site rather than ourselves. It’s pretty rare you’ll see any photos of us on the site. It’s about the products not us!
SD: In terms of fashion, what do you think is going to be big this season?
SP: I think men in general are becoming a lot more educated around their fashion. Whether it’s doing proper research around their watches or the physical properties of things like active-wear, men are becoming much more informed consumers. I definitely see mechanical watches on the rise and navy & white as the new black.
SD: What is your favourite item in your closet?
SP: Definitely a tough one. This winter I’ve really been digging my jacket from Vanishing Elephant. Always a fan of a well fitted crisp white shirt when I go out. My sunnies from Pacifico Opitcal are also probably a favourite.
SD: Do you have any fashion rules when putting an outfit together?
SP: K.I.S.S. Keep it simple stupid. As I mentioned already I’m pretty crap at putting together an outfit for myself but I’d got a good sense of what might work on someone else!
A few general tips:
- If you’re at work, always make sure you’re shoes are polished and shirt ironed.
- Always wear a tie darker than your shirt.
SD: What do you do when you’re not blogging?
SP: I actually still work for a bank in Sydney as my full time job. So the blog is only a part time gig at the moment but we’re hoping we can take it full time soon! Otherwise outside of work and blogging I’m a big sports fan and really excited for the Rugby World Cup this year. I also love to ski.
SD: What’s currently on your bucket list? For example, if you had three things you’d love to achieve in the next 5 years, what would it be?
I have a few other sites I want to build and get off the ground. They’re mainly focused around discovering other great blogs. It’s a pretty tricky thing to do in Australia and a really fragmented market.
Just listing things off the top of my head as they come to me now… but I want to get back into my art and painting, exercise a bit more and get my six pack back!, Travel more, eat well, fall in love… all the normal things.
Finally, what’s on your Superdry wish list this month?
So I just checked out the site and was pretty impressed. Three items I really liked are:
There will be more blogger profiles coming soon!