It’s not every day that you can make a claim so bold, but when God of Thunder, THOR is spotted wearing a Superdry Brad Leather Jacket we thought we could get away with it!
Marvel’s ‘The Avengers’ Assemble’ is currently big business at the box office and there’s been smiles of biblical proportions here at Superdry HQ, when we heard thor actor Chris Hemsworth is a fan of the brand!
Hidden beneath the grandeur of London’s finest shopping destination, beneath the museum-style vitrines, theatrical spotlights and hidden alcoves lies one of Regent Street’s true hidden gems – a 1930s Art Deco hair salon with a new lease of life thanks to Superdry!
Just two days ago, fashionistas, bloggers, editors and celebs filled the travertine marble floor for the official launch of Tommy Guns, NailPorn and Lash Perfect, where they got to see (and if they were lucky enough, try out!) the latest additions to our international flagship store!
Fashion editors and journalists from GQ, FHM, Men’s Health, Company, Cosmo, Elle and Grazia were enjoying the VIP treatment that we had laid on for them, whilst both the blogosphere and twitterverse were going crazy thanks to online editors and bloggers from Notion, Wonderland, Mail on Sunday You blog & the chic geek!
We’ve just about recovered from what was an absolutely amazing opening event and want to thank everyone who helped made it a success – thank you!
There are very few things that could make a 5 star trip to Las Vegas any better, but going out there with a Superdry VIP Personal Shopping Experience at our Vegas store is definitely one of them!
That’s what awaited Superdry fan Jillian Sim, who was lucky enough to scoop this once-in-a-lifetime prize with our recent competition! With a Stylist and a Personal Shopper at her beck and call, Jillian was given free rein of the store…and she certainly made the most of it!
With £500 to spend, Jillian made sure, what happened in Vegas didn’t stay in Vegas, as she loaded up her bags to the brim with her favourites from our SS12 range!
Taking five minutes out from her shopping spree, Jillian told us “The whole visit was fantastic and the guys we’re absolutely amazing, especially Dan and Kyle our hosts, personal shoppers and photographers extraordinaire for the occasion!”
Before reaching out to grab our Parliament Lite Cardigan, she added, “I’ve never done anything like it before and it’s definitely a highlight of the whole trip. From the limo to the store to the incredible amount of fantastic clothes… It’s been wonderful.”
If you want to get your hands on £500 to spend in a Superdry store, look no further! Every month, we pick one Superdry superfan to win £500 in Superdry vouchers! If you want to be in with a chance of winning, just sign up to our newsletter at www.superdry.com/signup
It’s that time of year again….the Company Fashion awards 2011! Here at Supedry we have been nominated for three awards – best fashion retailer, best place to spend £150 and best jeans under £100! We would love some help from our brilliant fans and need your vote! Click here to get started, all entries will automatically be placed in a draw to win a VIP shopping trip worth £1,500!
The day finally arrived! This Saturday, our group of Superdry staff braved it to Canock Chase to take part in the Prima Challenge! At a grueling 5am start, the teams were set for their physical challenge on top of brain teasers thrown in along the way to pass each stage (mental arithmetics anyone?!). The team made it in one piece, without a participant turning up to work with a hobble or a limp on Monday!
Superdry raised just under £10,000 which goes towards textile industry workers in poorer communities. A massive well done to all who took part!
On Saturday, the England Rugby team scored their second victory of the 2011 Six Nations against Italy at Twickenham stadium! With that fantastic result we were also excited when we saw Zara Phillips was spotted at the game keeping warm in our Superdry Cute Classic Pea coat! With even royalty wearing Superdry, we can’t help but feel privileged!
Melbourne in Australia is awaiting a brand new Superdry opening at the Melbourne Central VIC shopping centre! If you happen to walk by, you won’t miss our giant billboard up at the Lonsdale entrance. Scheduled to open early next month, we will keep you updated with all our Australia news right here. In the meantime, why not get yourself involved with our opening events on our Facebook page where we will be holding opening parties for each new Superdry opening in Australia! Visit here.
Some of the men from Superdry have been getting involved in the month long charity event where the month is dedicated to growing a moustasche! ‘Movember’ is in it’s fourth year this year and all funds donated during this event supports The Prostate Cancer Charity.
Here are some of the Movember rules the ‘Mo bros’ had to follow!
ONE: Once registered at movember.com, each Mo Bro must begin November 1st with a clean shaven face
TWO: Then, for the entire month of Movemebr each Mo Bro must grow and groom a moustache
Three: There is no joining at the sideburns, this is a beard
Four: There is no joining of the handlebars to your chin, this is a goatee
Five: Each Mo Bro must conduct himself like that of a true gentlemen!
We thought we would share some pics of some of our head office participants and from some of our members from stores! If you would like to support the Prostate Cancer Charity Make a donation here, the closing date is 9th December at 10pm!
Since Superdry released the limited edition Fashion Targets Breast Cancer (FTBC) range earlier this year- with your support we raised £30,000 for the charity. As a way of saying thank you, FTBC on the QT organised a night of live entertainment. Superdry were glad to be able to offer a pair of tickets on our Facebook page to one lucky fan to be apart of this and lucky Derek Hall’s name was picked out of the hat! He bought along the lovely Anisha Patel to see artists Lauren Pritchard, Gabriella Cilmi and DJ Annie Mac playing live at the kooky Islington pub, The Old Queens head. Lucky Derek got up close and personal, chatting away with radio 1 DJ, Annie during the night!
Congratulations again to Derek and it was definitely a cause close to his heart, “I am open to the continual learning that this events like the FTBC promote. I learnt on Wednesday, that 300 men a year are also diagnosed with breast cancer. Whilst we never forget these people, we can honour them, by continuing to raise awareness and support research in battling this horrific disease. Thanks so much to Superdry and FTBC for such a great night. “
See below for more pictures from the night and the talent who performed live!
Wednesday saw the 20th anniversary Drapers Awards 2010 at London’s Grosvenor House. It was another proud night for Superdry as we won the Smaller Multiple Retailer of the Year award! Our very own company directors (from second left) Theo Karpathios, Diane Savoury and James Holder attended the evening to pick up the award! Another award which we are so proud of!