Kelly has been studying BSc Fashion Buying & Merchandising at Manchester Metropolitan University & joined Merchandising a couple of months ago. We grabbed a few minutes with her during her induction…

Why do you love Superdry?

Superdry is so vibrant & exciting with a really fast pace & amazing growth. It creates great unique products, unlike others on the high street & the styles are constantly being tweaked to reflect the growth of the brand. What’s not to love?

What is your favourite item of Superdry clothing?

The Sherpa victory biker jacket, it’s Gorgeous! The fleece lining & detail on the collar make it super warm & stylish, not to mention practical! The cropped design gives the biker jacket a modern twist so it will go with any outfit day or night. I love mine…

What is your inspiration in life?

I’m inspired by experiences & opportunities that happen in my life & believe in making the most of everything & turning any negative into a positive…

What do you do outside of work?

I enjoy traveling whether in the UK or abroad & am really interested in other cultures. I also like to socialise & keep up with the latest trends either through magazines, online or through blogs

Most looking forward to when working with us…

I can’t wait to be a part of the Superdry team & meeting new people. I aim to develop my skills & learn from every day I’m there. I aim to make an impact on both the brand & the department I have joined. I know it will be an amazing experience & have been looking forward to being here for so long….this is the place I want to be

if you would like to become a superdry intern, send your cv and a cover letter to us at superdryinterns@supergroup.co.uk telling us why you’d love to work with us.
please be aware that our intern scheme application process will not reopen until january 2015

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At Superdry we’ve gained a bit of a reputation for going that bit further, whether it’s our mind-blowing parties, design twists or awesome customer service. This summer is no different as we’re offering you the chance to win the trip of a lifetime to beautiful Jamaica.

Just imagine it: palm-tree fringed beaches, sun-drenched days, the legendary laid-back Caribbean vibe… We’re starting to regret giving this away now! One lucky Superdry fan plus a friend will be having their best holiday ever, lazing in the sunshine – all on us!

The prize includes a day trip to the iconic Dunns River Falls, a river board adventure, spa treatment, the chance to swim with sharks plus your flights & accommodation.

To enter, all you have to do is head over to superdry.com/Jamaica where you’ll find full terms and conditions.

In the meantime if you want to get into the holiday spirit, check out our summer collection. Our Premium Deck Shorts for men are a pool party essential; team them with a classic flip flop & our Chassis sunglasses & you’re good to go.

For women, a light summer dress is as easy as great style gets. The Wavebreaker pretty much ticks all the boxes: stylish, cool and great for the beach or a city break teamed with the simple Tarifa Sandal. Don’t forget the Jelly Whopper Shopper, it’s  the accessory of the season.

Great collections and a chance to win an awesome Caribbean holiday: the summer really is hotting up!

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Alex has been studying BA (HONS) Fashion Design and Technology at Manchester Metropolitan University. We had a quick catch up with Alex & asked her a few questions…

Why do you love Superdry?

I love Superdry because the clothes have subtle detailing which makes each item unique in its own way. There are also different levels of design like Superdry Premium & Orange Label, which match different consumer markets…I like how this offers more & more choice to customers…plus I used to work in a Superdry store!

What is your favourite item of Superdry clothing?

Easy! It’s an Orange Label zip hood as they are super comfy, easy to add a pop of colour to an outfit & gorgeous to wear.

What is your inspiration in life?

My inspiration is the architecture & manipulation on designs that contour the shape of the body through clothing. I love what you can do with clothes! What also inspires me is watching a small brand developing into a worldwide known brand, loved by all. This drives me to pursue what I want to do in life & I hope I can do that at Superdry

What do you do outside of work?

Outside of work I see my friends a lot, go to the gym & walk my dog. I am a huge lover of Vogue & Elle magazine so I could spend days reading them…I’ve spent 10 years collecting them!

Most looking forward to when working with us…?

I’m really looking forward to sharing my skills & ideas with the team that makes Superdry designs so perfect when they hit the shops. I’m so happy to be working for such an exciting company!

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359 Upper Street, Islington. A grade II listed building, formerly a tram shed & The Mall Antiques Arcade, held host to the opening of our brand new concept store launch event. Inside the store is laden with bespoke fixtures & antique furnishing which are a nod to the building’s history, including several features which were influenced by & are a tribute to Newgate prison.

To open the event held on July 3rd, up & coming band Big Deal played a stripped down acoustic set, whilst guests shopped the collection over the two floors, tucking into the pick ‘n’ mix sweet counter. Tailors Hawthrone & Heaney provided an exclusive live monogramming experience, which was offered free with any Superdry + Timothy Everest Tailoring purchase.

Guests sipped on cocktail coolers skillfully crafted by the mixologists & crowded around the DJ booth listening to The In Crowd on the decks. A DJ collective featuring Ricki Hall, Ami Carmine, Siggy Smalls & Them & Us.

Don’t forget you can now visit our brand new store at 359 Upper Street, Islington, London where you can shop our SS14 collection.

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Jess has been studying BA (HONS) in Fashion Retail Management at Birmingham City University & started the Superdry Intern Scheme last month where she joined the Marketing, PR & Creative Media teams. We caught up with her & asked her a few questions…

Why do you love Superdry?

I love Superdry because it is a successful, British brand growing stronger & stronger around the world. I am excited for the brands future & I can’t wait to play my part in Superdry’s creative direction.

What is your favourite item of Superdry clothing?

My favourite piece has to be the premium biker jacket. A staple classic that everyone must have in their wardrobes…I LOVE it!

What is your inspiration in life?

To learn as much as I can about something I love & become the best person I can be. My grandma taught me “What’s meant to be will always find a way” and I knew, for me, working for Superdry was meant to be! She was right!

What do you do outside of work?

When I am not working I will most likely be at the gym, socialising & spending time with my family and friends.

Most looking forward to when working with us…

I am most looking forward to working as part of the Superdry family & learning more about the Superdry world. Putting together advertising campaigns, creative concepts and planning future events for Superdry are just a few things I can’t wait to explore.

Don’t forget you can apply to become a superdry intern. Simply send your cv & a cover letter to us at superdryinterns@supergroup.co.uk telling us why you’d love to work with us.
please be aware that our intern scheme application process will not reopen until january 2015

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We have launched our first ever Intern Scheme offering the opportunity of a lifetime to 4 very lucky individuals! It’s a one year structured & paid placement as part of The Superdry Academy, working across selected departments. It’s been designed to give our interns an experience to remember as well as adding value to our ever growing company.

They each went through a tough recruitment process to join Superdry & beat over 180 people to get their placement.

Our Interns will be blogging about their experiences at Superdry over the coming weeks, so keep your eyes peeled for their stories…

(L-R) Shogo joins Finance, Jess joins Marketing, Alex joins Garment Tech & Kelly joins Merchandising

If you would like to become a Superdry Intern, send your CV and a cover letter to us at superdryinterns@supergroup.co.uk telling us why you’d love to work with us.
Please be aware that our intern scheme application process will not reopen until January 2015

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Saturday night saw us showcase our upcoming Spring/Summer 15 collection at London Collections: Men.

LC:M features the best of British fashion talent, with a mixture of both emerging stars & heavy weight heritage brands. We were thrilled to be part of such a huge event for the third time.

For men, our Spring/Summer 15 collection features beach-to-bar hand-drawn Hawaiian prints, preppy pastels & Italiana led style, with denim shorts & signature graphic print t-shirts forming the perfect capsule wardrobes.

Our womenswear features loose layering, with cropped t-shirts in eye catching tie-dye & floral prints to unleash your inner boho style, as well as sequin-adorned tees & exciting new denim styles with embellished pockets.

Over 500 special guests joined us at London’s Ewer Street Arches to preview the collection. Sipping on basil cooler cocktails from our bespoke bar & eating premium pizzas & lobster rolls from a vintage airstream caravan; guests were then invited through to the catwalk space ahead of the show.

Celebrity guests included DJ Mark Ronson, who later took to the decks to kick off the after party, Hollywood star Jesse Metcalfe, MTV presenter Lilah Parsons, Model & British Fashion Council Ambassador David Gandy & social media sensations, Tanya Burr & Jim Chapman, among others.

The show went down a storm, with guests agreeing SS15 is our most progressive collection to date. Afterwards it was time to show our guests what we do second best & the after-party began.

Mark Ronson hit the decks as we danced the night away. Not forgetting our British heritage, we showed the England vs Italy first found World Cup game to partygoers, while they enjoyed Asahi beer.

You can check out our video & read what everyone thought of #SuperdrySS15 over on Twitter. Don’t forget have a look at our pictures from the night over on Instagram too.

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With less than a week to go, we’re excited to announce that we’ll be showing our upcoming Spring/Summer ’15 collection at London Collections: Men. also known as LC:M, it’s the menswear fashion week that rocks the capital twice a year.

This is our third time at this showcase for the best menswear design talent in the land, from rising stars to heritage brands. LC:M is organised by the British Fashion Council and confirms Britain’s place at the epicentre of the fashion world.

Join us & Dylan Jones OBE, Chair of London Collections: Men, as well as Caroline Rush, Chief Executive of the British Fashion Council, as we kick off the three-day extravaganza. For our first appearance at LC:M in 2012 we debuted the inaugural Superdry + Timothy Everest Sebiro Collection for men; in January we showed our Autumn/Winter 14 collection in an epic catwalk event. This time we go bigger and bolder in a mind-blowing showcase of both mens & womenswear for the biggest names in the fashion press, vips & you, our fans.

Join us on Saturday 14 June 2014 via Instagram to check out all the action as it happens with real-time updates.

We’re going behind the scenes to show you what the models see, snap some celebs & bring you the best of the catwalk.

Look out for lace, leather & denim with a boho feel for women & prints, pastels & summer knits with a trend-led italiana style for men.

You can check out what everyone’s saying about the event & our Spring/Summer ’15 collection on the night by following #SuperdrySS15

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Last week, the Superdry team headed out to sunny Coachella festival (via Palm Springs) to host model Poppy Delevingne’s VIP pre-wedding bash. The first few days were spent prepping a beautiful estate & house with plenty of Superdry goodies including jelly whopper shoppers, denim hot pants, towels, flip flops & beach balls – all in fun, fresh colours to keep the party fun & girly!

Saturday was the big day, & the piece-de-resistance arrived- an oversized rustic Superdry sign, which was situated against an epic mountainous backdrop. It was in front of this sign that we set up arrangements of fresh flowers- including incredibly rare poppies for their namesake- & a beautiful bespoke brunch spread created by cool New York restaurant, the Wayfarer.

The guests enjoyed tunes spun to a palm tree backdrop by Poppy’s friend, DJ Jamo -who kept the tunes strictly old school! An iconic Union Jack flag, distressed in Superdry colours, shrouded the DJ booth & made sure everyone knew the Brits had arrived!

The pool area was a favourite hangout with a hint of fun added in the form of Superdry beach balls & towels in orange and hot pink; creating a perfect chill-out paradise.

During in the evenings, guests headed to the festival to enjoy the arts, music and fashion on offer…Superdry faves (recently seen at Snowbombing) including Rudimental & Nina Kraviz also made an appearance!

The Superdry team were representing en-masse wearing festival-ready items hot from the new Spring/Summer Collection; favourites included the escape tie dye crew, shockwave sunglasses & denim hot pants.

Superdry at Coachella-…the perfect kick-off to a summer of #superdryfestivalstyle

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We know summer’s around the corner but we’re not ready to give up our winter wear just yet. That’s why we’re heading to the slopes of Mayrhofen in Austria for Snowbombing, the world’s best snow-filled music festival.

We will be hosting the awesome Arctic Disco, where masters of the turntable including Carl Cox, Rudimental and DJ Yoda will be taking over the decks, joined by the winner of our DJ competition. With an igloo for a venue, set 6,000 feet up a mountain, it’s guaranteed to be this year’s ultimate place to chill.

We’ve packed our heaviest gear to ensure it’s only the Arctic Disco’s ice-bar that’s frozen. When it comes to après-ski dressing, it’s all about the layers: heavy outerwear, cosy hoodies, chunky knits and cold-busting accessories.

Superdry girls will be channelling snow-chalet chic with fairisle knits, soft beanies and cable snoods. Boys will team denims with a chunky knit or a shawl collar cardigan. Boots, beanies and fairisle gloves and a scarf complete the look.

Didn’t manage to nab tickets to the coolest show on snow? No worries – we’ll be bringing you all the highlights from fresh air, snow filled festival, Snowbombing 2014 over at www.superdry.com/superdrysnow

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