Last night we invited you to join us for an exclusive preview of our Spring Summer 2016 collection, streamed live via our Periscope channel.

It’s a year away but we’ve been harbouring a secret, our Spring Summer 2016 range.  We’ve invigorated our line to encompass an incredible womens offering with fun playsuits, light cotton maxi dresses and an array of prints that will have you desperate for next year.

While our mens offering matured into a collection that defines British design, vintage polos meet washed denims with an incredible range of lightweight jackets to battle our infamous British weather.

In a catwalk event that will be hard to forget a spectrum of colours graced the stage, all over print again coming to the fore, while our immense collection of footwear and accessories was re-invented with hold-alls that demonstrate our dedication to detail and summer shoes that showcase our respect for design.

Our Spring Summer 2016 line will be available in stores from March next year.

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Coming into June there’s only one thing that’s on any music fanatics mind and that’s festivals.

With festival season good vibes, great music and amazing memories are sure to follow and if there is any festival that is guaranteed to make a few weak at the knees, it’s Glastonbury. The sheer size of this festival is the envy of most; you can simply walk aimlessly from stage to stage and have some of the most memorable moments of your life. It could be discovering a new act or simply stopping to chat to a stranger dressed as a horse.

Lets start with the line up for this weekend – it’s off the scale. The amount of choice and variety is unbelievable, prepare yourself for a whole lot of negotiating with your mates on which DJ is a must see, there’s going to be a serious amount of lineup clashes this year!

Glastonbury has picked an incredibly diverse range of live performances for their three day extravaganza! Kicking of the Jungle vibes is the English born DJ Shy FX who will be making everyone shake their body. Then moving over to the power vocals that is Florence and the Machine who’ll be taking to the Pyramid stage on Friday night. If Florence isn’t your thing, you can move over for a crazy night with Enter Shikari who will be screaming down the John Peel stage this year. Then it’s all about Saturday night with Idris Elba taking to the decks on the Sonar Stage and, if you hadn’t heard already, we’ve been graced by the presence of the one and only Kanye West who is headlining the Pyramid Stage!

So with a line up like that there is only one thing to think about, what to wear? Well, don’t panic, we’ve got it covered.

You need to wear something that’ll stand up to the test of all that mud and the changing weather that Glastonbury is renowned for. Team one of our classic parka’s with a pair of our new sneakers, a concealed wedge will give you the much needed height as the crowds draw in.

While for men opt for a tie dye tee over a pair of distressed jeans for the ultimate summer look. And make sure you never miss a set with one of our pop coloured watches.

This weekend we want to see how you’re styling Superdry at Glastonbury, share your look using #FestivalStyle and tag us using @Superdry on Twitter or @SuperdryGlobal on Instagram, we’ll share the best!

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Last week The Telegraph caught up with man of the moment, Idris Elba on everything from the rumours around 007, music and, of course, our collaboration with him.

Meeting up with Idris ahead of the launch of the collaboration last week at London Collections Men, The Telegraph probed about what kick started the collaboration and the scope for the 250-peice collection that lands in store in November 2015. Discover what Idris had to say here.

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Fashion blogger, Josie Fear aka Fashion Mumblr, won herself a backstage pass and the chance to take over our social channels for our launch event of Idris Elba + Superdry, read about the event through her eyes!

“It’s not everyday that you find yourself behind the scenes in one of Regent Streets biggest stores, locked in a room with dozens of topless male models. OK, there may not have been dozens but after seeing a certain amount of six packs, one tends to loose count! This was me last night, after the team at Superdry gave me an Access All Areas pass for their Idris Elba + Superdry London Collections Men (LCM) presentation.

MORE importantly * ahem * I was there to get a first glimpse at the Idris Elba collection. Other than the man himself and the Superdry team, I was the first person ever to see the collection, how cool is that?! I could immediately spot the Idris Elba influence; the tailored wool pea coats that I can just picture him wearing, striding down the streets of London town (yep, got Luther in my head!), his signature Monogram jackets, and some premium detailing within triple stitched outerwear and some incredibly wearable denim pieces. Also part of the 250 piece collection were some luxurious sportswear pieces, but with a more refined and high fashion element compared to the usual bright and energetic Superdry range.

Well, if anyone knows how to throw a party, Superdry do! Heading back downstairs, their showroom had been transformed into a full on party, kicking off London Collections Men in Superdry style – there were ice sculptures, cocktails on tap, and even Idris Elba’s best pal in the DJ booth, DJ Boogie.

Idris introduced the collection dressed in a seriously cool IE emblazoned hoodie and dark washed jeans, and told us all why he chose Superdry as a brand that he wanted to collaborate with. The pieces are timeless, luxurious and iconic – mixing the modern gentleman with the Superdry stylish customer.

The crowd of fashion bloggers, press, and fashion VIPs leaned in for a closer look at the collection; the 20 strong army of male models showed us how to style this stylish range; with pops of colour peeking out from under the collars, exquisitely tailored coats over smart polos, and leather jackets toughening up a grey marl jumper.

The collection hits the stores in November and thanks to Idris, the men folk of London and beyond will be looking seriously dapper this Autumn Winter with this fabulous collaboration.

I had a super evening with the team at Superdry – thank you guys for having me and for such a great party!”

Check out the Fashion Mumblr Pinterest board of her evening with us below!

Follow Superdry.’s board Fashion Mumblr backstage with Superdry // Idris Elba + Superdry on Pinterest.

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Last night we kicked off London Collections Men in style with the launch of our biggest collaboration to date, Superdry + Idris Elba. Social media was buzzing from 7pm as press, celebrities and the British Fashion Council gathered to see a preview of the 250-piece collection. At 8pm the audience were hushed as the stage was cleared for the presentation to begin. An army of models marched onto the second floor of our Regent Street flagship store. Standing in formation the models looked frozen in time as Idris Elba, himself, introduced the audience to our collaboration.

If you missed the action on our Periscope channel last night, check out all the highlights here.

During the event we were joined by blogger Fashion Mumblr who won herself a backstage pass to the collection preview earlier this week and will be taking over our pinterest page and blog later today.

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Tonight we’re kicking off London Collections Men with the iconic Idris Elba as we launch our new collaboration with the mega star.

Throughout the evening we will be giving top press, celebrities and the British Fashion Council the first look at our collaboration. We will also be giving you a sneak peek through live updates on our Instagram and Twitter channels, then when it’s time for the big reveal we will be streaming live via our Periscope channel (follow us @Superdry)

Follow #IdrisElbaXSuperdry from 7pm this evening for all the latest from the event, throughout today we’ll also be giving you exclusive behind the scenes access of the set up and the models getting ready.

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Last week we kicked off London Collections: men with an alpine lodge inspired set, filled with 18 models sporting our autumn / winter 2015 collection. check out all the action behind the scenes as we build, paint and dress the set as well put our models through hair and make-up for the final, seemingly effortless, presentation!

Autumn / winter 2015 will be available in stores later this year

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On Thursday 8th January we kicked off London Collections: Men with The British Fashion Council, with an exclusive preview of our Autumn winter 2015 collection. Featuring new additions to our Superdry Snow collection as well as launching a brand new collection, Superdry Rugby (full details to come) All hosted in an alpine lodge inspired set with 18 models and guests including, British Fashion Council members, Caroline Rush, Dylan Jones as well as Oliver Cheshire, England Rugby captain, Chris Robshaw plus Lilah Parsons & Pips Taylor!

Check out all the highlights here…

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Mens style site, TheChicGeek.co.uk, founded in 2009 has rapidly become one of the biggest and most respected in the UK, last night Marcus Jaye, the man behind the blog, joined us as we kicked off London Collections: Men with The British Fashion Council. Find out what he thought of our Autumn Winter 2015 collection and Alpine Lodge inspired presentation in our Regent Street flagship store…

“On the eve of London Collections: Men, a.k.a. London men’s fashion week, Superdry, in association with the British Fashion Council, unveiled their latest Autumn/Winter 15 collection in an exclusive event above their flagship store on Regent Street.

Transforming the space into a cosy timbered Alpine lodge with the obligatory moose head above the fireplace and antler chandelier, an imaginary crisp mountain air gave London a refreshing blast of Superdry ski and après-ski style.

Sitting on fur throws, the 18 models, dressed in the latest must-have pieces from Superdry, offered everything you’d need in terms of cold weather style.

New additions to the ‘Superdry Snow’ capsule range were previewed, pushing Superdry’s mountain-sports offering to new heights with many items designed to work on and off the piste.

From duffle coats with technical toggles and quilted linings to army-green flight jackets with faux-fur hoods, the new A/W15 collection didn’t disappoint on its technical and aesthetic details.

Inspired by such iconic menswear themes as the ‘Gentleman Explorer’, ‘Classic Military’ and ‘Gym-Class Hero’, the new collection cleverly combined youth and sport with a refined style and finish.

Accessories included thick-knit marled beanies and matching gloves, Nordic printed scarves, ski goggles and canvas rucksacks. The Union Jack ran throughout, reflecting Superdry’s British roots, and other details, such as enameled buttons and monogrammed denim, showed the subtle attention paid to each piece.

The appreciative audience, which included England Rugby Captain, Chris Robshaw, model, Oliver Cheshire, and presenters Lilah Parsons and Pips Taylor, left coveting the Superdry chalet chic look long before the first snowflakes start to fall next winter.”

Thanks for joining us to kick off London Collections: Men last night

#SuperdryLCM

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What a year! 2014 has been incredible!

We kicked off the year as we meant to go on. A star-studded show at the Old Sorting Office for London Collections: Men, where we showcased our winter 2014 collection set the year on a roll. This was shortly followed by the opening of our Premium lounge in our Regent Street store, introducing personal shopping for the first time!

Things didn’t slow down. In March we announced that we would be heading to the Austrian alps for Snowbombing, to host the notorious arctic disco. Partying with Rudimental, Carl Cox, Skream and many more, it was the perfect place to launch our new winter 2014 collection #SuperdrySnow.

Our festival fever hit a high when we jetted off to Coachella to celebrate Poppy Delevingne’s hen do, with sister Cara and friends including Sienna Miller joining us for a weekend of music and Superdry.

In the midst of all that globetrotting we announced that we would be kicking off London Collections: Men for a second time with the British Fashion Council. Launching our summer 2015 collection to the press and to our fans, the night didn’t end at the catwalk. Infamous DJ Mark Ronson took to the decks to finish the night with a bang.

September saw us celebrate fashion with Vogue’s Fashion Night Out, offering personalisation on our leather jackets, a style talk from Lilah Parsons and an evening filled with music from the Fireflies. And the global domination continued with stores opening in Dubai, Malaysia and our first flagship store in Munich, Germany!

October was dubbed outerwear month as we introduced our biggest and most diverse collection to date, for men and women. November was huge – as the long awaited #SuperdrySnow collection, our first technical ski range for men and women, went into stores and online. So well-loved, it was already appearing in shoots with Vogue, GQ, Shortlist and many more! But it didn’t end there, we also extended our collaboration with Saville Row alumni Timothy Everest, with sequin infused styles for women and tie-lined jackets for men.

It has been a year of celebrity with stars such as Idris Elba, Naomi Watts, Nicole Scherzinger, David Tennant, Mark Ronson and many more all sporting their favourite Superdry pieces!

2015 is set to be just as big. In January, for the third time, we are holding the official launch of London Collections: Men, opening stores from Singapore to Hawaii and of course introducing new collections, all to be announced shortly!

Thanks for a great 2014, here’s to 2015!

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