We’ve all felt the slum of midweek laziness, which can be hard to shift. That’s why we’ve teamed up with Kim Hartwell from Tone What You Own to bring you weekly editions of #WorkoutWednesdays including workouts for your whole body, what to eat to make the most of it and, of course, what to wear!

Kim’s incredible blog is all about toning it & owning, “Tone what you own was created out of a passion to make every single body feel sensational.” Kim’s fitness background is not just a hobby, for her it’s a lifestyle.

We’ve felt there was no one better to team up with and together we play to  bring you incredible workouts, fitness tips n tricks, and healthy recipes to keep your motivation up and your midweek laziness at bay.

Kim is working out in our latest collection, Superdry Sport. This collection lands with the year’s hottest looks just for your fitness regime. Get fashion fit with our performance led activewear, online now.

  • Facebook
  • Twitter
  • StumbleUpon
  • del.icio.us
  • Reddit
  • Digg
  • email

We’ve joined forces with Gloucester Rugby to create an exclusive range of authentic retro rugby shirts.

A declaration of pride for club and country, we know that the traditional rugby jersey has long been the ultimate sportsman statement. Inspired by vintage sports apparel and classic varsity style, we’ve collaborated with rugby legends Gloucester to launch a collection of premium Rugby shirts for Cherry and White fans and players.

The collection is based on the iconic styles of the 60s and 70s, the four-jersey collection has been designed with rugby players in mind; as modelled by Gloucester Rugby’s Dan Murphy, John Afoa, James Hook and Johnny May. The Gloucester colours – cherry red, white and washed black – are the core of this collection, while premium coarse single jersey fabric pays homage to the iconic rugged look and feel of retro shirts.

The new Gloucester Rugby by Superdry collection will launch on 11th July at the brand new Gloucester Rugby megastore at Gloucester Quays and online on the Superdry website and Gloucester Rugby website.

  • Facebook
  • Twitter
  • StumbleUpon
  • del.icio.us
  • Reddit
  • Digg
  • email

In a ‘David and Goliath’ style challenge we take on Gloucester Rugby at a game of ‘Clap and Catch’, find out what happened.

Today we had the legendary Gloucester Rugby boys, Jonny May, James Hook, John Afoa and Dan Murphy in our studio to catch up with us for our Rugby magazine out August 2015. While we were with the boys we decided to take them on in a game of ‘Clap and Catch’.

If you haven’t played ‘Clap and Catch’ before the rules are simple (or so we thought!):

  • You need to clap before you catch the ball
  • If you don’t clap before you catch the ball you lose a life
  • If you clap when the ball hasn’t been thrown to you (false throw) you lose a life
  • You have 5 lives per team

So our photography team and writer took to our studio floor to throw down like no-one else can against the incredible Gloucester Rugby players.

In the intense game that was streamed live via Periscope the rugby ball was tossed between the two teams and it was clear that team Superdry were not going to win this match, suffering a 5-1 defeat.

A hearty handshake to end the intense 60 second game

Watch all the action below.

  • Facebook
  • Twitter
  • StumbleUpon
  • del.icio.us
  • Reddit
  • Digg
  • email

Last week The Telegraph caught up with man of the moment, Idris Elba on everything from the rumours around 007, music and, of course, our collaboration with him.

Meeting up with Idris ahead of the launch of the collaboration last week at London Collections Men, The Telegraph probed about what kick started the collaboration and the scope for the 250-peice collection that lands in store in November 2015. Discover what Idris had to say here.

  • Facebook
  • Twitter
  • StumbleUpon
  • del.icio.us
  • Reddit
  • Digg
  • email

Last night we kicked off London Collections Men in style with the launch of our biggest collaboration to date, Superdry + Idris Elba. Social media was buzzing from 7pm as press, celebrities and the British Fashion Council gathered to see a preview of the 250-piece collection. At 8pm the audience were hushed as the stage was cleared for the presentation to begin. An army of models marched onto the second floor of our Regent Street flagship store. Standing in formation the models looked frozen in time as Idris Elba, himself, introduced the audience to our collaboration.

If you missed the action on our Periscope channel last night, check out all the highlights here.

During the event we were joined by blogger Fashion Mumblr who won herself a backstage pass to the collection preview earlier this week and will be taking over our pinterest page and blog later today.

  • Facebook
  • Twitter
  • StumbleUpon
  • del.icio.us
  • Reddit
  • Digg
  • email

Tonight we’re kicking off London Collections Men with the iconic Idris Elba as we launch our new collaboration with the mega star.

Throughout the evening we will be giving top press, celebrities and the British Fashion Council the first look at our collaboration. We will also be giving you a sneak peek through live updates on our Instagram and Twitter channels, then when it’s time for the big reveal we will be streaming live via our Periscope channel (follow us @Superdry)

Follow #IdrisElbaXSuperdry from 7pm this evening for all the latest from the event, throughout today we’ll also be giving you exclusive behind the scenes access of the set up and the models getting ready.

  • Facebook
  • Twitter
  • StumbleUpon
  • del.icio.us
  • Reddit
  • Digg
  • email

We’ve teamed up with top British actor Idris Elba to give you our biggest collaboration yet, and we’re looking for a UK fashion blogger to join us as we reveal the AW15 collection at London Collections Men (LCM) later this month.

LCM has quickly become a staple event of the UK fashion calendar, showcasing and celebrating the most innovative British brands and their contribution to the industry, so we’re really excited to be involved in such a huge event again.

As part of our launch, we’ll be hosting an invitation-only exclusive preview of the new men’s collection on Thursday 11 June at our Regent Street flagship store, showcasing the new collaboration for celebrities, press and the British Fashion Council.

This is where you come in!

We’re looking for a keen and creative fashion blogger to takeover our Pinterest channel and our blog. But that’s not all, you’ll be given exclusive access to our event to take your snaps and get a first look at our Idris Elba + Superdry collection, as well as an outfit to wear to the event (courtesy of Superdry of course).

To enter, share a photo or selfie of your hottest look right now on Instagram using the hashtag #IdrisElbaXSuperdry by midnight on Monday 8th June. We’ll pick our favorite and notify the winner on Tuesday 9th June, but remember you must be available on Thursday 11 June.

Full competition terms & conditions

  • Facebook
  • Twitter
  • StumbleUpon
  • del.icio.us
  • Reddit
  • Digg
  • email

it’s official, we’re teaming up with internationally-recognised actor Idris Elba to create a brand new collection for autumn winter 2015.

The actor who has stared in tv series Luther, the critically-acclaimed Mandela as well as Marvel’s Thor is going to collaborate on a new collection with our co-founder James Holder.

More details about the collaboration to come!

  • Facebook
  • Twitter
  • StumbleUpon
  • del.icio.us
  • Reddit
  • Digg
  • email

Photo by Willi Schneider/REX (4383851a)<br /> Idris Elba
Image courtesy of Rex features

Yesterday The Times Magazine ran a feature showcasing the best dressed men in the UK, giving tips on how to steal their style. The round up included Idris Elba, wearing our Bridge Coat, where he was praised for his up-turned collar, showing off our signature orange, read the article here.


Image courtesy of Getty Images

this isn’t the first time that Idris has been spotted in the brand, wearing his superdry + timothy everest town coat in October and his jacket while filming earlier this year.

Shop our full collection of mens jackets here.

  • Facebook
  • Twitter
  • StumbleUpon
  • del.icio.us
  • Reddit
  • Digg
  • email

With Superdry Rugby hitting the shelves and with the Rugby season well and truly underway we caught up with Gloucester Rugby Fly Half, James Hook to ask him what is next, any tips he has and his greatest rugby moments.

Superdry: If there were six things you could tell any rising rugby player, what would they be?

James Hook:

1- always follow your dreams.

2- keep practicing even when nobody else is.

3- listen to your family, friends and coaches and always be willing to take on good information and ignore bad information.

4- don’t let setbacks get in the way of what you want to achieve.

5- recover and eat well to give yourself the best chance possible.

6- most importantly play with a smile on your face, enjoy and remember it’s only a game.

SD: Earlier this year, James Holder, our brand & design director was asked in an interview what his personal 10 commandments were; do you have one training commandment that you live by?

JH: I always make sure I prepare fully for each game e.g. know my roles/moves for the up and coming game and practice my skills/kicking during the week until I’m happy.

SD: There was a huge turning point for Superdry, when we went from being a one man band to the global brand we are today, what is the most iconic moment you’ve had in your rugby career?

JH: Winning 2 grand slams and a championship with my country and representing the British and Irish lions.

SD: We are heavily into our music, with new playlists released every two weeks on our SoundCloud profile, which six songs get you amped up for a game or that you are listening to at the moment?

JH:

1-Ed sheeran- Lego house

2-stereophonics-Dakota

3-matchbox 20-real world

4-avicii-levels

5-flo rider-good feeling

6-David guetta feat Rihanna -who’s that chick

SD: We are obsessed with our product, the detail, fabric, design – everything, you are a Superdry fan as well, is there a Superdry product you just couldn’t do without?

JH: The Superdry polos and hoodies oh and joggers!

SD: So the final question, you’ve just moved back to the UK to join Gloucester Rugby (just around the corner from Superdry HQ) but what’s next for you?

JH: To keep improving as a player, keep building as a team with Gloucester Rugby and try to make the squad for the up and coming World Cup with Wales.

Our #SuperdryRugby collection is now available online, to be in with a chance of winning a shirt enter our competition on twitter, share your favourite rugby moment using #SuperdryRugby and @Superdry to be in with a chance, enter here.

  • Facebook
  • Twitter
  • StumbleUpon
  • del.icio.us
  • Reddit
  • Digg
  • email