Yesterday, Superdry took a trip to the Morgan Motor Company based in Malvern, UK. The factory was buzzing with activity with cars in all stages of construction. Three were being worked on for their debut at the Goodwood Festival of Speed this weekend, one of them being our own Superdry Morgan three-wheeler!

Let’s give you a quick low-down on the Morgan Company. Harry Morgan built the first car in 1909 with the help of engineering master, William Stephenson-Peach. With its three wheels – two at the front, one at the rear – it was a car/motorbike hybrid, which became renowned for its speed because of its light framework. A unique combination of performance with economy means the three-wheeler can go from 0-60 in 4 seconds with 50 miles to a gallon. Impressive stuff!

The beauty of all Morgan cars is the care and attention behind each production. The oak framing is hand crafted and sanded, the aluminum bodywork is hand-cut and shaped. The details and trims are made according to the buyer’s preferences. One of the leading features about Morgan cars is this bespoke service on each and every vehicle.

With the help of our talented team, the Superdry design was put together focusing on aeronautic influences. A sleek metallic body with the iconic Superdry Japanese text along with distressed, quilted leather interior is what to expect. We managed to catch Richy Baldwin, our graphic designer who was busy hand painting the graphics on the car exterior.

Superdry and Morgan are proud to collaborate on such an exciting project. Two iconic British brands joining forces. Morgan’s exquisite engineering along with Superdry’s skilled design to make the Morgan three-wheeler – Superdry Edition!

Stay tuned for more on the unveiling of the completed car and an interview with Charles Morgan, the grandson of Henry and current owner of the company!

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superdry-promotions-discounts-sales

As valued Superdry fans, from time to time we like to reward you with exclusive offers and promotions! From discounts on our latest retro vintage Superdry products, to special voucher codes for that one-off bargain purchase, we make sure our top fans are the first to know about sale news.

To ensure that you are kept in the loop and up-to-date with all the latest sale news, simply sign up to our newsletter.

Click here to sign up to the Superdry newsletter for these great benefits:

  1. All the latest offers and promotions from Superdry
  2. Superdry Product Updates
  3. Fashion and Style News
  4. Celebrity Style Guides
  5. Celebrity Press Features

As well as being the first hear about all the latest offers and promotions, our regular email updates contain up-to-date fashion and product news and celebrity style guides featuring well known Superdry fans such as Hollywood actor Bradley Cooper and Mollie King from The Saturdays!

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What a week it has been! Us Superdry folk took a trip to London’s Saatchi gallery during London Fashion Press week to show off a selection of our ss11 collection. Superdry’s newest leather collections were draped and displayed on our very own vintage truck which took place in the centre of our gallery along with some beautifully constructed stands. Superdry had a great flow of visitors who enjoyed a sneak peak at the new seasons designs and being pampered at our exclusive nail bar – in a vintage waltzer cart! We’d like to thank everyone who came, we had a great time!

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On Friday 8th October, London’s Grand Connaught Rooms hosted this years VM and Display awards. Our very own Visual Display manager, Keely Coburn (second left) won an award for the most promising new comer! Our brilliant window displays are all designed by Keely and a lot of care and attention is put in by the team, good work!

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Supergroup recently held its first Annual General Meeting (AGM) in the atmospheric surroundings of the Cheltenham Ladies’ College Auditorium. The presentation was an opportunity for board members to update shareholders about Supergroup’s financial results and achievements over the year, and future plans and goals.

Chairman Peter Bamford told the audience that it had been momentous year for SuperGroup, the highlight being its successful flotation on the London Stock Exchange in March. The shareprice had since performed well and on June 21 SuperGroup became a FTSE 250 company!

Over the financial year Supergroup had opened 20 stores in the UK, bringing its total to 42, while much new ground had been gained internationally with Superdry selling into 33 countries.  A 13 store roll-out had commenced in the United Arab Emirates, while new stores had opened in Belgium, France and Germany.  In addition, a major department store concession was being rolled out in Taiwan and further US stores were about to open in Los Angeles and San Francisco.

Shareholders heard that this performance was in large part  due to SuperGroup’s talented team of directors who have a deep understanding of youth fashion, exceptional design talent and strong commercial instincts complemented by tremendous energy and enthusiasm.

Here’s to another good year!

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Have you ever wondered where the designs for our iconic tees and hoods come from? Well our very own in-house graphic designer, Richy Baldwin has been working with Superdry since the humble beginnings. We took some time to learn about the man behind the designs.

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This weekend Superdry launches its Spring/Summer collection and it will be available both in stores and on the new website. The new collection will be setting standards with its fresh new women’s range of Orange Sewn designs. Orange sewn is a new take on great quality basics including silk touch cottons which give a new twist on sophisticated layering. A fantastic selection of clean and simple designs which includes panelled tees, long vests and baseball half-sleeves which come in a fantastic choice of vivid colours. In addition to the new collection, we have a new look newsletter which will keep you up-to-date with the latest products every week. Sign up on the website and be part of it!

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A fantastic new website just for Superdry has launched! superdry.com is your destination to shop online, view campaign images and get exclusive access to the latest news and events.

superdry.com

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Share in our success…

The next chapter of one of the UK’s most exciting retail success stories is about to unfold and this is your opportunity to be a part of it. SuperGroup, which incorporates the iconic Superdry brand and Cult shopping chain, will be listing its shares on the London Stock Exchange.

Click on the image for more information


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