Superdry have collaborated with historic English shoemaker, Cheaney & Sons to launch a classic collection of traditional Cheaney brogues with a modern Superdry twist.

Exclusively available in our Flagship Regent St. store and online now (in extremely limited sizes!), each hand-crafted shoe showcases incredible quality and attention to detail, creating fine footwear and timeless classics.

Currently available are the Brogue Boot, Tamar Boot and the Avon Shoe – all made with real leather insoles with a gold leaf labelling. With this amount of detail to the inside of each shoe, we added a similar touch to the outside with heavily burnished toe and heel counters for that suit-ready style.

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We’ve just had time to recover from the Cheltenham Design Festival and boy was it a good one!

Kicking off on Friday, the Superdry exhibition was all set up and it didn’t disappoint. Our in-house graphic designer, Richy Baldwin, was in attendance on Friday and brought along delights from his own collection of inspiration.

Old vintage drink cans, posters and signs from his personal archive were on display along with the story of Superdry and boards with the evolution of the Superdry designs.

Lucky visitors had the chance to ask Richy about his work and what gets his creative juices flowing. Swatches and a collection of the first Superdry graphic tees were all on display for fans and budding designers to see the whole process behind design.

The Festival ran for the whole weekend with talks from other guests covering the use of technology, social media, animation, the future of design and the design of the Morgan 3 wheeler! It was a great success for the first Design Festival in Cheltenham and we look forward to the next!

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The team here at Superdry head office is looking forward to this weekend where the Cheltenham Design Festival kicks-off on Friday at the Parabola Arts Centre.

The first of its kind, the Cheltenham Design Festival gathers creative thinkers from a wide range of disciplines to debate and explore the future of design.

As the hometown and base for the brand, Superdry CEO Julian Dunkerton is the patron for the event. We’ll be exhibiting at the Design Festival, where you can discover how the brand has evolved since its conception in 2003. Our very own in-house graphic designer, Richy Baldwin, will be in attendance on Friday to talk through his designs which grace all our hoods and tees. Come down and meet us and learn about the anatomy of a Superdry t-shirt!

If that’s not enough, Malvern’s Morgan Motors will also be presenting at the Festival where the Superdry Morgan 3 Wheeler will be on display. Don’t miss Morgan’s Chief Designer Matthew Humphries’ talk about the creation of the 3 Wheeler on Sunday, 22nd April.

For full information, visit the website. Hope to see you there!

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This week the Superdry AW12 press day was held at The House of St Barnabas in London’s Soho square! Showcasing the key looks for the next season to fashion editors, we were excited to set-up outfits and displays which our designers have been busy creating over the past months.

Our classics have been reworked, taking our existing collection to a new direction. Durable and hard-wearing outerwear along with fresh cuts and prints are all to look forward to for AW12!

Check out our pics from the day – the Superdry cupcakes on offer were especially popular!

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A few weeks ago, we set-up home in Oxford Street’s Vision Express where we now have our own shop-in-shop offering our latest optical frames.

Our dazzling, sleek black display can be found nestled among the bright-white displays in Vision Express where Superdry favourites such as the Jetstar, Caine, Depp and Navigator frames, to name a few, are available at the central London opticians.

The timeless, vintage-inspired frames are distinctive as each top brow comes with authentic, laser-cut Superdry branding. Bamboo temples, unique front trims and keyhole bridges are found throughout the collection.

If you’re in the City and pass by, pop in and give them a try!

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It’s been almost six months since we last had a chat with Superdry-sponsored cyclist, James ‘Hank’ Lowsley-Williams, so we hopped on our Superdry 10-Speed and tried to track him down! With a schedule that includes rigorous training, being an ambassador for Team UK Youth and competing in a whole host of races, we managed to grab five minutes with James to ask what he’s been up to.

“The start of this year was eventful to say the least! After meeting the full new Team UK Youth 2012 pro team, I was flying out to Florida to stay with Formula One legend Nigel Mansell for a fun yet extremely hard-working, three-week training camp; it certainly wasn’t a holiday. Shortly after that we were back on the road again, only this time we were heading to Gran Canaria.

The team and I were involved in two gruelling training camps to increase our base fitness. Every day was spent on the bike and that included a lot of mountain climbing! Despite it being my first experience of a proper structured training camp, it was a great chance to spend time with the new team and prepare for our upcoming races.

We swapped the sun for Southampton where it was time for the first of our two races, called the Perfs Pedal road race. All of Team UK Youth came out of the blocks guns blazing and the team managed to set our sprinter up for a great first win of the season.

Next it was time for my first UCI PRO RACE over in Holland, called the ‘Ster van Zwolle’. With over 200 competitors and 170 km to cover, we knew the race was going to be tough. The crosswinds meant groups of cyclists were scattered all over the road, but we didn’t let that put us off. We were averaging over 48 kph.

This is going to be a great year for myself and Team UK Youth and I’m glad that Superdry are there to share it with me!”

We certainly are, James and we’re behind you every step of the way!

Photographs copyright Adam Tranter
www.fusion-media.co.uk

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It’s London Fashion week once again and the hottest fashionistas, bloggers, photographers and style-setters are sure to be out in force! We’ve been caught up in the flurry of excitement around the most fashionable week as AW12 is promising big things from the street-style look!

Inspired by the catwalk highs, we’ve put together two exclusive women’s and men’s Superdry Spring/Summer 2012 outfits that will see you through the seasons.

We’ve perfected the art form of layered dressing by teaming our waxed fly weight vest with a country flannel shirt and easy shorts. This layered style of dressing mixes an eclectic range of prints and materials to help form your unique look.

And marching in for the men’s look is our military inspired trials jacket paired with our foundry denims and trapper boots for a look that carries an unrivalled silhouette all year long.

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Nails have leapt into the limelight again this season and SS12 catwalk trends are awash with a spectrum of colour and intricate finishes!

Superdry has channeled the trends as our latest colours offer glam-rock tones with wine and berry shades; think crushed glitter rocks and deep plummy overtones. Update your natural colour palette with shimmering metallics – a nod to the treasure trend with our amazing bronze and charcoal shades, and not forgetting hot-pop, eye-catching shades.

Superday nail varnishes are super long lasting and easy to apply with a smooth, polished finish. A wide range of colours will mean you’ll be spoilt for choice!

All colours are super wearable and available in stores and online now. Get ahead of the fashion pack and get nail-trending!

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It’s been a good few months since we last had a catch up with our friends, Colour Vox (previously known as Hermes), the Gloucester-based indie/rock trio.

During the last few months, the boys have been busy working in America achieving continuous plays on American radio as well as their latest music video ‘Jack’ being played on the JBTV music show.

This month, Colour Vox are back in the UK and have two gigs lined up at Monto Water Rats, London, on 18th January and 8th February. We’ll be there to support them and hope to see some of you there too!

For more updates on the band, you can find them on Myspace, Facebook and Twitter!

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Very soon you will have the chance to see the world through Superdry’s eyes! The highly anticipated launch of our first Optical Collection guarantees a timeless range of frames that encompasses a vintage yet contemporary feel. Offering the Cat’s-Eye Daisy, half-framed Caine and the retro-inspired Depp frames you are guaranteed to find a style to suit you! No detail has been overlooked; a choice of bamboo temples, unique front trims and matt zinc finishes add to the sharp style, which puts a stamp on their classic status. Created by the company that has made glasses for legends such as John Lennon, Ozzy Osbourne and Stephen Fry as well as fictional icons such as Harry Potter and Indiana Jones, you will feel like a superstar in your own right with a pair of Superdry optics.

Get down to your nearest Vision Express to try on the range, and let us know which ones suit you best!

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