Hammer Hi Top
Girls, unless you’ve been living under a rock, you’ll have noticed that concealed wedge hi-tops are all over the runways and are top of the list of ‘wardrobe must haves’ by many people right now. Why? Let us explain.
It’s all about the hidden height! Our Hammer Hi Tops feature a comfortable built-in concealed wedge, fleece lining and pop contrast sole, but the best thing about them is their versatility! Whether you want to style them up with one of our skirts or wear them as a weekend casual with a pair of our skinny denims and a lace button vest, you can!
(But we love ‘em as they’ll also keep your feet warm and cosy in this chilly weather!)
Introducing: The Friday Skive
If you’re a follower of Superdry on Social Media you may notice that we always have a lot going on, which is why we’ve decided to set up our regular friday feature, The Friday Skive!
We’ll be talking about,what’s been going on in Superdry HQ, what’s been going on in the fashion press both on and offline and all the random bits and pieces we’ve been getting up to!
Get yourself a cuppa, turn on “private browsing”, scroll down and get involved in the weekly roundup for our first Friday Skive.
This is what’s been going on this week:
Carl, our social media co-ordinator’s mum made us all cupcakes,
ShortList magazine got a cake with a very dashing man in a Timothy Everest suit on it and wrote an amazing piece in their magazine,
Rocket Fuel Coffee has been keeping us awake on those early mornings and late nights,
Adam, our global graphic designer wore a shirt!!,
We spoke to Nicky from Westlife on twitter,
models arrived, lenses were at the ready and cameras charged for our SS13 press lookbook photoshoot,
we’ve started thinking about Christmas,
Steph our social media assistant bought a winter wooly hat,
Blogger Jade tweeted a picture of her goodybag and
The Superdry Philippines Facebook page launched!
The Best Of: Superdry at #VFNO
London was alive with the most stylish superstars, the most chic of shoppers and the biggest fashion-obsessed community last night for what was Vogue’s Fashion’s night out 2012.
Our orange-clad team of style advisors were out and about on London’s famous Regent Street, inviting the masses to become the first to see our brand new AW12 collection and witness the premiere of our new denim range, all backed up by Dion, our in-house Regent St. denim expert.
our VIP guests, which included Price Cassius, A La Male, Jai’me London Boy and Bunnipunch to name a few, were then invited into the Superdry spa where hair stylists to the stars and Make up experts Tommy Guns and Filthy Gorgeous London were giving away complimentary dry styling, manicures and airbrush makeup sessions.
Drinks were on hand courtesy of Corona Extra and the Superdry Social media team were on hand, tweeting and blogging live all night to bring you all the action as it happened, from what was the biggest and best FNO to date.
If you want to join in the conversation, check out the #FNO official hash tag on Twitter or Like us on facebook to see all the “best of images” from the night
Superdry at Vogue Fashion’s Night Out #VFNO
It’s officially less than a week until we team up with Vogue for their ‘Fashion’s night out’ event in London, celebrating all things fashion.
Kicking off at 6pm and ending around 11pm in our flagship store on Regent Street and in our store in Westfield London City, we’ll be celebrating the launch of our AW12 collection and showcasing our new range of premium denims!
But that’s not all! In true Superdry-style we’lll be bringing you some great offers, competition, giveaways and a bit of free pampering courtesy of Tommy Guns’ Salon and Filthy Gorgeous London!
Superdry x big chair project
We’ve teamed up with celebrity chef and long-time Superdry fan, Jamie Oliver, for his Big Chair Project!
Some of the most famous designer from the fashion, design and art world were asked to customise a Fritz Hansen Ant Chair all in the name of raising awareness of the Better Food Foundation and we were excited to be one of them!
Six chairs from the collection have been picked at random to be part of the BIG lottery – buying a lottery ticket for £5 you’ll be entered into a draw to win the chair of your choice and our “superseat” is one of the six!
Simply go to the big chair website and buy a ticket. All profits raised go directly to the Better Food Foundation. The lottery closes at midnight on the 12th October, so act fast!
Superdry X Ministry of Sound at Cabot Circus
Last Saturday we announced our arrival in Bristol’s Cabot Circus with an unforgettable in-store launch event with our friends from Ministry of Sound. We sent our PR Intern Kathleen down to get involved and see what was going on!
“After a 6am alarm call we hit the road, reaching Bristol at around 8am. It was all hands on deck as we unloaded the iconic photo wall and posed for a few cheesy team photos with the store staff – just to make sure all the equipment was working properly, honest!
Coffee flowing, moral boosted and spirits high, Superdry Cabot Circus was ready and waiting to welcome the queue of fans that had already started forming outside. These we’re the eager fans who wanted to be the first to get their hands on a tee-in-a-tin in our exclusive giveaway. Customers also had the chance to win one of our famous leather jackets in an exclusive launch competition, too!
Ministry of Sound’s DJ R3WIRE manned the decks throughout the day, playing his trademark mix of bass and beats to entice passers-by and raise the roof in true Superdry style. They even had copies of their hottest mixes to give away to customers as a souvenir of the event!
The photo wall went down a storm, drawing in Superdry fans posing with their purchases – our hoods and sweats seemed to prove very popular. Check out our Superdry Facebook page to see all the snaps from the day by our very own in-store photographer; if you spot yourself, tag yourself! If you couldn’t make it though, follow our ‘Superdry HQ’ Instagram feed to see the best bits captured throughout the day.
Or go one better; see the new striking store for yourself and give Superdry Cabot Circus a visit!”
Nice one Kathleen – we’ll be sending you out for the next one, too!
Superdry + Timothy Everest Launch Party
Super Spies, Bank Robbers, San Franciscans, and Country Rebels took over the entire 3rd floor of Superdry International for the official announcement of the Superdry + Timothy Everest Sebiro Collection.
Friday night saw the official launch of the collaboration, and in the company of industry heads from both sides of the atlantic, we announced to the world our direction for SS13.
The event launch kicked off at around 6pm, with plenty of people already inside, but that was just a fraction of what was to come.
The velvet rope was opened to a crowd of Menswear fashion press and VIP guests that included member of the fashion elite, Suzy Menkes, GQ’s Robert johnson, the BFC’s very own Dylan Jones & Caroline Rush, as well as menswear bloggers Prince Cassius, Kenny Ho, The Style King and JaimeLondonBoy.
The twitterati were all busy live tweeting the event, as were we, and you can see just some of the chat here.
It wasn’t just the fashion press that were impressed either! In true Superdry style, Jamie arrived in the Superdry Morgan 3 Wheeler to have a chat with Superdry’s very own Julian Dunkerton and James Holder, and to meet the other name behind the collaboration; Timothy Everest!
Events like this don’t come around very often, but we can guarantee you’ll be hearing a lot of noise about the Sebiro Collection over the coming months!
Superdry + Timothy Everest.
Designed exclusively for Superdry by contemporary British Tailor Timothy Everest, the Sebiro capsule-collectionn is a trans-season collection of core wardrobe staples, which marry the very best in British innovation with the highest levels of design and creativity.
The launch range has been devised with four key characters in mind: the Super Spy, The Bank Robber, The San Franciscan and The Country Rebel and will be previewed exclusively at Superdry International; our world flagship store on London’s Regent Street, on June 15th.
The event, part of the British Fashion Council’s London Collections, will take place between 6 – 8pm to a VIP audience including many of the UK’s leading fashion editors, bloggers, photographers and fashionistas.
We’ll be live tweeting throughout the presentation, so join in with the conversation! Head to the Superdry Twitter page or follow or reply to us using the Superdry #SDTE and #LondonCollections hashtags. See you there!