It’s officially less than a week until we team up with Vogue for their ‘Fashion’s night out’ event in London, celebrating all things fashion.

Kicking off at 6pm and ending around 11pm in our flagship store on Regent Street and in our store in Westfield London City, we’ll be celebrating the launch of our AW12 collection and showcasing our new range of premium denims!

But that’s not all! In true Superdry-style we’lll be bringing you some great offers, competition, giveaways and a bit of free pampering courtesy of Tommy Guns’ Salon and Filthy Gorgeous London!

Follow us on Twitter to find out what we’re doing throughout the event and join in with the conversation on the live #VFNO hashtag.

  • Facebook
  • Twitter
  • StumbleUpon
  • del.icio.us
  • Reddit
  • Digg
  • email

We’ve teamed up with celebrity chef and long-time Superdry fan, Jamie Oliver, for his Big Chair Project!

Some of the most famous designer from the fashion, design and art world were asked to customise a Fritz Hansen Ant Chair all in the name of raising awareness of the Better Food Foundation and we were excited to be one of them!

Six chairs from the collection have been picked at random to be part of the BIG lottery – buying a lottery ticket for £5 you’ll be entered into a draw to win the chair of your choice and our “superseat” is one of the six!

Simply go to the big chair website and buy a ticket. All profits raised go directly to the Better Food Foundation. The lottery closes at midnight on the 12th October, so act fast!

To see what else the big chair project are doing, join in the conversation over on their Facebook and Twitter pages.

  • Facebook
  • Twitter
  • StumbleUpon
  • del.icio.us
  • Reddit
  • Digg
  • email

Last Saturday we announced our arrival in Bristol’s Cabot Circus with an unforgettable in-store launch event with our friends from Ministry of Sound. We sent our PR Intern Kathleen down to get involved and see what was going on!

“After a 6am alarm call we hit the road, reaching Bristol at around 8am. It was all hands on deck as we unloaded the iconic photo wall and posed for a few cheesy team photos with the store staff – just to make sure all the equipment was working properly, honest!

Coffee flowing, moral boosted and spirits high, Superdry Cabot Circus was ready and waiting to welcome the queue of fans that had already started forming outside. These we’re the eager fans who wanted to be the first to get their hands on a tee-in-a-tin in our exclusive giveaway. Customers also had the chance to win one of our famous leather jackets in an exclusive launch competition, too!

Ministry of Sound’s DJ R3WIRE manned the decks throughout the day, playing his trademark mix of bass and beats to entice passers-by and raise the roof in true Superdry style. They even had copies of their hottest mixes to give away to customers as a souvenir of the event!

The photo wall went down a storm, drawing in Superdry fans posing with their purchases – our hoods and sweats seemed to prove very popular. Check out our Superdry Facebook page to see all the snaps from the day by our very own in-store photographer; if you spot yourself, tag yourself! If you couldn’t make it though, follow our ‘Superdry HQ’ Instagram feed to see the best bits captured throughout the day.

Or go one better; see the new striking store for yourself and give Superdry Cabot Circus a visit!”

Nice one Kathleen – we’ll be sending you out for the next one, too!

  • Facebook
  • Twitter
  • StumbleUpon
  • del.icio.us
  • Reddit
  • Digg
  • email

We’ve arrived a bit late to the Pinterest party here at Superdry, but we’ve just launched the official Superdry Pinterest page!

It’s early days yet, so there’s not much on there, so if you have any suggestions on what you’d like to see, drop us a comment or 3 on our Facebook page.

Follow Me on Pinterest

  • Facebook
  • Twitter
  • StumbleUpon
  • del.icio.us
  • Reddit
  • Digg
  • email

Super Spies, Bank Robbers, San Franciscans, and Country Rebels took over the entire 3rd floor of Superdry International for the official announcement of the Superdry + Timothy Everest Sebiro Collection.

Friday night saw the official launch of the collaboration, and in the company of industry heads from both sides of the atlantic, we announced to the world our direction for SS13.

The event launch kicked off at around 6pm, with plenty of people already inside, but that was just a fraction of what was to come.

The velvet rope was opened to a crowd of Menswear fashion press and VIP guests that included member of the fashion elite, Suzy Menkes, GQ’s Robert johnson, the BFC’s very own Dylan Jones & Caroline Rush, as well as menswear bloggers Prince Cassius, Kenny Ho, The Style King and JaimeLondonBoy.

The twitterati were all busy live tweeting the event, as were we, and you can see just some of the chat here.

It wasn’t just the fashion press that were impressed either! In true Superdry style, Jamie arrived in the Superdry Morgan 3 Wheeler to have a chat with Superdry’s very own Julian Dunkerton and James Holder, and to meet the other name behind the collaboration; Timothy Everest!

Events like this don’t come around very often, but we can guarantee you’ll be hearing a lot of noise about the Sebiro Collection over the coming months!

  • Facebook
  • Twitter
  • StumbleUpon
  • del.icio.us
  • Reddit
  • Digg
  • email

Designed exclusively for Superdry by contemporary British Tailor Timothy Everest, the Sebiro capsule-collectionn is a trans-season collection of core wardrobe staples, which marry the very best in British innovation with the highest levels of design and creativity.

The launch range has been devised with four key characters in mind: the Super Spy, The Bank Robber, The San Franciscan and The Country Rebel and will be previewed exclusively at Superdry International; our world flagship store on London’s Regent Street, on June 15th.

The event, part of the British Fashion Council’s London Collections, will take place between 6 – 8pm to a VIP audience including many of the UK’s leading fashion editors, bloggers, photographers and fashionistas.

We’ll be live tweeting throughout the presentation, so join in with the conversation! Head to the Superdry Twitter page or follow or reply to us using the Superdry #SDTE and #LondonCollections hashtags. See you there!

  • Facebook
  • Twitter
  • StumbleUpon
  • del.icio.us
  • Reddit
  • Digg
  • email

Superdry have collaborated with historic English shoemaker, Cheaney & Sons to launch a classic collection of traditional Cheaney brogues with a modern Superdry twist.

Exclusively available in our Flagship Regent St. store and online now (in extremely limited sizes!), each hand-crafted shoe showcases incredible quality and attention to detail, creating fine footwear and timeless classics.

Currently available are the Brogue Boot, Tamar Boot and the Avon Shoe – all made with real leather insoles with a gold leaf labelling. With this amount of detail to the inside of each shoe, we added a similar touch to the outside with heavily burnished toe and heel counters for that suit-ready style.

  • Facebook
  • Twitter
  • StumbleUpon
  • del.icio.us
  • Reddit
  • Digg
  • email

We’ve just had time to recover from the Cheltenham Design Festival and boy was it a good one!

Kicking off on Friday, the Superdry exhibition was all set up and it didn’t disappoint. Our in-house graphic designer, Richy Baldwin, was in attendance on Friday and brought along delights from his own collection of inspiration.

Old vintage drink cans, posters and signs from his personal archive were on display along with the story of Superdry and boards with the evolution of the Superdry designs.

Lucky visitors had the chance to ask Richy about his work and what gets his creative juices flowing. Swatches and a collection of the first Superdry graphic tees were all on display for fans and budding designers to see the whole process behind design.

The Festival ran for the whole weekend with talks from other guests covering the use of technology, social media, animation, the future of design and the design of the Morgan 3 wheeler! It was a great success for the first Design Festival in Cheltenham and we look forward to the next!

  • Facebook
  • Twitter
  • StumbleUpon
  • del.icio.us
  • Reddit
  • Digg
  • email

The team here at Superdry head office is looking forward to this weekend where the Cheltenham Design Festival kicks-off on Friday at the Parabola Arts Centre.

The first of its kind, the Cheltenham Design Festival gathers creative thinkers from a wide range of disciplines to debate and explore the future of design.

As the hometown and base for the brand, Superdry CEO Julian Dunkerton is the patron for the event. We’ll be exhibiting at the Design Festival, where you can discover how the brand has evolved since its conception in 2003. Our very own in-house graphic designer, Richy Baldwin, will be in attendance on Friday to talk through his designs which grace all our hoods and tees. Come down and meet us and learn about the anatomy of a Superdry t-shirt!

If that’s not enough, Malvern’s Morgan Motors will also be presenting at the Festival where the Superdry Morgan 3 Wheeler will be on display. Don’t miss Morgan’s Chief Designer Matthew Humphries’ talk about the creation of the 3 Wheeler on Sunday, 22nd April.

For full information, visit the website. Hope to see you there!

  • Facebook
  • Twitter
  • StumbleUpon
  • del.icio.us
  • Reddit
  • Digg
  • email

This week the Superdry AW12 press day was held at The House of St Barnabas in London’s Soho square! Showcasing the key looks for the next season to fashion editors, we were excited to set-up outfits and displays which our designers have been busy creating over the past months.

Our classics have been reworked, taking our existing collection to a new direction. Durable and hard-wearing outerwear along with fresh cuts and prints are all to look forward to for AW12!

Check out our pics from the day – the Superdry cupcakes on offer were especially popular!

  • Facebook
  • Twitter
  • StumbleUpon
  • del.icio.us
  • Reddit
  • Digg
  • email