We’ve been following the rise of Team UK Youth cyclist James Lowsley-Williams for a while and were delighted to see James getting even more recognition with a mention in leading Cycling publication Cycling News.

We last caught up with Superdry-sponsored James back in February after a vigorous three week training camp in Florida. It’s great to see how far he has come in such a short time and how his career is progressing. Merging talent, hard work and some legendary mentors (Magnus Backstedt and former Formula One World Champion Nigel Mansell), James is now part of Team UK Youth, and, as he explains to Cycling News, plans on working his way up the team pecking order.

And not wanting to let James get away without talking telling us a little more about him, we asked him a few quick-fire questions, with Twitter-like answers of 140 characters or less. (We are a Social Media team after all!)

Are you a street shopper or and online buyer?

I shop on the street as I like trying clothes on.

What’s your essential item of clothing?

Living in England, a good hoodie or nice jacket.

What has been your proudest career highlight

Probably coming in the top 5 in the National Track Championships competing with Olympic and World Champions.

What’s your favourite mobile app?

You can’t go wrong with angry birds when you do a lot of travelling. It’s a great time killer.

What are you looking forward to over the next six months?

The hot weather training camps and the forthcoming big races abroad. 2013 is going to be a great year. I cant wait!

What’s your typical day-off outfit?

Some good Superdry joggers and a T-shirt (comfy and relaxing).

Who is your hero?

My grandfather. He really is amazing and he wants me to ride the Tour de France so he can get a Winnebago and follow; visiting all the nice restaurants.

That’s all for now, but thanks James. We’re looking forward to catching up later on in 2013!

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WOW! What a year it’s been.

The new year celebrations had barely come to an end before we announced the grand opening of our first store in South Africa and invited our fans to carry on the party and join us at the opening.

This was quickly followed by a trip to Germany to showcase our AW12 collection to the forward thinking fashionistas at Bread and Butter, Berlin!

Amongst all the globe-trotting, we didn’t forget about our newly-opened international flagship store at home in London, as this was soon to be the home to our SS12 collection. (we were getting a bit TOO fed up of the grey and wet winter period so couldn’t wait for a bit of colour!)

With SS12 and accessories in mind, our new range of coloured nail paints, men’s fragrances and optics frames landed both in-store and online, and brought the finishing touch to any kind of look. Our ‘Officer’ frames even won the title of “frame of the year 2012″ at the optician awards – something we’re extremely proud of but don’t want to brag about!

As our fans were getting excited about their summer holidays, we showcased our AW12 collection to the UK’s fashion press at St Barnabas in London’s Soho Square to give a sneak peek into the direction we were heading later on in the year. Tommy Guns’ salon opened its doors in the lower ground floor of our Regent St store and we celebrated the best way we know how – by throwing a huge party  with our our friends from GQ, FHM, Mens Health, Company, Cosmo and Elle to name but a few!

June was a huge month for us at Superdry as we launched our exclusive footwear collection with Joseph Cheaney & sons, but also collaborated with ex saville row bespoke tailor Timothy Everest. The First store in Colombia opened its doors to fans in the south American country and our Superdry morgan 3 wheeler dashed across the states in the Gumball 3000 *phew!*

We also added a few new names into our “Celebs wearing Superdry” roster as Thor actor Chris Hemsworth was spotted out and about in our Brad leather jacket and academy boots and Rita Ora looked fab in our denim shorts on the cover of Notion magazine. The Saturdays beauty Frankie Sandford was spotted in a pair of our Standard Super Skinny Denims on a hot (yeah, we couldn’t believe it either!) day in London. We were nominated for 3 (yes 3!) company fashion awards! – Thanks for the love #superfans! We created a “superseat” to raise money for Jamie Oliver’s Better food foundation and showed our fashionable faces at Vogue Fashions night out in both Westfield and our Flasgship store in London.

Manchester United football legend Rio Ferdinand spent some time at our flagship store and went for a spin around central London in our branded Morgan 3 wheeler, the Olympics began on our home turf and we backed Team GB all the way to the medal tables, we also caught up with James Lowsley Williams to see who inspired him and how his UK youth pro team was getting on – what a great year to be an athlete!

Yummy mummy Fearne Cotton was spotted in our Tassel Cardigan on the way to the BBC Radio 1 studios, our favourite crazy extreme sport loony, Felix Baumgartner wore one (of his many) Superdry tees just hours after jumping from the edge of space! We said goodbye to Dave, Sam and Jake, our student ambassadors after a busy (and very loud) 8 weeks of interning and we congratulated our sponsored Moto GP2 driver Marc Marquez on winning the season! (and Superdry Steph – our social media assistant celebrated her 23rd Birthday!)

Regent Street was once again where it was at early December for our student lock-in. Joined by Ministry of Sound, we toddled off to London to mingle with Students, and we even saw beauty Pixie Lott earlier in the day mooching through the rails of the store! (good choice, Pixie!) The Philippines had a fantastic launch event in Manilla and started as they mean to go on! We rubbed shoulders with celebrities in Liverpool for the MOBOs and fell in love that bit more with the talented Emeli Sande. We threw yet another event in the form of our SS13 press day upstairs in our Regent Street store with some fabulous celebritys, bloggers and magazine editors to show off what we have to offer next season. TOWIE’s Lydia bright instantly fell in love with our tassle cardi and Chip diddy chip couldn’t put down our brad leather jacket! X Factor judges Nicole Sherzinger and Tulisa were both spotted in Superdry! Tulisa paired her stacker classic hood with a pair of denims, and Sherzy went casual in a pair of joggers and a hood and our fishermans beanie on a seperate time when visiting our flagship store. We showed our new range of make-up off to the beauty press and have been recieving a lot of love for the lipsticks, lip glazes and eye shadows to name a few! (And Superdry Carl, our Social Media Co-Ordinator celebrated the last of his 20′s!)

So here we are, into December and it feels like a crazy year having it all wrapped up. Recently, Lawson can’t get enough of their Christmas knits or leathers, Chris Hemsworth still loves his academy boots and Rhys Ifans is another fan of our leathers and we’re getting excited about christmas. We’ve been donning our cable knit beanie, cosy coats and fairisle mittens to bear the cold.

As always, we’ll keep you updated with everything that goes on here at SDHQ, but we wish all of our fans a super Christmas and a brilliant new year.

Here’s to 2013!

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Luxe.

The very name conjures up the image of finesse. The image of exquisite hand-detailed embellishment, unrivalled attention to detail, romantic crinolines and uncompromising silhouettes.

Born from a fresh and innovative British designer outside of the Superdry stable, Luxe is a range that gives femininity the edge, by way of a premium capsule collection juxtaposing extravagant dresses with luxurious loungewear.

But what truly elevates LUXE is the time, the craftsmanship and the inspiration that has gone into the curation of each piece; all hand embellished with locally sourced sequins and beads from the very place that inspired the collection.

Highlights include the Debutante dress – a classic sequinned silhouette with beaded neck and arm garniture; The Prom Dress – strapless with hand-sewn sequins and flared skirt, and the Academy Dress – A sleeveless jersey dress that effortlessly emphasises a hand-embellished beaded neckline and pleated waistline.

The aforementioned luxurious loungewear, comprised of hoods, tops, crews and more are the LUXE wardrobe staples. All pieces were put through various processes to compliment the beading and give a super-soft under hand feel.

The line, designed exclusively for women, is a true showcase of affordable luxury this party season and is available across 34 stores nationwide and online at superdry.com.

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The Dutchess of Cambridge’s sister is no stranger to Superdry – earlier in the year, she was spotted in a pair of our denims looking oh-so-fabulous in Central London.

Pippa, whilst visiting pregnant Kate with brother James, was seen wearing our now sold out Classic Mackintosh in Stone. Never fear though, you can still get her look in our Vintage City Mac.

She paired the jacket with a pair of boots similar to our Roper Boots and an oversized leather handbag.

Images courtesy of Daily Mail

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2013 will be a beautiful year for Superdry as we’re set to officially expand our existing beauty line with an incredible range of premium cosmetics!

Unveiled to the world’s beauty and fashion press today (Thursday 30th November 2012) our all-encompassing collection is set to feature all the products you’d expect from a beauty collection; including eye shadows, blushers and bronzers, mirrors, tweezers and a nail refinery kit.

We couldn’t help but bring all our fans the news and it’s certainly something we’re excited about!

The real question is…..can you all wait until February 2013 to get your hands on it?!

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It’s that time of year again where we’re thinking about Christmas and getting those all important gifts under the tree.

We know how hard it can be to find the perfect gift, so look no further than our his and hers gift guide. For your secret santa presents to finding the one you love that special something – we have it covered.

We have the perfect stocking fillers and the products you all know and love to keep you warm this winter, including our collection of gloves, hats, scarves and snoods – A great present for a cold winters day.

Want to show that special someone you care? Why not check out or winter knits or our new women’s and men’s fragrances? They’re bound to put a smile on their face.

Wether you’re looking for the perfect pressie, secret santa gift, stocking filler or fancy spending some money on you (it is the giving season after all!) you can find it all under one roof at Superdry!

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Phew! What a week we’ve had!

We hosted our SS13 press day upstairs in our Flagship store on Regent Street where we were joined by celebs like Luke Evans, Anna Friel, and Lydia Bright to name a few! Check out all the pics on Facebook and see what we got up to on Twitter

We won an award last night at the Golden Bridge Awards in London – Huge thanks to our Belgium fans – This one is for you!

We officially go home in the dark and we’re not enjoying how cold it is! We’ve been putting on our knitwear to keep cosy in the studio!

Our new range of watches are now available in-store and online!

It’s officially just over a month ’till Christmas and some of us have started buying pressies!

We’re off to write our Christmas lists, have a great week!

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What another exhausting week here at Superdry HQ.

All of our student lock-ins are finished, and we want to say another huge thank you to everyone that attended them. From Glasgow to Croydon, we had a blast!

More of our AW12 accessories hit stores and superdry.com recently. To see what gifts you can get your hands on for him or for her, head over to our gift guide.

Amy, our PR Manager, headed to the MOBOS last weekend and rubbed shoulders with the musically gifted (and a few other celebs, too!)

Our new store in Leeds has opened. You can find us in White Rose Shopping Centre!

The weather is getting increasingly colder, so we’ve layered up with our thick knits and jackets. brrrr!!

If you head over to Twitter before 5pm, you can be in with a chance of winning a signed Emeli Sande tee!

Andy (One of our talented designers) had some great news to share with us!

If you missed the offer in last week’s Metro, you can still download the voucher to get a free Superdry tee when spending over £50 in our Regent Street store!

The guys here have started to grow a mo for Movember. We’re retweeting the best pics throughout the day on twitter, so get yours in if your participating!

The lovely Pixie Lott popped in to our flagship Regent Street store to say hello and pick up some winter knits recently

We have a new member of the Social Media Team! A huge welcome to Ross, the new social media manager.

Chris got some more headphones..Nice one Chris!

Alex, our photographer won £50..Drinks on him!

Our PR girls are hosting the SS13 press day next week in London. Stay tuned for more info!

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After a difficult year full of ups and downs, the Superdry sponsored moto 2 rider Marc Marquez has been officially crowned the moto 2 World championship!

Marquez started the race in third place, but had his sights set on getting to the front of the pack. He was the leader during the firsts laps but on the third one his on-track rival, Pol Espargaró just beat him to the front. Twist after twist, corner after corner, marc Marquez was doing all he could to stay in first place!

With the championship at stake Marc knew he had to play it safe. then, out of nowhere, on the last corner overtook Redding achieving the third position on the Gran Prix of Australia and celebrated top spot on the podium.

We think this is a fantastic achievement for the 19 year old, and are proud to have been behind him every step of the way.

We can’t wait to see you on the Moto GP circuit and everyone from Superdry wishes you the best of luck!

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It only feels like yesterday when we woke up to a bleak Monday morning. Now we’re here again, happy friday all! TGIF.

There’s been far too much to write about in today’s Friday Skive, so we had the office intern delve through the bumph and bring out the best bits…Enjoy!

Our competition launched on Facebook where you and a 2 of your VBFF’s can win a years worth of superdry!

Its been a massive week here at Superdry HQ with 14 student events(!!!) and still more to come.

We reached 600,000 Facebook fans (Thanks for the love!)

There’s been a lotta love for our new fragrances from the likes of Dolce vanity and Topaz and May.

No cake! :( – Carl forgot the shortbread!

Carl (social guy) ordered Steph’s (social girl) birthday prezzie (what do you think it could be? – tweet us with your answers)

Carl bought a gopro and hasn’t put it down ever since – look out for videos soon!

Dionne Bromfield wore our denims

Fearne Cotton was featured in Company magazine wearing our Tassle Cardigan out and about on a chilly morning in London

Until next time…

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