Yesterday marked the grand opening of our ‘Flagship Store of the North‘ right in the heart of the brand new shopping destination, Trinity Leeds.

Leaving in the dark at 5.30am, (until yesterday we didn’t know that time even existed!) we packed the photography equipment and hit the road to join the huge crowds of people waiting to enter the shopping centre at 10am, and we were almost swept off our feet in the excitement of happy shoppers!

The Superdry store, which can be found on the Lower ground floor via the Albion Street entrance, is a whopping 16,000 square feet and our biggest store outside of london. with those figures you can see how it’s been dubbed our flagship of the North!

It features our brand new SS13 collection, summer-ready accessories including hats, sunglasses and flip-flops and all the classic Superdry pieces that you all know and love.

Decked out in a similar aesthetic to Superdry International, our global flagship store on London’s famous Regent Street, you’ll find a huge TV screened video wall, sleeper-mounted railway carriages and custom built changing rooms.

Were you at the grand opening? Did you pick up an exclusive Superdry ‘Tee in a tin?”

Join in the Trinity Leeds convo over on our Facebook page!

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From blazers to chinos, if you’re going green this Sunday, we have it covered.

Our key pieces include the classic pique polo, super skinny cords, low arm hole vest and the Timothy Everest tie if you’re looking for that subtle bit of emerald-isle inspired detail.

Available now in-store or online.

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Sports luxe is a key trend this season and you needn’t look any further than Superdry to find the pieces you’ll need to have your fashion foot forward this summer.

Our staple piece for women, the Jofi boot, can be dressed up with our scoop back maxi or down with some joggers for that all-important sport-chic look. Add a pair of super series and an orange label hood over a basic body con dress for a casual daytime look. Accessorise your outfit with one of our brightly coloured scuba watches and brighton tote bag for the finishing touch.

The sports-luxe trend isn’t just for us girls. Your man can also achieve the look by pairing joggers with a simple heritage grandad top.

The men’s hero piece, the pop colour zip hood, can be paired with almost anything, so get him to throw on a zip through cagoule over his outfit and he’ll be ready to go.

For the ideal finishing touch, we ‘re loving the montana rucksack (for gym(!) wear), super series lo top and compound sport watch.

What do you think of the sports-luxe trend? Let us know on our Facebook page

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If you haven’t already seen over on our Facebook page, we’ve been asking for your beauty questions to put forward to our in-house Make-up artist, Natasha.

We managed to grab 5 minutes with Natasha, and ask her your beauty woes…

here’s what she had to say!

“What key pieces would you recommend from the Superdry beauty collection?”

Natasha: Personally, I  love the highlighter and blushers. But the chunky eye marker is my favourite. It looks like a felt tip pen but goes on like a liquid liner –  fab!

“I’m looking for something perfect for a saturday night in town – what would you recommend?”

Natasha: The eyeshadow duo in blackboard/fog teamed with our kohl pencil and mascara look great together. These are perfect for creating a smoky eye look ideal for the weekend!

“I have blonde hair and pale skin, what lip glaze colour would best suit me?”

Natasha: The good thing about the lip glaze is they are transparent and give a lovely glossy finish. But try the Rose Pink for a subtle hint of colour in the daytime.

“What are your key Superdry Beauty pieces that you use when preparing a model for a photoshoot?”

Natasha: I use all of it! But my key item is the blusher in burnt coral. I also love to use the lip paint in Electric pink for a pop of colour!

“I’m looking for an everyday look. What would you use for that?”

Natasha: Try the highlighter on your cheekbones for a dewy finish. Pair with our rapture pink blusher, mascara and finish off with the sweet peach lip glaze!

“Would i use your lip fix like lip balm?”

Natasha: Yes, lipFix is great for sorting out chapped lips – it leaves the lips soft and moisturised.

“What are your top 3 tips of make-up?”

1. Apply a little lip fix when you start your make-up then go on to do everything else. When you come back to do your lipstick you’ll find your lips nice and soft!

2. Add a bit of the highlighter down the centre of your nose and forehead to add a dewy finish to your skin. If you pop a bit on your cupids bow it will make your lips appear fuller, too!

3. If you don’t feel like wearing a full on red lip, try dabbing on our rebel red lip paint for a subtle look!

“How do i make my small eyes look bigger?”

Natasha: Oooh, good question! Stay away from dark colours. Try our powder rose eyeshadow, or if you really want your eyes to pop go for secura blue eye shadow shade. It’s such a big shade this season!

“Do you style your make-up around what you wear? How do i do this?”

Natasha: Most days yes, but i tend to go with what mood i am in! If i am feeling bright and playful i love to wear electric pink lip paint. If i don’t feel like wearing much make-up i put on a little eyeliner with lipglaze. I say it’s always best to go with how you feel that day!

“What was the first thing you wanted to play with when you saw the Superdry Beauty?”

Natasha: The eye marker – it looks like a felt tip pen.

“What is your favourite brand of make-up?”

Natasha: Superdry of course!

Thanks Natasha! If you have any questions, let us know over on Facebook or Twitter!

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Have you ever found yourself thinking: “What would I buy with a £500 voucher from Superdry?”

Bijal Jaffer, our recent ‘win £500 worth of Superdry vouchers’ competition winner found herself thinking just that!

When asked what she picked up, Bijal told us: “I bought all the things I needed…  a jacket, a winter coat, two knitwear jumpers and a couple of tops! I would have bought more, but used the rest for my husband  who bought a jacket, joggers and a hoodie! I think he was more excited than me!”

And in true Superdry-style, we also threw in personal shopper experience, too!

“My experience in the store was great! And was a great big store for everything I needed!  Having a personal shopper was the best.  I felt like a celebrity with lots of money!”

If you want to follow in Bijal’s footsteps and win a £500 Superdry shopping voucher (who wouldn’t!) simply head over to Superdry.com and sign up for our newsletter!

And if you’re feeling really REALLY lucky, why not enter for a chance for you and five friends to win a five-day trip to Miami, too!

Bijal added: “You won’t be disappointed if you win and you never know… It could be you who wins next time!  Thanks Superdry!”

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It’s been a while since we last caught up with Danish TV host Lisbeth Østergaard, so we were happy to see her rocking Superdry in her feature in the Danish magazine “Alt for damerne.”

it’s not the first time Lisbeth has been showing the love for her Superdry Checker flag tin-tab hood – she was seen wearing at the London 2012 Olympics last year!

I guess when you get a hoodie you love you never want to take it off!

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Exciting things were happening at our store in One New Change shopping centre last Friday – we invited two nail technicians to join us for an afternoon to treat and pamper some lucky Superdry fans!

Our nail bar was jam-packed throughout the day as we got to show off both our spectrum of nail paints and our new Superdry Beauty range.

Customers were also treated to a look at our new SS13 collection while they were being pampered!

…What a great way to spend an afternoon!

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Party in the city where the heat is on, all night on the beach till the break of dawn. Welcome to Miami, Bienvenido a Miami!

That’s right. Superdry are giving you and 5 friends the chance to win a week-long party in Miami that includes return flights,  a 5 night stay in a private villa, a Miami Party Pass with unlimited entry to top miami clubs, a Biscayne Bay cruise AND a $1000 VIP shopping spree at Superdry Miami, located at the heart of Miami Beach!

To be in with a chance of winning, first pick your jaws up off the floor (we know, it’s an amazing prize – we were tempted to go ourselves!) and enter over on our Facebook page.

Just remember to keep your fingers crossed!

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We’ve been waiting for a bright and sunny day to tell you our news, but we couldn’t wait any longer!

Our Spring Summer 2013 collection is now in-store and online.

We’ve taken our men’s and women’s classics that you have come to love and injected a Spring/Summer aesthetic to get you ready for when the weather finally warms up.

Let us know what you think about the collection on our Facebook page

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Like Superdry, ICEHOTEL in Jukkasjärvi, Sweden is driven by inspiration and creativity; something that played a huge role in our decision to choose it as a location for our winter competition.

Located within the Arctic Circle, deep in Sweden’s tundra, you and a friend could win an unparalleled ICEHOTEL experience with activities such as the chance to ride on a snowmobile, trying your hand (or chainsaw) at ice sculpting and the potential to see the breathtaking aerial light show that make up the Northern Lights.

And of course, who would forget the hotel itself.

We were lucky enough to secure an interview with Arne Bergh, the Creative Director of ICEHOTEL and a member of the Art and Design Group at ICEHOTEL since the early 1990s. Arne is one of the major players behind developing the design, architectural and building techniques that have enabled ICEHOTEL in Jukkasjärvi, Sweden to remain best in class.

Superdry asks the questions:

Superdry (SD): “The idea of having a hotel made entirely of ice is pretty out there. Were there initial concerns that the idea might be too unique?”

Arne Bergh (AB): “I would say it is the opposite. Every year, ICEHOTEL is reinvented with a unique look and feel to it and that is what keeps us being innovative and carrying on pushing the boundaries of what can be done with ice and snow.”

SD: “Talk us through the design process. From inception each year, how many people are involved and how long the ICEHOTEL takes to build from conception to fully operational hotel?”

AB: “In March and April we harvest the ice from Torne River that we will need for next year’s ICEHOTEL. 5000 tonnes of ice are stored indoors over summer in minus six degrees Celsius. In October we start building and in November artists arrive from all over the world to build their design concept sketches. About 100 people – artists, builders, light engineers and ICEHOTELs Art & Design Group work intensely over about seven weeks until the ICEHOTEL stands ready to open the doors to its first guests in the beginning of December. It remains open until mid-April when it melts back to the river and we return what we’ve borrowed to Torne.”

SD: “How much ice is used to build ICEHOTEL?”

AB: “1,000 tonnes of Torne river ice and 30,000 cubic meters of “snice” – a blend between snow and ice that we make using Torne river water and snow cannons. It is more solid and stronger than snow but has better insulating properties than ice. The snice is what we use to make the vaults and corridors.”

SD: “Every year completely bespoke rooms are constructed – can you give us a flavour of some of the designs for the hotel this season?”

AB: “Contrasts! We never use a theme for designs at ICEHOTEL – the focus is on using Torne river ice as an art material. This year we have some galactic inspired suites – one with UFOs landing in the Arctic Taiga forest with the Northern Lights sweeping the sky above, and one that looks like the interior of a spaceship. We have one with raindrops and a minimalistic French cubic design. One suite gives the impression you are standing inside the belly of a blue whale. New for this year are the Northern Light suites which are designed in-house by ICEHOTEL artists. They are light installations simulating the Aurora Borealis across the ceiling of the room, so you can lay in bed and look up at the lights.”

SD: “Like a graffiti artist, whose work is notoriously short-lived, is there any sadness that such beautiful and time-consuming designs will melt and vanish after only one season?”

AB: “I don’t see it that way. In my view that is what keeps it interesting, and also it means that you can continue to push yourself and try new ideas – like the northern Light suites this year for example.”

SD: “ICEHOTEL promises an experience like no other. Can you give a flavour of what people staying in ICEHOTEL can expect through the course of their stay?”

AB: “I think the pre-conception people have of what a night in a hotel made of ice and snow might be like is very different to the experience they have once they’re there. What I’m often told is that it is not as cold as people expect, and that the experience is quite surreal because it is so quiet and tranquil in there.”

Thanks Arne!

The competition ends soon; so enter now to be in with a chance of winning this once-in-a-lifetime ICEHOTEL experience!

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