Luxe.

The very name conjures up the image of finesse. The image of exquisite hand-detailed embellishment, unrivalled attention to detail, romantic crinolines and uncompromising silhouettes.

Born from a fresh and innovative British designer outside of the Superdry stable, Luxe is a range that gives femininity the edge, by way of a premium capsule collection juxtaposing extravagant dresses with luxurious loungewear.

But what truly elevates LUXE is the time, the craftsmanship and the inspiration that has gone into the curation of each piece; all hand embellished with locally sourced sequins and beads from the very place that inspired the collection.

Highlights include the Debutante dress – a classic sequinned silhouette with beaded neck and arm garniture; The Prom Dress – strapless with hand-sewn sequins and flared skirt, and the Academy Dress – A sleeveless jersey dress that effortlessly emphasises a hand-embellished beaded neckline and pleated waistline.

The aforementioned luxurious loungewear, comprised of hoods, tops, crews and more are the LUXE wardrobe staples. All pieces were put through various processes to compliment the beading and give a super-soft under hand feel.

The line, designed exclusively for women, is a true showcase of affordable luxury this party season and is available across 34 stores nationwide and online at superdry.com.

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The Dutchess of Cambridge’s sister is no stranger to Superdry – earlier in the year, she was spotted in a pair of our denims looking oh-so-fabulous in Central London.

Pippa, whilst visiting pregnant Kate with brother James, was seen wearing our now sold out Classic Mackintosh in Stone. Never fear though, you can still get her look in our Vintage City Mac.

She paired the jacket with a pair of boots similar to our Roper Boots and an oversized leather handbag.

Images courtesy of Daily Mail

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2013 will be a beautiful year for Superdry as we’re set to officially expand our existing beauty line with an incredible range of premium cosmetics!

Unveiled to the world’s beauty and fashion press today (Thursday 30th November 2012) our all-encompassing collection is set to feature all the products you’d expect from a beauty collection; including eye shadows, blushers and bronzers, mirrors, tweezers and a nail refinery kit.

We couldn’t help but bring all our fans the news and it’s certainly something we’re excited about!

The real question is…..can you all wait until February 2013 to get your hands on it?!

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It’s that time of year again where we’re thinking about Christmas and getting those all important gifts under the tree.

We know how hard it can be to find the perfect gift, so look no further than our his and hers gift guide. For your secret santa presents to finding the one you love that special something – we have it covered.

We have the perfect stocking fillers and the products you all know and love to keep you warm this winter, including our collection of gloves, hats, scarves and snoods – A great present for a cold winters day.

Want to show that special someone you care? Why not check out or winter knits or our new women’s and men’s fragrances? They’re bound to put a smile on their face.

Wether you’re looking for the perfect pressie, secret santa gift, stocking filler or fancy spending some money on you (it is the giving season after all!) you can find it all under one roof at Superdry!

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Phew! What a week we’ve had!

We hosted our SS13 press day upstairs in our Flagship store on Regent Street where we were joined by celebs like Luke Evans, Anna Friel, and Lydia Bright to name a few! Check out all the pics on Facebook and see what we got up to on Twitter

We won an award last night at the Golden Bridge Awards in London – Huge thanks to our Belgium fans – This one is for you!

We officially go home in the dark and we’re not enjoying how cold it is! We’ve been putting on our knitwear to keep cosy in the studio!

Our new range of watches are now available in-store and online!

It’s officially just over a month ’till Christmas and some of us have started buying pressies!

We’re off to write our Christmas lists, have a great week!

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What another exhausting week here at Superdry HQ.

All of our student lock-ins are finished, and we want to say another huge thank you to everyone that attended them. From Glasgow to Croydon, we had a blast!

More of our AW12 accessories hit stores and superdry.com recently. To see what gifts you can get your hands on for him or for her, head over to our gift guide.

Amy, our PR Manager, headed to the MOBOS last weekend and rubbed shoulders with the musically gifted (and a few other celebs, too!)

Our new store in Leeds has opened. You can find us in White Rose Shopping Centre!

The weather is getting increasingly colder, so we’ve layered up with our thick knits and jackets. brrrr!!

If you head over to Twitter before 5pm, you can be in with a chance of winning a signed Emeli Sande tee!

Andy (One of our talented designers) had some great news to share with us!

If you missed the offer in last week’s Metro, you can still download the voucher to get a free Superdry tee when spending over £50 in our Regent Street store!

The guys here have started to grow a mo for Movember. We’re retweeting the best pics throughout the day on twitter, so get yours in if your participating!

The lovely Pixie Lott popped in to our flagship Regent Street store to say hello and pick up some winter knits recently

We have a new member of the Social Media Team! A huge welcome to Ross, the new social media manager.

Chris got some more headphones..Nice one Chris!

Alex, our photographer won £50..Drinks on him!

Our PR girls are hosting the SS13 press day next week in London. Stay tuned for more info!

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After a difficult year full of ups and downs, the Superdry sponsored moto 2 rider Marc Marquez has been officially crowned the moto 2 World championship!

Marquez started the race in third place, but had his sights set on getting to the front of the pack. He was the leader during the firsts laps but on the third one his on-track rival, Pol Espargaró just beat him to the front. Twist after twist, corner after corner, marc Marquez was doing all he could to stay in first place!

With the championship at stake Marc knew he had to play it safe. then, out of nowhere, on the last corner overtook Redding achieving the third position on the Gran Prix of Australia and celebrated top spot on the podium.

We think this is a fantastic achievement for the 19 year old, and are proud to have been behind him every step of the way.

We can’t wait to see you on the Moto GP circuit and everyone from Superdry wishes you the best of luck!

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It only feels like yesterday when we woke up to a bleak Monday morning. Now we’re here again, happy friday all! TGIF.

There’s been far too much to write about in today’s Friday Skive, so we had the office intern delve through the bumph and bring out the best bits…Enjoy!

Our competition launched on Facebook where you and a 2 of your VBFF’s can win a years worth of superdry!

Its been a massive week here at Superdry HQ with 14 student events(!!!) and still more to come.

We reached 600,000 Facebook fans (Thanks for the love!)

There’s been a lotta love for our new fragrances from the likes of Dolce vanity and Topaz and May.

No cake! :( – Carl forgot the shortbread!

Carl (social guy) ordered Steph’s (social girl) birthday prezzie (what do you think it could be? – tweet us with your answers)

Carl bought a gopro and hasn’t put it down ever since – look out for videos soon!

Dionne Bromfield wore our denims

Fearne Cotton was featured in Company magazine wearing our Tassle Cardigan out and about on a chilly morning in London

Until next time…

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BBC Radio 1 and Celebrity Juice star, Fearne Cotton was spotted wearing our Tassel Cardigan in London this morning on her way to the BBC radio studios.

Fearne paired her tassel cardigan with a grey dress, hat and sunglasses. You can get her look by paring the Tassel Cardigan with our Vintage Saffron Dress and a Cable Beanie!

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Girls, unless you’ve been living under a rock, you’ll have noticed that concealed wedge hi-tops are all over the runways and are top of the list of ‘wardrobe must haves’ by many people right now. Why? Let us explain.

It’s all about the hidden height! Our Hammer Hi Tops feature a comfortable built-in concealed wedge, fleece lining and pop contrast sole, but the best thing about them is their versatility! Whether you want to style them up with one of our skirts or wear them as a weekend casual with a pair of our skinny denims and a lace button vest, you can!

(But we love ‘em as they’ll also keep your feet warm and cosy in this chilly weather!)

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