Superdry. Trinity Leeds. The Live Series.

On Saturday 27th April we well and truly brought the noise to Trinity Leeds Shopping centre as Jacob Banks, Bashy, Amplify Dot, Kay-C and the Dilation DJ’s, took to the stage in our first ever #LiveSeries event.

Getting the crowd hyped pre-event was resident beatboxer, Contrix; and our breakdancer/bodypopper combo of Kieran Lai (of All Stars movie fame) and Issie, who were off the chain!

First to take the mic was Kay-C and what a way to kick things off!

Next up was South London’s finest, Amplify Dot, who dropped her trademark flow and witty lyrics. When she dropped her brand new track, Kurt Cobain, the crowd went wild.

Just as well really as the next act well and truly blew the roof off! His friends know him as ashley thomas, you may know him as the Mixtape Legend, but we know him as the award-winning BASHY!

Spittin’ bars left right and centre, the crowd were up on their feet, in your face, and getting down.

Taking things down a level (which was much needed after Bashy’s high-octane set) was an intimate performance from midlands-born Jacob Banks, who was the headline act of the first ever #LiveSeries

Were you at #TheLiveSeries? Check out our facebook page to see some images of the event.

Here’s to #TheLiveSeries part 2!

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See live performances from the latest underground UK talent at our latest store - Trinity Leeds on Saturday 27th April from 2pm.

Headlined by Jacob Banks, winner of the MOBOs unsung competition soulful vibe, who recently supported Emeli Sande and featuring live performances from some of the freshest UK underground talent – from singers to DJs and MCs, Street Dancers and a Beat Boxers, this unmissable event marks the open of our latest store at Trinity Leeds!

Other featured acts include BashyAmplify Dot, and Kay-C, while Wayward, Frenzy D, Mr Norman and Philip Sauvage complete the line-up for the biggest in-store event Trinity Leeds has seen.

BUT THAT’S NOT ALL

There will be body poppers keeping you entertained throughout the event so why not have a go yourself?

Find us on the lower ground floor, music kicks off at 2pm

#TheLiveSeries

Featured artists:

Jacob Banks - A 21 year old from Birmingham who only picked up a guitar and wrote his first song 12 months ago, this emerging talent is now supporting Brit Awards winner Emeli Sande on her UK tour.

Bashy, the North-West London Rapper/MC known for his witty and comical yet realistic lyrics recently collaborated with Wretch 32 on the hit track ‘Male Pride’ will be joining the line-up.

Amplify Dot, born and raised in south London, first made herself known as a 13 year old rapper at a Missy Elliot gig in Brixton Academy. Taking to the stage when asked if anyone in the crowd could rap, an impressed Missy Elliot predicted good things for the youngster. Fast forward a few years, she’s recently been signed to EMI and released catchy track ‘Kurt Cobain’

Kay-C, a UK rapper/songwriter who has performed alongside Wretch 32, Devlin and Griminal amongst others.

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Earlier in the week, we told you about the Superdry magic mirror from our AW13 press day/ Superdry + Timothy Everest Womens Sebiro Collection launch.

Since then, we’ve had lots of questions about where it is and how you can use it. So, we wanted to tell our fans how they can get involved!

The Mirror is currently in our Regent Street flagship store on the ground floor. Using the touch screen, you can take photos of yourself and upload them instantly to your Facebook or Twitter account or e-mail them to a friend.

Not sure about that leather jacket? Upload it and get an instant reply from your friends!

Trying to convince your other half that those denims are the perfect fit? Tweet him and get his feedback there and then!

You can take a look at the people that have already uploaded theirs on twitter by searching for the hashtag #SDREGENTST. Or have a go yourself -it’s still around, but it won’t be around for long!

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Thursday 11th April 2013 was a big day in the Superdry calendar. not only were we previewing our AW13 collection to the most established Fashion writers, journalists and bloggers in the uk, but we were also getting to launch something big…

And by big we mean The Superdry + Timothy Everest womens sebiro collection!

The biggest names in fashion spent the day in the showroom of  our flagship store on London’s famous Regent Street,  checking out the collection that will be released later in the year.

Our AW13 collection features well-loved and classic Superdry pieces as well as a new grown-up collection of female tailoring that oozes modern, feminine glamour.

Womens denim has had a major overhaul with new wash techniques for jeans, complete with a vibrant palette of animal prints, dip dyes and unique shades of raspberry and winter green, whilst our menswear takes inspiration from the past with a heavy dose of the new. Think retro fairisle knits in crew and roll neck styles, updated with pops of neon yarn and navajo details.

Our standout attraction, and something that put a smile on the faces of the writers from of Vogue, Grazia, Company Magazine, Elle & GQ to name a few, was our Exclusive Social Media Mirror!

Our guests were given the chance to take their photo on the huge interactive, touch screen mirror and share in real time to their social media pages!

Following the successful launch of the tailored collection for men, the evening saw the unveiling of the new Superdry + Timothy Everest Womens Sebiro Collection to a very packed audience. At 6pm sharp the curtains opened to the new pieces from the exclusive collection. The Town Coat, The Country Rebel, The Rock Rebel and The Muse, designed specifically for the modern women. From ‘Rock Chic’ to ‘Country Rebel, it is a trans-seasonal collection of core tailored staples, which echo unequalled atention to detail, super cuts and the finest quality cloths around.

Take a look at what was said over on Twitter with our event hashtag #SDAW13.

Image courtesy of Laura Palmer.

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Whether it’s the Ramona or the Megan, our range of women’s leather jackets have always been a classic wardrobe staple.

So you can imagine how excited we were to hear there’s not one, but two new Superdy leather jackets joining the fold.

Please, ladies, give a warm welcome to The Blake Bomber and Skinny Biker.

*RAUCOUS APPLAUSE*

Available in 7 new and exciting colours, they feature a buttersoft finish with single collar,  a move away from the oh, so familiar double collar we’ve been famous for in the past, a contrast lining, zip front fastening and two patch pockets.

But what’s the difference, you may ask?

Well, let us tell you!

The Skinny biker has zip cuffs and straight waist, where the Blake bomber has an elasticated hem and cuffs.

So the question is, what colour and style is for you? Let us know over on Facebook and Twitter.

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Yesterday marked the grand opening of our ‘Flagship Store of the North‘ right in the heart of the brand new shopping destination, Trinity Leeds.

Leaving in the dark at 5.30am, (until yesterday we didn’t know that time even existed!) we packed the photography equipment and hit the road to join the huge crowds of people waiting to enter the shopping centre at 10am, and we were almost swept off our feet in the excitement of happy shoppers!

The Superdry store, which can be found on the Lower ground floor via the Albion Street entrance, is a whopping 16,000 square feet and our biggest store outside of london. with those figures you can see how it’s been dubbed our flagship of the North!

It features our brand new SS13 collection, summer-ready accessories including hats, sunglasses and flip-flops and all the classic Superdry pieces that you all know and love.

Decked out in a similar aesthetic to Superdry International, our global flagship store on London’s famous Regent Street, you’ll find a huge TV screened video wall, sleeper-mounted railway carriages and custom built changing rooms.

Were you at the grand opening? Did you pick up an exclusive Superdry ‘Tee in a tin?”

Join in the Trinity Leeds convo over on our Facebook page!

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From blazers to chinos, if you’re going green this Sunday, we have it covered.

Our key pieces include the classic pique polo, super skinny cords, low arm hole vest and the Timothy Everest tie if you’re looking for that subtle bit of emerald-isle inspired detail.

Available now in-store or online.

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Sports luxe is a key trend this season and you needn’t look any further than Superdry to find the pieces you’ll need to have your fashion foot forward this summer.

Our staple piece for women, the Jofi boot, can be dressed up with our scoop back maxi or down with some joggers for that all-important sport-chic look. Add a pair of super series and an orange label hood over a basic body con dress for a casual daytime look. Accessorise your outfit with one of our brightly coloured scuba watches and brighton tote bag for the finishing touch.

The sports-luxe trend isn’t just for us girls. Your man can also achieve the look by pairing joggers with a simple heritage grandad top.

The men’s hero piece, the pop colour zip hood, can be paired with almost anything, so get him to throw on a zip through cagoule over his outfit and he’ll be ready to go.

For the ideal finishing touch, we ‘re loving the montana rucksack (for gym(!) wear), super series lo top and compound sport watch.

What do you think of the sports-luxe trend? Let us know on our Facebook page

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If you haven’t already seen over on our Facebook page, we’ve been asking for your beauty questions to put forward to our in-house Make-up artist, Natasha.

We managed to grab 5 minutes with Natasha, and ask her your beauty woes…

here’s what she had to say!

“What key pieces would you recommend from the Superdry beauty collection?”

Natasha: Personally, I  love the highlighter and blushers. But the chunky eye marker is my favourite. It looks like a felt tip pen but goes on like a liquid liner –  fab!

“I’m looking for something perfect for a saturday night in town – what would you recommend?”

Natasha: The eyeshadow duo in blackboard/fog teamed with our kohl pencil and mascara look great together. These are perfect for creating a smoky eye look ideal for the weekend!

“I have blonde hair and pale skin, what lip glaze colour would best suit me?”

Natasha: The good thing about the lip glaze is they are transparent and give a lovely glossy finish. But try the Rose Pink for a subtle hint of colour in the daytime.

“What are your key Superdry Beauty pieces that you use when preparing a model for a photoshoot?”

Natasha: I use all of it! But my key item is the blusher in burnt coral. I also love to use the lip paint in Electric pink for a pop of colour!

“I’m looking for an everyday look. What would you use for that?”

Natasha: Try the highlighter on your cheekbones for a dewy finish. Pair with our rapture pink blusher, mascara and finish off with the sweet peach lip glaze!

“Would i use your lip fix like lip balm?”

Natasha: Yes, lipFix is great for sorting out chapped lips – it leaves the lips soft and moisturised.

“What are your top 3 tips of make-up?”

1. Apply a little lip fix when you start your make-up then go on to do everything else. When you come back to do your lipstick you’ll find your lips nice and soft!

2. Add a bit of the highlighter down the centre of your nose and forehead to add a dewy finish to your skin. If you pop a bit on your cupids bow it will make your lips appear fuller, too!

3. If you don’t feel like wearing a full on red lip, try dabbing on our rebel red lip paint for a subtle look!

“How do i make my small eyes look bigger?”

Natasha: Oooh, good question! Stay away from dark colours. Try our powder rose eyeshadow, or if you really want your eyes to pop go for secura blue eye shadow shade. It’s such a big shade this season!

“Do you style your make-up around what you wear? How do i do this?”

Natasha: Most days yes, but i tend to go with what mood i am in! If i am feeling bright and playful i love to wear electric pink lip paint. If i don’t feel like wearing much make-up i put on a little eyeliner with lipglaze. I say it’s always best to go with how you feel that day!

“What was the first thing you wanted to play with when you saw the Superdry Beauty?”

Natasha: The eye marker – it looks like a felt tip pen.

“What is your favourite brand of make-up?”

Natasha: Superdry of course!

Thanks Natasha! If you have any questions, let us know over on Facebook or Twitter!

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Have you ever found yourself thinking: “What would I buy with a £500 voucher from Superdry?”

Bijal Jaffer, our recent ‘win £500 worth of Superdry vouchers’ competition winner found herself thinking just that!

When asked what she picked up, Bijal told us: “I bought all the things I needed…  a jacket, a winter coat, two knitwear jumpers and a couple of tops! I would have bought more, but used the rest for my husband  who bought a jacket, joggers and a hoodie! I think he was more excited than me!”

And in true Superdry-style, we also threw in personal shopper experience, too!

“My experience in the store was great! And was a great big store for everything I needed!  Having a personal shopper was the best.  I felt like a celebrity with lots of money!”

If you want to follow in Bijal’s footsteps and win a £500 Superdry shopping voucher (who wouldn’t!) simply head over to Superdry.com and sign up for our newsletter!

And if you’re feeling really REALLY lucky, why not enter for a chance for you and five friends to win a five-day trip to Miami, too!

Bijal added: “You won’t be disappointed if you win and you never know… It could be you who wins next time!  Thanks Superdry!”

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