Last week, the much anticipated Superdry + Timothy Everest Sebiro collection launched in Hong Kong.

The event, attended by the most established fashion writers, journalists and bloggers previewed the Country Rebel, San Franciscan, Super Spy and Bank Robber suits as well as the much loved Town Coat.

Superdry’s very own James Holder and contemporary British tailor Timothy Everest joined the event alongside Superdry’s head of international retail operations, Brian Nebozuk, hosted at the Superdry flagship store in Hong Kong’s Tsim Sha Tsui.

It wasn’t just the public that loved the collection, celebrities including William So, Louis Koo and Edmond Leung turned up to the event wearing pieces from the Sebiro collection.

Want to know more about the Women’s Sebiro collection hitting Hong Kong? Stay tuned!

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We’ve teamed up Mens Health to offer their readers and Superdry fans the chance to attend an exclusive reader event in one of 4 Superdry stores across the UK.

Men’s Health editors will be talking you through the newly launched autumn/winter 2013 collection  while offering free personal shopping assistance, style advice – and beer!

Tickets are £10 but the cost is instantly redeemable on your first purchase on the night – making them effectively free and if that’s not enough, we have goody bags to give away worth £25 and the first 50 people who buy tickets for each event will get themselves a free pair of Superdry headphones worth £45!

Join us on September 19th at our Regent Street flagship store, September 24th at our Birmingham Bullring store, September 26th at our Glasgow store in St Enoch and October 3rd at our Trinity Leeds store!

To find out more and get your  tickets, head over to the Mens Health website.

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Launching Monday 2nd September, the Superdry + Timothy Everest Womens Sebiro Collection.

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Our AW13 collection has now landed in store and online!

From military-inspired peacoats and puffer jackets to vivid Navajo print jeans, our AW13 collection offers all the wardrobe staples you need for an autumn/winter makeover.

Womenswear is all grown up with a collection that offers modern, feminine glamour, whilst our menswear takes on the past with a heavy dose of the new.

Both men’s and women’s denim styles have been updated; new fits, heavy worn washes and a vibrant palette of animal prints and dip dyes.  We think it’s our most forward-thinking collection yet.

Take a look online and let us know what you think on Facebook and Twitter.

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It’s the third week of our very stylish partnership with Company Magazine to pick the hottest fashion bloggers of the moment to win the chance to not only style but STAR in a Superdry fashion shoot Company Magazine’s High St Edit later this year.

With a third week stuffed of amazing blog entries, we found it another toughie to pick our winner.

Winning us over with her sports luxe style, 90′s grunge inspired outfits and unique, yet completely wearable streetwear looks is our winner this week…Nicola who blogs at Your Love Is So Wifi.

Congratulations Nicola!

Check her out on Facebook and Instagram and congratulate her on Twitter!

Fancy your chances at being our last winner? There’s just one more week left to go, so get your entries in now!

Head over to the Company Magazine Website and post your blog on the forum.

Tweet us using the #ForumBloggerOfTheWeek hashtag if you enter!

We can’t believe it’ll be our last week next week but are already looking forward to seeing all of your entries!

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Take a look at some snaps of our AW13 collection, launching soon!

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A couple of weeks ago we invited Superdry fan Katie Morgason to join us at Superdry HQ for the day to see what it’s like to work behind the scenes of a global fashion brand. Katie shared some of her amazing photos with us from a recent photoshoot and when we invited her to join us at our head office in Cheltenham, she jumped at the chance!

Here’s what she had to say about her day at SDHQ-

“I absolutely loved my day at Superdry! I got to meet so many fun people and see some really cool things behind the scenes! It was so interesting to see how such a massive brand that i’ve admired for so long operates. Seeing all the creative operations and all the processes for the brand was awesome.

“One of my favourite parts of the day was being in the studio and seeing how the photos are taken and processed. I couldn’t believe how many photos were taken for one product. Walking on the new Superdry catwalk was fun too! Watching the photo shoot and interview with Jacob Banks was pretty awesome and i can’t forget the amazing showroom with the beautiful items from the SS14 collection! (i can’t wait to get my hands on that!) While i was at SDHQ i got to shoot for superdry.com and that was such a great experience! It was scary because i wanted to make sure i was getting it right but once i took a couple of photos the scariness wore off and i really enjoyed it! It was an amazing feeling to know that i was talking a photo that would be published on their website! Ania, the model, was awesome so she made it really easy and all the staff around were really encouraging.”

Talking about Superdry’s social media profiles and what tempted her to post on our Facebook wall, Katie told us

“I really like Superdry’s social media profiles because they have a great mix of text and product! I decided to upload my photo onto the Facebook wall as a bit of a long shot. Years ago my fiance and i took a picture with us wearing our leather Superdry boots at Christmas and got some really positive feedback from it. For the photo i posted, i really loved it and thought it really suited the brand. Turns out you guys liked it too!”

As a fashion student, the opportunity for Katie to work with Superdry’s photographers and creatives – to be on the inside looking out – was a big pull:

“I learned a lot from my visit to Superdry. It was really good to see how my the theory of my fashion photography course translated into a ‘real life’ situation. I think the most vital thing i learned while i was there is that working with a really good creative team can make a world of difference. You could tell by all the people involved in the process from producing images, clothing and to social media that the brand produces strong, interesting, dynamic work. My visit to Superdry has really helped my understanding of how a global brand is run.”

We’re glad you had a great day with us Katie. Keep in touch!

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As the festival season approaches, we’re getting ready to pack our bags for the crazy weekends that lie ahead.

On the top of our list this year is the Superdry cargo shorts. With 6 pockets – 4 that button up, button fly, waistband logo patch and distressed detailing, they are perfect to put away your phone, cash and cards while you’re rocking out at the main stage. Perfect to wear with a pair of muddy wellies!

Available to buy in-store and online

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Today marks the official launch of Miss Vogue – a UK version of Teen Vogue.

Featured in the very first issue are four of our key spring/summer ’13 pieces: the Hepburn Broderie Dress, the Beach dress, the Stitch Playsuit and the Dipdye dress.

All available online and in selected stores now.

Here’s what Miss Vogue have to say:

“When it comes to achieving insoucant warm-weather flair, Superdry has got it covered for Spring/Summer 2013.

Now in it’s 10th year the high street stalwart has been stadily building a reputation for its style savvy womenswear line, its fusion for a preppy saville row inspired sensibility and retro american aesthetic making it the go-to brand for easy off-duty dressing.

From 60s shifts with scalloped broderie anglaise hemlines to touch-me-soft neon knitwear each new-season piece will ensure you exude fun, femininity and that oh-so elivive of attributes: uncomplicated cool.

Timeless design, long-lasting quality and an attractive price point – what’s not to love? Roll on Summer we say.”

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The summer might be looking a bit hit and miss, but inject some brightness of your own with our awesome rockstar sunnies.

Ideal for adding a neon colour-pop to your outfit, rockstar combines festival-perfect retro shaping with 6 great matte-finish colourways, including 4 brighter than bright neons.

Which colour are you? Let us know over on Facebook or Twitter.

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