Last night we hosted the finals of the incredible Elite Model Look competition in our Regent Street Flagship store.

In the pursuit of finding the freshest new model in the UK, for the 7th year, Elite launched its Elite Model Look competition. With hundreds of applicants and young hopefuls scouted on the street by the Elite Model Look scouts, the pros had a tough job whittling down the competition to just 40 semi-finalists.

The semi-finals held on Wednesday were a gruelling affair, kicking off with catwalk training followed by an intense swimwear walk and finishing up with a full catwalk in front of the panel of judges. It was a tough judging panel to please, with the CEO of Elite London, Michelangelo Chiacchio heading the table alongside, Director of Elite London, France Chiacchio, Victoria DaSilva Director of Elite Model World, Elite Model Look Ambassador Oliver Proudlock as well as our Superdry Stylist Anna Conger all taking notes.

After an intense semi-final the panel got it down to just ten competing for the opportunity to be entered into the Elite Model Look International Final and a contract with the prestigious agency. Putting all their practice into action, the finalists took to the catwalk for one final show in front of some of the UK’s biggest editors, fashion bloggers and fashion ambassadors.

When it came down to it the competition was just too high, and the judges couldn’t decide on just two winners, so selected four, drumroll please…

Elite Model Look Winners:

Chris Tydings, 16

Charlotte Corn, 17

Superdry Model Look Winners:

Kofi Morris Heather, 18

Ellie Jordan, 15

We caught up with each of the finalists, check out the interviews next week on the blog as well as a post from Sarah Michaela who styled two of the looks that hit the catwalk.



Check out all the images on our Pinterest page.
Follow Superdry.’s board Elite Model Look on Pinterest.

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This July we’ve teamed up with Elite Model Management while they hunt for the UK’s hottest rising model talent.

Elite London are on the hunt for the freshest, unsigned models to enter their competition to win a modelling contract with the agency. Think that you’ve got what it takes? Simply click here, connect to Facebook, fill out a simple form and upload a couple of snaps to be in with a chance of making it to the finals of the Elite Model Look competition held in our Regent Street flagship store!

If you’re more comfortable watching than participating how about entering our competition to win two VIP tickets to the finals plus a personal shopping experience worth £500 in our Regent Street Premium Lounge. All you need to do is strike a pose, tag us on Twitter (@Superdry) or Instagram (@SuperdryGlobal) with your hottest look right now, don’t forget to use #SDModelLook to be in with a chance. The competition closes on Sunday 19th July 2015, full terms and conditions apply.

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Fashion blogger, Josie Fear aka Fashion Mumblr, won herself a backstage pass and the chance to take over our social channels for our launch event of Idris Elba + Superdry, read about the event through her eyes!

“It’s not everyday that you find yourself behind the scenes in one of Regent Streets biggest stores, locked in a room with dozens of topless male models. OK, there may not have been dozens but after seeing a certain amount of six packs, one tends to loose count! This was me last night, after the team at Superdry gave me an Access All Areas pass for their Idris Elba + Superdry London Collections Men (LCM) presentation.

MORE importantly * ahem * I was there to get a first glimpse at the Idris Elba collection. Other than the man himself and the Superdry team, I was the first person ever to see the collection, how cool is that?! I could immediately spot the Idris Elba influence; the tailored wool pea coats that I can just picture him wearing, striding down the streets of London town (yep, got Luther in my head!), his signature Monogram jackets, and some premium detailing within triple stitched outerwear and some incredibly wearable denim pieces. Also part of the 250 piece collection were some luxurious sportswear pieces, but with a more refined and high fashion element compared to the usual bright and energetic Superdry range.

Well, if anyone knows how to throw a party, Superdry do! Heading back downstairs, their showroom had been transformed into a full on party, kicking off London Collections Men in Superdry style – there were ice sculptures, cocktails on tap, and even Idris Elba’s best pal in the DJ booth, DJ Boogie.

Idris introduced the collection dressed in a seriously cool IE emblazoned hoodie and dark washed jeans, and told us all why he chose Superdry as a brand that he wanted to collaborate with. The pieces are timeless, luxurious and iconic – mixing the modern gentleman with the Superdry stylish customer.

The crowd of fashion bloggers, press, and fashion VIPs leaned in for a closer look at the collection; the 20 strong army of male models showed us how to style this stylish range; with pops of colour peeking out from under the collars, exquisitely tailored coats over smart polos, and leather jackets toughening up a grey marl jumper.

The collection hits the stores in November and thanks to Idris, the men folk of London and beyond will be looking seriously dapper this Autumn Winter with this fabulous collaboration.

I had a super evening with the team at Superdry – thank you guys for having me and for such a great party!”

Check out the Fashion Mumblr Pinterest board of her evening with us below!

Follow Superdry.’s board Fashion Mumblr backstage with Superdry // Idris Elba + Superdry on Pinterest.

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Last night we kicked off London Collections Men in style with the launch of our biggest collaboration to date, Superdry + Idris Elba. Social media was buzzing from 7pm as press, celebrities and the British Fashion Council gathered to see a preview of the 250-piece collection. At 8pm the audience were hushed as the stage was cleared for the presentation to begin. An army of models marched onto the second floor of our Regent Street flagship store. Standing in formation the models looked frozen in time as Idris Elba, himself, introduced the audience to our collaboration.

If you missed the action on our Periscope channel last night, check out all the highlights here.

During the event we were joined by blogger Fashion Mumblr who won herself a backstage pass to the collection preview earlier this week and will be taking over our pinterest page and blog later today.

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This month we’re kicking off #SuperdrySounds with an epic mix from our Snowbombing competition winner X-Ray Ted. The 44-minute long mix encompasses all we want from summer, banging beats, smooth lyrics and immense mixing.

X-Ray Ted caught the eye of DJ Yoda back in 2014 when the Bristol-based DJ uploaded his mini-mix to win a set at our Arctic Disco at Snowbombing. But that wasn’t his only festival playing at the likes of Boomtown, Eden, Shambala and Shindig Weekender in the past year.

And he has yet another summer filled with music for us with his new single ‘Bass Bin Tactics’ as well as his four track EP both dropping soon, not to mention another mix for us in a few months!

Check out the full mix from last weeks #SuperdrySounds update below, don’t forget to subscribe to our channel for all the latest updates.

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We’ve teamed up with top British actor Idris Elba to give you our biggest collaboration yet, and we’re looking for a UK fashion blogger to join us as we reveal the AW15 collection at London Collections Men (LCM) later this month.

LCM has quickly become a staple event of the UK fashion calendar, showcasing and celebrating the most innovative British brands and their contribution to the industry, so we’re really excited to be involved in such a huge event again.

As part of our launch, we’ll be hosting an invitation-only exclusive preview of the new men’s collection on Thursday 11 June at our Regent Street flagship store, showcasing the new collaboration for celebrities, press and the British Fashion Council.

This is where you come in!

We’re looking for a keen and creative fashion blogger to takeover our Pinterest channel and our blog. But that’s not all, you’ll be given exclusive access to our event to take your snaps and get a first look at our Idris Elba + Superdry collection, as well as an outfit to wear to the event (courtesy of Superdry of course).

To enter, share a photo or selfie of your hottest look right now on Instagram using the hashtag #IdrisElbaXSuperdry by midnight on Monday 8th June. We’ll pick our favorite and notify the winner on Tuesday 9th June, but remember you must be available on Thursday 11 June.

Full competition terms & conditions

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It’s time to bring out the shorts! We’ve got every style you could want for men & women: joggers, chinos, cargo, boardshorts, denim shorts and more. Create relaxed, off-duty style outfits perfect for the beach, city style or just whenever the sun is out. If you’re more likely to be found on the beach during summer, then check out these boardshorts. Perfect for lounging or surfing, they’re printed with our iconic logo on the leg. Make an impression on the sand this season. Denim shorts, a true and extremely versatile classic, are also available in our shorts collection. They’re available in a variety of colours and washes and are perfect for completing your festival look.

We’re launching our #shortstories competition, which gives you the chance to win a pair of Superdry shorts. Just tell us one of your best stories about you and your favourite pair of shorts using #ShortStories and tag us in your post. Get involved over our Twitter and Instagram channels. Terms and conditions apply, click here to find out more.

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On Monday, we headed down to the incredible Rush Skate Park to watch the amazing Rebel School Jam Finals.

Rush Skate Park is a unique venue, the biggest indoor skate area in the cotswolds, the awesome atmosphere is matched by the equally jaw dropping design and style. Not only is the skate area enormous it’s also massively diverse. Loaded with grind pipes, bowl ramps, half pipes and even a foam pit to practise those difficult to perfect tricks.

Ross Domanski from Marling School

Best Trick - Ross Domanski from Marling School

There couldn’t be a better venue for an event like Rebel School Jam. Schools from around Gloucestershire (the home of Superdry HQ) have been competing for months with the winner of each heat making it through to the finals. Skateboarders, Inline Skaters, Scooter Freestylists, and BMX Riders from all over the county congregated at the amazing venue to showcase their skills. There were 6 awards for the evening, one for each category, as well as one for Best Tick and a final award for Best Photo.

The talent shown through out the evening was nothing other than incredible; from skateboarding dogs to Alfie Mann the 5 year old scooter freestylist who was showing up some of the older professionals.

Congratulations to all contestants and winners for the evening. The results of the finals were:

Inline Skaters:

1st Place: Cameron Burr from Thomas Keble School

2nd Place: Zac Ellis from Marling School

Skateboarders:

1st Place – Harry Boner from Deer Park School

2nd Place – Sam Lucas from Marling School

Scooter Freestylists:

1st Place:- Spencer Comley from Thomas Keble School

2nd Place: – Josh Humphries from Chipping Camden School

3rd Place: – Alex Trim from Maidenhill School

BMX Riders:

1st Place: Ross Domanski from Marling School

2nd Place – Joe Warner from Thomas Keble School

3rd Place – Harry Brown from Deer Park School

Best Trick:

1st Place: Ross Domanski from Marling School

Best Photo – TBC

Photo’s from the evening:

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At Superdry we’ve gained a bit of a reputation for going that bit further, whether it’s our mind-blowing parties, design twists or awesome customer service. This summer is no different as we’re offering you the chance to win the trip of a lifetime to beautiful Jamaica.

Just imagine it: palm-tree fringed beaches, sun-drenched days, the legendary laid-back Caribbean vibe… We’re starting to regret giving this away now! One lucky Superdry fan plus a friend will be having their best holiday ever, lazing in the sunshine – all on us!

The prize includes a day trip to the iconic Dunns River Falls, a river board adventure, spa treatment, the chance to swim with sharks plus your flights & accommodation.

To enter, all you have to do is head over to superdry.com/Jamaica where you’ll find full terms and conditions.

In the meantime if you want to get into the holiday spirit, check out our summer collection. Our Premium Deck Shorts for men are a pool party essential; team them with a classic flip flop & our Chassis sunglasses & you’re good to go.

For women, a light summer dress is as easy as great style gets. The Wavebreaker pretty much ticks all the boxes: stylish, cool and great for the beach or a city break teamed with the simple Tarifa Sandal. Don’t forget the Jelly Whopper Shopper, it’s  the accessory of the season.

Great collections and a chance to win an awesome Caribbean holiday: the summer really is hotting up!

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There’s no need to wait until summer to hit the festivals. We’re heading to Snowbombing in April & one lucky winner plus a guest can join us at the Arctic Disco DJ booth!

This year, we will be hosting the ice-cool Arctic Disco at the winter music festival in Mayrhofen, Austria from 7-12th April & we’re giving you the chance to join us by taking on the decks for your own set. As if that’s not enough, we’re throwing in flights, accommodation, lift passes, an event wristband & a Superdry goody bag worth £300 RRP.

Can’t spin? Don’t worry! There’s  still the chance to win £500 RRP worth of Superdry apres ski wear. So what are you waiting for? Head over & enter now. Both competitions end this Sunday (23rd March)

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