The Spring/Summer 2011 bi-annual Company High-Street Edit is now out in shops and in this edition, we have our very own page dedicated to Superdry! Our gorgeous PR co-ordinator, Amy Campbell is featured with her picks of the hottest items Superdry has for the summer. From cute shorts, premium footwear, super soft delicates and neon trends to name a few, we have got the summer months covered! Check out the magazine in newsagents now to have first looks of the up and coming items!

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Superdry is always striving to offer you something different and unique. This is certainly the case with our brand new Delicates range which begin to hit stores this month. The gorgeous hand feel and light weight materials are super-soft on the skin, giving ultimate comfort. Inspired by classic vintage silhouettes, the Superdry style is not lost with its checked patterns and use of denim. Every detail has been thought about from the cute Superdry charms on every item to the detailing on each button! The ultra feminine and girly range is a fantastic start to our SS11 launch!

(*Prices of pictured items range from £19.99 – £44.99)

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Spanish Formula 1 racing driver, Jaime Alguersuari came to visit Superdry’s Showroom in Barcelona after taking part in the official F-1 training at Circuit de Catalunya this weekend. The 20-year-old driver who has achieved the second best time in Montmeló, told us how delighted he is with his cars performance and he’s ready and looking forward to start the world championship! Superdry wishes Jamie the best of luck as one of our favourite drivers!

Español

Jaime Alguersuari visita el Showroom Superdry de Barcelona después de correr este fin de semana en los entrenamientos oficiales de Fórmula 1, en el Circuit de Catalunya. El joven piloto, que ha conseguido el segundo mejor tiempo en Montmeló, asegura que está muy contento con el funcionamiento del coche y que tiene muchas ganas de empezar el mundial. Desde Superdry deseamos mucha suerte a nuestro piloto favorito.

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Last month, Superdry held a party for our Belgian, Dutch, French and Luxembourg teams to celebrate the New Year at the “Les Jeux D’Hiver” in Brussels. During the warm up, Superdry’s favourite French band, Amber and the Dude played a great set. The French duo played a whole hour of their tunes during starters. One of our visual merchandisers- Corentin Hotermans who see’s himself as a DJ guru, lent his skills to the mixing decks where he did a tremendous job! Superdry fan and now friend, DJ Mac Monroe was the resident DJ for the night and his awesome set literally got people dancing on the bar! Last but not least, the ‘DJette’, Mademoiselle Elize from Montpellier closed the night! A fantastic party with amazing performers and of course brilliant guests. We can’t wait for the next super party! More pictures below.

Français

Quelle soirée! Nos équipes belges, françaises, hollandaises et luxembourgeoises célébraient la nouvelle année 2011 le 26 janvier à Bruxelles, au célèbre club « Les Jeux d’Hiver » spécialement réservé à Superdry. La première surprise, durant l’apéritif n’était autre que d’avoir la chance de pouvoir écouter notre groupe français favori : Amber & the Dude. Un pur moment de bonheur musical ! Pendant que nous partagions le succulent buffet, un de nos « visual merchandiser », Dj à ses heures perdues, Corentin Hotermans s’est mis aux platines et nous a proposé ses meilleurs mix ! Après ce repas très sympa, tous prêts pour la fête, notre fidèle Dj Mac Monroe a mis le feu ! Il n’a pas fallu 30 secondes, pour que tout le monde danse…sur les bars ! So fun ! Et ce n’était pas fini…le relais a été pris par notre Djette « Mademoiselle Elise », qui a fait le voyage depuis Montpellier, pour nous régaler de son super set ! Nous sommes tous partis à 4h du mat’ plein de merveilleux souvenirs…A quand la prochaine fête SUPERDRY ?!

Nederland

Wat een avond ! Onze Belgische, Frans, Nederlands en Luxemburgs team vierden samen nieuwjaar op woensdag 16 januari in de bekende club « Les Jeux d’Hiver » in Brussel die voor de gelegenheid voor Superdry werd gereserveerd. De eerste verrassing, was een concert van onze favoriete band : Amber & the Dude, een muzikaal hoogtepunt tijdens het aperitief! Tijdens het overheerlijke buffet, trakteerde onze visual merchandiser Corentin Hoterman, DJ in zijn vrije tijd, ons op zijn beste mix ! Toen was iedereen in de stemming voor een feestje en had onze trouwe DJ Mac Monroe maar 30 seconden nodig om iedereen op de dansvloer te krijgen.  Maar er was nog meer… DJ Mademoiselle Elise kwam speciaal vanuit Montpellier en speelde een super set !  Tegen 4 uur ‘s morgends keerde iedereen huiswaarts met veel mooie herrinneringen…. Wij kijken al uit naar het volgende SUPERDRY feestje !

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It’s nearly the weekend and we are in the Valentines spirit after seeing this outfit our Superdry product stylist is wearing today! Brightening up our day with the red Saloon dress and covering up with the Charcoal marl Boyfriend cardigan, this outfit is a great transition out of the heavy winter layers and wearing lighter pieces. Girly checks…check!

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Last weekend saw the Sundance Film Festival in Utah, USA and Superdry was there to make sure it was a party to remember! The Superdry Experience – an exclusive music, fashion and entertainment extravaganza for VIPs provided the night with patron cocktails, a custom photobooth and games.

To start, on Sunday 23rd January, we kicked off with a night party and a performance by The Honey Brothers, a fantastic band made up of Entourage’s Adrian Grenier, Andrew Vladeck, Ari Gold, DS Posner and Ethan Gold. Lending their hands on the DJ decks later in the night were Cisco Adler and then Danny Masterson a.k.a. DJ MomJeans who played awesome sets to guests. One of these guests included Gossip Girl star, Penn Badgley!

The following day, we here at Superdry hosted a few more activities including the MovieMaker Mentor Luncheon with the Creative Coalition where speakers included actors Adrien Grenier (Entourage, Devil Wears Prada), Chaske Spencer (Twilight), Esai Morales (Burn Notice) to name a few.

Click on more for more pictures from the night and check out our Facebook page for some pictures from our Photo Booth from the event!

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Superdry is gearing up to open our first shop in Barcelona, Spain! Expected to open it’s doors in March, the shop will stand at 225m2 and will be located at C/ Provenza 253, between Passeo de Gracia and Rambla de Cataluña, one of the most commercial zones of the city.

News of the Superdry opening has been well received by the media and Spanish residents. To accommodate the growing interest, we have a Facebook page dedicated to Superdry Spain! Here you will find not only all international news but other news and events from Spain. So whether you are a Spanish resident or you are coming to Spain for a visit, check out the Facebook page here for all the latest!

Español

Superdry abrirá su primera tienda de España en Barcelona. El local, que ha costado varios meses de negociación y que dispone de 225m2, está situado en la C/ Provenza nº 253, entre Paseo de Gracia y Rambla Cataluña, una zonas más comerciales de la ciudad.

La noticia de la apertura ha tenido muy buena repercusión entre los medios de comunicación especializados y  los ciudadanos de pie de calle, de manera que Superdry Spain ya ha inaugurado su propio facebook para sus fans. En este no solo se puede encontrar información internacional de la marca sino también todas las acciones y eventos que se realizan desde España.  Os animamos a daros una vuelta por nuestro facebook y conocer un poquito más que hace Superdry en nuestro país.

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Phew what a week it has been! Here at Superdry, we attended the massive fashion trade show – Bread and Butter in Berlin. Thousands of people came to the show which took place for its second full year at Berlin’s Tempelhof airport to see what all the latest fashion brands have to show off with the new season’s collection. Our Superdry stand was set-up in the ‘denimbase’ part of the show and it was certainly a crowd stopper. We have some photos to share from the event including the setting up of our impressive stand which featured many of our  iconic Superdry graphics in our trademark rustic, urban style. Click below for more pictures!

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Hollywood actress Anna Faris was spotted on Hollywood Boulevard in Los Angeles last week and we couldn’t help but notice how well she was rocking the biker chick style! The star of ‘The Scary movies’ and ‘Lost in Translation’ was seen wearing our Superdry Military Blazer v10 with ripped jeans tucked into Biker boots, a great combination for a casual evening! Keep your eye out for more new jackets coming into Superdry stores and online soon!

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Mototcycle rally racing rider, Marc Coma is a Superdry fan! Pictured on the left, the daredevil racer won the Dakar Rally 2011 for the third time becoming the New World Champion. Although he had a dangerous fall in the 5th stage, he still came in front of Cyril Després, from France who was a close second. We at Superdry would like to congratulate for Marc for his spectacular win!

español

Marc Coma, fan de Superdry, se convierte de nuevo en Campeón del Mundo tras ganar el Rally Dakar 2011. A pesar de de haber sufrido una caída peligrosa en la 5ª etapa, el joven piloto se ha impuesto por delante del francés Cyril Després, ganando por 3ª vez el Dakar. Desde Superdry Spain felicitamos a Marc Coma por su espectacular carrera. Felicidades!

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