Fun, flirty and ultra feminine defines our Vintage Thrift collection and if you haven’t sampled the range yet, nothing captures it’s essence more than our exclusive behind the scenes video! Back in April we shared some snaps and can’t wait to show you the working fairground set; with the bright lights and traditional fair rides. Be transported into the world of a Superdry shoot – seeing the team fully in action making sure everything is top notch! Don’t they make it look easy!

Come and see our online Vintage Thrift section and let us know what you think!

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visit superdry.com

Superdry are now offering free shipping to our North American customers via the Superdry Online Store!

With six Superdry stores now situated in the United States, and further stores set to open in Santa Clara and New York soon, our American customers are being given the opportunity to take advantage of free delivery on all orders made via Superdry Online. Fear not our Canadian and Mexican fans, we have now extended our free delivery to accomodate you guys!

Click here to visit superdry.com

With stores across both the East coast and West coast of the US, as well as the new Las Vegas store on the world-famous Las Vegas Boulevard, stateside Superdry fans have never had such an opportunity to get hold of our iconic Superdry style. See below for details of our Superdry USA Stores:

Los Angeles, CA

Los Angeles Flagship Superdry Store
Beverly Center,
6th Floor, 8500 Beverly Boulevard,
Los Angeles, CA 90048
Tel: +1 310 652 0175


(more…)

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The day finally arrived! This Saturday, our group of Superdry staff braved it to Canock Chase to take part in the Prima Challenge! At a grueling 5am start, the teams were set for their physical challenge on top of brain teasers thrown in along the way to pass each stage (mental arithmetics anyone?!). The team made it in one piece, without a participant turning up to work with a hobble or a limp on Monday!

Superdry raised just under £10,000 which goes towards textile industry workers in poorer communities. A massive well done to all who took part!

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One lucky winner from the New York University won a treat from Superdry to a $400 prize makeover in store last week! Every May, the New York University’s Office of Residential Life & Housing Services holds an end of year banquet for its student staff and this year Superdry sponsored the prize give away! The winner was Christina who was taken around the collection and dressed by our New York stylists in our latest summer looks. Christina looked gorgeous in our Vintage Alexia dress and was automatically drawn to our fun and flirty Vintage Thrift range as well as our skinny denims and lumberjack shirts!

Check out the pictures of Christina and the New York team!


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Let us introduce you to a local band and friends of Superdry, Hermes. We spent a morning with the Gloucestershire based band, where we invited them to our photographic studio for a few snaps before they become fully immersed in the studio recording of their new material.

Hermes is made up of members, Tom, 22, James, 18 and Greg, 20. A young band who have been lucky enough to see some of their tracks produced by Sean Genockey who’s worked with the likes of The Futureheads and Manic Street Preaches.  The trio, who cite their influences from Smashing Pumpkins to The Beatles, are a refreshing bunch who are avid fans of music from all genres. As a whole, the band describe their sound as ‘indie/rock with elements of experimental’.

They have been busy gigging the London circuit along with small pubs in Gloucestershire. The London gigs have been a turning point for the band, who managed to grab the attention of MTV whilst playing at Punk in Soho. Additionally, there is potential to go out to Chicago later in the year! Not bad for a fairly new band who’s newest member is drummer, Greg, who joined in November.

Donning our classic Superdry checked and denim shirts, they raved about the great fit and also favoured our new super series hi top footwear – beautifully modelled by the boys in the photo!

A CGI music video for the bands newest single, Jack, is scheduled to be released soon, stay tuned on their Myspace page for all the latest!

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Above is a rather lovely picture of a very enthusiastic group of staff at Superdry HQ who are preparing for the Prima Solutions adventure challenge later this month! It is a very worthwhile cause run by Care international who work to create lasting change in poor communities. The Prima Challenge is set up for anyone who works in the clothing, footwear or fashion retail industries and a challenge it certainly is! Our Superdry team will complete a demanding 15km trail route, plus a 26km cycle, followed by a 1km canoe challenge on the river.

All money raised will go towards supporting Care’s social enterprise in Bangladesh where low paid textile employees will benefit from medicine aid and improved education.

We will be cheering for the team and wishing them all the best of luck! If you would like to donate, you can follow the link to show your support!

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Lotte-Dress-Vintage-Thrift

Superdry is gearing up for the wedding of the year! With there being no promise of it being another scorcher, choosing an outfit will be a bit of a dilemma! Never fear, we have a look that will be fit for royalty and wonderfully versatile for the girls! Our new Vintage Thrift Lotte dress is a subtle lavender frost colour with impeccable attention to detail. With feminine ruffled straps and a soft layered skirt the quilted front panel with elasticated back will flatter your shape beautifully. We teamed the Lotte dress with a Superdry blazer to add a tailored look and to keep warm if the typical British weather fails us this weekend! Here’s to a big wedding party to remember!

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We have completely fallen in love with the Rodeo Jacket which is available for both men and women! This supersoft suede jacket is the ultimate vintage-Americana inspired piece coming in two colours. Made for a worn in , distressed look and adorned with embossed, brass poppers and zips. The womens jacket is cut to contour your shape in the most flattering way. The women’s will be available to buy soon and it is a great alternative to the denim jacket this summer!

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Here in the UK were are tantalisingly near a wonderful 4 day Easter weekend! We thought we would add to this great news with a preview of our new traditional mens Riva Boatshoes expected to be in our stores soon!

Available in brown and navy these super soft suede shoes have white leather laces, real natural cork foot bed with a bespoke Superdry sole! We cannot wait for their arrival!

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Ever since British Summer Time (BST) was introduced by builder William Willet as the ‘Summer Time Act of 1916′, Britons have been afforded an extra hour every summer’s day to enjoy the rare appearance of the scorching sun. From Land’s End to John O’Groats, everything quintessentially British is enhanced and dependent on our fickle star – from the annual village fête and county cricket, to Glastonbury festival and the Sunday night barbeque.

However, here at Superdry nothing epitomizes the British summer more than the sound of the rubber soled flip flop, clapping happily away wherever it may be. The sound of the summer.

Although Willet’s original proposal was to move the clocks forward by 80 minutes, in 20-minute weekly steps, the thought process has always stayed the same. Nowadays, BST is introduced on the last weekend of March, giving us longer to enjoy all the benefits that Superdry’s new range of flip flops will bring about!

Hitting the Superdry Online Store very soon, Superdry’s vintage play on the classic flip flop design will have you longing for the beach time after time. Pick your favourites, sit back and put your feet up – you’ll want to show them off!

Soon to become synonymous with the British summer, here is a close-up sneak peak at a selection of our finest summertime footwear: -

View our footwear collection:
Shop Mens

Shop Womens

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