This Christmas, we are all full of festive cheer! To spread this to you we will be giving away some Superdry goodies! You can find all the answers to our ‘Scan to Win!’ competition on this Superdry blog. For more details visit our Superdry Facebook page.

To enter, send in your answers to competition@superdry.com before the 26th December 2010.

Good luck and Merry Christmas from the Superdry team!!

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French rock band – Blockbusters works a powerful and inventive pop-punk/rock sound! A room filler when they play, the super-trio Adrien (guitar/vocals), Boris (bass/vocals) and Jules (drums) are ultimate crowd pleasers when they play their gigs! They are clearly massive fans of the brand and we love their music too!

Français

Les Blockbusters proposent  sans prétention une musique inventive et pleine d’énergie inspirée des styles pop-punck/rock!  Notre superrtio composé d’Adrien (voix/guitare), de Boris (basse) et de Jules ( drums) ne cesse de remplir toutes les salles de concert!!!!!

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Superdry is here to help you beat this winter madness! Arriving in stores  soon – we have our range of new winter accessories and you can have first looks! Thick, premium knitted Supercable Snoods, oversized beanies, Hutch Scarves and Deerstalker hats are a few of what’s to come. Our Superdry Hutch Scarf hood is a guaranteed winner to help protect you from the elements and an added bonus of handy pockets on the ends! Our Deerstalker hat has soft lining inside and quilted stitching detailing.  We’re excited to introduce, brand new for Superdry – snoods. Choose from the supercable snoods which are quality knitted along with the supersnood which has a faux fur interior lining. It’s your last weekend before Christmas…go on and treat someone (or yourself)!

*limited stock in a selection of stores

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The bad news is the weather is forecast to be arctic again this weekend for us folks in the UK but the good news is, our new range of Superdry Avionic jackets will be landing in-stores ready for the big chill! Our Superdry Dakota Bomber and Beta Parker are super soft and fitted with a faux fur lined hood . Not forgetting the Jet Jacket which has ultimate comfort and style with quality touch and feel. All Avionic jackets are double collared with zip in zip detailing along with cockpit quilt lining, reinforcing Superdry’s signature techniques – available for both men and women. To top this off, we are also expecting women’s  Superdry Hooded Polar windcheaters to arrive! These will be available in Black/punk pink and have the softest fleece lining inside to keep you even warmer, a great addition to a well established classic!

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Yesterday, our Superdry Store in London’s One New Change had a surprise visit by celebrity chef- Jamie Oliver! The super chef was recently spotted wearing our Superdry Lumberjack twill shirts whilst touring America during his book signing. Jamie popped in to stock up on more of our collection as he is back in the capital. Assistant manager Gemma was one lucky lady helping our visitor and had this lovely pic taken!

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C.S Lewis’s children favourite hit cinemas this weekend with the third installment “The Chronicles of Narnia: The Voyage of the Dawn Treader”. We here at Superdry Head Office were super excited when actor William Moseley who plays Peter- the eldest of the Pevensie siblings came in for a visit on Friday! Superdry photographer, Jimeee Meigh is a long time friend of Peter Moseley (Williams father). The pair came to talk photography, cameras and check out the world of Superdry over a cup of tea!

William will be starting his next project early in the new year with Ben Kingsley and Emma Roberts- we can’t wait!

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Since out flagship Superdry store opened in Seoul, Korea, it has been a popular place for Korean shoppers and the press! Superdry and it’s launch night was covered by GTV Korea on the Trend Magazine programme! You can watch the video of the opening and of the fashion show below!

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Last week we had the opening of two brand new Superdry stores in Australia! Melbourne Central VIC and Westfield Parramatta NSW were launched in true Australian party style! Last Thursday Superdry Melbourne Central threw a secret party down one of Melbourne’s cobbled laneways where there were pre drinks at Guildford Lane Gallery. Ashley Roberts from massive girlband- the Pussycat Dolls attended and really got the party started! The gallery had a particularly impressive array of Superdry cans and Tins decorating the venue and as well as a vintage Rat Rod!!

The main event took place at the Utopian Slumps gallery with an eclectic mix of music from a jazz band to an all out electo/pop/hip hop set by DJ/Producer Diplo and not forgetting a treat put on by Major Lazer! Click below for more images from the night!

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After taking his first steps at La Mezzanine in 2007, DJ and Producer, Mac Monroe became the resident DJ of two famous Belgium clubs! With an electro/house style, he has attracted international attention! His albums, “Amazonia”, ‘True Happiness” and “Organic” have been livening up most Belgian parties as crowds gather for his mind blowing sets. As a massive fan of the brand, he loves wearing our graphic tees to add more colour to his nights!

Français:

Grâce à son propre style éléctro/house, mac monroe a été remarqué sur la scène internationale en avril 2010. Ses albums, « amazone », « organic » et « true happiness » on fait monter son succès en flèche !  Envie de bouger ? Retouvez mac monroe sur le dance floor!

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The Hurley Hockey team in Amsterdam are on form! Superdry couldn’t help but support such promising players! Coaches- Charlotte Nusman and Timo Doremalen trains the 14 young players who are number one in their inter district competition! Hockey is an extremely popular game in the Netherlands and this talented team look great keeping warm in our clothing during practice sessions.

Superdry would like to wish team good luck for their prestigious tournament, “Below the Sea,” on 21st December!

Nederlands:

Hockey “hurley mb1” team is nummer 1 in zijn “inter district competition” in amsterdam. superdry wenst veel success aan zijn favorite hockey team voor de  toernooi “Below the sea” van de 21 december !!!

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