On Monday, UK X Factor star, Alexandra Burke stopped by at our flagship store in London’s Covent Garden! The songstress who has had 4 UK number 1 singles bought along her adorable pet pooch, Alfie (pictured below). Our summer collection caught Alexandra’s eye as our staff helped her chose some of the new Petticoat Lane dresses! If you are in London, our Covent Garden store is located at:

Seven Dials, Unit 24/25 Thomas Neal Centre, Earlham Street, Covent Garden, London, WC2H 9LD

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With Superdry sponsoring the ski event, Sports D’Hiver in the French resort of Val Thorens, there were plenty of students from the Belgium area visiting during their holidays to have some winter fun!

Sportsdhiver.be. partnered up with Superdry where there were eight outstanding days of skiing, post ski events and a costume day challenge!  The popular La Folie Douce club played host to the entertainment, with Superdrys DJ pal, DJ Mac Monroe providing some great tunes.

Check out the pictures below of the snow games and after ski celebrations!

Français

Avec l’aide de Superdry, ce furent huit jours mémorables organisés par Sportdhiver.be. Huit jours à Val Thorens pour du ski, des afterski et le célèbre Costume Day Challenge. Rire, bonne humeur et décontraction au menu ! Tenue Superdry non obligatoire mais très prisée sur la station. En soirée, comme en journée, notre DJ préféré, Mac Monroe, était de la partie à la La Folie Douce ! Et notre joyeuse bande a remis le couvert à Bruxelles, aux Jeux d’hiver, pour un dernier afterski!

Nederland

Het waren acht onvergetelijke skidagen, georganiseerd door Sportsdhiver.be met de sympathieke steun van Superdry. Acht dagen in Val Thorens om te skiën, te afterskiën en mee te doen met de beroemde Costume Day Challenge. Op het menu: een goed humeur en ontspanning met een superbrede smile! Een Superdry-outfit was niet verplicht, maar was wel zeer in trek in het mondaine skistation. En zowel ’s avonds als overdag stond onze favoriete dj “Mac Monroe” achter de draaitafels in La Folie Douce … Back in Brussels, kon de hele bende nog eens de remmen losgooien op een laatste supercoole Superdry afsterski te Jeux D’Hiver!

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Lonely Hunters are a Falmouth based quintet, with three of the members working in our Superdry stores in down in sunny Cornwall!

You can expect an energetic and unpredictable live performance, with enough diversity to engage any audience.  with a set of 60′s reminiscent pop songs laced with a modern sonic soundscape.
The band have recently returned from Long Island Studio’s in London, where they recorded one of their tracks ‘Happy Together’, to be featured on their upcoming EP. The track was also played on David White’s BBC radio Cornwall show, alongside a live acoustic session.

The band will be performing at the regional finals of the UK’s prestigious ‘Live and Unsigned‘ competition, hosted in Plymouth’s Guildhall on March 19th. Here they will be competing for a slot at London’s famous O2 arena. The band have battled against hundreds of others to secure a spot at the Regional Final showcase of Live and Unsigned 2011. The  judges are from Kerrang, NME Radio and Radio One. The best auditions from their Regional Final Showcase also get the opportunity to play support slots with a selection of major headlining acts.

We wish the boys the best of luck and hope they will be sporting their best Superdry for the occasion.

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This month Superdry has some exciting new luggage reaching stores to join the new seasons collection. The Gymnasium bag is definitely one to look out for with its classic design and vintage printed logo, it brings back nostalgia! Arriving in black/gunmetal and rich red/dark navy, who says gymnasium bags have to be used to go to the gym with?!

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The Spring/Summer 2011 bi-annual Company High-Street Edit is now out in shops and in this edition, we have our very own page dedicated to Superdry! Our gorgeous PR co-ordinator, Amy Campbell is featured with her picks of the hottest items Superdry has for the summer. From cute shorts, premium footwear, super soft delicates and neon trends to name a few, we have got the summer months covered! Check out the magazine in newsagents now to have first looks of the up and coming items!

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Superdry is always striving to offer you something different and unique. This is certainly the case with our brand new Delicates range which begin to hit stores this month. The gorgeous hand feel and light weight materials are super-soft on the skin, giving ultimate comfort. Inspired by classic vintage silhouettes, the Superdry style is not lost with its checked patterns and use of denim. Every detail has been thought about from the cute Superdry charms on every item to the detailing on each button! The ultra feminine and girly range is a fantastic start to our SS11 launch!

(*Prices of pictured items range from £19.99 – £44.99)

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Spanish Formula 1 racing driver, Jaime Alguersuari came to visit Superdry’s Showroom in Barcelona after taking part in the official F-1 training at Circuit de Catalunya this weekend. The 20-year-old driver who has achieved the second best time in Montmeló, told us how delighted he is with his cars performance and he’s ready and looking forward to start the world championship! Superdry wishes Jamie the best of luck as one of our favourite drivers!

Español

Jaime Alguersuari visita el Showroom Superdry de Barcelona después de correr este fin de semana en los entrenamientos oficiales de Fórmula 1, en el Circuit de Catalunya. El joven piloto, que ha conseguido el segundo mejor tiempo en Montmeló, asegura que está muy contento con el funcionamiento del coche y que tiene muchas ganas de empezar el mundial. Desde Superdry deseamos mucha suerte a nuestro piloto favorito.

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Last month, Superdry held a party for our Belgian, Dutch, French and Luxembourg teams to celebrate the New Year at the “Les Jeux D’Hiver” in Brussels. During the warm up, Superdry’s favourite French band, Amber and the Dude played a great set. The French duo played a whole hour of their tunes during starters. One of our visual merchandisers- Corentin Hotermans who see’s himself as a DJ guru, lent his skills to the mixing decks where he did a tremendous job! Superdry fan and now friend, DJ Mac Monroe was the resident DJ for the night and his awesome set literally got people dancing on the bar! Last but not least, the ‘DJette’, Mademoiselle Elize from Montpellier closed the night! A fantastic party with amazing performers and of course brilliant guests. We can’t wait for the next super party! More pictures below.

Français

Quelle soirée! Nos équipes belges, françaises, hollandaises et luxembourgeoises célébraient la nouvelle année 2011 le 26 janvier à Bruxelles, au célèbre club « Les Jeux d’Hiver » spécialement réservé à Superdry. La première surprise, durant l’apéritif n’était autre que d’avoir la chance de pouvoir écouter notre groupe français favori : Amber & the Dude. Un pur moment de bonheur musical ! Pendant que nous partagions le succulent buffet, un de nos « visual merchandiser », Dj à ses heures perdues, Corentin Hotermans s’est mis aux platines et nous a proposé ses meilleurs mix ! Après ce repas très sympa, tous prêts pour la fête, notre fidèle Dj Mac Monroe a mis le feu ! Il n’a pas fallu 30 secondes, pour que tout le monde danse…sur les bars ! So fun ! Et ce n’était pas fini…le relais a été pris par notre Djette « Mademoiselle Elise », qui a fait le voyage depuis Montpellier, pour nous régaler de son super set ! Nous sommes tous partis à 4h du mat’ plein de merveilleux souvenirs…A quand la prochaine fête SUPERDRY ?!

Nederland

Wat een avond ! Onze Belgische, Frans, Nederlands en Luxemburgs team vierden samen nieuwjaar op woensdag 16 januari in de bekende club « Les Jeux d’Hiver » in Brussel die voor de gelegenheid voor Superdry werd gereserveerd. De eerste verrassing, was een concert van onze favoriete band : Amber & the Dude, een muzikaal hoogtepunt tijdens het aperitief! Tijdens het overheerlijke buffet, trakteerde onze visual merchandiser Corentin Hoterman, DJ in zijn vrije tijd, ons op zijn beste mix ! Toen was iedereen in de stemming voor een feestje en had onze trouwe DJ Mac Monroe maar 30 seconden nodig om iedereen op de dansvloer te krijgen.  Maar er was nog meer… DJ Mademoiselle Elise kwam speciaal vanuit Montpellier en speelde een super set !  Tegen 4 uur ‘s morgends keerde iedereen huiswaarts met veel mooie herrinneringen…. Wij kijken al uit naar het volgende SUPERDRY feestje !

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It’s nearly the weekend and we are in the Valentines spirit after seeing this outfit our Superdry product stylist is wearing today! Brightening up our day with the red Saloon dress and covering up with the Charcoal marl Boyfriend cardigan, this outfit is a great transition out of the heavy winter layers and wearing lighter pieces. Girly checks…check!

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Last weekend saw the Sundance Film Festival in Utah, USA and Superdry was there to make sure it was a party to remember! The Superdry Experience – an exclusive music, fashion and entertainment extravaganza for VIPs provided the night with patron cocktails, a custom photobooth and games.

To start, on Sunday 23rd January, we kicked off with a night party and a performance by The Honey Brothers, a fantastic band made up of Entourage’s Adrian Grenier, Andrew Vladeck, Ari Gold, DS Posner and Ethan Gold. Lending their hands on the DJ decks later in the night were Cisco Adler and then Danny Masterson a.k.a. DJ MomJeans who played awesome sets to guests. One of these guests included Gossip Girl star, Penn Badgley!

The following day, we here at Superdry hosted a few more activities including the MovieMaker Mentor Luncheon with the Creative Coalition where speakers included actors Adrien Grenier (Entourage, Devil Wears Prada), Chaske Spencer (Twilight), Esai Morales (Burn Notice) to name a few.

Click on more for more pictures from the night and check out our Facebook page for some pictures from our Photo Booth from the event!

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