Since out flagship Superdry store opened in Seoul, Korea, it has been a popular place for Korean shoppers and the press! Superdry and it’s launch night was covered by GTV Korea on the Trend Magazine programme! You can watch the video of the opening and of the fashion show below!

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Last week we had the opening of two brand new Superdry stores in Australia! Melbourne Central VIC and Westfield Parramatta NSW were launched in true Australian party style! Last Thursday Superdry Melbourne Central threw a secret party down one of Melbourne’s cobbled laneways where there were pre drinks at Guildford Lane Gallery. Ashley Roberts from massive girlband- the Pussycat Dolls attended and really got the party started! The gallery had a particularly impressive array of Superdry cans and Tins decorating the venue and as well as a vintage Rat Rod!!

The main event took place at the Utopian Slumps gallery with an eclectic mix of music from a jazz band to an all out electo/pop/hip hop set by DJ/Producer Diplo and not forgetting a treat put on by Major Lazer! Click below for more images from the night!

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After taking his first steps at La Mezzanine in 2007, DJ and Producer, Mac Monroe became the resident DJ of two famous Belgium clubs! With an electro/house style, he has attracted international attention! His albums, “Amazonia”, ‘True Happiness” and “Organic” have been livening up most Belgian parties as crowds gather for his mind blowing sets. As a massive fan of the brand, he loves wearing our graphic tees to add more colour to his nights!

Français:

Grâce à son propre style éléctro/house, mac monroe a été remarqué sur la scène internationale en avril 2010. Ses albums, « amazone », « organic » et « true happiness » on fait monter son succès en flèche !  Envie de bouger ? Retouvez mac monroe sur le dance floor!

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The Hurley Hockey team in Amsterdam are on form! Superdry couldn’t help but support such promising players! Coaches- Charlotte Nusman and Timo Doremalen trains the 14 young players who are number one in their inter district competition! Hockey is an extremely popular game in the Netherlands and this talented team look great keeping warm in our clothing during practice sessions.

Superdry would like to wish team good luck for their prestigious tournament, “Below the Sea,” on 21st December!

Nederlands:

Hockey “hurley mb1” team is nummer 1 in zijn “inter district competition” in amsterdam. superdry wenst veel success aan zijn favorite hockey team voor de  toernooi “Below the sea” van de 21 december !!!

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Some of the men from Superdry have been getting involved in the month long charity event where the month is dedicated to growing a moustasche! ‘Movember’ is in it’s fourth year this year and all funds donated during this event supports The Prostate Cancer Charity.

Here are some of the Movember rules the ‘Mo bros’ had to follow!

ONE: Once registered at movember.com, each Mo Bro must begin November 1st with a clean shaven face

TWO: Then, for the entire month of Movemebr each Mo Bro must grow and groom a moustache

Three: There is no joining at the sideburns, this is a beard

Four: There is no joining of the handlebars to your chin, this is a goatee

Five: Each Mo Bro must conduct himself like that of a true gentlemen!

We thought we would share some pics of some of our head office participants and from some of our members from stores! If you would like to support the Prostate Cancer Charity Make a donation here, the closing date is 9th December at 10pm!

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OK, it is definitely winter here in the UK, with snow already falling in some parts of the country! It may be rather fitting that our new Superdry winter boots will be making their way into stores ready for this weekend. The supersuede Bushfire Boots (£99.99) come in four colours, along with our Aviator inspired Jetstream boots (£174.99) which features quilt stitched detail and quality, chunky zip fastening at the back. Last but not least the Sox Boot (£149.99) will also be debuting, with its thick knitted sock addition. All boots feature toe caps, triple stitch seams and are faux fur lined- perfect for keeping your feet happy in the cold as well as looking utterly amazing. Rolling out in UK stores from today!

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Girlband, The Saturdays are already massive fans of Superdry, so we were tremendously excited when one of the members of the successful British girl band, Mollie King came for another visit! Mollie popped into our new Superdry store at the Westfield Centre in London to stock up on more of our latest collections. Mollie clearly loves our clothes as she was spotted wearing our Superdry Safari Wax Mac teamed with the Superdry Suede Rustler boots during her visit. You will agree she looks amazing and certainly makes wrapping up for winter look effortless!

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In control of this impressive motor car DJ booth is Venezuelan DJ – Josè Cabello. During DJ David Guetta’s first ever visit to Venezuela, his massive set at the biggest electronic festival at the Hard Rock Cafe CCSambil Centro Sambil drew an incredible crowd! Josè was sporting label of his choice…Superdry! Superdry went along to check out the fun and below are some more images from the night!

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Our favourite British chef, Jamie Oliver is another massive fan of Superdry and he chose to wear our Lumberjack Twill shirt to his signing of his new book, ‘Jamie’s America’, while at Indigo Manulife Centre in Toronto, Canada last week. Jamie was seen wearing Superdry Lumberjack shirts in New York too during his promotions in the States! Looking good Jamie!

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Successful Belgium racing driver, Frédéric Bouvy already has quite a collection of trophies under his belt. This year saw his 10th championship in Belgium and he came 1st on the “BTCS Championnat de Belgique de Tourisme,” and ended second on the Volkswagen fun cup race! Superdry is not only a massive fan of but a proud sponsor! Check out the vintage VW Beetle he raced at the VW Fun Cup below!

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