Superdry Santa has been working extremely hard for our lucky, lucky fans this year.

If you haven’t already heard the hype from our Facebook and Twitter pages, from the 13th December until Christmas Eve, Superdry are giving away some amazing goodies in our ‘12 days of Giftmas‘ giveaway!

To enter, head over to the Superdry Facebook page and ‘Like’ us! Each day we’ll be highlighting a new number on the Superdry Giftmas tree which will reveal the prize of the day!

We’ve already given away a selection of 10 men’s and women’s tees, as well as some exclusive not-yet-in-store Superdry headphones! And we’ve got something extra special lined up! all will be revealed on Christmas Eve!

What’s on your wish list this year?

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Always thinking ahead, Superdry’s Spring/Summer ’12 collection is the most diverse to date and working with top fashion photographer, Jacob Sutton, the SS12 campaign images are preparing for their release next year.

Graphic fine thread tees are re-defined with progressive blocks and art-house decorations that push the Superdry language. Tailored swim launches as a full concept which includes vintage board shorts and silk touch rive-inspired bikinis.

We’ve got a treat for our readers to be the first to see the behind-the-scenes video, showing you the workings of a Superdry shoot and the first glimpses of our SS12 collection, due for release in the spring! Produced by Pulse, they’ve captured the relaxed atmosphere of the shoot, getting us all excited for the new season ahead! Enjoy!

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Superdry optics launched just over a month ago and we thought we would have some fun and pick some of our favorites from the collection!

Never camera shy, a few head office staff picked their best frames and modelled them for you to see what they’re all about.

From top left: Steve Grund, Assistant Branch Merchandiser, wears the Brando frames in brown, which he describes as “Lightweight and stylish, amazing! It’s hard to find frames for my big head!” Next is Amy Campbell, Superdry’s PR Coordinator who loves her Hope frames, “I love the whole collection but if I had to pick one style, it would have to be Hope. The retro shape is so Mad Men! Out of the three colours they come in, my favourite is definitely the tortoiseshell.”


Charlie Lightfoot, Photographic Media Liason, at the bottom left is modelling our Brando frames, going for the same vibe as Steve, but this time in the Shoreditch Smoke colour which suits her fair hair. “I found it so hard to choose a pair but in the end I went for Brando; typically a men’s frame, but I feel the classic shape will work for most people.”

Last but not least is Social Media Assistant Carl Halford who is wearing the Caine style. “I’m all about the half frames; I love the whole vintage/contemporary look.”

With an abundance of choice, which frames are the ones for you?

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Utterly amazing clothes deserve to be shown off and that’s exactly what happened with our Spring/Summer 12 collection last week at Superdry’s Press Day!

Taking place at the ultra-modern Elms Lesters Painting Rooms on Flitcroft Street, London, we had some top names coming to visit. GQ, Esquire, Men’s Health, Vogue Cosmo, Company, Elle, Harper’s Bazaar along with bloggers Prince Cassius, Bunni Punch and Hi Fashion had previews of our exciting new collections.

Colours galore will be the theme for the summer (sorry, we know we’re only heading to winter!) but colour injections on the footwear will be something to look forward to. Our own PR Coordinator, Amy Campbell, is raving about the Davison brogues: “They are my SS12 hero piece, the super-soft grey suede is beautifully contrasted with a colour-popping pink sole…love them!”

Vintage thrift, summer shorts and the Trailer Tie Shirt were the Press Day highlights for the women and the ¾ Foundry shorts, tailored jackets and updated polos stood out for the men.

Focusing on accessories to accompany our well-known loved pieces are nail varnishes, women’s perfumes and headphones which complete the collection. Roll on SS12; we are daydreaming of the summer months already!

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Today we’re catching up with our Danish bloggers who are taking part in Superdry’s ‘Bloggers Countdown’ leading to the opening of our new Aarhus store in Denmark tomorrow.

Yesterday was the turn of Boom Bam blog, the place for hip-hop, fashion, lifestyle and photography. The team’s made up of Niels, Anders and Sigurd who describe themselves as very different but have two things in common: the love for trainers and caps! They all agree their best Superdry pick is the grey Crewneck, which they feature, in their Superdry photoshoot. Check out the styles they’ve put together using our Lumberjack shirt, tees, jumpers and the men’s Duffle bag.

Blogging about us today is Yin Pang from Pangcakes, a fan of our laptop bag, laptop sleeves and the SS12 Oxford shoes. The eye grabbing shoes have coloured soles and laces, which will be available in a choice of different colours. We’d like to thank all of our super bloggers, we love your creative and bold takes on Superdry and look forward to seeing some of you tomorrow at the opening party along with our new customers!

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It’s all happening in Denmark, where we’re on a mission to make sure our latest opening in Scandinavia kicks off with a bang!

Counting down to Saturday 5th, we have some of the top Danish fashion bloggers featuring their favourite Superdry picks on their blogs. Leading the pack on Sunday was Stine Mo, followed by Style Geek yesterday and today’s blogger is the quirky Charlotte Lynn from Spejlvendt, all modelling our pieces on their gorgeous-selves.

Come along and celebrate the second opening in Denmark at the Bruun’s Galleri, Aarhus, where DJ Maja Malou will be filling the store with top music along with KATO and Clemens, who will be at the store from 1pm for signings. We have opening offers too for Superdry fans, so come and join us for this celebration!

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Very soon you will have the chance to see the world through Superdry’s eyes! The highly anticipated launch of our first Optical Collection guarantees a timeless range of frames that encompasses a vintage yet contemporary feel. Offering the Cat’s-Eye Daisy, half-framed Caine and the retro-inspired Depp frames you are guaranteed to find a style to suit you! No detail has been overlooked; a choice of bamboo temples, unique front trims and matt zinc finishes add to the sharp style, which puts a stamp on their classic status. Created by the company that has made glasses for legends such as John Lennon, Ozzy Osbourne and Stephen Fry as well as fictional icons such as Harry Potter and Indiana Jones, you will feel like a superstar in your own right with a pair of Superdry optics.

Get down to your nearest Vision Express to try on the range, and let us know which ones suit you best!

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Superdry were on the red carpet at BT’s Digital Music Awards last week! Winner of ‘Best Breakthrough Artist’ award was acoustic performer, Ed Sheeran who was spotted in a pair of Superdry denims!

On Thursday 29th September, Camden’s Roundhouse played host to the who’s who of the digital music scene. It was no surprise to see that 20-year old SB.TV founder, Jamal Edwards was in attendance, rocking the Superdry Eton shirt and tailored jacket (both yet to arrive in stores)! His online music venture SB.TV was nominated for the ‘Best Place to Discover Music’ award!

You can watch coverage of the DMA’s tonight at 10pm on ITV2!

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Young cycling superstar James Lowsley-Williams, or “Hank” to those that know him better, is the talk of the office here at Superdry, thanks to his amazing cycling ability!

19-year-old James is part of Team UK Youth, a leading national youth work charity set up by Formula 1 legend, Nigel Mansell. Team UK Youth helps over 750,000 young people realise their potential through non-formal, accredited education programs and activities.

In James’ first race as a senior rider he narrowly missed out on 1st place of the under 23 category. Undeterred, he placed 30th overall, beating many of the best riders in Europe – a very impressive start to what looks to be a promising cycling career!

The Superdry-sponsored rider aims to represent Team GB at the 2016 Olympic Games and doesn’t seem content with anything less than a gold medal. And with a personal mantra of “if you put your mind and energy into it and if you want it more then anything, you can achieve it” it’s not hard to see why! Pictured above with his trusty super lightweight Cervélo bike, he wears one of his favourite products from the men’s collection, the brush cotton finished Lumberjack Brush Shirts!

We’re thrilled to have James on board and will keep everyone updated on his progress as it happens!

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Last night saw London transform into the ultimate playground for fashion lovers during Vogue Fashion’s Night Out.

Taking centre stage at our flagship store in Covent Garden was our new and exclusive footwear store which is the only store to stock the complete range of Superdry footwear. For all who came to visit, previews of our up-and-coming Spring/Summer ’12 collection were the absolute highlight of the event. Premium leather, suedes and colour-pop details are some hints at what to expect!

Having transformed the store into the perfect shoe haven – chesterfield sofas, drinks and, of course, top tunes – it became every shoe fiend’s hideout for the night.

A special thank you to all who made the event; we’re already looking forward to next year’s Vogue Fashion’s Night Out!


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