It’s been a busy week at Superdry HQ!
After an awesome weekend at Glastonbury, we kick started the week with an immense photo shoot with world-renowned photographer Rankin. Shooting the incredible new Idris Elba + Superdry campaign, we live streamed the action via Periscope to bring you exclusive behind the scenes access!
Talking of Idris, Superdry Edition 3 dropped into stores this week featuring previews from the much-anticipated collaboration. As well as pages filled with unrivalled holiday, festival and summer style inspiration, we’ve also given you a teaser of our new Superdry Sport collection that arrives later this month – pick up your copy for all the details!
All the while our design team have been working hard to begin designing our Autumn Winter 2016 collection. That’s not a typo they’re really looking at winter next year already. Discovering new techniques, details and trends to create a collection filled with fresh new ideas that are bound to excite any Superdry fan.
Our SuperdrySounds SoundCloud channel got a mid-week mix from the fantastic Paul Rudd (the DJ not the actor) who created a heatwave mix especially for our fans to help you get the summer sounds flowing!
So now the weekend is almost upon us, all we need to do is to get through Friday. Need some help making it through? We’ve got you covered. Here’s the Paul Rudd SuperdrySounds Heatwave mix below to help kick start your weekend!