It’s time to bring out the shorts! We’ve got every style you could want: joggers, chinos, cargo, boardshorts, denim shorts and more. Create relaxed, off-duty style outfits perfect for the beach, city style or just whenever the sun is out.

If you’re more likely to be found on the beach during summer, then check out these boardshorts. Perfect for lounging or surfing, they’re printed with our iconic logo on the leg. Make an impression on the sand this season.

Denim shorts, a true and extremely versatile classic, are also available in our shorts collection. They’re available in a variety of colours and washes and are perfect for completing your festival look. Slim and loose fits allow for you to match your own personal style.

We’re launching our #shortstories competition, which gives you the chance to win your dream pair of Superdry shorts. Just tell us one of your best stories about you and your favourite pair of shorts. Get involved over our Twitter and Instagram channels.

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It’s time to bring out the shorts! We’ve got every style you could want: joggers, chinos, cargo, boardshorts, denim shorts and more. Create relaxed, off-duty style outfits perfect for the beach, city style or just whenever the sun is out.

Our jogger shorts are great for comfortable casual wear. Available in cool greys, classic navy and a variety of reds the style is designed to keep you relaxed and comfy. These shorts are also ideal for summer sports, so grab your favourite pair now.

Chinos, everyone’s short staple are smarter than the cargo short, and come in a variety of colours and styles. From classic sand to neon coral colours, your chinos will look effortless with a t-shirt or shirt during the warmer evenings.

We love our new shorts collection and so throughout this month we’ll be sharing our favourite style tips and details about our range, as well as sharing some of the best of your #shortstories.

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June 1st is only a couple of weeks away but it couldn’t come sooner as it see’s the release of Jamie XX’s debut album, ‘In Colour’. We thought it seemed fitting to add his & Romy’s cover of Florence & The Machine. He’s already dropped four tracks from the album and their going down well – so much so, the first date of the album tour sold out in 30 seconds – we’re very jealous to those of you who managed to cop a ticket!

We we’re updating our store playlists and realised that we’d never reposted Flume’s remix of Lorde’s ‘Tennis Court’. It’s a huge remix and totally serves the original track justice – with nearly 24 million plays, Aussie based producer Flume is doing no wrong.

HNNY is back, again! This guy literally cannot stop and we’ve seen three new tracks from him this month alone. ‘Cheer Up, My Brother’ adds some lovely funk hits to the gospel track ‘Farther Along’. HNNY is also set to be releasing an album very shortly and this happens to be the opener.

Further down we’ve got Julio Bashmore’s latest party tricks, ‘Holding On’ & ‘Kong’. Having boomed into the limelight a few years back with the huge ‘Battle For Middle You’ & of course the anthem for 2012, ’Au Seve’, the Bristol born & raised producer knows how to get people moving. Now hailing in London, he’s stepped it up again, especially with ‘Kong’ – our summer playlists are coming along nicely!

I feel like we’ve really been spoilt the last few months as there have been so many diverse releases from the likes of Courtney Barnett, Panda Bear, Roisin Murphy to Lapalux & Mura Masa. Now lets not forget Alabama Shakes new album ‘Sound & Colour’. They have spiced up their sound and it’s good, it’s great! If you’re quick you’ll be able to catch them performing across the globe right now.

Lastly, our friends George Craig & Terry Edwards over at Check On Talent have recently signed two of the freshest bands that the UK has to offer, from the Jamie Campbell Bower- fronted The Darling Buds to the authentic rock’n'rollers Hello Operator … they are definitely our ‘ones to watch’ this summer!

Listen to the full playlist here and don’t miss out on the next update coming next Monday!

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In 2003 we created a series of 5 t-shirts for a British store each graphic was drawn by hand. Since then we have grown into an internationally recognisable brand with a cult celebrity following but we’ve still kept the tradition of drawing our logos by hand. With over 500 unique designs in our stable we’re going to be bringing you a series of four hand-drawn designs, one for each week of May.

Like the design? It’s our womens pegasus tee now in store and online.

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This weeks playlist is bursting with new tracks and artists that are dominating the electric sounds of the summer, here are just a few of our favourites.

First up is ‘Firefly’ by Mura Masa – the newest EP from the 18 year old a record of electric perfection that is hard to come by. Complete with the silky sounds of Nao it’s no wonder that this track has had over 300,000 plays on SoundCloud – we can’t wait to see what’s next for him.

Next up is Lion Babe’s ‘Wonder Woman’ featuring a stellar intro from the legendary Annie Mac. The duo, Jillian and Lucas, from New York have been making waves with their songs ‘Treat Me Like Fire’ and ‘Jump High’ which featured Childish Gambino and ‘Wonder Woman’ looks set to kick it up a gear as it is produced by the incredible Pharrell Williams.

Further down this weeks playlist is a light and refreshing track from UK producer Aeble, ‘better by your side’ the fast yet calming electronics are accompanied by laid-back vocals of Tom Aspaul. It is an un-demanding upbeat and feel good track that has us counting down the days to summer.

Towards the end of the playlist is Flako a musician from Chile. His latest work ‘Natureboy’ features an incredibly captivating track ‘With me Now’ it is a mix of electric synths, harmonious vocals and incredible beats that are gently upbeat.

A mix of vibrant sounds and chilled out mixes, this weeks playlist will have you desperate for summer, listen to the full soundtrack here.

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Personalisation is back in our premium lounge!

In December for one week only we launched our personalisation station in our Regent Street Premium Lounge. Here you could have your name, favourite phrase emblazoned on your Superdry Hoodie.

In that week we were overwhelmed by orders from you and even Cat’s The Musical Star, Nicole Scherzinger, wanted in on the action. As soon as the last hoodie was personalised we knew we wanted to bring it back and we wanted it to stay. So now the premium lounge is host to our personalisation station as well as personal shopping and styling.

Our premium lounge is located on the lower ground floor of our Regent Street flagship store, open Monday-Saturday 10am-8pm & Sundays 11:30am-6pm.

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Last night we took the press to London’s latest hotspot the ham yard hotel which received the ultimate superdry takeover as we showcased our aw15 collection in the hotel’s underground bowling alley.

Guests were treated to chilled champagne, ice-cold Asahi beer and freshly pressed juices as they experienced an exclusive collection preview. Fuelled by a feast of mini sliders, buttermilk chicken and vegetarian burgers, talk turned to the showcase of our ultimate winter wearables.

Fresh for aw15 were new pieces for men and women covering a vast collective of inspirations that are unified through high impact branding and incredible attention to detail.

Womens categories included Twilight, Winter Boho, Après and Wind Active, ranging from embellished and sequin soaked pieces to dipped denim, textured knits and fur-trimmed gilets.

While the mens capsules included Tailoring, Mountain, Military and Classics, showcasing sharply cut sartorial outerwear, retro athletic-wear and striking down-filled jackets.

Press were amazed at our breadth of offering and fell for the new additions to both our rugby and snow collections that have been refreshed for aw15. A hit for womenswear was the colour pop superdry sport range, an all-new series of running gear encompassing all the gym essentials featuring bright fabrics and vibrant trims.

Then, of course, there was the bowling – competition was heating up throughout the evening, as press competed to be top of the leaderboard.

The collection will be available in stores for autumn winter 2015.

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it’s official, we’re teaming up with internationally-recognised actor Idris Elba to create a brand new collection for autumn winter 2015.

The actor who has stared in tv series Luther, the critically-acclaimed Mandela as well as Marvel’s Thor is going to collaborate on a new collection with our co-founder James Holder.

More details about the collaboration to come!

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With Superdry Rugby hitting the shelves and with the Rugby season well and truly underway we caught up with Gloucester Rugby Fly Half, James Hook to ask him what is next, any tips he has and his greatest rugby moments.

Superdry: If there were six things you could tell any rising rugby player, what would they be?

James Hook:

1- always follow your dreams.

2- keep practicing even when nobody else is.

3- listen to your family, friends and coaches and always be willing to take on good information and ignore bad information.

4- don’t let setbacks get in the way of what you want to achieve.

5- recover and eat well to give yourself the best chance possible.

6- most importantly play with a smile on your face, enjoy and remember it’s only a game.

SD: Earlier this year, James Holder, our brand & design director was asked in an interview what his personal 10 commandments were; do you have one training commandment that you live by?

JH: I always make sure I prepare fully for each game e.g. know my roles/moves for the up and coming game and practice my skills/kicking during the week until I’m happy.

SD: There was a huge turning point for Superdry, when we went from being a one man band to the global brand we are today, what is the most iconic moment you’ve had in your rugby career?

JH: Winning 2 grand slams and a championship with my country and representing the British and Irish lions.

SD: We are heavily into our music, with new playlists released every two weeks on our SoundCloud profile, which six songs get you amped up for a game or that you are listening to at the moment?

JH:

1-Ed sheeran- Lego house

2-stereophonics-Dakota

3-matchbox 20-real world

4-avicii-levels

5-flo rider-good feeling

6-David guetta feat Rihanna -who’s that chick

SD: We are obsessed with our product, the detail, fabric, design – everything, you are a Superdry fan as well, is there a Superdry product you just couldn’t do without?

JH: The Superdry polos and hoodies oh and joggers!

SD: So the final question, you’ve just moved back to the UK to join Gloucester Rugby (just around the corner from Superdry HQ) but what’s next for you?

JH: To keep improving as a player, keep building as a team with Gloucester Rugby and try to make the squad for the up and coming World Cup with Wales.

Our #SuperdryRugby collection is now available online, to be in with a chance of winning a shirt enter our competition on twitter, share your favourite rugby moment using #SuperdryRugby and @Superdry to be in with a chance, enter here.

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last week we launched the first of this month’s playlists, with some chilled out tunes to ease you into february. the playlist kicks off with Sydney based, hayden james’ ‘something about you’, this is his second track and he’s already being picked up across the uk, australia and the us; not surprising since he has been signed by one of the biggest labels in australia, future classic. next we’ve got e.doza’s silky edit of london based vocalists lauren k. faith’s track ‘without you’ a captivating and enticing remix.

this month’s playlist is a blend of modern synthetic tunes with old school classic guitar, piano and drum beats.  like our next track ‘the night’ from brits andy and james, better known as honne, who are definitely one to watch in 2015. have a listen and you’ll see why.

then it’s over to the two talented young americans with ‘trophy v6’. 14-year-old willow smith schools us in mellow beats, overlaid by vocals from big brother jayden smith, damn the smith household are talented! to finish up mr carmack’s new beat ‘fluxxed out’ while the last song on our playlist is a soulful track ‘coming home’ from texas based leon bridges.

each month we’ll be releasing two new playlists with all the music we are listening to as well as some of the tracks that are played in store… subscribe to our soundcloud channel, superdry sounds, for the latest playlists.

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