2015 has been incredible so far, with the announcement of our collaboration with the mighty Idris Elba, our hunt with Elite Model Management to find the freshest young talent and the launch of our Rugby by Superdry collections.

So we’ve set the bar high and this month is set to be no different. We’re kicking off with our not-to-be-missed Summer The Event, where you can get up to 50% off selected lines online & in-store, don’t miss out!

We’re going to be taking you through some of the world’s legendary festivals, including Reading & Leeds, Wilderness and South West Four (keep your eyes open for a ticket give-away in the next couple of weeks). It’s also the last month of our DJ Competition, so if you can mix make sure you get involved to be in with a chance of winning a residency on our SoundCloud channel, kitted out in Superdry and a feature on you and your music. Can’t mix? Don’t worry there’s a competition for you on our Facebook page too.

Not just that we’ve been pulling together guides like no other so you can travel to some of the world’s hottest destinations in Superdry style this summer, with our mens and womens holiday style collections.

In the year of Rugby we’ve also got some news, we’ll be launching a new addition to our Rugby by Superdry collection, with our World Legends range which will be hitting selected stores and online later this month.

While for women we’re bringing the highly anticipated Superdry Sport collection to life with Kim Hartwell from Tone What You Own. Watch this space for more news.

That’s August sorted, find out more each week here.

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Last night we hosted the finals of the incredible Elite Model Look competition in our Regent Street Flagship store.

In the pursuit of finding the freshest new model in the UK, for the 7th year, Elite launched its Elite Model Look competition. With hundreds of applicants and young hopefuls scouted on the street by the Elite Model Look scouts, the pros had a tough job whittling down the competition to just 40 semi-finalists.

The semi-finals held on Wednesday were a gruelling affair, kicking off with catwalk training followed by an intense swimwear walk and finishing up with a full catwalk in front of the panel of judges. It was a tough judging panel to please, with the CEO of Elite London, Michelangelo Chiacchio heading the table alongside, Director of Elite London, France Chiacchio, Victoria DaSilva Director of Elite Model World, Elite Model Look Ambassador Oliver Proudlock as well as our Superdry Stylist Anna Conger all taking notes.

After an intense semi-final the panel got it down to just ten competing for the opportunity to be entered into the Elite Model Look International Final and a contract with the prestigious agency. Putting all their practice into action, the finalists took to the catwalk for one final show in front of some of the UK’s biggest editors, fashion bloggers and fashion ambassadors.

When it came down to it the competition was just too high, and the judges couldn’t decide on just two winners, so selected four, drumroll please…

Elite Model Look Winners:

Chris Tydings, 16

Charlotte Corn, 17

Superdry Model Look Winners:

Kofi Morris Heather, 18

Ellie Jordan, 15

We caught up with each of the finalists, check out the interviews next week on the blog as well as a post from Sarah Michaela who styled two of the looks that hit the catwalk.



Check out all the images on our Pinterest page.
Follow Superdry.’s board Elite Model Look on Pinterest.

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This week we launched the official Superdry Snapchat account! Follow @SuperdryGlobal or scan our ghost for the latest stories from us.

Yesterday we launched Snapchat to showcase all the behind the scenes action from the Elite Model Look finals. Revealing the set up as it happened, the judges as they arrived and sneak peeks of the looks as styled by our Superdry style team who were joined by Framboise Fashion, who made two looks her own in Superdry style. The action streamed live from the catwalk had people tuning in from Turkey, California and the UK with a quick snap of the winners to close the night.

We’ll be broadcasting all the latest product reveals, exclusive behind the scenes action, fun competitions and the first look at news from the brand including promotion reveals. Make sure you follow us to get all of this and more!

New to Snapchat? There are a couple of ways to add us.
1. By username, pull the screen down to reveal your ghost, select ‘add friends’, then ‘add by username’ and tap in SuperdryGlobal
2. By Snapcode, take a pic of our ghost above on your phone, open Snapchat then pull the screen down to reveal your ghost, select ‘add friends’ choose ‘add by Snapcode’ it will open up your gallery, select the pic of our ghost and then you’re in!
3. By Snap, open Snapchat hover the phone over the image of our ghost and tap our ghost so it comes into focus and that’s it, we should be on there!

Don’t forget to share your snaps with us too, we love seeing how you’re styling Superdry!

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Now Latitude has been and gone, we can’t wait for next big festival which is Tomorrowland!

Based fittingly in the town called Boom, just outside Antwerp, Belgium, the festival that kicks off this weekend is set to impress. And if you were lucky enough to get tickets (they went damn fast!) then we bet your dying to see the incredible line-up.

As always electric music is a must with the likes of Aviici, David Guetta, Alesso and Steve Aoki taking to the main stage. And a new year brings a new theme, this year it’s the Secret Kingdom of Melodia, we’ve been teased for weeks now with videos appearing and can’t wait to see it realised.

Not sure which stage to go to? Well there are 16 of them, if you love a throwback, there’s the ‘I love the 90’s’ stage on Friday or perhaps you want to take it easy, have a beer and while you throw some shapes then it’s over to the ‘Desperados Club’. All we know is that on Saturday you’re not going to want to miss the action on the main stage with Martin Garrix, Armin van Buuren, Dimitri Vegas & Like Mike and Axwell ˄ Ingrosso hitting it hard!

So now the important bit, what should you wear?

Brights are a must; it’s an electronic festival after all. It’s bound to be hot so denim shorts, playsuits and loose tank tops are essentials for women, while guys it’s all about classic Superdry graphic tees & dark denim shorts for an effortless festival look.

Discover our full mens and womens festival style edits now on the website.

We’d love to see your #FestivalStyle, share your snaps from Tomorrowland with us on Twitter @Superdry or on Instagram @SuperdryGlobal and we’ll reshare our favourite snaps.

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As festival season continues we hooked up with some incredible bloggers to give us the low-down on all the happenings at one of London’s hottest summer festivals, Lovebox. Read what the group Fashion Sept got up to!

“Londoners have tons of things they love during summer but one thing they do adore is a good party!

Staged at Victoria Park in East London, Lovebox is the one festival where you get cool crowds, good times and popular music as a bonus. With a skating rink, mac & cheese, fairground rides and dressing up, it’s a great place for people watching and for a group of bloggers to have fun and catch some rays.

Collaborating with Superdry to enjoy some festival fun, Fashion Sept is made up of 7 established bloggers coming together to create cool projects and work with amazing brands.

Showcasing key SS15 pieces for Lovebox, each of the girls wore a Superdry outfit that best presented themselves. You would think finding something to suit all 7 of us would be hard but Superdry caters for lots of tastes and we found the clothing really adaptable to style and make our own.

Lovebox was really great this year. We all had an awesome time and it was a fab opportunity to try out some current trends and show off Superdry’s great cuts and colours for SS15.

Thanks Superdry! We had an awesome time!”

The Fashion Sept girls:

Amy from www.vintage-reflection.com

Leigh from www.foxandfeatherblog.com

Annie from www.epiphanniea.co.uk

Laura from www.thatssoyestreday.blogspot.co.uk

Beth from www.bethnorton.co.uk

Clare from www.rainbowsandfairydust.blogspot.co.uk

Lois from www.bunnipunch.co.uk

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Another busy week is done and dusted at Superdry HQ, and we’ve got that Friday feeling!

This weekend is set to be a mammoth festival bender with Latitude in Suffolk and Lovebox in London attracting the masses. As huge acts set to storm the stage, good company and a rucksack of essentials is all you need for a belter of a weekend. *Check out our Latitude Pinterest board below for your #FestivalStyle essentials!

To get the lowdown on all the upcoming festivals this year, make sure you check out our #FestivalStyle survival guides. Our handy hints and tips will ensure nothing puts a dampener on your Festival plans – we can’t control the weather of course!

Follow Superdry.’s board #FestivalStyle – Latitude on Pinterest.

Aside from getting prepped for some serious weekend raving, we’ve also been busy shooting the latest looks for our AW15 campaign. The Superdry studio has been bustling with make-up artists, models, stylists and photographers – but you’ll have to #WatchThisSpace for more info on the collection. We’ve also been busy shooting some time-lapse videos for our #SuperdryEquipped campaign

Do you think you have what it takes to work at Superdry? Then make sure you follow our new Careers Twitter for all our latest vacancies and career updates. If you’re on LinkedIn, give Superdry a Follow. Our LinkedIn page is updated daily with all the latest news from the business and all the latest goss from HQ. We’re a big family here at Superdry, if you want to be a part of it, then we want to hear from you.

If you’re heading to London this weekend, make sure to stop by our Flagship Store on Regent Street. We’re celebrating Summer Streets on Sunday and inviting you to join us for our very own street party. Live DJs and Beatboxers, including Killa Kela and Ami Carmine, will be busting the beats – so make sure you pop by! Or, keep up with event over our Twitter Channel @Superdry

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With Glastonbury a distant memory *shed tear*, music fans are now looking ahead to the next big festival in a few days, Latitude.

Held in Henham Park, Suffolk this alternative festival draws crowds of eclectic music fanatics every year. This year we can’t wait for full access to the Latitude Lake for the first time. From Thursday to Sunday you’ll be able to don a bikini or swim shorts and cool down until 8pm, so don’t forget to pack your swimsuits!

Now, in all fairness, this year’s line up is a mega one featuring the UK’s hottest artists right now. We’re super excited about this year’s performances especially Noel Gallagher’s High Flying Birds on Sunday. The Vaccines will no doubt steal the BBC Radio 6 Music Stage as they tease us with their upcoming third album.

Alongside the music madness there’s also a chance to see some of our favourite comedians live. From Jason Manford and Jon Richardson to Alan Davies and the stars of Channel 4’s, The Last Leg – we know we’ll be left in stiches

Now, over to Latitude fashion – what to wear!

Dungarees are on trend right now and bring together that perfect mix of utility and chic. We’ve of course added a Superdry twist to our dungarees, recreating this classic in a floral dress. Team with our high tops and a bright coloured shoulder bag to make sure you’re festival ready.

Prints are all we’re seeing on festival snaps this year, stand out with our take on this festival favourite rediscovered with a Fluro Finish. Coupled with our brand new foldable sunglasses – saves you from easy breaks – and our pop coloured watches, you’ll be a masterclass of Festival Style

We would love to see and hear about your Latitude antics so share your #FestivalStyle with us on Twitter @Superdry or Instagram @SuperdryGlobal and we’ll repost the favourites

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This July we’ve teamed up with Elite Model Management while they hunt for the UK’s hottest rising model talent.

Elite London are on the hunt for the freshest, unsigned models to enter their competition to win a modelling contract with the agency. Think that you’ve got what it takes? Simply click here, connect to Facebook, fill out a simple form and upload a couple of snaps to be in with a chance of making it to the finals of the Elite Model Look competition held in our Regent Street flagship store!

If you’re more comfortable watching than participating how about entering our competition to win two VIP tickets to the finals plus a personal shopping experience worth £500 in our Regent Street Premium Lounge. All you need to do is strike a pose, tag us on Twitter (@Superdry) or Instagram (@SuperdryGlobal) with your hottest look right now, don’t forget to use #SDModelLook to be in with a chance. The competition closes on Sunday 19th July 2015, full terms and conditions apply.

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Last week we jumped into July with a mega mix of tracks that will set the mood for summer.

The playlist is kicked off with ‘Girl’ from the incredible The Internet who have just released their third album that is filled with guest appearances from names such as Vic Mensa and Janelle Monae. The single is produced by the slick KAYTRANADA (one of our favourite producers at the moment) bringing a unique approach to the track.

Next up are Kiso and Aerotique’s ‘Every Day’ featuring a killer sample from Erykah Badu’s ‘On & On’ it is delicate summer vibe that has you searching for a chilled beach holiday.

Further down we move onto Snakehips, which you may recognise from the huge YouTube channel Majestic Casual. The track features the immense Flight Facilities with guest vocals from none other than Owl Eyes. This massive track is literally Britain meets Australia; Snakehips have been one of our music ‘go-to’s’ for a long time and this year they’re playing at a load of festivals so you’re bound to be able to see them in action. While Aussie based Flight Facilities have been on our radar for a long time and our opening our Bondi store later this summer.

Skipping ahead to track 8 we’ve got Wolf Alice picking up the tempo gently with ‘Freazy’ the group have been going from strength to strength over the past two years, listening to this track you can see why. This year they released their debut album and with tour dates around the world there’s plenty of time to catch them.

The latest drop from Flume is a build on his epic ‘Collarobones’ named ‘Turning’. It is this attention to detail, skill and need to dig deeper into a track to make it stronger that we love, it echoes our values and one of the many reasons we can’t stop listening to the Australian based producer.

Moving on to our unsung hero at the moment we’ve got ‘Speak’ remix from 2 Bad Mice. We first spotted them at Glastonbury this year capturing our attention with the easy remix’s and delivering classic Jungle vibes leaving you wanting more. This remix keeps that reggae and dub sound alive with the notorious ‘amen break’ and a booming baseline, it’s a great festival sound! Like what you hear? They’ll be playing at Bestival in September for the Hypercolour Records take over.

Blast away those Monday blues with this summer filled playlist.

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After a challenging sixteen hours overnight travelling across Europe from London to Hilvarenbeek, you could say our bodies and our spirits were a little weary. However, after collecting our passes and trudging through the gates we were welcomed by a path weaving it’s way through the most beautiful woodland dotted with fairy lights that led to our idyllic campsite. It was at the initial point, I knew we had stumbled upon a festival that would not be forgetting anytime soon.

Best Kept Secret Festival really is what it says; the festival community’s best kept secret. At only 3 years old BKS is situated in the middle of a secluded, heavily forested safari park with huge lake based in the centre lined with sandy beaches; it could just be the perfect venue for any music festival. With thousands upon thousands of music festivals every year, it’s easy to miss some of the smaller, newer kids on the block like BKS. I only chanced across it after seeing this year’s line- up which for a young festival is pretty darn impressive. Whilst The Libertines, Noel Gallagher’s High Flying Birds and alt-J ruled the headline slots, acts such as Ride, The Jesus & Mary Chain, Future Islands & A$AP Rocky took the stage in the earlier evening.

Best Kept Secret is host to five different stages including the main stage which is set along one of it’s beaches, so you can have a little dance on the sand. Also, you’re free to take a dip in the water if the weather let’s you! Thankfully for us, the weather was pretty great staying sunny most of the times with an occasional shower. Luckily, I decided to take along my khaki parka from Superdry, which is a classic festival staple and saved me from the surprise downpours.

If you’re after a small festival with a huge spirit and beautiful setting then Best Kept Secret could be for you. I’m already planning my return for next year’s festival!

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