With Superdry Rugby hitting the shelves and with the Rugby season well and truly underway we caught up with Gloucester Rugby Fly Half, James Hook to ask him what is next, any tips he has and his greatest rugby moments.
Superdry: If there were six things you could tell any rising rugby player, what would they be?
1- always follow your dreams.
2- keep practicing even when nobody else is.
3- listen to your family, friends and coaches and always be willing to take on good information and ignore bad information.
4- don’t let setbacks get in the way of what you want to achieve.
5- recover and eat well to give yourself the best chance possible.
6- most importantly play with a smile on your face, enjoy and remember it’s only a game.
SD: Earlier this year, James Holder, our brand & design director was asked in an interview what his personal 10 commandments were; do you have one training commandment that you live by?
JH: I always make sure I prepare fully for each game e.g. know my roles/moves for the up and coming game and practice my skills/kicking during the week until I’m happy.
SD: There was a huge turning point for Superdry, when we went from being a one man band to the global brand we are today, what is the most iconic moment you’ve had in your rugby career?
JH: Winning 2 grand slams and a championship with my country and representing the British and Irish lions.
SD: We are heavily into our music, with new playlists released every two weeks on our SoundCloud profile, which six songs get you amped up for a game or that you are listening to at the moment?
1-Ed sheeran- Lego house
3-matchbox 20-real world
5-flo rider-good feeling
6-David guetta feat Rihanna -who’s that chick
SD: We are obsessed with our product, the detail, fabric, design – everything, you are a Superdry fan as well, is there a Superdry product you just couldn’t do without?
JH: The Superdry polos and hoodies oh and joggers!
SD: So the final question, you’ve just moved back to the UK to join Gloucester Rugby (just around the corner from Superdry HQ) but what’s next for you?
JH: To keep improving as a player, keep building as a team with Gloucester Rugby and try to make the squad for the up and coming World Cup with Wales.
Our #SuperdryRugby collection is now available online, to be in with a chance of winning a shirt enter our competition on twitter, share your favourite rugby moment using #SuperdryRugby and @Superdry to be in with a chance, enter here.