Shogo has been studying Accounting & Financial Management at the University of Gloucestershire. We caught up with Shogo a couple of days into his Intern Scheme & here’s what he told us…

Why do you love Superdry?

It’s a UK brand that is made with a Japanese touch & I am Japanese made with a UK touch. A perfect match! I love that the brand is linked to its origins & inspirations.

What is your favourite item of Superdry clothing?

My favourite item of Superdry is the short sleeve shirts. I love how delicate the stitching is, the attention to detail on every part & also the pinpoint logos which states that it’s by Superdry & just screams ‘high quality’

What is your inspiration in life?

Career wise one day I’d love to be a chartered accountant & work as a CFO, but for now, i’m getting stuck into my Superdry Intern Scheme – I love it already!

What do you do outside of work?

I keep fit & work out at the gym & enjoy walks. The Japanese side of me is very geeky & I love Comics, Films, Music & other pop culture. I am always playing with technology….

Most looking forward to when working with us…

I am really looking forward to the projects I will be able to work on & hopefully something I can ‘stitch my name’ onto & a career in the future with Superdry 

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359 Upper Street, Islington. A grade II listed building, formerly a tram shed & The Mall Antiques Arcade, held host to the opening of our brand new concept store launch event. Inside the store is laden with bespoke fixtures & antique furnishing which are a nod to the building’s history, including several features which were influenced by & are a tribute to Newgate prison.

To open the event held on July 3rd, up & coming band Big Deal played a stripped down acoustic set, whilst guests shopped the collection over the two floors, tucking into the pick ‘n’ mix sweet counter. Tailors Hawthrone & Heaney provided an exclusive live monogramming experience, which was offered free with any Superdry + Timothy Everest Tailoring purchase.

Guests sipped on cocktail coolers skillfully crafted by the mixologists & crowded around the DJ booth listening to The In Crowd on the decks. A DJ collective featuring Ricki Hall, Ami Carmine, Siggy Smalls & Them & Us.

Don’t forget you can now visit our brand new store at 359 Upper Street, Islington, London where you can shop our SS14 collection.

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Jess has been studying BA (HONS) in Fashion Retail Management at Birmingham City University & started the Superdry Intern Scheme last month where she joined the Marketing, PR & Creative Media teams. We caught up with her & asked her a few questions…

Why do you love Superdry?

I love Superdry because it is a successful, British brand growing stronger & stronger around the world. I am excited for the brands future & I can’t wait to play my part in Superdry’s creative direction.

What is your favourite item of Superdry clothing?

My favourite piece has to be the premium biker jacket. A staple classic that everyone must have in their wardrobes…I LOVE it!

What is your inspiration in life?

To learn as much as I can about something I love & become the best person I can be. My grandma taught me “What’s meant to be will always find a way” and I knew, for me, working for Superdry was meant to be! She was right!

What do you do outside of work?

When I am not working I will most likely be at the gym, socialising & spending time with my family and friends.

Most looking forward to when working with us…

I am most looking forward to working as part of the Superdry family & learning more about the Superdry world. Putting together advertising campaigns, creative concepts and planning future events for Superdry are just a few things I can’t wait to explore.

Don’t forget you can apply to become a superdry intern. Simply send your cv & a cover letter to us at superdryinterns@supergroup.co.uk telling us why you’d love to work with us.
please be aware that our intern scheme application process will not reopen until january 2015

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We have launched our first ever Intern Scheme offering the opportunity of a lifetime to 4 very lucky individuals! It’s a one year structured & paid placement as part of The Superdry Academy, working across selected departments. It’s been designed to give our interns an experience to remember as well as adding value to our ever growing company.

They each went through a tough recruitment process to join Superdry & beat over 180 people to get their placement.

Our Interns will be blogging about their experiences at Superdry over the coming weeks, so keep your eyes peeled for their stories…

(L-R) Shogo joins Finance, Jess joins Marketing, Alex joins Garment Tech & Kelly joins Merchandising

If you would like to become a Superdry Intern, send your CV and a cover letter to us at superdryinterns@supergroup.co.uk telling us why you’d love to work with us.
Please be aware that our intern scheme application process will not reopen until January 2015

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Saturday night saw us showcase our upcoming Spring/Summer 15 collection at London Collections: Men.

LC:M features the best of British fashion talent, with a mixture of both emerging stars & heavy weight heritage brands. We were thrilled to be part of such a huge event for the third time.

For men, our Spring/Summer 15 collection features beach-to-bar hand-drawn Hawaiian prints, preppy pastels & Italiana led style, with denim shorts & signature graphic print t-shirts forming the perfect capsule wardrobes.

Our womenswear features loose layering, with cropped t-shirts in eye catching tie-dye & floral prints to unleash your inner boho style, as well as sequin-adorned tees & exciting new denim styles with embellished pockets.

Over 500 special guests joined us at London’s Ewer Street Arches to preview the collection. Sipping on basil cooler cocktails from our bespoke bar & eating premium pizzas & lobster rolls from a vintage airstream caravan; guests were then invited through to the catwalk space ahead of the show.

Celebrity guests included DJ Mark Ronson, who later took to the decks to kick off the after party, Hollywood star Jesse Metcalfe, MTV presenter Lilah Parsons, Model & British Fashion Council Ambassador David Gandy & social media sensations, Tanya Burr & Jim Chapman, among others.

The show went down a storm, with guests agreeing SS15 is our most progressive collection to date. Afterwards it was time to show our guests what we do second best & the after-party began.

Mark Ronson hit the decks as we danced the night away. Not forgetting our British heritage, we showed the England vs Italy first found World Cup game to partygoers, while they enjoyed Asahi beer.

You can check out our video & read what everyone thought of #SuperdrySS15 over on Twitter. Don’t forget have a look at our pictures from the night over on Instagram too.

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With less than a week to go, we’re excited to announce that we’ll be showing our upcoming Spring/Summer ’15 collection at London Collections: Men. also known as LC:M, it’s the menswear fashion week that rocks the capital twice a year.

This is our third time at this showcase for the best menswear design talent in the land, from rising stars to heritage brands. LC:M is organised by the British Fashion Council and confirms Britain’s place at the epicentre of the fashion world.

Join us & Dylan Jones OBE, Chair of London Collections: Men, as well as Caroline Rush, Chief Executive of the British Fashion Council, as we kick off the three-day extravaganza. For our first appearance at LC:M in 2012 we debuted the inaugural Superdry + Timothy Everest Sebiro Collection for men; in January we showed our Autumn/Winter 14 collection in an epic catwalk event. This time we go bigger and bolder in a mind-blowing showcase of both mens & womenswear for the biggest names in the fashion press, vips & you, our fans.

Join us on Saturday 14 June 2014 via Instagram to check out all the action as it happens with real-time updates.

We’re going behind the scenes to show you what the models see, snap some celebs & bring you the best of the catwalk.

Look out for lace, leather & denim with a boho feel for women & prints, pastels & summer knits with a trend-led italiana style for men.

You can check out what everyone’s saying about the event & our Spring/Summer ’15 collection on the night by following #SuperdrySS15

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There’s no need to wait until summer to hit the festivals. We’re heading to Snowbombing in April & one lucky winner plus a guest can join us at the Arctic Disco DJ booth!

This year, we will be hosting the ice-cool Arctic Disco at the winter music festival in Mayrhofen, Austria from 7-12th April & we’re giving you the chance to join us by taking on the decks for your own set. As if that’s not enough, we’re throwing in flights, accommodation, lift passes, an event wristband & a Superdry goody bag worth £300 RRP.

Can’t spin? Don’t worry! There’s  still the chance to win £500 RRP worth of Superdry apres ski wear. So what are you waiting for? Head over & enter now. Both competitions end this Sunday (23rd March)

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Here’s a date for your diary: Thursday 13th February.

We’re excited to announce the official launch of our Premium Lounge found on the lower ground floor of our flagship Regent Street store. We’re celebrating the launch with an exclusive reader event with ShortList and Stylist magazine alongside their styling teams.

We’ll be offering the lucky attendees the chance to browse our premium range including the much loved Superdry + Timothy Everest Sebiro collection, Superdry Luxe, our artisan Copper Label Selvedge Denim and Copper Label Goods.

If leather is more your thing, we have super-soft bombers, bikers and parka styles for both men and women.

No Superdry event would be complete without complimentary cocktails & canapés and lucky guests will even walk away with a gift bag worth over £50!

For your chance to join us, simply email superdryevent@stylist.co.uk or superdryevent@shortlist.com. Hurry though as places are limited!

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We recently caught up with Paul Matthews, the winner of our competition to join us at our Autumn/Winter ’14 preview at London Collections: Men.

All Paul had to do was post us a picture showing why he loves Superdry. This is Paul’s winning image – safe to say, he’s a super fan.

Here’s what he had to say about his experience of The Event:

“What can i say? Best party I’ve ever been too! All this for having an obsession with a clothing brand! What Superdry has to offer in A/W14 is incredible –  bold colours and fitted cable knits, you certainly won’t go cold this winter.

“My wife, a lifelong sufferer of my obsession with Superdry, came along with me for the night. We arrived at the Old Sorting Office to be met by a friendly face, who took us up to what i can only describe as walking up the Shard..so many stairs! At the top floor we were greeted with cocktails and a vast bar area that wouldn’t have looked out of place in any Superdry store. As we waited for the event to start, wondering where it would be, we were taken aback by the amount of people here for The Event and the fantastic food being served on illuminated trays. The music, very much like being in-store, kept everyone in anticipation. Then large white doors opened and we were allowed into the hidden catwalk area.

“Once in, sitting in the front row, the show started! Coats, jeans, scarves, hats…as models walked past us, I just kept thinking, ‘I need everything in my wardrobe as soon as this collection is released later this year!’

“I was completely unaware of who i was sitting next to, until my wife pointed them out. Oliver Proudlock from Made in Chelsea, actor Ralph Little and Samuel L Jackson amongst others, we felt a little out of place!

‘The event finished with a rousing round of applause, and then the party started. First with Nick Grimshaw taking to the decks,  followed by Benji Boko – his set list was incredible! As incredible as the food that was going around again – chips, chicken, burgers and more. It was as if they knew that i was going to be there and that i have a very limited selection of favourite foods. Also, with a free bar flowing, i can easily say that that was the best party I’ve been to.

“I can see that, once again, we will see a lot of people walking the streets in Superdry’s Autumn/Winter 2014 collection, especially in the women’s range. As i mentioned before, my wife has never looked at a Superdry coat and instantly wanted to buy it – that night she saw four that she will be snapping up when they become available!

“All in all, thank you very much to Superdry for choosing my collection picture as your winner, and for putting on such a great evening for us!”

Thanks Paul, glad you had a great time. Don’t forget to check out the pics on Facebook and Instagram #SuperdryLCM

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That’s right, we’ve just announced something pretty exciting – we’re the official apparel partner for this year’s fresh air, snow filled festival,  Snowbombing (April 7-12) in Mayrhofen, Austria!

We’ll be hosting the exclusive Arctic Disco, set in a bespoke mountain igloo, with DJs like Nina Kraviz, Carl Cox, DJ Yoda and Dusky taking to the decks.  Snowbombers lucky enough to snap up tickets can join us for a sky-high Superdry style party close to the stars, dancing the night away in two areas, soaking up the sounds in our chill out area and enjoying three bars.

Alongside this, we’ll also be creating an in-resort pop-up shop, full of Superdry classics we all know and love, as well as new and exciting products for you to see before they hit the catwalk!

This is the 15th Snowbombing, regarded by many as ‘The Greatest Show on Snow’. Days are spent skiing/boarding, or enjoying music on mountain-top stages. Nights deliver cutting edge performances from world-class acts in unique venues.

Join us for our ice cool, week-long whirlwind. Tickets to the Arctic Disco are £44 per person. Check out the full line up and find all the information on the Snowbombing website.

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