It’s been almost 2 years since we opened out first store in Antwerp, Belgium and we’ve got some exciting news to share with everyone – we’re coming back for more!

With other premium brands finding their feet in Antwerp, Dries Van Noten and Ann Demeulemeester to name two, we’ll be bringing even more of our trademark offerings; British design, “future classics” and attention to detail, to the people of Belgium in a bigger and better store than ever before!

The store is set to re-open just in time for the launch of our Autumn Winter 12 collection that includes all the classic superdry staples – chunky knitswear, lumberjack hoods and rugged denims, as well as a few new-in items that are sure to impress our fans.

Why not head over to our Facebook page where you can get liking, sharing and joining in the conversation.

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August 3rd will go down in Superdry history as our Knokke store is set to celebrate Nuit De Zoute/Nacht Van’t Zoute with all our fans!

With prize draws going on throughout the evening, you could get your hands on some of your favourite Superdry pieces from our latest collection, absolutely free.

BUT THAT’S NOT ALL…

Resident DJ Diego D’ursel will be spinning his trademark blend of tunes to the crowd and, in true Superdry style, food and drinks will be available for all attending guests.

Get involved! Head over to our store on Albertplein 8, 8300 Knokke-Heist and let’s make it a night to remember!

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The Mirano Continental, Brussels, was the place to be last Thursday as Superdry organised a belated New Year celebration for staff and VIP guests.

First stop on arrival was the photo-call (which you can view and tag on the Facebook gallery), then guests were treated to delicious aperitifs before a giant curtain by the bar lifted to reveal the main room at the Mirano Continental.

The night kicked off with the hugely popular Belgium band, Puggy, (who’ve opened sets for Smashing Pumpkins, Incubus and Deep Blue) working the crowd with their popular hit ‘When you know’. This was followed by Superdry favourites, DJs Clare and Sheila Hill, DJ Mac Monroe and Attar! Not the shy and retiring type, partygoers took every opportunity to get on the revolving platform on the main floor and pull out their best moves!

During the cold and soggy months there was no better way to celebrate the New Year and we at Superdry would like to thank everyone for making it such a memorable night! Don’t forget to join us on the Superdry Belgium Facebook page for the latest and if you share your pics from the night, the most popular picture will win a Superdry goody!

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Adding to our already impressive roster, we’re thrilled to announce that the talented young rally driver, Thierry Neuville is the latest addition to our Superdry-sponsored racing superstars!

With two impressive wins under his belt, 23-year-old Neuville was recently awarded the prestigious title of  ‘RACB Driver of the Year’ for his amazing performance in the world of motorsport and was presented with his award at the official RACB Awards, held at the Parc des Expositions in Brussels, last weekend!

Pictured wearing Superdry tees and denim, Thierry’s next big challenge is on the world-famous racetrack of Monte Carlo, where Superdry will be supporting him round every corner of every lap!

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Without a doubt, Brussels’ Grand Place is one of the most beautiful places in the whole of Europe and has been home to many great events throughout the years. This time it was the turn of Superdry to join the ranks of the greats and make the headlines by opening our brand new store right in the heart of the Grand Place!

Sitting below the festive Christmas fairy lights, our brand new, two-storey store sits perfectly on the corner of rue de la Colline and rue du Marché aux Herbes and is full of the latest Superdry autumn-winter 2011 collection. You’ll find all the items that you already know and love, such as our knitwear, leather jackets, denim and Lumberjack shirts!

So if you’re visiting the famous Christmas markets in Brussels this year, be sure to pop to our brand new store and fill your stocking up with some great Superdry items!

Find us at: Rue du Marché aux Herbes 83, Brussels, 1000

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A huge superdry congratulations go out to six members of our favourite hockey team – The Waterloo Ducks!

Benjamin Van Hove, Maxime Luycx, John-John Dohmen, Alexander Paeuw, Boccard and Alexandre Gauthier De Saedeleer have all had their sporting dreams come true as they have been selected to head up the Belgian national team, and will visiting the UK to fight for the gold medal in the London 2012 Olympic Games!

Superdry will be behind them every step of the way, cheering from the sidelines whenever they’re playing. We’ll also be on hand to make sure they’re looking their best off the field too! Fingers crossed we’ll see you on the podium next August – good luck guys!

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The Superdry team would like to thank everyone who joined us at the Knokke Out Live event on Sunday! We had such a brilliant night with you all and hope you had an equally amusing time! To keep those memories, we have all the photographs from the night ready for you to download, tag yourself in and even share on the Superdry Belgium Facebook page. If you have any additional photos from the night, don’t forget to share them on the page as well as telling us any of your funny stories from Knokke-Out-Live event!

Click – below to view more photos!

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Sunday 14th August is a date for the diary! The ’15Zoute’ weekend, taking place in Knokke-Heist is where we at Superdry will be hosting the Knokke Out Live event!

An exclusive night of drinks and dinner joined by the talents who are ‘Amber and the Dude’ lending their live musical talent and brilliant vocals while guests enjoy their food. Of course it is not a Superdry party without any dancing, so we have the brilliant DJ Junior Jack and DJ Mac Monroe on the line-up.

Some great surprises will be revealed during the evening but we can’t keep quiet about the two Superdry Limited Edition Fixie bikes we have to give-away! If you are unfamiliar with Fixies, they are bicycles with a fixed gear and no brakes – that’s right, no brakes, stopping the bikes requires back peddling! We have them displayed at our Knokke store where you can see them up-close! Popular with couriers in New York for many years, the bikes are now invading the trend capitals around the world!

Spaces for table reservations are limited, so get in quick to be apart of the summer event! For more info and to book dinner reservations contact: 050 60 12 26

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A new Superdry opened this weekend which now see’s us in the city of Ostend! Nicknamed ‘Queen of the beaches’, the historic school ship Mercator famously sailed it’s seas. This event made a mark on the city which has a flower display in the form of a giant clock representing the ship. On top of this, Ostend is the birthplace of talented artists from James Ensor to Arno and it’s ‘daughters of the sea’. The James Ensor art gallery is set up in the home of the artist where he resided.

A bonus must be the Visserplein which holds a tunes festival in the summer. With its vehicle free area, it is a great area to relax in one of its many brasseries with a view of the dock.

So why not come and visit us at Koningstraat 2-4 – 8400 Ostend, and enjoy all that Ostend has to offer too!

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To celebrate the Summer Louise night in Brussels and the recent refurbishment of our Avenue Louise store, we held an exclusive night on the 23rd June with the addition of a ‘Superdry Pit Stop’. This special occasion was invite only to join us enjoy the night with nibbles and drinks from our ‘Pit Stop’ van which we parked outside our store. It was an absolute pleasure to be apart of the popular Louise event where the whole street takes part in being inventive and dreaming up of a fun night for the exclusive night! Thanks to all to who came!

For attendees of the event, you can view more pictures on the Belgium facebook page where you will be able to tag yourself and friends. If you aren’t a fan of the Belgium page, ‘Like’ us to keep up to date and be the first to know more exclusive news and events like this one. To keep the memories from the night, follow this link to download the images!

français

Jeudi dernier, le 23 juin, avait lieu la Louise Summer Night. Notre Superdry Store de l’avenue Louise a presque eu droit à un embouteillage entre le rez-de-chaussée et le 1er étage, ouvert récemment, tant vous étiez nombreux à avoir répondu présent à l’invitation! Tout le monde a pu profiter du service de petite restauration façon “Superdry” et pour beaucoup d’entre vous, faire le plein des derniers accessoires de l’été ou petits tops à glisser dans ses valises! Merci à vous tous d’être venus et rendez-vous en septembre qui sera un mois plein de surprises! Et en attendant, profitez des photos souvenirs et partagez les avec vos proches !

nederland

Afgelopen donderdag 23 juni werd de Louise Summer Night georganiseerd. En ’t was druk in onze Superdry Store op de Louizalaan – je moest er haast filerijden tussen de benedenverdieping en de nieuwe eerste verdieping! Iedereen die over een uitnodiging beschikte – en dat waren er heel wat – kreeg immers hapjes ‘à la Superdry’ voorgeschoteld en mocht naar hartenlust shoppen. Geen wonder dat je soms moest aanschuiven tussen de zomerse accessoires en de strandtopjes! Bedankt voor jullie aanwezigheid en tot in september, want dan wachten er opnieuw enkele leuke verrassingen! Ondertussen kunt u genieten van de foto’s ter herinnering en deze delen met uw vrienden.

All images credited to eventattitude/F. Blaise

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