Great news for our fans in Wijnegem – We’re opening a pop-up store!
The store, located in the beautiful city of Wijnegem can be found in the shopping centre amongst and is the perfect addition to the existing stores in the centre.
And it couldn’t have come at a more perfect time too – so if you’re out and about in make sure you swing by and take a look at our AW12 range for some perfect chrimbo pressies!
It’s been almost 2 years since we opened out first store in Antwerp, Belgium and we’ve got some exciting news to share with everyone – we’re coming back for more!
With other premium brands finding their feet in Antwerp, Dries Van Noten and Ann Demeulemeester to name two, we’ll be bringing even more of our trademark offerings; British design, “future classics” and attention to detail, to the people of Belgium in a bigger and better store than ever before!
The store is set to re-open just in time for the launch of our Autumn Winter 12 collection that includes all the classic superdry staples – chunky knitswear, lumberjack hoods and rugged denims, as well as a few new-in items that are sure to impress our fans.
Why not head over to our Facebook page where you can get liking, sharing and joining in the conversation.
August 3rd will go down in Superdry history as our Knokke store is set to celebrate Nuit De Zoute/Nacht Van’t Zoute with all our fans!
With prize draws going on throughout the evening, you could get your hands on some of your favourite Superdry pieces from our latest collection, absolutely free.
BUT THAT’S NOT ALL…
Resident DJ Diego D’ursel will be spinning his trademark blend of tunes to the crowd and, in true Superdry style, food and drinks will be available for all attending guests.
Get involved! Head over to our store on Albertplein 8, 8300 Knokke-Heist and let’s make it a night to remember!
It’s not every day that you hear of a fashion brand sponsoring a world-famous equestrian rider, but then again, there’s no other brand like Superdry!
We’re pleased to announce that the latest name to appear on the ‘Superdry sponsors’ list is Mexican jump rider Ariana Azcarraga, who is currently competing in the ‘Sunshine Tour’ in Spain’s Vejer de la Frontera! The largest European winter competition, the ‘Sunshine Tour’ takes place for five weeks between February and March where some of the world’s best riders go head to head.
In the video below, Ariana is working with her stallion Atlantus, winner of the second prize at the World Championship of Stallions in September 2011 in Lanaken! A world-class rider with a world-class horse is sure to yield some great results!
It’s not every day that Superdry takes over a club night, especially one in somewhere as prestigious as Ghent’s Dok venue! Add legendary Flanders DJ Maxim Lany into the mix and you’ve got yourself L’intimité – Superdry’s major ‘invite only’ event.
Our guests were treated to some fine food and a nail bar for guests to be pampered with. To a soundtrack of top tunes, our Superdry hostesses did a great job of getting the crowd hyped up about our competition! It’s no wonder everyone was so excited; two of the lucky guests walked away dressed head to toe in Superdry! Click on ‘read more’ to see more pics from the night!
The Rallye Aicha des Gazelles is not a task for the faint-hearted! A rally opened to female only teams (known as ‘Gazelles’), the wonderful Sylvie Delcour and Marie Speeckaert represented the challenge with the support of Superdry!
The rally which requires participants to navigate their own way across the Moroccan desert with only a map and compass to lead the way; travels over a 10 day period where our Superdry Gazelles came second place in the Crossover category! The race however, is not based on how quickly you can reach each check point of the race, it is based on the least number of kilometres it takes to get there! Started in 1990, this year see’s its 21st year of the challenge which supports education, sustainable development, environment and many other causes.
Sylvie and Marie triumphed when it came to consuming the least fuel during their trail, resulting in being awarded the Eco-Driving award, a superb achievement to the girls!
Meet Charlotte and Adèle – these two Belgian students are being sponsored by Superdry during the 4L trophy event which is an event opened to all students in Europe. Kitted out in their Superdry sponsored Renault 4L car, the girls set off from Paris (along with 800 other 4L cars) to Marrakech, Morocco with the aim to deliver school equipment, sport supplies and medical equipment to hundreds of children in the south of Morocco.
Participants of the adventure are armed with only a compass, a road book and a map on their journey! With the Moroccan desert as a massive contender for Charlotte and Adèle, they had one slight snag as they drove through the Les Pyrénées mountains. An overheated head gasket! It seems the poor girls were conquered by the mountains and they had to make their way back, unable to complete their mission to Morocco. However their enthusiasm has not wavered and they are both looking forward to taking part again next year!
Below are some pictures of the girls before their journey and making the most of being on the road!
français
Tout avait super bien démarré pour Charlotte et Adèle. Un beau soleil de février inondait le Cinquantenaire pour ce pré-départ belge, la 4L bleue Superdry des filles resplendissait la forme. Le désert marocain n’avait qu’à bien se tenir ! En route pour Paris pour le Grand départ : 800 4L alignées au Stade de France, ça en jette. Le lendemain, en route pour Madrid via les Pyrénées ! Hélas, la montagne a accouché de gros ennuis ! Surchauffe, joint de culasse out ! Grosse déception pour les filles qui ne se laissent pas démonter, la bonne humeur est le mot d’ordre dans le team Superdry… Ce sera un retour à Bruxelles via les châteaux de la Loire où des séances photos très vintage viendront enrichir la collection Superdry. Le Maroc, ce sera l’année prochaine !
Nederland
Charlotte en Adèle konden onder fantastische omstandigheden van start gaan. Het Jubelpark baadde in een heerlijk februarizonnetje tijdens de Belgische pre-start van de 4L Trophy. De blauwe Superdry 4L van de meisjes zag er schitterend uit – de Marokkaanse woestijn was gewaarschuwd! Maar eerst richting Parijs voor het échte startschot: 800 4L’s, netjes op een rijtje in het Stade de France. Indrukwekkend! De volgende dag zette de karavaan koers naar Madrid, via de Pyreneeën. En dat liep helaas niet van een leien dakje… Oververhitting. De koppakking naar de vaantjes! Een serieuze tegenslag, maar de meisjes lieten het niet aan hun hart komen! Team Superdry blijft altijd positief! Terug naar Brussel dan maar… Onderweg werden natuurlijk nog enkele foto’s genomen aan de kastelen in de Loire – de Superdry collectie is alweer wat vintagefoto’s rijker! En Marokko, dat zal voor volgend jaar zijn…
Waterloo’s Superdry store opened in December 2009 in Belgium. The historical city is home to our first flagship store in Belgium! With an impressive 260 sqm floor space the spectacular shop is impressively decored with the recognisable wooden and exposed brick walls along with the vintage styled wall paper to add a touch of glamour. If you are not near enough to visit the Fort Jaco store, Waterloo is not too far to get you Superdry wear!