Great news for our fans in Wijnegem – We’re opening a pop-up store!

The store, located in the beautiful city of Wijnegem can be found in the shopping centre amongst  and is the perfect addition to the existing stores in the centre.

And it couldn’t have come at a more perfect time too – so if you’re out and about in make sure you swing by and take a look at our AW12 range  for some perfect chrimbo pressies!

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It’s been almost 2 years since we opened out first store in Antwerp, Belgium and we’ve got some exciting news to share with everyone – we’re coming back for more!

With other premium brands finding their feet in Antwerp, Dries Van Noten and Ann Demeulemeester to name two, we’ll be bringing even more of our trademark offerings; British design, “future classics” and attention to detail, to the people of Belgium in a bigger and better store than ever before!

The store is set to re-open just in time for the launch of our Autumn Winter 12 collection that includes all the classic superdry staples – chunky knitswear, lumberjack hoods and rugged denims, as well as a few new-in items that are sure to impress our fans.

Why not head over to our Facebook page where you can get liking, sharing and joining in the conversation.

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August 3rd will go down in Superdry history as our Knokke store is set to celebrate Nuit De Zoute/Nacht Van’t Zoute with all our fans!

With prize draws going on throughout the evening, you could get your hands on some of your favourite Superdry pieces from our latest collection, absolutely free.

BUT THAT’S NOT ALL…

Resident DJ Diego D’ursel will be spinning his trademark blend of tunes to the crowd and, in true Superdry style, food and drinks will be available for all attending guests.

Get involved! Head over to our store on Albertplein 8, 8300 Knokke-Heist and let’s make it a night to remember!

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It’s not every day that you hear of a fashion brand sponsoring a world-famous equestrian rider, but then again, there’s no other brand like Superdry!

We’re pleased to announce that the latest name to appear on the ‘Superdry sponsors’ list is Mexican jump rider Ariana Azcarraga, who is currently competing in the ‘Sunshine Tour’ in Spain’s Vejer de la Frontera! The largest European winter competition, the ‘Sunshine Tour’ takes place for five weeks between February and March where some of the world’s best riders go head to head.

In the video below, Ariana is working with her stallion Atlantus, winner of the second prize at the World Championship of Stallions in September 2011 in Lanaken! A world-class rider with a world-class horse is sure to yield some great results!

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The Mirano Continental, Brussels, was the place to be last Thursday as Superdry organised a belated New Year celebration for staff and VIP guests.

First stop on arrival was the photo-call (which you can view and tag on the Facebook gallery), then guests were treated to delicious aperitifs before a giant curtain by the bar lifted to reveal the main room at the Mirano Continental.

The night kicked off with the hugely popular Belgium band, Puggy, (who’ve opened sets for Smashing Pumpkins, Incubus and Deep Blue) working the crowd with their popular hit ‘When you know’. This was followed by Superdry favourites, DJs Clare and Sheila Hill, DJ Mac Monroe and Attar! Not the shy and retiring type, partygoers took every opportunity to get on the revolving platform on the main floor and pull out their best moves!

During the cold and soggy months there was no better way to celebrate the New Year and we at Superdry would like to thank everyone for making it such a memorable night! Don’t forget to join us on the Superdry Belgium Facebook page for the latest and if you share your pics from the night, the most popular picture will win a Superdry goody!

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Adding to our already impressive roster, we’re thrilled to announce that the talented young rally driver, Thierry Neuville is the latest addition to our Superdry-sponsored racing superstars!

With two impressive wins under his belt, 23-year-old Neuville was recently awarded the prestigious title of  ‘RACB Driver of the Year’ for his amazing performance in the world of motorsport and was presented with his award at the official RACB Awards, held at the Parc des Expositions in Brussels, last weekend!

Pictured wearing Superdry tees and denim, Thierry’s next big challenge is on the world-famous racetrack of Monte Carlo, where Superdry will be supporting him round every corner of every lap!

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Last month, Superdry invited five fashion-loving Belgian bloggers to put together their perfect winter sports holiday look, with Superdry’s winter finest, at the Louise store, Belgium! Dorothy, Lucy, Florence, Sophie and Laura got creative and put their own touches to some outfits, ideal for skiing and après-ski events.

Capturing these looks is young photographer Nicolas Lefebure whose photographs of the outfits can be found on the Sports d’Hiver website, open for your votes to pick the winning look!

Visit www.sportsdhiver.be/concours/superdry to enter and have the chance of winning 500€ to spend at Superdry!

*Open to Belgian residents only.

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It’s time to put on your Superdry knits, as we prepare to hit the slopes with Brussels City ski.

From 10 December right through until Christmas, we’re partnering with City Ski to hold an amazing winter sport event! Bringing a huge 150m, environmentally friendly and organic ‘real snow’ ski slope right to the heart of Brussels’ Monts Des Arts, it’s definitely an event that you won’t want to miss.

After your time en piste you’ll have the opportunity to take time out and relax with a mulled wine and a raclette, and can even get an exclusive Superdry password to redeem in store! The first 50 lucky customers to arrive at our store in the Grand Plaza with the password will get a free 20-minute ski session with equipment rental courtesy of Superdry! We’ll also be giving out gift vouchers during the ski and snowboarding competitions to spend in store, so keep an eye out!

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Without a doubt, Brussels’ Grand Place is one of the most beautiful places in the whole of Europe and has been home to many great events throughout the years. This time it was the turn of Superdry to join the ranks of the greats and make the headlines by opening our brand new store right in the heart of the Grand Place!

Sitting below the festive Christmas fairy lights, our brand new, two-storey store sits perfectly on the corner of rue de la Colline and rue du Marché aux Herbes and is full of the latest Superdry autumn-winter 2011 collection. You’ll find all the items that you already know and love, such as our knitwear, leather jackets, denim and Lumberjack shirts!

So if you’re visiting the famous Christmas markets in Brussels this year, be sure to pop to our brand new store and fill your stocking up with some great Superdry items!

Find us at: Rue du Marché aux Herbes 83, Brussels, 1000

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A huge superdry congratulations go out to six members of our favourite hockey team – The Waterloo Ducks!

Benjamin Van Hove, Maxime Luycx, John-John Dohmen, Alexander Paeuw, Boccard and Alexandre Gauthier De Saedeleer have all had their sporting dreams come true as they have been selected to head up the Belgian national team, and will visiting the UK to fight for the gold medal in the London 2012 Olympic Games!

Superdry will be behind them every step of the way, cheering from the sidelines whenever they’re playing. We’ll also be on hand to make sure they’re looking their best off the field too! Fingers crossed we’ll see you on the podium next August – good luck guys!

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