Alex has been studying BA (HONS) Fashion Design and Technology at Manchester Metropolitan University. We had a quick catch up with Alex & asked her a few questions…

Why do you love Superdry?

I love Superdry because the clothes have subtle detailing which makes each item unique in its own way. There are also different levels of design like Superdry Premium & Orange Label, which match different consumer markets…I like how this offers more & more choice to customers…plus I used to work in a Superdry store!

What is your favourite item of Superdry clothing?

Easy! It’s an Orange Label zip hood as they are super comfy, easy to add a pop of colour to an outfit & gorgeous to wear.

What is your inspiration in life?

My inspiration is the architecture & manipulation on designs that contour the shape of the body through clothing. I love what you can do with clothes! What also inspires me is watching a small brand developing into a worldwide known brand, loved by all. This drives me to pursue what I want to do in life & I hope I can do that at Superdry

What do you do outside of work?

Outside of work I see my friends a lot, go to the gym & walk my dog. I am a huge lover of Vogue & Elle magazine so I could spend days reading them…I’ve spent 10 years collecting them!

Most looking forward to when working with us…?

I’m really looking forward to sharing my skills & ideas with the team that makes Superdry designs so perfect when they hit the shops. I’m so happy to be working for such an exciting company!

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