359 Upper Street, Islington. A grade II listed building, formerly a tram shed & The Mall Antiques Arcade, held host to the opening of our brand new concept store launch event. Inside the store is laden with bespoke fixtures & antique furnishing which are a nod to the building’s history, including several features which were influenced by & are a tribute to Newgate prison.
To open the event held on July 3rd, up & coming band Big Deal played a stripped down acoustic set, whilst guests shopped the collection over the two floors, tucking into the pick ‘n’ mix sweet counter. Tailors Hawthrone & Heaney provided an exclusive live monogramming experience, which was offered free with any Superdry + Timothy Everest Tailoring purchase.
Guests sipped on cocktail coolers skillfully crafted by the mixologists & crowded around the DJ booth listening to The In Crowd on the decks. A DJ collective featuring Ricki Hall, Ami Carmine, Siggy Smalls & Them & Us.
Don’t forget you can now visit our brand new store at 359 Upper Street, Islington, London where you can shop our SS14 collection.