That’s right, we’ve just announced something pretty exciting – we’re the official apparel partner for this year’s fresh air, snow filled festival, Snowbombing (April 7-12) in Mayrhofen, Austria!
We’ll be hosting the exclusive Arctic Disco, set in a bespoke mountain igloo, with DJs like Nina Kraviz, Carl Cox, DJ Yoda and Dusky taking to the decks. Snowbombers lucky enough to snap up tickets can join us for a sky-high Superdry style party close to the stars, dancing the night away in two areas, soaking up the sounds in our chill out area and enjoying three bars.
Alongside this, we’ll also be creating an in-resort pop-up shop, full of Superdry classics we all know and love, as well as new and exciting products for you to see before they hit the catwalk!
This is the 15th Snowbombing, regarded by many as ‘The Greatest Show on Snow’. Days are spent skiing/boarding, or enjoying music on mountain-top stages. Nights deliver cutting edge performances from world-class acts in unique venues.