the fashion pack were out in force on tuesday night as we previewed our AW14 collection at London Collections: Men.
LC:M features the best of british fashion talent, with a mixture of both emerging stars and heavy weight heritage brands and we were thrilled to be part of such a huge event for the second time.
Our AW14 collection featured an eclectic mix of signature superdry styles for both men and women, with a focus on embellished designs, leather, bold prints and a modern day take on military classics. as usual, attention to detail and sharp tailoring was a theme throughout all the range.
over 600 guests joined us at the old sorting office in central London for the event, enjoying a pre event cocktail reception complete with lychee and blackberry martinis, crab sushi rolls and delicious slider burgers, before heading through to the catwalk space ready to enjoy the show.
The stars were out in force too, with a frow to be proud of including nick grimshaw, Samuel L Jackson, Rankin, Luke Evans, George Craig, Oliver Cheshire, Oliver Proudlock, Hugo Taylor and Lilah Parsons.
Once the show had ended, everyone hit the bar and gave us a chance to show what we do (second) best- put on a really really good party! Hosted by DJ and british fashion council menswear ambassador nick grimshaw, our very special guests danced well into the night and helped us celebrate the end of a very successful showcase the Superdry way!