After a crazy busy few months of student events, we’ve finally reached the end of the road. We’ve covered the length and breadth of the UK, from St Andrews up in Scotland, Dublin over the channel in Ireland and Swansea down in the Welsh valleys.

Now it was time for our Superdry International, our Regent Street store to prove exactly why it’s our Global Flagship Store!

A bustling day in London town saw the store staff and the marketing team from HQ prep for one of the biggest events since it first opened its doors less than a year ago. The rails had been re-stocked, the team had been prepped and Ministry of Sound’s very own DJ R3wire had set up base at the front of the store.

And at 5:30pm it was all systems go!

Along with our goodiebag giveaway there were competitions to win a vintage entry hood on the night; a chance to win a year’s supply of Superdry on our Facebook page and  even the chance to get your hands (or wrists!) on our not-yet-in-store scuba watches!

A huge thanks to everyone that attended any of our student events… Here’s to next year!

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