Last Saturday we announced our arrival in Bristol’s Cabot Circus with an unforgettable in-store launch event with our friends from Ministry of Sound. We sent our PR Intern Kathleen down to get involved and see what was going on!
“After a 6am alarm call we hit the road, reaching Bristol at around 8am. It was all hands on deck as we unloaded the iconic photo wall and posed for a few cheesy team photos with the store staff – just to make sure all the equipment was working properly, honest!
Coffee flowing, moral boosted and spirits high, Superdry Cabot Circus was ready and waiting to welcome the queue of fans that had already started forming outside. These we’re the eager fans who wanted to be the first to get their hands on a tee-in-a-tin in our exclusive giveaway. Customers also had the chance to win one of our famous leather jackets in an exclusive launch competition, too!
Ministry of Sound’s DJ R3WIRE manned the decks throughout the day, playing his trademark mix of bass and beats to entice passers-by and raise the roof in true Superdry style. They even had copies of their hottest mixes to give away to customers as a souvenir of the event!
The photo wall went down a storm, drawing in Superdry fans posing with their purchases – our hoods and sweats seemed to prove very popular. Check out our Superdry Facebook page to see all the snaps from the day by our very own in-store photographer; if you spot yourself, tag yourself! If you couldn’t make it though, follow our ‘Superdry HQ’ Instagram feed to see the best bits captured throughout the day.
Or go one better; see the new striking store for yourself and give Superdry Cabot Circus a visit!”
Nice one Kathleen – we’ll be sending you out for the next one, too!