Hidden beneath the grandeur of London’s finest shopping destination, beneath the museum-style vitrines, theatrical spotlights and hidden alcoves lies one of Regent Street’s true hidden gems – a 1930s Art Deco hair salon with a new lease of life thanks to Superdry!

Just two days ago, fashionistas, bloggers, editors and celebs filled the travertine marble floor for the official launch of Tommy Guns, NailPorn and Lash Perfect, where they got to see (and if they were lucky enough, try out!) the latest additions to our international flagship store!

Fashion editors and journalists from GQ, FHM, Men’s Health, Company, Cosmo, Elle and Grazia were enjoying the VIP treatment that we had laid on for them, whilst both the blogosphere and twitterverse were going crazy thanks to online editors and bloggers from Notion, Wonderland, Mail on Sunday You blog & the chic geek!

We’ve just about recovered from what was an absolutely amazing opening event and want to thank everyone who helped made it a success – thank you!

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