Excitement is stirring in the run-up to the full unveiling of our latest AW11 campaign! Assigned to bring the new season’s collections to life is London based fashion photographer, Jacob Sutton, known for his inspiring and powerful imagery.

With the help of model/actress Clara Paget, Louis Simonon (son of The Clash guitarist Paul Simonon) and up and coming faces Hanna Sorheim and Tom Barker, the models along with the crew spent two days at a top London studio warehouse, showcasing Superdry’s signature styles.

Here are the first behind the scenes shots of the team working flat out on a variety of looks taken by our own photographer, Jimeee.

Get set for some chunky knits, premium accessories, fine tailoring and of course, classic Superdry outerwear. There will be a standout piece for everyone, ready and waiting to arrive for the autumn!

P.s. We’ve been included in Vogue Online’s ‘Best Campaigns’ gallery, check it out!

Below is the behind-the-scenes video from the day with interviews with the models! Join us on SuperdryTV for all our latest videos.

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