Earlier this month was very exciting with the launch party of our first Superdry Store in Italy! The sea side resort of Riccione is situated in the northern part of Italy and is hugely popular in the summer months with theme parks and restaurants to take your fancy. As you can see the launch Party was a huge success with food and drink being served to all our guests. Our Superdry lumberjack shirts which have become a favorite with celebrities are already proving popular with the locals. If you are in the area make sure you come in and say ciao!