Last week, the Superdry team headed out to sunny Coachella festival (via Palm Springs) to host model Poppy Delevingne’s VIP pre-wedding bash. The first few days were spent prepping a beautiful estate & house with plenty of Superdry goodies including jelly whopper shoppers, denim hot pants, towels, flip flops & beach balls – all in fun, fresh colours to keep the party fun & girly!

Saturday was the big day, & the piece-de-resistance arrived- an oversized rustic Superdry sign, which was situated against an epic mountainous backdrop. It was in front of this sign that we set up arrangements of fresh flowers- including incredibly rare poppies for their namesake- & a beautiful bespoke brunch spread created by cool New York restaurant, the Wayfarer.

The guests enjoyed tunes spun to a palm tree backdrop by Poppy’s friend, DJ Jamo -who kept the tunes strictly old school! An iconic Union Jack flag, distressed in Superdry colours, shrouded the DJ booth & made sure everyone knew the Brits had arrived!

The pool area was a favourite hangout with a hint of fun added in the form of Superdry beach balls & towels in orange and hot pink; creating a perfect chill-out paradise.

During in the evenings, guests headed to the festival to enjoy the arts, music and fashion on offer…Superdry faves (recently seen at Snowbombing) including Rudimental & Nina Kraviz also made an appearance!

The Superdry team were representing en-masse wearing festival-ready items hot from the new Spring/Summer Collection; favourites included the escape tie dye crew, shockwave sunglasses & denim hot pants.

Superdry at Coachella-…the perfect kick-off to a summer of #superdryfestivalstyle

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We know summer’s around the corner but we’re not ready to give up our winter wear just yet. That’s why we’re heading to the slopes of Mayrhofen in Austria for Snowbombing, the world’s best snow-filled music festival.

We will be hosting the awesome Arctic Disco, where masters of the turntable including Carl Cox, Rudimental and DJ Yoda will be taking over the decks, joined by the winner of our DJ competition. With an igloo for a venue, set 6,000 feet up a mountain, it’s guaranteed to be this year’s ultimate place to chill.

We’ve packed our heaviest gear to ensure it’s only the Arctic Disco’s ice-bar that’s frozen. When it comes to après-ski dressing, it’s all about the layers: heavy outerwear, cosy hoodies, chunky knits and cold-busting accessories.

Superdry girls will be channelling snow-chalet chic with fairisle knits, soft beanies and cable snoods. Boys will team denims with a chunky knit or a shawl collar cardigan. Boots, beanies and fairisle gloves and a scarf complete the look.

Didn’t manage to nab tickets to the coolest show on snow? No worries – we’ll be bringing you all the highlights from fresh air, snow filled festival, Snowbombing 2014 over at www.superdry.com/superdrysnow

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We’re packing our bags for one of the biggest parties of the year in the Californian desert. That’s right, we’re off to Coachella! Famous for its celebrity style, A-list hang-outs and the latest, greatest bands & DJs in the world, this is one festival you don’t want to miss.

If dressing for summer’s hottest parties leaves you cold, our SS14 collection is an access-all-areas pass to standout festival style. Denim is a festival staple, from hotpants to double denim combos; luckily the Superdry Denim collection is bigger and better than ever. Boys shorts get colourful or stay classic in our commodity chino shorts range, which look great teamed with a hoodie or our classic flag jacket. Party-loving girls should rock carefree boho style with our raw edge hotpants & easy summer dresses. Add some tailoring to redefine casual cool; check out our Timothy Everest collection for inspiration.

Use accessories to punch up your look: our alumni bag comes in a kaleidoscope of shades (perfect for carrying your Superdry beach towel, passport holder, hat & wallet!). Get a pop of colour with one of our great watches &, remember, late night parties and sun-soaked days mean sunglasses should be at the top of your packing list. Footwear gets practical: choose from trainers, chic sandals for girls and flip flops to team with every outfit.

When it comes to cool Coachella styling, we’ve got everything under the sun! Got a festival style dilemma? Drop us a question on Twitter using #SuperdryFestivalStyle

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There’s no need to wait until summer to hit the festivals. We’re heading to Snowbombing in April & one lucky winner plus a guest can join us at the Arctic Disco DJ booth!

This year, we will be hosting the ice-cool Arctic Disco at the winter music festival in Mayrhofen, Austria from 7-12th April & we’re giving you the chance to join us by taking on the decks for your own set. As if that’s not enough, we’re throwing in flights, accommodation, lift passes, an event wristband & a Superdry goody bag worth £300 RRP.

Can’t spin? Don’t worry! There’s  still the chance to win £500 RRP worth of Superdry apres ski wear. So what are you waiting for? Head over & enter now. Both competitions end this Sunday (23rd March)

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The latest issue of Miss Vogue features some great pieces from our SS14 collection. The article highlights the best looks for this summer’s biggest parties.

Miss Vogue picks up on the cool and carefree vibe of the collection, which clashes lace and leather, skinny denim, classic Breton stripes and boho tie-dye. Festival favourites to get a Miss Vogue shout out include the tie dye escape crew; commodity chino shorts; cheerleader tee; surf skirt; ticket stripe crop tee and the raw edge hotpant. Fusing feminine cool and rock chic, the mini victory-biker and the hyper lace t-shirt could well be the headline acts of the summer.

For bright pops of colour see our distressed neon-perf belt, the scuba watch and the zip thru cagoule with metallic flashes, which all ensure your friends won’t lose you in the crowds.

You’ve bought your tickets, you’ve practiced putting up your tent… all you need to do now is to plan your wardrobe. We’ll leave the final piece of advice to Miss Vogue: ‘Let Superdry help you get into the summer spirit.’

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Read all about it! Summer brights and pastel lace from our SS14 collection are the stars of this month’s ELLE magazine – run out & get your copy today!

The colour-splashed fashion feature highlights some of our standout pieces from the women’s collection including the Hepburn Havana Dress, Tarifa Sandal, Victory Biker Jacket & Super Parka.

ELLE writes: ‘From soft leather biker jackets and lightweight parkas to beautiful slouchy woollens in this season’s freshest pastels, the Superdry collection is designed to take you from casual workwear to chic weekends with ease’. With standout items such as the Victory Biker, Silk Route Surplus Parka & Sedgewick Vee we have to agree!

Our womenswear collection has quickly built a reputation for classics with a twist that take you perfectly from casual to chic. Whether you’re shopping for a summer party or some easy, weekend style, we’ve got it covered!

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We’re proud of our denim & for SS14 we’ve pushed the boundaries to bring you our best collection yet.

Our Copper Label Selvedge range comes in two great cuts & six washes. Made on heritage looms, this is the real deal. Find our epic attention to detail in the artisan touches: the aged metal rivets, thick leather patch on the waistband & hand-stamped letterpress label.

Other cool new cuts in the denim collection include the Cigarette Slim for girls. This straight cut is great for grown-up glamour with a heel but gives sneakers sophistication too. Boys should check out Corporal Slim as an alternative to the skinny jean.

If you’re overwhelmed by the great choice on offer, ask a staff member for advice. Whether you’re looking for denim to team with a hoodie or rocking jeans with some tailoring, we’ve done the legwork so you can look great!

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You spoke, we listened! We’re hunting for hot mixing talent to take to the decks at one of this year’s most epic festivals – Snowbombing in Mayrhofen, Austria (7-12 April).

We have a week-long, star-studded residency at the legendary Arctic Disco, with a line up including Brit Award winners Rudimental, Carl Cox, DJ Yoda, Nina Kraviz, Dusky, Skream & Grain. One lucky winner, chosen by master of the turntables DJ Yoda, will be joining them in the mountain-top igloo sculpted from ice.

The lucky winner of our #SuperdrySnow competition will win flights, transfers & five nights accommodation in Mayrhofen as well as ski/snowboard hire, lift passes, a Snowbombing event wristband & Superdry goody bag worth £300 (RRP) for them & a friend.

The Arctic Disco is one of the festival’s most hotly anticipated events. To be in with a chance to play at this awe-inspiring venue, all you need to do is enter your mini-mix lasting between 3 & 5 minutes & upload it as an MP3 file over on Facebook.

Those of you who prefer the chill-out zone to the DJ booth can still catch all the uploaded mixes & enter to win £500 (RRP) worth of Superdry après ski wear.

So what are you waiting for? Get mixing now & don’t miss your chance to taste the DJ high life on a mountain-top.

#SuperdrySnow

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Yes that’s right, we’ve just launched the third edition of the Superdry Paper over on our Facebook page.

You can read all about what’s hot for Spring/Summer 14, our brand new SD Gym Equipment range  &  find a handy guide to buying your best jeans yet

So what are you waiting for? Head over and read all about it..

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Founded in 2009, TheChicGeek.co.uk is one of the biggest and most respected men’s style sites in the UK. The man behind the blog, Marcus Jaye, joined us at last night’s Premium Lounge launch event. Find out what he thought of our revamped art deco space, the collections and the service on offer…

“Opened with much cocktail swilling and canapé quaffing last night, Superdry’s new Premium Lounge is one of London’s best-kept retail secrets. Descend the main staircase to the basement of Superdry’s huge Regent Street flagship store and sitting elegantly at the bottom is a perfectly preserved art deco barbers’ shop, hot towel warmer and all.

Now proudly the Superdry Premium Lounge, a world first, the original 1929 interior has been sympathetically dressed with Superdry’s premium offering of men’s and women’s tailoring, separates and accessories. This intimate space draws together Superdry’s collaborations with homegrown designers and limited-edition lines that celebrate heritage & design, including the hugely successful Superdry + Timothy Everest Sebiro tailoring range, the Northampton shoe-maker Cheaney and the very special Copper Label Selvedge Denim; many items you won’t find anywhere else.

TheChicGeek’s menswear highlights include the pinstripe double-breasted blazers in grey or black, the colourful cashmere-mix knitwear and the Timothy Everest Donegal tweed jackets with the signature Superdry pop of colour under the collar.

The new Premium Lounge is very much that, a place to relax and take your time. Behind sparkling chrome art deco doors there are private changing rooms big enough to hold you and your shopping entourage! A wall of mirrors and a raffia-carpeted floor is the perfect place to enjoy the whole shopping experience and atmosphere of the Premium Lounge. Here, items can be pinned for alteration and returned to you within no time.

There is also an exclusive monogramming service where you can place your initials on the bottom of the hem for a personalised finish.

The Superdry Premium Lounge offers personal shopping for the first time, which you can book easily online, and a gift-wrapping service, perfect for any last minute Valentine’s gifts. All of this comes with complimentary refreshments and knowledgeable and friendly staff to advise and offer assistance.

So, if you want something for a special occasion or simply an excuse to splurge, make a beeline for the new Premium Lounge at Superdry Regent Street.”

For bookings & further info visit http://www.superdry.com/premium

#SuperdryPremium

Thanks for joining us Marcus, we hope to see you in the Superdry Premium lounge again soon.

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