May 16th, 2012
May 5th saw the preview of the Festival International des Sports Extrêmes (FISE) at the Odysseum Montpellier, France. All the best PRO riders across inline, bmx and skateboarding got together to show everyone exactly why what they do is called extreme sport!
As with any big event, Superdry were there to kit out the the best of the best, which included BMX’er Daniel Wedemeijer, inline skater, Romain Godenaire and freestyle rider Jérôme Vormbrock.
Each athlete pulled out their best tricks and had the crowd pumped while Djette Elise had them up on their feet all day long. Once the dust had settled all riders, skaters and spectators were invited into the Superdry store to see the latest items to drop from our Spring Summer 2012 range.
If this was just a preview, we can’t wait to see what’s in store when the FISE finals kick off on the 16th May!
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Tags: BMX, extreme sports, France, inline, Odysseum Montpellier, skating, Superdry Europe
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May 15th, 2012
A Superdry store opening in spain wouldn’t be the same without an exclusive party, which is exactly the reason why we celebrated the opening of our new Superdry Zaragoza store with a party in one of the most desirable clubs in the city: Sala Fox Zaragoza!
More than 200 fans joined us at the club to celebrate the April 12th opening, partying until the early hours! We had the Superdry garage photocall where we were taking photos of all our guest and even had a giveaway of some of the latest Superdry SS12 pieces!
If you were at the event, make sure you head over to the Superdry Spain Facebook page and tag yourself in the images!
We’re already looking forward to the next party – see you there!
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Tags: party, Sala Fox Zaragoza, Spain, store opening, superdry, Zargoza
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May 14th, 2012
Start spreading the news, Superdry’s here to stay. We want to be a part of it, New York, New York!!
When news got out that we were about to unveil a two story, 14,000-square-foot store in New York City’s iconic Times Square, Superdry fans from across the five boroughs came out in force and began an overnight queue to be amongst the first to step foot into our 49th and 7th avenue store – and who could blame them!
We had loads of exciting opening day offers, such as free leather jackets for the first 100 customers and even the chance to win a shopping spree worth $5,000!
Whilst our orange bagged street team and queue of Superdry clad fans decorated the outside of the store, we went all out with the interior of the store with some unique design innovations – an industrial bomb light chandelier made from British factory lights salvaged from the 1940’s and bespoke cubby-style denim cabinetry all filled with our premium range of clothing!
Now one of the world’s most famous landmarks is home to one of the world’s most famous brands – and we’re thrilled to be here!
Tags: manhattan, New York, Opening, Superdry USA, Times Square
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May 3rd, 2012
Considering we only launched our range of optics just over 6 month ago, the Superdry Officer frame has been busy winning the humble title of “frame of the year 2012″ at the Optician Awards!
Recognised as the “oscars of the optics world,” the optician awards is now 15 years young in celebrating excellence within this industry and we’re thrilled to have taken the top spot for 2012!
Fingers crossed we keep hold of the title come 2013!
Tags: Frame of the year, Officer, Optician Awards 2012, Optics, superdry
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May 1st, 2012
It’s not every day that you can make a claim so bold, but when God of Thunder, THOR is spotted wearing a Superdry Brad Leather Jacket we thought we could get away with it!
Marvel’s ‘The Avengers’ Assemble’ is currently big business at the box office and there’s been smiles of biblical proportions here at Superdry HQ, when we heard thor actor Chris Hemsworth is a fan of the brand!
Tags: Avengers, brad jacket, Chris Hemsworth, Marvel, superdry, Thor
Posted in Famous Faces, Global Media, Impact, Products | No Comments | leave a comment
April 26th, 2012
Hidden beneath the grandeur of London’s finest shopping destination, beneath the museum-style vitrines, theatrical spotlights and hidden alcoves lies one of Regent Street’s true hidden gems – a 1930s Art Deco hair salon with a new lease of life thanks to Superdry!
Just two days ago, fashionistas, bloggers, editors and celebs filled the travertine marble floor for the official launch of Tommy Guns, NailPorn and Lash Perfect, where they got to see (and if they were lucky enough, try out!) the latest additions to our international flagship store!
Fashion editors and journalists from GQ, FHM, Men’s Health, Company, Cosmo, Elle and Grazia were enjoying the VIP treatment that we had laid on for them, whilst both the blogosphere and twitterverse were going crazy thanks to online editors and bloggers from Notion, Wonderland, Mail on Sunday You blog & the chic geek!
We’ve just about recovered from what was an absolutely amazing opening event and want to thank everyone who helped made it a success – thank you!
Tags: Lash Perfect, Launch, Nail Porn, Regent Street, superdry, Tommy Guns
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April 25th, 2012
Last weekend, the Superdry team packed up our bags and headed out to Switzerland for the Zurich Energy Fashion Night!
Trying our very best to resist the temptation of all the amazing Swiss choccy we saw en route, we headed to the Hallenstadion to meet the supermodels, who included Karolina Kurkova and Andrej Pejic, as well as the Superdry models; Daniel Bamdad and Rafael Beutl.
They were all ready to show off our amazing Spring Summer 2012 collection to a baying crowd of over 5000 fans! German Rock/Pop outfit MIA. kicked off the Superdry catwalk show with a bang and further musical entertainment was provided by Bastian Baker, Tove Styrke and Melanie Fiona who pumped out their own flavours of pumping basslines and visual light shows throughout the evening!
Check out a snapshot of the event in the slideshow below!
Tags: Energy Fashion Night, superdry, Switzerland, Zurich
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April 24th, 2012
We’ve just had time to recover from the Cheltenham Design Festival and boy was it a good one!
Kicking off on Friday, the Superdry exhibition was all set up and it didn’t disappoint. Our in-house graphic designer, Richy Baldwin, was in attendance on Friday and brought along delights from his own collection of inspiration.
Old vintage drink cans, posters and signs from his personal archive were on display along with the story of Superdry and boards with the evolution of the Superdry designs.
Lucky visitors had the chance to ask Richy about his work and what gets his creative juices flowing. Swatches and a collection of the first Superdry graphic tees were all on display for fans and budding designers to see the whole process behind design.
The Festival ran for the whole weekend with talks from other guests covering the use of technology, social media, animation, the future of design and the design of the Morgan 3 wheeler! It was a great success for the first Design Festival in Cheltenham and we look forward to the next!
Tags: Cheltenham Design Festival, Graphic Design, Richy Baldwin
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April 18th, 2012
The team here at Superdry head office is looking forward to this weekend where the Cheltenham Design Festival kicks-off on Friday at the Parabola Arts Centre.
The first of its kind, the Cheltenham Design Festival gathers creative thinkers from a wide range of disciplines to debate and explore the future of design.
As the hometown and base for the brand, Superdry CEO Julian Dunkerton is the patron for the event. We’ll be exhibiting at the Design Festival, where you can discover how the brand has evolved since its conception in 2003. Our very own in-house graphic designer, Richy Baldwin, will be in attendance on Friday to talk through his designs which grace all our hoods and tees. Come down and meet us and learn about the anatomy of a Superdry t-shirt!
If that’s not enough, Malvern’s Morgan Motors will also be presenting at the Festival where the Superdry Morgan 3 Wheeler will be on display. Don’t miss Morgan’s Chief Designer Matthew Humphries’ talk about the creation of the 3 Wheeler on Sunday, 22nd April.
For full information, visit the website. Hope to see you there!
Tags: Cheltenham Design Festival, julian dunkerton, Richy Baldwin, Superdry graphics
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April 17th, 2012
We can’t stop harping about our world flagship store in the heart of London’s Regent Street! Spread along four floors, all of your favourite pieces are displayed in our largest store yet; with vintage displays and giant screens adding to the ultimate Superdry shopping experience.
Armed with a camera, we took a trip to the store and were instantly inspired by the outfits our staff were wearing, which we want to share with you!
Cheyney’s bright colours got our attention; wearing the Superdry Warriors tee in red along with ¾ denims and neon trainers, we love this casual summer look.
Diana wears the fun and bright Regular Gas tee with the Orange label ziphood, finished with denim shorts.
Sinead teams her Panther Greaser tee, Orange label ziphood with jeans, adding a cute patterned headscarf to complete her look.
Hichem caught our eye in his Dependable graphic tee, worn with chinos and super series high tops.
We love the looks on our Regent Street staff! How do you wear your Superdry?!
Tags: Regent Street, staff style, world flagship
Posted in Access All Areas, Store Spotlight | No Comments | leave a comment
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