February 1st, 2012
It’s been a whole year since the last Sundance film festival and Superdry took a trip to Utah for the second year running to be amongst the Hollywood hipsters!
Celebrities were out in force supporting Superdry! 90210 actress, AnnaLynne McCord was seen out and about with her beau, Dominic Purcell, wrapped up in our Regiment Coat and teaming it with coloured accessories.
Cisco Adler and wife, Barbara Adler, were stocking up on our winter jackets and knits. Also seen out and about on the streets of Park City was actor Zach Booth wearing our hooded windcheater along with our fun and quirky stripe scarf-in-scarf.
Good friends of Superdry, actress Jamie Chung looked super cute in our popular Patrol Jacket and hip-hop mogul Lil Jon kept it practical in a camo windcheater during interviews.
Along with Google music, we hosted a small gathering for director Spike Lee’s new film ‘Red Hook Summer’ which features…you’ve guessed it, Superdry! A special preview was premiered to some fans including Common, James Marsden and Cuba Gooding Jnr. We had a superb night and can’t wait for next year already!
Tags: AnnaLynne McCord, Barbara Adler, Cisco Adler, Jamie Chung, Lil Jon, Park City, Patrol Jacket, sundance film festival, USA, Utah, Windcheater, Zach Booth
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January 31st, 2012
The Mirano Continental, Brussels, was the place to be last Thursday as Superdry organised a belated New Year celebration for staff and VIP guests.
First stop on arrival was the photo-call (which you can view and tag on the Facebook gallery), then guests were treated to delicious aperitifs before a giant curtain by the bar lifted to reveal the main room at the Mirano Continental.
The night kicked off with the hugely popular Belgium band, Puggy, (who’ve opened sets for Smashing Pumpkins, Incubus and Deep Blue) working the crowd with their popular hit ‘When you know’. This was followed by Superdry favourites, DJs Clare and Sheila Hill, DJ Mac Monroe and Attar! Not the shy and retiring type, partygoers took every opportunity to get on the revolving platform on the main floor and pull out their best moves!
During the cold and soggy months there was no better way to celebrate the New Year and we at Superdry would like to thank everyone for making it such a memorable night! Don’t forget to join us on the Superdry Belgium Facebook page for the latest and if you share your pics from the night, the most popular picture will win a Superdry goody!
Read the rest of this entry »
Tags: Attar!, belgium, brussels, Clare and Sheila Hill, dj mac monroe, Mirano Continental, New year party, Puggy
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January 26th, 2012
The values of British tailoring alongside Japanese and vintage Americana influence has finally been woven onto the streets of Sandton City, as Superdry launched its first stand-alone store in South Africa!
The November opening of our highly anticipated store at the Sandton City Mall started with a bang, as guests were entertained by the funky tunes courtesy of DJ Euphonik! In true Superdry style, we provided a host of delicious cocktails for our fans to enjoy as they eagerly laid first eyes on the brand spanking new collection. A great time was had by all who attended, many of which have returned to the store, two, three and even ten times (we recognise our regulars)!
Don’t forget you can keep up-to-date on all our latest activity on the go by liking our South Africa Facebook page. Offers, competitions and the latest Superdry exclusives are just a click away!
Tags: Sandton city, South Africa
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January 25th, 2012
The massive bi-annual fashion tradeshow Bread and Butter took place for its third consecutive year at the Tempelhof, Berlin. A team of Superdry HQ staff hopped on a plane to show off the new AW12 collection at the event! Our PR Coordinator Amy Campbell reports on her time there.
“The show is a great place to catch up with press and marketing contacts from the UK. The Press Office team met with editors from Cosmopolitan, Company, Men’s Health, Super Super and Shortlist, to name a few, during our trip.
Everything looked amazing, the stand with its iconic rusted metalwork (which can be seen from every angle in the venue!) and, of course, the clothes! It is always really exciting to see all the new lines come to life; my favourites were the punk-inspired graphic tees and the heritage tailoring – think amazing tweeds with jewel-coloured lining. Sitting alongside the new product were some old favourites; the Dry fragrances and Optics were really well received.
The biggest trend during the show seemed to be the ‘Dandy Cowboy’…lots of denim and vintage Americana looks – which of course suited Superdry down to a tee!”
Our latest SS12 stock is already making its way to our stores and on our website. Which pieces are you most excited about?!
Tags: AW12, berlin, bread and butter, Superdry international, Tempelhof airport, Tradeshow
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January 20th, 2012
Whether it’s adorned with a tie for work or untucked & unbuttoned over a tee for play, everyone is rocking the checked shirt right now. And as the high street proves, you don’t have to be the frontman of an indie-rock band to pull off this look!
Available exclusively online and in our international flagship store on London’s Regent Street, we think our men’s Superdry long-sleeved New York button-down shirt, made from soft-touch cotton material with embroidered logo, is both a wardrobe staple and a sure-fire winner for SS12!
Tags: 2012, flagship, london, New York Shirt, Regent Street, Spring, ss12, summer, superdry, Westminster
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January 12th, 2012
We may only be halfway through January but 2012 is definitely looking bright for Superdry!
Our brand-new, women’s slim fit powdered denims have been tipped as a spring/summer essential by the glossies and we couldn’t resist giving you a sneaky peek at what’s to come!
We’ve taken the traditional slim-fit denim and gone to town with a vibrant wash, panelled leg and an embroidered back pocket logo that make them an instant future classic you’ll fall in love with.
So much so that the Duchess of Cambridge’s younger sister, Pippa Middleton, was spotted out and about wearing the eye-catching Poppy coloured denims, teamed with a classic black blazer and a checked shirt. Love it!
Tags: Denim, Jeans, Pippa Middleton, Skinny, Slim fit, Spring, spring/summer, ss12, summer, superdry
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January 10th, 2012
It’s been a good few months since we last had a catch up with our friends, Hermes, the Gloucester-based indie/rock trio.
During the last few months, the boys have been busy working in America achieving continuous plays on American radio as well as their latest music video ‘Jack’ being played on the JBTV music show.
This month, Hermes are back in the UK and have two gigs lined up at Monto Water Rats, London, on 18th January and 8th February. We’ll be there to support them and hope to see some of you there too!
For more updates on the band, you can find them on Myspace, Facebook and Twitter!
Tags: Hermes, monto water rats, uk london gig
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January 6th, 2012
Back on the Superdry radar this month is UK Karting star Jack Barlow!
A familiar name here on the Superdry blog, Jack Barlow is now back in the UK after visiting the UAE last November for the Rotax World Karting Championship! Swapping tarmac and gravel for dust and sand, the desert circuit was an extremely challenging race for Jack, who was held back during the race by a string of drivers.
“With my pace and the time I had left before the end of the race, I could well have been fighting for 2nd or 3rd place”, said the ever-enthusiastic Jack.
Any trip to Dubai wouldn’t be complete without a visit to the Superdry store in the heart of Dubai; and that’s exactly what Jack had planned! Jack met Superdry UAE’s brand manager, Emad Hussein (pictured below) for a personal tour of our Flagship store in Dubai’s Mall of Emirates.
“It was a great honour and I was treated like a rock star. Everyone was keen to ask me questions about my career and wished me luck for the future.”
Keep checking back for the most up-to-date info on Jack in 2012!
Tags: Dubai, Go Kart, jack barlow, karting, Rotex, superdry, UAE
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December 19th, 2011
It’s big; it’s huge; it’s massive! We’re talking about Superdry’s world flagship store, which officially opened Saturday 17th December 2011, on London’s famous Regent Street.
With over 9,500 square foot of retail space decked out in authentic distressed woodwork, rusted metals and intense light zones, this the ultimate Superdry shopping experience for our customers the world over. If that’s not enough, on visiting the store you’ll be amongst the first to see our exclusive lines and premium products only available only at the Regent Street store; which we guarantee will leave you completely and utterly spoilt for choice.
Joining the ranks of retail’s elite on Regent Street as well as being nestled amongst the most iconic British sights, Superdry Regent Street is within walking distance from both Oxford Street and Piccadilly underground stations.
If you plan to visit Superdry regent street, or have already been, we’d love to know what you think! Leave your comments on the blog or on the official Superdry Regent Street Facebook event page!
You can find us at: 103/113 Regent St, London, W1B 4HL
Tags: Exclusive, flagship, international, london, Regent Street, uk
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