Holiday packing is always tricky but we’re here to help you make those precious kilos work harder. Welcome to the Superdry summer holiday edit…

Sunglasses have got to be the number one holiday item whether you’re heading to the beach, lazing by the pool or taking in the city sights. They’re a great way to vary your look: choose aviators for a classic men’s frame while girls go cute and preppy with Cotton. For a hot colour pop, check out our Shockwave style for women & Motor X for men.

If jetting off to another timezone isn’t an excuse for a new watch, we don’t know what is! The Scuba is a great way to add a colour injection to a summer look. Water resistant to 10m, it’s pool-friendly too. Flip flops are another warm-weather essential: our latest collection has even more great styles to choose from.

Hat-wise, do you go beanie or snapback? That’s the big question. Actually, even we can’t decide so we’re bringing both. The vest also comes into its own when the sun’s out. It’s an easy way to rock a Superdry logo on holiday and looks great layered up. Girls vests get a nautical boost with a seaside-inspired stripe – perfect whether you’re by the beach or not.

& don’t forget to take your Superdry style poolside this summer with our soft cotton logo beach towel. Of course, we’re not suggesting you use it to bag yourself a beach lounger. We’d never suggest that…!

So there you have it – the Superdry summer essentials. The only thing you have to do is remember your passport. It’s the one thing we can’t provide to guarantee your holiday is epic!

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Shogo has been studying Accounting & Financial Management at the University of Gloucestershire. We caught up with Shogo a couple of days into his Intern Scheme & here’s what he told us…

Why do you love Superdry?

It’s a UK brand that is made with a Japanese touch & I am Japanese made with a UK touch. A perfect match! I love that the brand is linked to its origins & inspirations.

What is your favourite item of Superdry clothing?

My favourite item of Superdry is the short sleeve shirts. I love how delicate the stitching is, the attention to detail on every part & also the pinpoint logos which states that it’s by Superdry & just screams ‘high quality’

What is your inspiration in life?

Career wise one day I’d love to be a chartered accountant & work as a CFO, but for now, i’m getting stuck into my Superdry Intern Scheme – I love it already!

What do you do outside of work?

I keep fit & work out at the gym & enjoy walks. The Japanese side of me is very geeky & I love Comics, Films, Music & other pop culture. I am always playing with technology….

Most looking forward to when working with us…

I am really looking forward to the projects I will be able to work on & hopefully something I can ‘stitch my name’ onto & a career in the future with Superdry 

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359 Upper Street, Islington. A grade II listed building, formerly a tram shed & The Mall Antiques Arcade, held host to the opening of our brand new concept store launch event. Inside the store is laden with bespoke fixtures & antique furnishing which are a nod to the building’s history, including several features which were influenced by & are a tribute to Newgate prison.

To open the event held on July 3rd, up & coming band Big Deal played a stripped down acoustic set, whilst guests shopped the collection over the two floors, tucking into the pick ‘n’ mix sweet counter. Tailors Hawthrone & Heaney provided an exclusive live monogramming experience, which was offered free with any Superdry + Timothy Everest Tailoring purchase.

Guests sipped on cocktail coolers skillfully crafted by the mixologists & crowded around the DJ booth listening to The In Crowd on the decks. A DJ collective featuring Ricki Hall, Ami Carmine, Siggy Smalls & Them & Us.

Don’t forget you can now visit our brand new store at 359 Upper Street, Islington, London where you can shop our SS14 collection.

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Whether you’re partying hard or kicking back in the sunshine, the pool is the number one destination for summer & we’ve got your back when it comes to looking cool by the pool.

Our mens’ shorts ensure guys pull off poolside style all the way from the high dive to the bar. For a Hawaiian vibe check out the honululu, go for a classic nautical look with the beach hut or rock the colour block trend with the sun block swim short. Throw on a vest or a logo tee & that’s your summer look right there.

The pool party is where the humble flip flop really comes into its own so shop now for our latest collections for men & women. Girls styles in neon pops, dip dyesmetallics add colourful chic; guys choose from classic colour contrasts or smart leather styles. & remember, they don’t take up much room in your case so you can pack more than one pair!

Girls’ bikinis come in bandeaus, halters & classic triangles. Will you go striped, neon or classic this summer? Or check out the subtle storm cloud bikini – summer clouds never looked so good. Our Inka beach shawl is a great boho-inspired cover up or add a surf-edged tinge with the thigh-skimming beach hotpants.

When we say ‘don’t forget your waterproofs’ we talking about our water-resistant Scuba watch in men’s & women’s styles. Great for adding a pop of colour or timing laps in the pool…

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Jess has been studying BA (HONS) in Fashion Retail Management at Birmingham City University & started the Superdry Intern Scheme last month where she joined the Marketing, PR & Creative Media teams. We caught up with her & asked her a few questions…

Why do you love Superdry?

I love Superdry because it is a successful, British brand growing stronger & stronger around the world. I am excited for the brands future & I can’t wait to play my part in Superdry’s creative direction.

What is your favourite item of Superdry clothing?

My favourite piece has to be the premium biker jacket. A staple classic that everyone must have in their wardrobes…I LOVE it!

What is your inspiration in life?

To learn as much as I can about something I love & become the best person I can be. My grandma taught me “What’s meant to be will always find a way” and I knew, for me, working for Superdry was meant to be! She was right!

What do you do outside of work?

When I am not working I will most likely be at the gym, socialising & spending time with my family and friends.

Most looking forward to when working with us…

I am most looking forward to working as part of the Superdry family & learning more about the Superdry world. Putting together advertising campaigns, creative concepts and planning future events for Superdry are just a few things I can’t wait to explore.

Don’t forget you can apply to become a superdry intern. Simply send your cv & a cover letter to us at superdryinterns@supergroup.co.uk telling us why you’d love to work with us.
please be aware that our intern scheme application process will not reopen until january 2015

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We have launched our first ever Intern Scheme offering the opportunity of a lifetime to 4 very lucky individuals! It’s a one year structured & paid placement as part of The Superdry Academy, working across selected departments. It’s been designed to give our interns an experience to remember as well as adding value to our ever growing company.

They each went through a tough recruitment process to join Superdry & beat over 180 people to get their placement.

Our Interns will be blogging about their experiences at Superdry over the coming weeks, so keep your eyes peeled for their stories…

(L-R) Shogo joins Finance, Jess joins Marketing, Alex joins Garment Tech & Kelly joins Merchandising

If you would like to become a Superdry Intern, send your CV and a cover letter to us at superdryinterns@supergroup.co.uk telling us why you’d love to work with us.
Please be aware that our intern scheme application process will not reopen until January 2015

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Saturday night saw us showcase our upcoming Spring/Summer 15 collection at London Collections: Men.

LC:M features the best of British fashion talent, with a mixture of both emerging stars & heavy weight heritage brands. We were thrilled to be part of such a huge event for the third time.

For men, our Spring/Summer 15 collection features beach-to-bar hand-drawn Hawaiian prints, preppy pastels & Italiana led style, with denim shorts & signature graphic print t-shirts forming the perfect capsule wardrobes.

Our womenswear features loose layering, with cropped t-shirts in eye catching tie-dye & floral prints to unleash your inner boho style, as well as sequin-adorned tees & exciting new denim styles with embellished pockets.

Over 500 special guests joined us at London’s Ewer Street Arches to preview the collection. Sipping on basil cooler cocktails from our bespoke bar & eating premium pizzas & lobster rolls from a vintage airstream caravan; guests were then invited through to the catwalk space ahead of the show.

Celebrity guests included DJ Mark Ronson, who later took to the decks to kick off the after party, Hollywood star Jesse Metcalfe, MTV presenter Lilah Parsons, Model & British Fashion Council Ambassador David Gandy & social media sensations, Tanya Burr & Jim Chapman, among others.

The show went down a storm, with guests agreeing SS15 is our most progressive collection to date. Afterwards it was time to show our guests what we do second best & the after-party began.

Mark Ronson hit the decks as we danced the night away. Not forgetting our British heritage, we showed the England vs Italy first found World Cup game to partygoers, while they enjoyed Asahi beer.

You can check out our video & read what everyone thought of #SuperdrySS15 over on Twitter. Don’t forget have a look at our pictures from the night over on Instagram too.

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With less than a week to go, we’re excited to announce that we’ll be showing our upcoming Spring/Summer ’15 collection at London Collections: Men. also known as LC:M, it’s the menswear fashion week that rocks the capital twice a year.

This is our third time at this showcase for the best menswear design talent in the land, from rising stars to heritage brands. LC:M is organised by the British Fashion Council and confirms Britain’s place at the epicentre of the fashion world.

Join us & Dylan Jones OBE, Chair of London Collections: Men, as well as Caroline Rush, Chief Executive of the British Fashion Council, as we kick off the three-day extravaganza. For our first appearance at LC:M in 2012 we debuted the inaugural Superdry + Timothy Everest Sebiro Collection for men; in January we showed our Autumn/Winter 14 collection in an epic catwalk event. This time we go bigger and bolder in a mind-blowing showcase of both mens & womenswear for the biggest names in the fashion press, vips & you, our fans.

Join us on Saturday 14 June 2014 via Instagram to check out all the action as it happens with real-time updates.

We’re going behind the scenes to show you what the models see, snap some celebs & bring you the best of the catwalk.

Look out for lace, leather & denim with a boho feel for women & prints, pastels & summer knits with a trend-led italiana style for men.

You can check out what everyone’s saying about the event & our Spring/Summer ’15 collection on the night by following #SuperdrySS15

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Last week, the Superdry team headed out to sunny Coachella festival (via Palm Springs) to host model Poppy Delevingne’s VIP pre-wedding bash. The first few days were spent prepping a beautiful estate & house with plenty of Superdry goodies including jelly whopper shoppers, denim hot pants, towels, flip flops & beach balls – all in fun, fresh colours to keep the party fun & girly!

Saturday was the big day, & the piece-de-resistance arrived- an oversized rustic Superdry sign, which was situated against an epic mountainous backdrop. It was in front of this sign that we set up arrangements of fresh flowers- including incredibly rare poppies for their namesake- & a beautiful bespoke brunch spread created by cool New York restaurant, the Wayfarer.

The guests enjoyed tunes spun to a palm tree backdrop by Poppy’s friend, DJ Jamo -who kept the tunes strictly old school! An iconic Union Jack flag, distressed in Superdry colours, shrouded the DJ booth & made sure everyone knew the Brits had arrived!

The pool area was a favourite hangout with a hint of fun added in the form of Superdry beach balls & towels in orange and hot pink; creating a perfect chill-out paradise.

During in the evenings, guests headed to the festival to enjoy the arts, music and fashion on offer…Superdry faves (recently seen at Snowbombing) including Rudimental & Nina Kraviz also made an appearance!

The Superdry team were representing en-masse wearing festival-ready items hot from the new Spring/Summer Collection; favourites included the escape tie dye crew, shockwave sunglasses & denim hot pants.

Superdry at Coachella-…the perfect kick-off to a summer of #superdryfestivalstyle

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We know summer’s around the corner but we’re not ready to give up our winter wear just yet. That’s why we’re heading to the slopes of Mayrhofen in Austria for Snowbombing, the world’s best snow-filled music festival.

We will be hosting the awesome Arctic Disco, where masters of the turntable including Carl Cox, Rudimental and DJ Yoda will be taking over the decks, joined by the winner of our DJ competition. With an igloo for a venue, set 6,000 feet up a mountain, it’s guaranteed to be this year’s ultimate place to chill.

We’ve packed our heaviest gear to ensure it’s only the Arctic Disco’s ice-bar that’s frozen. When it comes to après-ski dressing, it’s all about the layers: heavy outerwear, cosy hoodies, chunky knits and cold-busting accessories.

Superdry girls will be channelling snow-chalet chic with fairisle knits, soft beanies and cable snoods. Boys will team denims with a chunky knit or a shawl collar cardigan. Boots, beanies and fairisle gloves and a scarf complete the look.

Didn’t manage to nab tickets to the coolest show on snow? No worries – we’ll be bringing you all the highlights from fresh air, snow filled festival, Snowbombing 2014 over at www.superdry.com/superdrysnow

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