Don’t know the difference between a try and a conversion? Then we’ve got just what you need.
To celebrate the biggest events in the Rugby calendar and the launch of Rugby by Superdry we’ve pulled together all you need to know about the sport from how many points you get for a try to the famous grounds.
Shop our collection of mens and womens rugby shirts online and in store now and get involved in the conversation using #SuperdryRugby.
It’s been a busy few weeks here at Superdry HQ; we’ve certainly earned that Friday Feeling! As the sun tries it’s best to breaks through those rain clouds, we’re counting down the hours until the weekend! With the focus on SuperdrySport last week, this week is all about the world cup and Superdry Rugby – exciting to say the least!
Last week we had a brilliant week for our Superdry Sport collection. In case you didn’t see, the one and only Kylie Jenner was spotted showcasing the collection on her Snapchat and Instagram.
Plus, the incredible fitness guru Kayla Itnes snapped a photo showing off her incredible abs in her Superdry Shorts and Bra Top combo.
Last week we took part in the annual Vogue Loves Regent Street Fashion Night Out. To support the campaign, we turned our Superdry Premium Lounge into our very own Superdry Sports Gym. The wonderful Kim Hartwell was on hand with a few beauties to show off the versatility of the collection while carrying out short fitness sessions. Throughout the night we invited customers, press and bloggers to come down and see the collection with a tasty ice pop to rehydrate from the brilliant guys at POPS. The night was a brilliant success; you can catch up on all the highlights here.
We also geared up for some sport ourselves! Last week we got all the staff here at HQ to head down to our local park for BBQ and a good old fashion game of rounders! It was a brilliant day of competitive fun, all departments split off to create their own Rounders’ team. While every one performed amazingly, there had to be one winner selected. Well done to the Orange Socks Marketing Team who knocked it out the park!
This week we have moved our focus onto our Rugby By Superdry collection, just in time for the anticipated games kicking off this evening. We have been working all week to bring you a daily addition of our rugby collection. Yesterday we released our ultimate guide to Rugby this season. Check it out here
Today if you were to pop in to our Superdry HQ you would see a wash of Denim. We are supporting the fantastic Jeans for Genes charity today by getting on our Denim pieces and making a donation to the fantastic cause. We will be updating our LinkedIn channel with pictures from the day and all the departments showing off their double, triple or even quadruple denim – so watch this space
This year, for a variety of reasons, I didn’t make it to a single festival so far – shame on me. Fortunately, I was invited by Superdry to the last and undoubtedly the most exciting festival of the season – The Lollapalooza in Berlin.
It is a festival that is not set to a specific location, but takes place in a different city every year. An amazing line-up, fresh and delicious vegan food from food trucks and the unique atmosphere of the former Tempelhof Airport attracted countless visitors to the festival. Fun fact: approximately 80% of the visitors of every Lollapalooza are from the UK.
After a little refreshment with burgers and sweet potato crisps, I joined the amazing party and danced to James Bay (what an amazing kind of guy!), sang along to the sound of Bastille and rocked out to Deichkind. These three bands were definitely my greatest favourites!
When the sun set behind the Tempelhof-area and everything was wrapped in a warm and golden light in the evening, I think barely a single person wanted to be in a different place than this one.
The wait is almost over! The biggest date of the Rugby calendar is on the horizon and here at Superdry we can’t wait to watch the boys battle it out on the field! Got your shirt yet? From England, Wales and Scotland, to South Africa, New Zealand and France, our broad Rugby By Superdry Collection is the epitome of traditional rugby style and the ultimate sporting statement this season.
Rugby By Superdry launched in early 2015 and the collection has moved from strength to strength. Inspired by vintage sports apparel and the classic varsity style of the 60s and 70s, the range consists of three collections to date, Rugby By Superdry, Gloucester Rugby and, our latest release, Rugby Legends.
Our passion for intricate detailing is paramount throughout. Thick cotton twill collars, chunky double- layered twill tapes, rubber-embossed buttons, and rustic ink stamped branding are statement features. Premium, heavily washed combed cotton fabric reflects the iconic rugged look and feel of traditional retro shirts. Bold chalk-white numbers in our trademark cracked print give a vintage appeal while felt appliqué embroidery badges and stitched flag labels pay homage to country and team crests. The shirts have been designed with the rugby player in mind, offering a relaxed fit in sizes XS to XXXL.
The first game kicks off this Friday with England v Fiji at Twickenham. Haven’t got a ticket? No worries! Stock the fridge with your favourite beer and catch it on ITV and ITV4… wearing your Superdry Rugby shirt, of course.
LET THE GAMES BEGIN!
To shop the full Rugby By Superdry Collection click here.
As the summer draws to an end and slowly but surly the leaves start to crumble underfoot it is time to enter into a weekend of eccentricities at the summers last big music festival before we can officially get stuck into building our winter wardrobe.
Growing up in a sleepy little village on the Isle Of Wight I have been blessed with childhood memories of not one but two of the UK’s greatest music festivals. Yet after dancing up a storm at festivals around this country something pulls me back to Bestival year after year.
With incredible acts announced to do their thing on stage each year 2015′s line up was no exception, with Duran Duran, The Chemical Brothers and Missy Elliott performing to euphoric crowds at the main stage whilst acoustic sets are being softly sung in the ambient forest you are never far away from something to keep you entertained.
Usually festival food temporarily satisfies your cravings for a burger and Mexican food but after a day or two of feasting on greasy flavours that all too familiar pang for fresh fruit and veg kicks in. The food at Betsival makes you wish that you could eat more than three meals a day, tantalise your tastebuds with vegan falafel, risotto and a good hearty dollop of mash with your pie and gravy.
Festival fashion at Bestival takes a brighter more outlandish approach to things, fancy dress is not only welcomed but whole heartedly embraced with a new theme announced each year to help inspire. This years Summer Of Love theme ensured that we were all feeling the love when it came to festival fashion, which is exactly why these fun Superdry pieces were the perfect pairing for this weekend filled with glitter, music and unforgettable memories.
This is the perfect way to get a healthy dose of wonderful green goodness into your day in one simple green juice.
I love to use juices as snacks throughout the day or a great post workout recovery fuel. Simply juice all the ingredients together to serve.
Have a happy, healthy day!
You will need:
• A juicer
• 2 large handfuls of kale
• Half a large cucumber or a whole small cucumber
• 3 celery sticks
• 2 apples (cored)
• 1 lemon with the skin cut off
• 1 knob of ginger with the skin cut off
This week, we’re saying goodbye to those big summer tunes and hello to our first autumn #SuperdrySounds mega mix; who says you have to wind down for the winter months? We certainly aren’t, so here are our top up and coming sounds that you’ll be hearing this season.
First up, Thundercat – and no, we don’t mean the kids cartoon from the 80s! Born and raised in L.A., this ‘go-to’ bassist has been featured in an incredibly wide spectrum of music. From Erykah Badu to Flying Lotus, his eclectic style has well and truly become part of the global music scene. His latest album, released earlier this year on the well-known label Brainfeeder, received super impressive reviews across the board – sorry we didn’t bring this one too you sooner!
This next track has come from an enormous amount of time spent in the studio, but wow isn’t it a cracker! We first spotted singer Kelela on her Cut 4 Me mixtape released on Fade to Mind in 2013, which featured some awesome production from the likes of Bok Bok, Nguzungzu and Kingdom, so naturally we are super excited to see the latest from her. This D.C./L.A. based musical genius has been back working hard in the studio and has uploaded this pre-released track, ‘Rewind’ featuring production from Kingdom & Nugget. The track is being released on mammoth label, Warp Records on October 9th.
As you know, we’re champions for emerging talent, so this new band on the block is definitely on our radar. Clean Cut Kid – which includes some mega talent from the likes of Mike & Evelyn Halls, Saul Goodman and Ross Higginson – has been hitting the festival scene hard this summer so you might have already sampled their indie/rock magic. Playing at the likes of Latitude and Secret Garden Party, Clean Cut Kid has been among some really good company on the stage having also supporting Shura. Radio 1 has been behind them all the way, featuring the band on the BBC Introducing stages at Reading & Leeds.
Finally, this 25 year old hailing from South London has been tipped as one of the ‘most exciting emerging [UK] producers’ this year. Already a legend in his own right, Henry Wu has received some heavy support from Gilles Peterson and the Boiler Room crowd. He was even featured on Gilles’ ‘Worldwide Premieres’ a couple of months back. We are seriously in awe with this track, which features on his Negotiate EP – albeit a sound that we’re not all too familiar with it, it does grow on you with its rich textures, beats and underlying groove. Henry has recently released six new tracks on the Good Morning Peckham EP, infusing an array of relaxed beats and synths with a true live feel – ideal for easy Sunday morning listening. Enjoy!
Last night we hosted a sport inspired Vogue Fashion’s Night Out with the incredible Kim Hartwell.
Transforming our Premium Lounge into our very own Superdry Sport Gym to celebrate the launch of the new collection. We showcased the range to the customers, press, bloggers and our social media fans.
We were joined by Kim Hartwell from Tone What You Own who put the sport range through its paces with an intense mix of workouts demonstrating how versatile the collection is. If you follow us on Instagram you’ll recognize Kim from our #WorkoutWednesday editions, covering workouts and nutrition for the complete sport package.
Taking her workouts to the next level Kim has created an incredible playlist to keep you motivated. Heading for a Friday session in the gym? You’ll need this to keep you pumped.
Our Premium Lounge was stocked with the epic new sport collection that includes capri pants, leggings, crop tops and vests. Bursting with fluoro flashes the Premium Lounge was invigorated with this bold new collection.
As with any work out hydration and keeping cool is essential so we teamed up with Pops for a unique ice-lolly drink. The flavours were intense from apple and elderflower to strawberry and mint as well as a summery prosecco and peach flavor, they weren’t around for long!
Superdry Sport is available online and in store now! To catch up from the nights events visit our Facebook, Twitter or Instagram Channels.
Bestival time has really snuck up on us but luckily we’ve got the perfect last minute outfit suggestions in order for you to look your best as you grace the beautiful Isle of Wight. Better still, the weather forecast is really promising for most of the weekend……well it’ll definitely be warm even if it does rain a bit on Saturday!
The ‘Best Major Festival’ winning event has now been running for 11 years in Robin Hill Park on the tiny island. It is well known for its fancy dress themed days which usually take place on the Saturday. This year is no exception, and the chosen theme is ‘Summer of Love’; a sixties hippy vibe will be filling the festival crowds.
This year an eclectic mix of headliners will be taking the main stage with Duran Duran headlining on Friday, followed by The Chemical Brothers on Saturday and Missy Elliot on Sunday. Loads of other awesome acts will be taking to the big top and port stages including FKA Twigs, Underworld, Skrillex, Mark Ronson and the Mercury prize winning Young Fathers. There isn’t going to be a bad note anywhere at this festival. Don’t miss the spectacular closing firework display on Sunday in the Magic Meadow area of the festival!
Let’s get to it. Your perfect outfit for Bestival.
Now that it’s heading into September it is getting a little cooler and so we’ve kept this in mind whilst still focusing on the crucial summer of love theme! We’ve paired a classic pair of denim shorts with this staple army shirt for laid back cool. The look is glammed up by the sparkly sneakers and pink shades. We’ve also added our tropical backpack for all your essentials and that extra summery twist.
For the guys it’s all about laid back cool. Black denim shorts and a floral t-shirt scream summer. You can singlehandedly prove that summer is not over yet. Pair the outfit with a bright backpack and slick white sneakers to complete the look. We’ve also added a black Superdry watch, a festival staple to make sure catch your favourite acts on time!
Don’t forget to snap and share your festival antics with us using #festivalstyle and @superdry on twitter or instagram @superdryglobal.
It’s come to that time already, it’s the end of the summer. We’re already mourning the loss of the sunshine and the blue skies, but luckily there’s still time to soak it up and party over on the party isle of Ibiza. The closing events at all the top clubs are celebrating the end of the season with epic blowout events.
Some of the biggest clubs in Ibiza have already started celebrating with Ushuaia open air club ending on a high with a massive closing pool party, hosted by David Guetta and featuring Afrojack, Robin Schulz and NERVO. Don’t fret though, there’s still loads more to look forward to if you are still planning a trip.
Part one of Creams’ closing party takes place this coming Thursday and features Duke Dumont with loads of other great acts. The event takes place at Amnesia in both the main room and on the terrace. Amnesia is also hosting the House of Madness closing party with Dimitri Vegas and Like Mike on Sunday the 13th September. Amnesia’s own closing party isn’t until October 3rd so you’ve got plenty of time to sort cover at work!
Another bash not to miss is Aoki’s Playhouse closing party. Steve Aoki hosts a 7 hour music extravaganza with Boys Noize, Angel Linde, Busy P and more. Tickets are disappearing fast for this Pacha hosted event though, so make sure you jump on it fast!
Now for the most important part, looking cool and feeling comfortable is key as you embark on your 7 hour dancing session. We’ve put together these perfect looks for all the biggest closing events.
For the guys, we’ve paired a simple pair of dark shorts with a short sleeved tropical shirt, white sneakers and reflective shades to give that laid back summer look. Prints have been massive this summer so it’s that perfect summer send-off shirt. We’ve also added one of our Superdry watches with an orange face to keep you on time to all the events.
For the girls, we love the staple denim hot-pants paired with our floaty boho blue top to keep you cool in those packed club events. We also love these silver pumps so much and they work perfectly with this blue outfit, and will save the dreaded heel cramp from hours of dancing! We’ve again added a watch and shades to keep the accessories simple. The perfect outfit to enjoy Ibiza in the day time and to party the night away in.
Don’t forget to snap and share your Ibiza club antics with us using #Superdry or on Twitter @superdry or instagram @superdryglobal.