Want to push yourself to the limit on the mountain this winter? Let us introduce #SuperdrySnow, our first ever technical collection of ski and snowboard wear for men and women. We’ve fused our signature style with max-performance apparel for a glacier-cool, powder-ready collection.

When the elements are against you, our Full Tech snow wear won’t let you down. Highly breathable, waterproof fabrics, fully taped seams plus detachable skirts and cuffs mean you can go hard when the terrain gets tough. The men’s Ultimate Snow Service Jacket and Snow Pants in camo allow freeriders to stand out from the pack.

The women’s Wind Bomber Jacket and Pants are denim inspired, bringing a tough take on stylish to the slopes. Pops of colour, contrast zips and Superdry branding guarantee you’ll get noticed even in the deepest of white outs.

In the Light Tech capsule, high-performing gear meets great British design. The Polar Elements Ski Edition Jacket for men and women mixes sharp cuts and quality fabrics with slope-ready twists.

While the Polar Ski Puffer Jacket brings a retro sports edge to technical outerwear with tri-colourways for both men and women. Detachable hoods, vents, lift pass pockets, powder skirts and water-resistant zips all push you further at high altitude.

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Winter is well and truly on its way and as the days get darker and the nights get colder it’s time to hunt for the perfect coat or jacket. Each year we up our offering of outerwear, and this year the collection is stronger than ever.

Whether you want a casual lightweight jacket like the iconic Windcheater or the more refined tailoring that defines our pea-coats, we have every style covered, overlayed with the attention to detail we are renowned for

Mens outerwear

Military inspiration is found in the fully-lined Aviator Bomber, paying a nod to its heritage with a metal logo badge on the sleeve, flag logo tab on the arm pocket and a Superdry Flight Edition logo patch under the front pocket flap. Signature Superdry orange jersey cuffs and hem complete the look – this could be your essential layer this winter.

In the Bleecker Street pea coat, Superdry future-proofs a naval classic via twisted sleeve seams, zipped front pockets, branded buttons and an under-the-collar Superdry logo strap. The contrast-colour collar lining and logo patches raise the game when the temperature drops.

Bleeker Street

We take high-performance gear to the street with a new addition to the Wind family in the form of the Windtrekker. Embroidered logos, branded zip toggles and headphone loops mix flair with practicality; bungee-cord drawstrings on the hood and hem plus a contrast-colour fleece lining make it a sure bet for winter.

Windtrekker

Womens outerwear

A go-to coat on chilly days, our SD – 3 Parka has everything you demand from a parka: removable faux-fur trim on the hood for cosyness, zip and toggle fastenings, ribbed cuffs for comfort and a drawstring waist. But look closer and you’ll also love the seven pockets, embroidered logo on the shoulder and a Flight Edition logo badge on the arm.

SD-3 Parka

While our women’s Riding Jacket is hard to resist. Reversible shoulder epaulettes and branded buttons transform this sharply cut piece into a wardrobe staple. It doesn’t end there: the turn-up collar reveals a denim panel with stitching detail and subtle Superdry logo tab.

Riding Jacket

An outerwear heavyweight the Everest Duffle Coat will keep you warm until spring, it has a hood with detachable faux fur trim as well as zip, popper and toggle fastenings to keep the cold out.

This winter it’s the details that elevate Superdry jackets to greatness and set them apart in the face of polar blasts. Make your choice and confront winter in style.

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On Tuesday night we took part in Vogue Fashion’s Night Out at Superdry International, Regent St treating guests to a night of music and fashion in true Superdry style.

Held in the Premium Lounge, we showcased our AW14 womenswear collection, which is full of butter soft leather jackets, embellishment and sequins. We also provided a preview of our Superdry Snow collection, which hits stores in November.

Vogue Fashion's Night Out in the Premium Lounge

Guest’s filled their goodie bags with sweet treats and enjoyed Chi coconut water in a variety of flavours; including espresso, tropical and chocolate.

During the event, customers were offered complimentary varsity style personalised lettering on a selection of leather jackets purchased on the evening. Impressed by the selection of sequin-embellished dresses and glitter skirts, they couldn’t wait to get into the changing room.

MTV’s Lilah Parsons was our exclusive guest of the evening, who picked out her favourite Superdry pieces and gave her fans an exclusive chance to meet and greet the presenter. She wore the Calamity Print Shirt and the Vogue favourite; Tassel Biker Leather jacket as seen on Poppy Delevignge, which had her initials emblazoned on the back.

Lilah Parsons personalised jacket

Lilah’s top picks from our AW range included dresses and skirts from the new Disco Luxe collection, the Dovecot Bead Dress, Shimmer Star Dress and the 50’s Prom Jewel-dress. With embellishment running through the collection this season , the Orange Sewn-Treasure Tee and the Glitter Ball Cami Top also caught her eye.  These were topped off with her favourite jackets, which included the faux-fur collared Bubble Biker and the Super Fuji Coat.

Lilah Collection Talk

Guests then took to the rails, whilst live music from The Fireflies provided the perfect soundtrack for their Superdry experience. As the store was full of shoppers, the up and coming band performed songs from their atmospheric acoustic album.

Fireflies at VFNO

With VFNO a stand out success for Superdry, we can’t wait for our next event! If you were there we’d love to hear from you, so tweet, Facebook or Instagram us your pictures and experiences. here are a few images from the night for those that couldn’t make it.

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Join us on Tuesday 23rd September from 5:30-8pm at Superdry International, 103-113 Regent St for Vogue Fashion’s Night Out, the ultimate shopping event of the season, in association with Vogue magazine. We’ve been working closely with the world-renowned women’s title to provide our customers with an exclusive evening of Superdry style advice and live music.

Held in the Regent Street Premium Lounge, our first personal shopping location in the uk, guests are invited to join MTV presenter and model, Lilah Parsons. She will be sharing her style secrets and taking you through her hand picked AW14 Superdry favourites, including the iconic luxe leather Tassel biker, as seen on Poppy Delevingne earlier this year.

Our Premium Lounge personal shoppers will also be on hand to talk guests through the recently launched Premium and Autumn/ Winter collections, featuring the season’s latest looks including our new sequin embellished super-soft tees and glitter hoodies, all available in store and online.

On top of all of that we offering a complimentary personalisation service on leather jackets* purchased on the night. Customisation has never been cooler and this is your chance to make a real statement for AW14, with your initials on the back of your new jacket.

Guests will also be treated to live music from The Fireflies, with refreshments from Chi coconut water and delicious pick n mix. Follow the latest news via our social channels using the official hash tag,  #FNO. We look forward to seeing you there.

*terms and conditions apply, please ask in store on the night

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Kelly has been studying BSc Fashion Buying & Merchandising at Manchester Metropolitan University & joined Merchandising a couple of months ago. We grabbed a few minutes with her during her induction…

Why do you love Superdry?

Superdry is so vibrant & exciting with a really fast pace & amazing growth. It creates great unique products, unlike others on the high street & the styles are constantly being tweaked to reflect the growth of the brand. What’s not to love?

What is your favourite item of Superdry clothing?

The Sherpa victory biker jacket, it’s Gorgeous! The fleece lining & detail on the collar make it super warm & stylish, not to mention practical! The cropped design gives the biker jacket a modern twist so it will go with any outfit day or night. I love mine…

What is your inspiration in life?

I’m inspired by experiences & opportunities that happen in my life & believe in making the most of everything & turning any negative into a positive…

What do you do outside of work?

I enjoy traveling whether in the UK or abroad & am really interested in other cultures. I also like to socialise & keep up with the latest trends either through magazines, online or through blogs

Most looking forward to when working with us…

I can’t wait to be a part of the Superdry team & meeting new people. I aim to develop my skills & learn from every day I’m there. I aim to make an impact on both the brand & the department I have joined. I know it will be an amazing experience & have been looking forward to being here for so long….this is the place I want to be

if you would like to become a superdry intern, send your cv and a cover letter to us at superdryinterns@supergroup.co.uk telling us why you’d love to work with us.
please be aware that our intern scheme application process will not reopen until january 2015

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At Superdry we’ve gained a bit of a reputation for going that bit further, whether it’s our mind-blowing parties, design twists or awesome customer service. This summer is no different as we’re offering you the chance to win the trip of a lifetime to beautiful Jamaica.

Just imagine it: palm-tree fringed beaches, sun-drenched days, the legendary laid-back Caribbean vibe… We’re starting to regret giving this away now! One lucky Superdry fan plus a friend will be having their best holiday ever, lazing in the sunshine – all on us!

The prize includes a day trip to the iconic Dunns River Falls, a river board adventure, spa treatment, the chance to swim with sharks plus your flights & accommodation.

To enter, all you have to do is head over to superdry.com/Jamaica where you’ll find full terms and conditions.

In the meantime if you want to get into the holiday spirit, check out our summer collection. Our Premium Deck Shorts for men are a pool party essential; team them with a classic flip flop & our Chassis sunglasses & you’re good to go.

For women, a light summer dress is as easy as great style gets. The Wavebreaker pretty much ticks all the boxes: stylish, cool and great for the beach or a city break teamed with the simple Tarifa Sandal. Don’t forget the Jelly Whopper Shopper, it’s  the accessory of the season.

Great collections and a chance to win an awesome Caribbean holiday: the summer really is hotting up!

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It’s the biggest dilemma of the summer – how to look your best when you’re throwing yourself into the festival spirit. Spending your weekend trudging between the campsite & main stage doesn’t mean beauty has to take a back seat. This summer we’ve come to your rescue with the Festival Kit, the ultimate multi-tasker.

This hardworking little number is destined to become your festival best friend. Packaged neatly in a hot pink water bottle for hydration on the go, the kit contains everything you need to look great all day, until the final band of the night leaves the stage. The nifty expandable fresh tabs require a splash of water to work their magic to remove last nights make-up while refreshing cucumber & lemon face mist gives you a pick-me-up when you need it. The rescue balm comes in handy for all beauty dilemmas – it’s a real hero product. Use it from your face to your feet for soothing & rehydrating those dry areas after a day at the main stage. Hardworking black mascara & a no-mirror-required electric pink sheer lip crayon complete the picture. It’ll make everyone believe you’ve just stepped out of the VIP chill-out area even when you’re in the middle of the mosh pit.

For its size, our Festival Kit really punches above its weight. Seriously, when it comes to summer party survival, it’s at the top of our list.

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Alex has been studying BA (HONS) Fashion Design and Technology at Manchester Metropolitan University. We had a quick catch up with Alex & asked her a few questions…

Why do you love Superdry?

I love Superdry because the clothes have subtle detailing which makes each item unique in its own way. There are also different levels of design like Superdry Premium & Orange Label, which match different consumer markets…I like how this offers more & more choice to customers…plus I used to work in a Superdry store!

What is your favourite item of Superdry clothing?

Easy! It’s an Orange Label zip hood as they are super comfy, easy to add a pop of colour to an outfit & gorgeous to wear.

What is your inspiration in life?

My inspiration is the architecture & manipulation on designs that contour the shape of the body through clothing. I love what you can do with clothes! What also inspires me is watching a small brand developing into a worldwide known brand, loved by all. This drives me to pursue what I want to do in life & I hope I can do that at Superdry

What do you do outside of work?

Outside of work I see my friends a lot, go to the gym & walk my dog. I am a huge lover of Vogue & Elle magazine so I could spend days reading them…I’ve spent 10 years collecting them!

Most looking forward to when working with us…?

I’m really looking forward to sharing my skills & ideas with the team that makes Superdry designs so perfect when they hit the shops. I’m so happy to be working for such an exciting company!

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Holiday packing is always tricky but we’re here to help you make those precious kilos work harder. Welcome to the Superdry summer holiday edit…

Sunglasses have got to be the number one holiday item whether you’re heading to the beach, lazing by the pool or taking in the city sights. They’re a great way to vary your look: choose aviators for a classic men’s frame while girls go cute and preppy with Cotton. For a hot colour pop, check out our Shockwave style for women & Motor X for men.

If jetting off to another timezone isn’t an excuse for a new watch, we don’t know what is! The Scuba is a great way to add a colour injection to a summer look. Water resistant to 10m, it’s pool-friendly too. Flip flops are another warm-weather essential: our latest collection has even more great styles to choose from.

Hat-wise, do you go beanie or snapback? That’s the big question. Actually, even we can’t decide so we’re bringing both. The vest also comes into its own when the sun’s out. It’s an easy way to rock a Superdry logo on holiday and looks great layered up. Girls vests get a nautical boost with a seaside-inspired stripe – perfect whether you’re by the beach or not.

& don’t forget to take your Superdry style poolside this summer with our soft cotton logo beach towel. Of course, we’re not suggesting you use it to bag yourself a beach lounger. We’d never suggest that…!

So there you have it – the Superdry summer essentials. The only thing you have to do is remember your passport. It’s the one thing we can’t provide to guarantee your holiday is epic!

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Shogo has been studying Accounting & Financial Management at the University of Gloucestershire. We caught up with Shogo a couple of days into his Intern Scheme & here’s what he told us…

Why do you love Superdry?

It’s a UK brand that is made with a Japanese touch & I am Japanese made with a UK touch. A perfect match! I love that the brand is linked to its origins & inspirations.

What is your favourite item of Superdry clothing?

My favourite item of Superdry is the short sleeve shirts. I love how delicate the stitching is, the attention to detail on every part & also the pinpoint logos which states that it’s by Superdry & just screams ‘high quality’

What is your inspiration in life?

Career wise one day I’d love to be a chartered accountant & work as a CFO, but for now, i’m getting stuck into my Superdry Intern Scheme – I love it already!

What do you do outside of work?

I keep fit & work out at the gym & enjoy walks. The Japanese side of me is very geeky & I love Comics, Films, Music & other pop culture. I am always playing with technology….

Most looking forward to when working with us…

I am really looking forward to the projects I will be able to work on & hopefully something I can ‘stitch my name’ onto & a career in the future with Superdry 

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