It’s been a busy week at Superdry HQ!

After an awesome weekend at Glastonbury, we kick started the week with an immense photo shoot with world-renowned photographer Rankin. Shooting the incredible new Idris Elba + Superdry campaign, we live streamed the action via Periscope to bring you exclusive behind the scenes access!

Talking of Idris, Superdry Edition 3 dropped into stores this week featuring previews from the much-anticipated collaboration. As well as pages filled with unrivalled holiday, festival and summer style inspiration, we’ve also given you a teaser of our new Superdry Sport collection that arrives later this month – pick up your copy for all the details!

All the while our design team have been working hard to begin designing our Autumn Winter 2016 collection. That’s not a typo they’re really looking at winter next year already. Discovering new techniques, details and trends to create a collection filled with fresh new ideas that are bound to excite any Superdry fan.

Our SuperdrySounds SoundCloud channel got a mid-week mix from the fantastic Paul Rudd (the DJ not the actor) who created a heatwave mix especially for our fans to help you get the summer sounds flowing!

So now the weekend is almost upon us, all we need to do is to get through Friday. Need some help making it through? We’ve got you covered. Here’s the Paul Rudd SuperdrySounds Heatwave mix below to help kick start your weekend!

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La semana pasada una de nuestras bloggers favoritas, Aida Domenech más bien conocida como Dulceida, eligió Superdry para asistir a uno de los festivales internacionales más importantes – El Sonar . Descubre el evento a través de sus ojos así como una propuesta de estilo para tus festivales de este verano.

¡Hola preciosos! Soy Aida Domenech, la autora de Dulceida.com y hoy estoy aquí, en el blog de Superdry para contaros mi experiencia con ellos en el festival de música Sonar 2015 en Barcelona. Dos días de música y arte en mi ciudad que no me pude perder gracias a Superdry. Sonar de día y Sonar de noche, mi parte favorita. Disfruté de muchos conciertos y Dj’s pero sin duda me quedo con Die Anword y Hot Chip. A Die Anword ya los había visto una vez, pero me parecen tan espectaculares y locos que los vería las veces que hicieran falta. Y Hot Chip fue mi primera vez y como fan suya me enamoraron. Para la ocasión escogí un total look de Superdry. Chaqueta tejana de la sección de chico con parches, blusa blanca con bordados del mismo color en el pecho y shorts floreados en blanco también. Cómoda y perfecta para el Sonar. ¿Qué os parece? Espero que os guste y mucho amor!!

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Being a festival first-timer can be daunting, this summer Sarah Barlow (Look Magazines Fashion Assitant) took her boyfriend to his first Glastonbury. Taking on the challenges she takes us through her festival essentials!

“Another summer, another Glastonbury. Whilst my boyfriend Christopher was – before last week – a Glasto-virgin, after 7 visits to Worthy Farm I think of myself as somewhat of a veteran. However it was I that learnt a few essential Glastonbury lessons this year:

1. If you’re going to plaster yourself in glittery temporary tattoos make sure you don’t leave them on for five days running or you will end up with a body full of bizarrely shaped sun tan lines come Monday.

2. No matter where you’ve camped, the walk back from Shangri-La at 5am will always seem like a million miles away. Take a pit-stop for a portion of churros en-route to make the trek that little more bearable.

3. Whether you rise at 7 or 11, there will always be a queue for the Breakfast club food van. So just take your time (and another hour or two in bed!)

4. Don’t forget to check social media to find out who the TBA/ secret guest appearances are: We discovered last minute through Twitter that The Libertines we’re taking Florence’s original scheduled spot, and they ended up being one of our favourite performances of the week.

5. Whatever the weather forecast always bring two different types of festival footwear. Thankfully, the sun made another appearance on Sunday afternoon so off came our wellies and on came our Superdry sneakers again. Phew!

6. Hula-hooping in the healing fields is and will always be the best hangover cure, ever!

Now all that’s left to learn is how to beat the post-Glastonbury blues; My body aches, my mind aches, but the biggest ache of all is the realisation it’s all over… until next year anyway!”

Sarah wears;


Fjord tassle cardigan, £94.99 and summer seeker dress, £44.99

Christopher wears;


Concert roll t-shirt £24.99, Trophy low top trainers £39.99 and True Montana rucksack, £34.99

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Last night we invited you to join us for an exclusive preview of our Spring Summer 2016 collection, streamed live via our Periscope channel.

It’s a year away but we’ve been harbouring a secret, our Spring Summer 2016 range.  We’ve invigorated our line to encompass an incredible womens offering with fun playsuits, light cotton maxi dresses and an array of prints that will have you desperate for next year.

While our mens offering matured into a collection that defines British design, vintage polos meet washed denims with an incredible range of lightweight jackets to battle our infamous British weather.

In a catwalk event that will be hard to forget a spectrum of colours graced the stage, all over print again coming to the fore, while our immense collection of footwear and accessories was re-invented with hold-alls that demonstrate our dedication to detail and summer shoes that showcase our respect for design.

Our Spring Summer 2016 line will be available in stores from March next year.

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It’s time for one of our incredible summer holiday giveaways. Last year we sent two of our fans to Jamaica. This year we’ve got an all-inclusive holiday to St Lucia up for grabs.

We’ll be flying the winner and their friend out for seven nights in the incredible island nation in the Caribbean, the lucky duo will be treated to a Snuba Sea Trek with turtles, exploring the underwater like never before. Hunting for adventure? We’re taking to the water to give you the chance to give Flyboarding a go. Strapping a board to your feet you will be able to propel yourself into the sky for holiday to never forget.

As well as all of the above the winner will be taken on an ATV Jungle Adventure where you’ll be able to get close to some of the incredible wildlife that the island is renowned for! Plus incredible food at the resort to complete the holiday package!

To be in with the chance of winning this all inclusive adventure holiday click here, fill out your details and we’ll be in touch to let you know if you’ve won. The competition closes at midnight on July 31st!

Terms & conditions apply.

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Coming into June there’s only one thing that’s on any music fanatics mind and that’s festivals.

With festival season good vibes, great music and amazing memories are sure to follow and if there is any festival that is guaranteed to make a few weak at the knees, it’s Glastonbury. The sheer size of this festival is the envy of most; you can simply walk aimlessly from stage to stage and have some of the most memorable moments of your life. It could be discovering a new act or simply stopping to chat to a stranger dressed as a horse.

Lets start with the line up for this weekend – it’s off the scale. The amount of choice and variety is unbelievable, prepare yourself for a whole lot of negotiating with your mates on which DJ is a must see, there’s going to be a serious amount of lineup clashes this year!

Glastonbury has picked an incredibly diverse range of live performances for their three day extravaganza! Kicking of the Jungle vibes is the English born DJ Shy FX who will be making everyone shake their body. Then moving over to the power vocals that is Florence and the Machine who’ll be taking to the Pyramid stage on Friday night. If Florence isn’t your thing, you can move over for a crazy night with Enter Shikari who will be screaming down the John Peel stage this year. Then it’s all about Saturday night with Idris Elba taking to the decks on the Sonar Stage and, if you hadn’t heard already, we’ve been graced by the presence of the one and only Kanye West who is headlining the Pyramid Stage!

So with a line up like that there is only one thing to think about, what to wear? Well, don’t panic, we’ve got it covered.

You need to wear something that’ll stand up to the test of all that mud and the changing weather that Glastonbury is renowned for. Team one of our classic parka’s with a pair of our new sneakers, a concealed wedge will give you the much needed height as the crowds draw in.

While for men opt for a tie dye tee over a pair of distressed jeans for the ultimate summer look. And make sure you never miss a set with one of our pop coloured watches.

This weekend we want to see how you’re styling Superdry at Glastonbury, share your look using #FestivalStyle and tag us using @Superdry on Twitter or @SuperdryGlobal on Instagram, we’ll share the best!

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This month we’ve asked our network of talented bloggers to show us how they would style festival. With an immense amount of product each look has been incredible and different.

Today Lurch Hound Loves, a manchester based Fashion and Lifestyle blogger, reveals her festival look. Opting for one of our Army inspired shirts which just oozes festival appeal she flips festival style on its head by teaming it with our bead infused Ikat Chevron Skirt.

A look that is bound to set you apart from the crowd whether you’re partying at Glastonbury this weekend or heading to Tomorrowland or T in the Park next month.

Haven’t discovered our festival outfits yet? We’ve got an immense collection for men and women that will keep you in style this festival season.

Read the full post from Lurch Hound Loves here, and ff you’re a blogger who would like to become part of our blogger network you can register here.

All images courtesy of Charlotte Lewis, Lurch Hound Loves

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It’s that time of year again! The travel bug has set in, and the sound of crashing beach waves or sun glazed city streets are calling. Being a global lifestyle brand, we know just the getaway! We give the lowdown on three top destinations in our first Summer Style getaway guide…

Prague

The sun rising over the city on clear mornings, lunch under a terrace canopy, lights reflecting on the river’s surface on warm evenings, Prague’s summer months pulse with energy! And the beer? Well, it’s the best in Europe! Summer events include Museum Night in June, Prague Folklore Days in July and the Festival of Italian Operas in August. Also, look for performances in Prague’s theatres and live shows in Prague’s bars and pubs!

What to pack: Prague’s cobblestone walkways can be unkind to feet. Try our low pro trainers for comfort and style. For men, our nautical chino shorts and lightweight checked shirts will take you from the streets to the bar, and floral 50s style dresses for women make for all-day wearing. Forgotten a wardrobe essential? We’ve got you covered! Pick it up at our store in Prague.

Bangkok, Thailand

Bangkok welcomes more visitors than any other city in the world and it doesn’t take long to realise why. Packed with extreme action on every corner: marvel at the gleaming temples, catch a tuk-tuk along the bustling Chinatown or take a long tail boat through floating markets. Food is a highlight, from local dishes served at humble street stalls to haute cuisine at romantic rooftop restaurants. No visit to Bangkok would be complete without a peek at its famous nightlife. From cabarets to exotic red-light districts, Bangkok never ceases to amaze.

What to pack: Bangkok is urban and chic. Wear those sundresses and T-shirts and save the bikinis and bare feet for the beach. It’s hot! Our mens light cotton vests and shorts will help keep you cool. Didn’t know that it’s rainy season? Don’t worry, pop in to our Bangkok store and pick up a jacket!

Santa Monica, California

From hundreds of cool restaurants to more than three miles of white sandy beach, Santa Monica is a one of the best summer locations in the US. Home of icon TV show Baywatch, the city, has a vibe like no other. The famous and historic Santa Monica Pier, home to tempting smells from food stalls and the solar-powered, nine-storey high Ferris wheel has long been a symbol of the city. If you’d rather mingle with the high society than the surf dudes, head to Montana Avenue where you’ll find small stores and restaurants. With Hollywood just around the corner, you never know who you’ll see!

What to pack: Hitting the beach? Our crochet bikinis and denim shorts for women are ideal while bold printed board shorts and racer vests for men make the perfect ensemble. Santa Monica is facing the Pacific Ocean, layers for cooler breezes are essential! If you get there and your shirt doesn’t cut the chill, check out our store in Santa Monica for some great hoodies and jackets.

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This week, our #SuperdrySounds mega mix brings you those big summer tunes everyone is talking about. With an eclectic playlist featuring tracks from the hottest artists right now, we’re here to help you soundtrack those glorious days in the sun with our ultimate round up of summer anthems.

First up, the French duo L’Entourloop has nailed the summer time vibes with an easy listening tracklist. Sip a cocktail in the garden and relax to some seriously uplifting beats that perfectly mix hip-hop and reggae; some of the tracks feature our favorite samples too.

Boasting an amazing back catalogue of tracks, Ukraine-based producer The Cancel uses amazing samples in his production to round off some really modest hip-hop beats. We randomly stumbled upon his music and have had it playing on repeat ever since. These beats are ideal for BBQ banter.

This next track has got one hell of a presence! We only have a short preview of U.N.I included in this playlist, but boy it’s good! Released on the ULTRAMAJIC label founded by Jimmy Edgar, the vocals behind the track are slick and soulful, but what else could we expect from Jamie Lidell who is behind it all. Jamie’s guest vocals as of late have been absolutely spot on; we recently featured Machinedrum’s remix of JETS ‘Midas Touch’, a wicked re-vamp of the 1986 funk classic from Midnight Star.

We’ve been following our next musician for a couple of years now so we are super excited for the release of his debut album this August (14th). Signed to PMR Records, the smooth sounds of London-based Dornik will be a summer staple – especially as he is performing at Lovebox Festival in London this July (17th). We first heard about Dornik when our friends at Crack Magazine were working on his artwork for ‘Something About You’ back in 2013 and we’ve been following ever since.

As massive fans of Flume, we’ve featured him time and time again, so this week is no exception. The accomplished Australian producer is really pushing his unique sound to another level with his latest release, ‘Some Minds’. Out on Mom+Pop records (under exclusive license from Future Classic), the video for this track sees an epic collaboration between Flume and the Sydney Opera House, with Clemens Habicht directing, offering up an unmissable visual spectacle.

Finally, we’re champions for emerging talent, so Flo Morrissey is definitely on our radar. Signed up to record label, Glass Animals, the 21-year-old singer/songwriter from London has a really delicate, organic feel, so if you love a bit of Lana Del Rey, this one will be right up your street. She actually has a bunch of upcoming tour dates in the UK, France and Luxembourg – you can catch her on The Park stage at Glastonbury this week.

Listen to the full playlist here and make sure you subscribe to our SoundCloud channel for all the latest tunes!

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In a ‘David and Goliath’ style challenge we take on Gloucester Rugby at a game of ‘Clap and Catch’, find out what happened.

Today we had the legendary Gloucester Rugby boys, Jonny May, James Hook, John Afoa and Dan Murphy in our studio to catch up with us for our Rugby magazine out August 2015. While we were with the boys we decided to take them on in a game of ‘Clap and Catch’.

If you haven’t played ‘Clap and Catch’ before the rules are simple (or so we thought!):

  • You need to clap before you catch the ball
  • If you don’t clap before you catch the ball you lose a life
  • If you clap when the ball hasn’t been thrown to you (false throw) you lose a life
  • You have 5 lives per team

So our photography team and writer took to our studio floor to throw down like no-one else can against the incredible Gloucester Rugby players.

In the intense game that was streamed live via Periscope the rugby ball was tossed between the two teams and it was clear that team Superdry were not going to win this match, suffering a 5-1 defeat.

A hearty handshake to end the intense 60 second game

Watch all the action below.

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